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Adobe Analytics vs Google Analytics 360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Analytics vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 14479 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Analytics and Google Analytics 360

Adobe Analytics, Google Analytics 360, Kissmetrics, Matomo, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Analytics covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Advertisement, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp

"Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. " - Michael Andrew

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Analytics

Focus area

Adobe Analytics is better than Google Analytics 360 for

Software Failure Risk

  • medium

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Adobe Analytics for

Software Failure Risk

  • medium

About

Industry-leading data with customizable visualizations that drive better marketing decisions

Business Analytics Tools & Solutions to better understand customers

Age

1982

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

97

83

Total Goals
(we found evidences for)

15

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up


campaign monitoring






content publishing


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management



sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


loyalty management

identify target customers

create transaction based loyalty

customise loyalty program


competitive intelligence


training & onboarding


sales call management



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing





international marketing



knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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Business Setting