cuspera logo CUSPERA

Adobe Analytics vs Google Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Analytics vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 148940 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Analytics and Google Analytics

Adobe Analytics, Google Analytics, Kissmetrics, Google Analytics 360, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Analytics covers Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Advertisement, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling

"We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. " - Esteban Bascur Heredia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Analytics

Focus area

Adobe Analytics is better than Google Analytics for

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than Adobe Analytics for

Software Failure Risk

  • medium

About

Industry-leading data with customizable visualizations that drive better marketing decisions

Web analytics service that provides statistics and basic analytical tools

Age

1982

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

97

145

Total Goals
(we found evidences for)

15

23

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


engagement management

engaging and following up








communication management

sending & publishing communications

tracking & monitoring communications




sales document management

contract management

proposal & quote management


products & pricelist management


generation of new leads



workflow management


identify target customers

create transaction based loyalty

customise loyalty program


competitive intelligence


training & onboarding


sales call management



lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic



segmentation and targeting




rating and review management


customer feedback management

measuring customer satisfaction


conversion management


channel management


contact list management






attribution management



business development


touchpoint management


social media marketing


lifetime value management


relationship management


performance management



community marketing


personalized marketing




influencer marketing




account management










relationship marketing



courses & assessment

create learning path



creating knowledge base


knowledge management

creating knowledge base


trade show marketing




promotion management


sales review & feedback


geographic segmentation





international marketing


referral management


discount management


follower management



community building


database marketing


advocacy management



category management


revenue cycle management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase customer life time value

  • Improve consistency

  • Launch new products

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting