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Content Marketing Software 2021: Ultimate Guide

Content Marketing is a key marketing process for creating and distributing digital content to a target audience. Audiences should receive content that is relevant and meaningful to them. Content Marketing is key to attract, acquire and convert prospects and customers. The digital content can be in the form of posts, blogs, videos, ebooks and infographics.

Learn why Content Marketing is important to your business and how to choose the right Content Marketing software.

Updated By Cuspera

Last updated: Apr 22, 2021

Content Marketing Software 2021: Ultimate Guide

What is Content Marketing?

Content Marketing involves the creation and sharing of digital content (in the forms of videos, ebooks, blogs, infographics, and social media posts) which does not necessarily promote a brand but is intended to create interest in a company’s products or services.

This marketing technique works by creating and distributing valuable content in a consistent manner to attract a defined audience. The objective can vary from engagement to traffic or inquiries, but ultimately there is a defined customer action that is being sought by publishing the content.

Content marketers’ primary KPI is to produce content (blogs, videos, images, etc) to drive traffic to the website. And for content to drive traffic it has to win on search engines and hence SEO becomes a key part of their strategy. SEO tools help them plan their content better and analyze their performance as well.

What is Content Marketing software?

With content development becoming one of the biggest activities of marketing teams everywhere, Content Marketing has grown into a process that encompasses vendors, software, media, and analytics. Marketing teams that have evolved their Content Marketing strategies often use a variety of tools to create, deliver and measure results on an ongoing basis.

An effective Content Marketing software enables centralized control of content (creation, collaboration, and approvals), distribution (through integration with media channels) and measurement of results.

According to eMarketer, 60% of marketers create at least one piece of content each day! When you consider the various teams involved and the variations required for each medium, that’s a tremendous workload.

Content Marketing software enables marketers to focus on quality content creation by automating and supporting the various facets that go into the strategy, production and distribution of content.

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date

D B

David Beebe

Founder & CEO, Storified

Most Content Marketing software contains more than a few tools to help teams manage their Content Marketing calendars effectively. But as the objectives of brands vary, so do the range of Content Marketing strategies. As a result, there is no one size fits all solution in Content Marketing software.

The right Content Marketing solution should give the user a bird’s eye view of overall content activities. Effective Content Marketing helps everyone involved in the process (both internally and externally) work together to plan and execute Content Marketing activities.

Typically, a Content Marketing solution should help you:

Research and create content

Source and select third-party content

Schedule and automate content distribution

Measure published content effectiveness by type and channel

Notwithstanding all of the above, an effective Content Marketing solution should easily integrate with tools that are already being deployed by your team including social media channels, email marketing tools, and analytics. Through easy integration, a Content Marketing solution will ensure the syncing of data across channels and optimization of the team’s workflow.

Content Marketing Software in B2B

The difference between B2B and B2C Content Marketing lies in the way these brands define their marketing objectives. A B2C buyer may have a more complicated customer journey which could require a greater frequency of piecemeal content, as opposed to the decision-maker targeted by a B2B company.

As a result, the Content Marketing strategy for both can be vastly different. B2B Content Marketing is typically oriented towards lead generation by distributing content to the defined target audience in order to attract, engage, and/or generate leads for the sales team, while also continuing to engage and retain past customers. In fact, according to an Accenture ‘On the Verge Report’ 61% of all B2B transactions start online, and 51% of customers turn to social media to do initial research.

What is Content Marketing software?

B2C brands often create bite-sized content pieces to entertain and boost brand recall, while on the other hand, B2B brands prefer to use content that demonstrates thought leadership, subject matter expertise, or resolves customer pain points.

Content Marketing Institute (CMI) reported that B2B marketers primarily used Content Marketing to drive brand awareness, educate audiences, and build credibility. As a result, any Content Marketing software that is B2B-oriented will be designed to support those marketing objectives.

5 Benefits of Content Marketing Software

5 Benefits of Content Marketing Software

Aligned Content Marketing Strategy

With the complexities involved in multiple pieces of content across multiple channels in various formats, the obvious immediate benefit of an effective Content Marketing Software is to offer a unified place for the whole marketing team to plan and execute the Content Marketing strategy, seamlessly. This enables integration of disparate systems, bringing in speed and efficiency, and supporting inter-team communication for better results.

Easy to Measure ROI

Another big benefit is the measurability of Content Marketing results. By knowing how each piece of content performed based on its pre-defined objective (brand recall, engagement, lead generation) a marketer can accurately track effectiveness and measure RoI. He or she will also be able to optimize content types based on performance, weed out poor performers, and thereby improve RoI.

The answer to ‘Is my Content Marketing strategy working?’ should be answerable by the analytical insights which the Content Marketing solution provides.

A centralized method to track data across content, media and by objective will allow the marketer to identify the best performing topics and the actions which the audience takes after consuming the content. With the right Content Marketing solution, a marketing team’s Content Marketing initiatives can be mapped directly to revenue and ROI.

Data-driven content ideation

With all the data in one place, it becomes easier to conclude if videos are driving your best results, or whether more infographics need to be allocated into the content mix. Content marketing software can bring out the data that will help identify topics that resonate with the audience, rank high in search engines, and drive the most traffic to your landing pages. Marketers can, therefore, avoid the limitations of guesswork when it comes to content creation.

It’s not the best content that wins. It’s the best-promoted content that wins

A C

Andy Crestodina

Co-founder, Orbit Media Studios

Streamlined Operations

Content marketing involves various stakeholders both within and outside a company. While using spreadsheets and emails for interaction may seem fast, it can often result in errors and miscommunication that can waylay the entire production process. A Content Marketing solution offers custom workflows that help standardize content creation and publishing processes at every stage, saving time and effort.

Seamless Omnichannel Content Strategy

Most Content Marketing campaigns today are designed to deliver over more than one channel. This means creating a consistent experience across each one, from the website or blog to social media and more. An effective Content Marketing software will integrate with your required channels to enable quick publishing and in turn, bring in the results to a central hub.

In a nutshell

Regardless of whether you are a B2C or B2B marketer, a Content Marketing Solution can help:

Offer a unified view of your content supply chain.

Give insights into how content is performing, and enabling lead generation or revenue.

Provide a data-driven method to understand what type of content is performing and where.

Additionally, the fact that more businesses are opting for a Content Marketing solution indicates its effectiveness. According to a MartechAdvisor article, from 2018 to 2023 the global Content Marketing solution market is expected to enjoy a compound annual growth rate of 18.4% and is expected to surge to $9.59 billion in 2023 (from $4.12 billion in 2018).

Why Content Marketing is Important

Why Content Marketing is Important

Marketing Budget Management

The bottom line is literally the objective of a Content Marketing solution. How does Content Marketing – a key element in business marketing today – account for marketing attributed revenue?

Less than half of the respondents to a survey carried out by the Content Marketing Institute said that they measured the RoI of content. While the task may seem a challenging one, Content Marketing software tools can simplify the process of calculating content RoI.

The right Content Marketing software helps teams ensure that they are creating content that is generating measurable value for the company, while not wasting time gathering approvals, creating presentations and spreadsheets of data. This helps in utilizing the marketing budget in an optimal and efficient way.

Customer/Lead Engagement

Content Marketing software can help overcome several of the issues that occur due to poorly timed or under-utilized content. By offering unbiased visibility into content performance, marketers can repurpose content and curate more pieces that have a demonstrable preference amongst the target audience. It helps in delivering the right content to the right audience at the right time thereby improving customer/lead engagement.

Efficient Content Management Process

Content Marketing takes away a lot of the manual tasks related to content planning, creation and publishing thereby allowing marketers to focus on more focused efforts to engage customers.

While working across departmental teams – in global enterprises particularly – consistency in messaging is another issue that can be managed more efficiently with the in-built workflows of a Content Marketing software.

Our job is not to create content. Our job is to change the world of the people who consume it.

A F

Andrea Fryrear

Agile Marketing Coach

Finally, as every content marketing strategist will tell you sustained and long-term quality content is a must to make a market impact, and the right Content Marketing software can help keep the pace going.

What industries benefit from using Content Marketing software?

Content marketing is a cross-industry activity, and therefore Content Marketing software is not limited to specific industries. While some Content Marketing software may be tailored to certain industries – for example, retail-specific Content Marketing software – most can be adapted across industries with little or no loss.

Who are the users of Content Marketing software?

It is interesting to note that while Content Marketing software may seem like an obvious marketing tool, the truth is that content is crucial to the customer acquisition process. In addition to marketing teams, such as those in B2B organizations that need to generate, nurture and supply leads, a Content Marketing solution can be of tremendous benefit to the sales team as well.

Sales teams often stay top-of-mind of their prospective leads by sending content in the form of cases or papers which demonstrate their effectiveness. As a result, Content Marketing software can be of benefit to the sales team and third-party vendors in addition to the Content Marketing team.

Content Marketing activity can be handled within the company or can be outsourced to Marketing Agencies. Even those agencies will be the primary users of Content Marketing Software.

Key Features of Content Marketing Software

Content Workflows

Workflows that enable approvals, and get different users working together and collaborating on schedule.

Content Publishing Tools

Enabling users to publish content to different channels, such as social media or websites, sometimes through integrations.

Omnichannel Support

Two-way seamless communication with multiple social channels and digital channels including blog, website, email, and third-party advertising tools.

Technology Integration

Content Marketing software integration with social media management tools, marketing automation software, email marketing, CRM, social media tools, and analytics software.

Content Calendar

Calendar control and queueing often help teams stay ahead of their content needs. Check to see if your Content Marketing solution allows you to sort, tag, assign and pause content flexibly.

Auto Scheduling

A publishing feature, auto-scheduling enables users to schedule posts and coordinate content releases.

Content Templates

A library of templates that can be customized by the content team.

Sales Content Library

Access to sales-related content which can be either downloaded and emailed or delivered to a prospect by the sales team within the system.

Customizable Reporting

Reporting features that allow business users to have control over their reporting with drill-down and exporting capabilities.

Content Marketing and AI

Artificial intelligence is helping businesses maneuver through the chaos by analyzing user data and helping marketers make sense of their customer intent. With Content Marketing getting more challenging every day, thanks to the huge proliferation of various media types (think blog, tweets, grams, and videos – both short and long), AI can often help pinpoint the right type of content for the right person on the media they prefer.

Predictive and prescriptive analytics are AI-driven algorithms that enable retail marketers to deliver follow-up messages and tailored offers to abandoned shopping carts online. Shoppers are targeted with highly personalized content around their shopping preferences and offered ideas and choices to help convert them into buyers. Some brands even customize what a customer sees on their website home page based on their past interaction with the brand. AI enables this level of personalized marketing and the right Content Marketing solution can help you leverage its capabilities.

Artificial Intelligence also helps marketers create relevant content on their Content Marketing software for their customer audiences at every stage of the marketing funnel. Using the information offered by an AI-driven algorithm, marketers can use a Content Marketing tool to create or curate content that is relevant to their immediate needs, raising engagement levels and pushing RoI.

According to Peter Loibl of the Content Marketing Institute, artificial intelligence will likely be used to help with day-to-day minutia. He continues to predict that 2020 will be the year where marketers really begin figuring out how to leverage AI to complement organic content creation.

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Buyer’s Guide: Factors to consider to buy Content Marketing Software

Regional Considerations

It is essential to consider whether a business has global or local considerations to take into account. Companies that create content across geographies would need multilingual support as an essential component.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Market Segment and Industry Vertical

Content Marketing Software can come in various sizes, depending on the size of the company, it is good to choose the software that best meets the company’s needs. Enterprise companies would require enterprise-level features like scale, performance, multi-channel support, security, collaboration, etc. Similarly, some content marketing software would be more suitable for specific verticals like Retail, E-Commerce, so consideration can be given to the specific industry segment the software supports. Specifically, the template support and content library if it is more tailored for specific industry segments.

Channel Support

The choice of a channel is determined by the content strategy of the company. Some might want to focus only on email vis-a-vis some wanting to strategize social media content. The choice of the software will depend on their strength of support for that channel. Large companies that have a multi-channel approach might choose software which has multi-channel support.

Integrations

Content Marketing is never a standalone process. It intertwines with many of the marketing processes and hence would need integration with tools like Marketing Automation, CRM, Social Media Marketing. The right Content Marketing solution will need to provide out of box integrations and connectors which save time to integrate or the integration hooks

Ease of Use

Since Content Marketing Software is used extensively by marketers and agencies, ease of use plays a key role in selecting the software. It should be easy to learn, customize and use the software.

Challenges in Deploying a Content Marketing Software Solution

We covered some of the things a good Content Marketing solution can do.

While the ideal Content Marketing software addresses all of your requirements, some may lack the key features you need. As also mentioned earlier, the software you pick will often vary based on your specific needs and the results you are hoping to achieve.

It’s also important to know that Content Marketing Software should not be confused with Marketing Automation Platforms which are distribution software; which mainly amplify content reach while measuring impact. Marketing automation solutions tend to focus more on lead generation and management, while Content Marketing software is primarily content-oriented.

Content Marketing Software is also not to be confused with Content Management Systems (CMS) though they both allow multiple users to create and edit digital content through collaboration. A CMS is mainly used to handle website content creation and publishing.

RoI for Content Marketing Software

We’ve talked about the RoI of a Content Marketing solution earlier, but let’s break it down to understand whether investing in this kind of a long-term solution can help generate positive RoI for your brand or business.

With content saturating the Internet, getting and holding your customers’ limited attention isn’t as easy as it used to be. A programmatic solution and data-driven method to demonstrate content effectiveness can help save time (and money on promotions) on content that just does not appeal to your target audience.

Content Marketing software can also help get more juice out of your best pieces of content. While you may already be repurposing your content for various media, a Content Marketing solution can make that result apparent to everyone involved, generating more ideas around suitable formats and key messages that are clicking.

Finally, a Content Marketing solution can help teams with the workflow development of content which can often be overwhelming. This, in turn, can help marketers use their time to focus on core marketing activities.

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238 Content Marketing Software

Outgrow

Outgrow.co | Interactive Quizzes | Interactive Calculators

4.86

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Outgrow Icon

Outgrow

4.86
★★★★★
★★★★★
Outgrow.co | Interactive Quizzes | Interactive Calculators

Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Calculator,Gamification,Contests/quizes
Outgrow Icon

Vendor: Outgrow

HQ Location: 401 Park Avenue, New York, NY 10016, US

Topic

SEO Content Optimization Tool to drive more organic traffic

4.86

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Topic Icon

Topic

4.86
★★★★★
★★★★★
SEO Content Optimization Tool to drive more organic traffic

Topic is an SEO content optimization tool that optimizes the content to drive more organic traffic. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Content management,Content curation,Workflow management
Top Features : SEO,Templates,Personalization
Topic Icon

Vendor: Topic

Company Size: 1-10

HQ Location: San Francisco, CA 94118, US

Opinion Stage

Opinion Stage - Interactive Content Creation Platform

4.78

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Opinion Stage Icon

Opinion Stage

4.78
★★★★★
★★★★★
Opinion Stage - Interactive Content Creation Platform

Opinion stage is an interactive content creation platform that offers more engagement, leads, revenue and insights. It is suited for businesses looking to provide interactive customer experience that converts traffic to measure business growth.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Gamification,Contests/quizes,Feedback surveys
Opinion Stage Icon

Vendor: Opinion Stage

Company Size: 1-10

HQ Location: Tel Aviv, Israel 100011, IL

Financials: Private

Paperflite

Marketing Collateral Management and Sales Enablement

4.70

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Paperflite

4.70
★★★★★
★★★★★
Marketing Collateral Management and Sales Enablement

Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Microsites
Paperflite Icon

Vendor: Paperflite

Company Size: 11-50

HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US

Financials: Seed

StoryChief

The Complete Marketing Solution to manage all your content marketing

4.69

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StoryChief

4.69
★★★★★
★★★★★
The Complete Marketing Solution to manage all your content marketing

StoryChief is a content marketing workspace designed for content marketers to help with content creation and distribution processes. The tool helps create the right content, increasing brand awareness and attracting organic traffic.

Highlights
Top Business Usecases : Content management,Sending & publishing communications,Communication management
Top Features : SEO,Personalization
StoryChief Icon

Vendor: StoryChief

Company Size: 11-50

HQ Location: Visserij 43p, Ghent, Flemish Region 9000, BE

Rebrandly

URL Shortener, Branded Link Management, API

4.64

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Rebrandly

4.64
★★★★★
★★★★★
URL Shortener, Branded Link Management, API

Rebrandly is a leading link management platform for marketing, enterprises, organizations, users to brand, track and share short URLs using a custom domain name for increased leads and revenue.

Highlights
Top Business Usecases : Content management,Content sharing,Social media management
Top Features : Personalization,Dashboard,SEO
Rebrandly Icon

Vendor: Rebrandly

Company Size: 11-50

HQ Location: Dogpatch Labs, The CHQ Building Custom House Quay, Dublin, Dublin 1, IE

Financials: Private

Bitly

URL Shortener, Custom Branded URLs, API & Link Management

4.64

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Bitly Icon

Bitly

4.64
★★★★★
★★★★★
URL Shortener, Custom Branded URLs, API & Link Management

Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links.

Highlights
Top Business Usecases : Social media management,Communication management,Scheduling post to social media
Top Features : Dashboard,Personalization,Widgets
Bitly Icon

Vendor: Bit Ly

Founded: 2008

Company Size: 51-100

HQ Location: 139 5th Avenue, 5th Floor New York, NY 10010

Financials: M&A

SqueezeCMM

B2B Content Analytics

4.63

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SqueezeCMM

4.63
★★★★★
★★★★★
B2B Content Analytics

SqueezeCMM helps content marketers quickly uncover ROI through straightforward analytics and conversion measurement. It is designed to help professional marketers analyze and manage the performance of content and generate leads.

