MAGNA Media Trials
- Marketing And Advertising
- Large
New York, USA
MAGNA Media Trials partnered with Zefr to study misinformation in digital video advertising. The research explored how consumers identify misinformation... and what they expect from brands. The study found that misinformation is a major concern for consumers. It also showed that brand safety and suitability are important in video advertising. The findings help advertisers understand the impact of misinformation on brand perception.
MAGNA partnered with Zefr to study the impact of ads placed next to misinformation. 61% of people remembered brands shown... with misleading content, but not for positive reasons. 47% said a brand’s integrity drops when ads appear near misinformation. The same ad was seen as less trustworthy when shown next to false content. The study highlights risks to brand reputation in digital video advertising.
CMI Media Group
- Marketing And Advertising
- Medium
Philadelphia, USA
Zefr helped CMI Media Group improve brand suitability for a major pharmaceutical client on Meta. Using Zefr's brand suitability measurement,... CMI Media Group optimized campaign targeting in real time. The campaign achieved a 6.7% increase in brand suitability. Polarizing publishers and misinformation sources were identified and removed. The partnership enabled the first third-party brand safety measurement for pharma on Meta.
Telefónica (Tuenti Ecuador)
- Telecommunications
- Very Large
Madrid, Spain
Zefr Max helped Telefónica's Tuenti Ecuador improve YouTube ad campaigns. The AI-powered exclusions and bid optimizer cut CPMs by 15%.... Media quality ROI rose by 13%. Impressions increased by 10%. View-through rate went up by 9.58%. Brand suitability improved by 8%. Savings from blocking unsuitable content were reinvested into better media placements.
A major telecom brand
- Telecommunications
- Very Large
Zefr helped a major telecom brand improve ad recall on YouTube. The brand used Zefr's AI-powered brand suitability tools to... filter for low-risk content and exclude unwanted categories. Zefr delivered a 42% higher lift in ad recall than a traditional third-party provider and 78% higher than platform tools. Only 5% of Zefr's ad placements ran against unsuitable content, compared to 40% with platform tools. The brand invested its full ad spend into suitable reach using Zefr.
Zefr helped Telefónica improve brand suitability on YouTube by 6. 73%. The company also saw a 22% drop in CPMs...after using Zefr’s performance optimization engine. Telefónica removed over 184,900 high and medium risk channels and videos from their campaigns. The solution flagged children’s entertainment content and set a low-risk profile. Telefónica’s digital strategy became safer and more cost-effective.
Retail Case Studies and Customer Success Stories with ZEFR
Waitrose
- Retail
- Large
Bracknell, UK
Waitrose used Zefr's brand suitability data with Meta's Advantage+ Shopping Campaign. They wanted to get new shoppers and keep their... brand safe. Zefr's allow lists helped Waitrose lower cost per purchase by 35%. They also saw a 53% higher return on ad spend. The campaign showed Waitrose could boost performance and brand safety at the same time.
Zefr helped Marks & Spencer run a holiday charity campaign on TikTok. The campaign delivered over 17 million impressions, exceeding... reach and view goals by 120%. Zefr’s measurement tools ensured zero brand safety or suitability violations. M&S used real-time dashboards to monitor ad placement and optimize performance. The solution gave M&S full transparency and confidence in their video advertising.
Consumer Goods Case Studies and Customer Success Stories with ZEFR
Rexona (Unilever Brazil)
- Consumer Goods
- Very Large
São Paulo, Brazil
Rexona used Zefr’s measurement solution to run a TikTok campaign with Anitta. The goal was to reach new audiences and... ensure ads appeared in brand-safe environments. Zefr’s Cognition AI verified 99.9% brand safety and suitability. The campaign reached 19.7 million people and delivered 118.9 million views. Rexona saw a 14.9% lift in ad recall and a 7.6% increase in awareness.