Highlights
Top Business Usecases : Content management,Engaging and following up,Engagement management
Top Features : Dashboard
SqueezeCMM Icon

Vendor: SqueezeCMM

Company Size: 1-10

HQ Location: 550 Queens Quay W, 1009, Toronto, ON M5H 3M8, CA

Financials: M&A

Sparkle

TI The worlds communication platform

4.62

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Sparkle Icon

Sparkle

4.62
★★★★★
★★★★★
TI The worlds communication platform

Sparkle is a communication platform is designed for the companies to get the required communication infrastructure to facilitate interaction between global or local developers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Sparkle Icon

Vendor: Sparkle

Company Size: 501-1000

HQ Location: 200 S. BISCAYNE BLVD. SUITE 4400 - MIAMI, FL 33131

Financials: Private

Scoop.it

Content curation for websites & blogs

4.59

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Scoop.it

4.59
★★★★★
★★★★★
Content curation for websites & blogs

Scoop.it is a content marketing software, which helps individuals and companies to research and publish curated content and distribute them through their connected social networks, to generate more traffic and revenue, and increasing engagement, credibility and branding.

Highlights
Top Business Usecases : Content management,Content curation,Sending & publishing communications
Top Features : Personalization,Auto scheduler & reminder,SEO
Scoop.it Icon

Vendor: Scoop.It

Founded: 2008

Company Size: 11-50

HQ Location: 1161 Mission Street, Suite 523 San Francisco CA 94103

Financials: M&A

Techvalidate

TechValidate: The Credible Content Machine

4.59

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Techvalidate

4.59
★★★★★
★★★★★
TechValidate: The Credible Content Machine

TechValidate is a content marketing software that helps to capture and transform customer feedback into case studies, testimonials, reviews, and more. It helps to scale best practices and improve ROI.

Highlights
Top Business Usecases : Customer feedback management,Content management,Sending & publishing communications
Top Features : Feedback surveys
Techvalidate Icon

Vendor: Surveymonkey

Founded: 1999

Company Size: 501-1000

HQ Location: 1 Curiosity Way San Mateo, California 94403 United States

Financials: IPO

ClearVoice

Content Marketing Platform + Talent Network

4.57

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ClearVoice

4.57
★★★★★
★★★★★
Content Marketing Platform + Talent Network

ClearVoice is a content marketing platform that helps to create content with freelancers, manages unlimited clients, campaigns, content, as well as in-house or freelance teams in one place. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : Content management,Engagement management,Workflow management
Top Features : SEO,Feedback surveys,Personalization
ClearVoice Icon

Vendor: ClearVoice

HQ Location: 515 E Grant St, Phoenix, AZ 85004, US

Clearscope

SEO Software that drives search traffic

4.85

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Clearscope

4.85
★★★★★
★★★★★
SEO Software that drives search traffic

Clearscope is the best-in-class SEO content optimization platform that drives search traffic. The streamlined tools simplify SEO writing to create first-rate content that ranks. It helps the digital marketing teams and enterprises to optimize the content and increase organic traffic.

Highlights
Top Business Usecases : Content management,Content curation,Sending & publishing communications
Top Features : SEO,Dashboard,Personalization
Clearscope Icon

Vendor: Clearscope

Company Size: 1-10

HQ Location: 25 Taylor St, San Francisco, California US

Mailshake

Sales Engagement and Automation Software

4.65

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Mailshake

4.65
★★★★★
★★★★★
Sales Engagement and Automation Software

Mailshake is a sales engagement and automation platform that helps with more conversations, qualify more leads, and close more deals through phone, email, and social media. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Communication management,Engagement management,Sending & publishing communications
Top Features : Personalization,Templates,Recording
Mailshake Icon

Vendor: Mailshake

Founded: 2015

Company Size: 1-10

HQ Location: 1920 E. Riverside Dr Suite A120-116 Austin, TX 78741.

Financials: Private

ContentStudio

ContentStudio - Discovery, Curation & Social Media Management ...

4.65

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ContentStudio

4.65
★★★★★
★★★★★
ContentStudio - Discovery, Curation & Social Media Management ...

Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently

Highlights
Top Business Usecases : Social media management,Content management,Communication management
Top Features : Personalization,Dashboard,SEO
ContentStudio Icon

Vendor: ContentStudio

Company Size: 1-10

HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE

Financials: Private

FeedOtter

Promote your blog, news, and RSS content to increase revenue from website traffic

4.64

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FeedOtter

4.64
★★★★★
★★★★★
Promote your blog, news, and RSS content to increase revenue from website traffic
Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Templates,Personalization,Alerts: popups & Notifications
FeedOtter Icon

Vendor: FeedOtter

Company Size: 1-10

HQ Location: Midwestern US

Financials: Private

Rankz

Tool to accelerate company’s growth in various digital avenues.

4.62

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Rankz

4.62
★★★★★
★★★★★
Tool to accelerate company’s growth in various digital avenues.

Rankz is an advanced suite of content marketing tools that unleashes the potential of marketing teams, empowering global organizations to plan, collaborate, and create exceptional campaigns and content at scale. It creates content tracking and content marketing tools for businesses, to ensure they never go unnoticed. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Content management,Content curation,Public relations
Top Features : SEO,Dashboard
Rankz Icon

Vendor: Rankz

Company Size: 1-10

HQ Location: 1201, Viola Alba, Nahar Amrit Shakti, Mumbai, Maharashtra 400072, IN

Opensense

Email Signature and Tracking

4.59

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Opensense Icon

Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Engagement management
Top Features : Personalization,Templates,Ticketing
Opensense Icon

Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

Google Analytics

Google Analytics

4.59

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Google Analytics

4.59
★★★★★
★★★★★
Google Analytics

Google Analytics is a web analytics service which provides tools and solutions to allow business measure advertising ROI, and analyse data from various social networking sites and applications to take business decisions.

Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM
Google Analytics Icon

Vendor: Google

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Mavsocial Social Media Management

MavSocial: Social Media Management Tool

4.59

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Mavsocial Social Media Management

4.59
★★★★★
★★★★★
MavSocial: Social Media Management Tool

MavSocial social media management platform used by marketers, businesses, and agencies to streamline their social media activities. It helps to improve digital and social presence and improve visibility.

Highlights
Top Business Usecases : Social media management,Communication management,Content management
Top Features : Dashboard,Personalization,Recording
Mavsocial Social Media Management Icon

Vendor: Mavsocial

Founded: 2010

Company Size: 51-100

HQ Location: San Francisco, CA

Financials: Seed

Upfluence

The Smartest Influencer Marketing Platform | Upfluence

4.57

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Upfluence

4.57
★★★★★
★★★★★
The Smartest Influencer Marketing Platform | Upfluence

Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Calculator,Personalization,SEM
Upfluence Icon

Vendor: Upfluence

Company Size: 51-100

HQ Location: 381 Broadway, New York, 10013, US

Financials: Series A

Semrush

SEMrush - online visibility management and content marketing.

4.55

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Semrush

4.55
★★★★★
★★★★★
SEMrush - online visibility management and content marketing.

Semrush is an All-in-one Marketing toolkit for Digital Marketing professionals usable in eCommerce for enabling on-line sales and Enterprises with customer data.

Highlights
Top Business Usecases : Content management,Advertisement,Social media management
Top Features : SEO,SEM,Dashboard
Semrush Icon

Vendor: Semrush

Founded: 2008

Company Size: 501-1000

HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199

Financials: Private

Live Center

Live Center - Norkon

4.55

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Live Center

4.55
★★★★★
★★★★★
Live Center - Norkon

Live Center is a live blogging solution that gives complete control over live blogs, to publish breaking news and content. It is designed to provide professional bloggers, journalists, news agencies, and various media outlets. It helps to save valuable time, more page views, easy integration, complete control of design, and increase ad revenue.

Highlights
Top Business Usecases : Content management,Sending & publishing communications,Communication management
Top Features : Dashboard,Capture video,Live streaming
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Vendor: Norkon Computing Systems

Company Size: 11-50

HQ Location: Norkon Computing Systems AS, Christian Krohgs gate 16, Oslo, 0186, NO

Financials: Private

Lucidpress

Online Print & Digital Publishing Software

4.54

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Lucidpress

4.54
★★★★★
★★★★★
Online Print & Digital Publishing Software

Lucidpress is a brand templating platform designed to help brand marketers create on-brand content and enhance customer base.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Collaboration
Top Features : Templates,Personalization,Dashboard
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Vendor: Lucidpress

Founded: 2009

Company Size: NA

HQ Location: 10355 south jordan gateway Ste. 100, South jordan, UT 84095

Financials: Private