A leading global CPG brand
- Consumer Goods
- Very Large
Zefr Max blocklists helped a global CPG brand improve brand suitability on Meta. The brand avoided misinformation and hate speech... while keeping campaign reach high. Two campaigns used Zefr’s suitability measurement and custom blocklists. The brand achieved 99.9% category suitability, even as unsuitable impressions rose across the platform. Zefr’s solution allowed the brand to shift to a broader inventory filter without risk.
Food & Beverages Case Studies and Customer Success Stories with ZEFR
McCain Foods
- Food & Beverages
- Very Large
Toronto, Canada
Zefr helped McCain Foods boost brand awareness and sales in the US market. The campaign used contextual targeting to reach... adults aged 25-54 with family and cooking content. McCain Foods saw a 9% lift in incremental sales and $800K in new retail sales. The campaign reached new, lapsed, and never buyers. Zefr and McCain Foods measured results with Kantar Millward Brown and Nielsen Catalina Solutions.
Entertainment Case Studies and Customer Success Stories with ZEFR
Sony Pictures Entertainment
- Entertainment
- Large
Culver City, USA
Sony Pictures Entertainment used Zefr to measure brand safety for their Uncharted film campaign on TikTok. The campaign aimed to... build mass awareness in Spain while ensuring ads appeared in a verified brand safe environment. Sony Pictures ran In-Feed Ads using official trailers and leveraged TikTok’s Inventory Filter Solution for ad placement control. Zefr provided independent verification, confirming 99% of impressions were brand safe. The campaign achieved over 35 million impressions and 118,000 clicks.
Adidas used Zefr’s measurement tool to verify brand safety and suitability for a TikTok campaign. The campaign targeted millennial sports... fans and featured WNBA player Candace Parker. Zefr’s solution, combined with TikTok’s Inventory Filter, ensured ads ran in safe and suitable environments. The campaign achieved a 99.9% brand safety rate, 99.9% brand suitability rate, and delivered over 57 million impressions. Adidas gained transparent insights and maintained campaign scale and performance.
Adobe used Zefr’s brand suitability targeting to promote a creative software product. The campaign achieved a 97.2% lift in product... awareness and a 16.6% lift in consideration. Zefr’s contextual approach drove a 16.7% increase in search activity for the product. Viewers showed a 31.5% lift in agreement that Adobe helps bring creative visions to life. The campaign used feature-focused ads and before-and-after transformations to spark interest.
Automotive Case Studies and Customer Success Stories with ZEFR
Mazda
- Automotive
- Very Large
Hiroshima, Japan
Zefr helped Mazda launch the CX-50 with a YouTube video campaign. Mazda used Zefr’s Cognition AI for brand suitability targeting... and measurement. The campaign drove an 18% incremental search lift for the new model. Mazda’s brand awareness rate reached 75%. The campaign won Campaign of the Year at the ThinkLA 2022 Idea Awards.
Restaurants Case Studies and Customer Success Stories with ZEFR
A popular, nationwide fast casual QSR chain
- Restaurants
- Large
Zefr helped a nationwide fast casual QSR chain launch a new menu item as a digital exclusive. The chain used... Zefr’s brand suitability targeting on YouTube to reach new audiences beyond TV. The campaign achieved a 79% incremental, unduplicated reach compared to TV. Zefr delivered 80% on-target impressions for ages 18-34, while TV only reached 15%. The campaign also saw a 23.6% lift in ad recall and a 2% lift in consideration.
Pharmaceuticals Case Studies and Customer Success Stories with ZEFR
Major pharmaceutical brand
- Pharmaceuticals
- Very Large
Zefr Bid Optimizer helped a major pharmaceutical brand improve YouTube ad performance. The brand saw a 15.1% increase in CPM... efficiency and saved $131,000 over six months. Reach grew by 7.9%, adding 655 million impressions. Suitability improved by 6.4% compared to YouTube benchmarks. Zefr Max and True for Reach tools enabled better brand safety and campaign results.
