ZEFR Overview

Zefr leverages AI-driven content classification to enhance brand safety and performance in video advertising. It offers precise content analysis tailored for social platforms, ensuring that advertisements align with brand suitability standards. This capability addresses the growing need for transparency in walled garden environments, where brands often struggle to maintain control over ad placements. By focusing on AI-powered solutions, Zefr provides advertisers with the tools to protect their brand image while optimizing ad performance. This unique approach positions Zefr as a critical partner for brands navigating the complexities of social media advertising.

Use Cases

Customers recommend Advertisement, Influencer Marketing, Onboarding, as the business use cases that they have been most satisfied with while using ZEFR.

Other use cases:

  • Content Publishing
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Partner Marketing
  • Workflow Management
  • Create Engagement Based Loyalty
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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using ZEFR.

Other priorities:

  • Establish Thought Leadership
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ZEFR Use-Cases and Business Priorities: Customer Satisfaction Data

ZEFR works with different mediums / channels such as Video. Social Media. and Facebook.

Reviews

"...Categories: Influencer Marketing...." Peer review

ZEFR, belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Zefr enables brand suitability on video platforms using GARM industry standards. Brands are protected within walled gardens.

Comprehensive Insights on ZEFR Use Cases

Case Studies

Retail

CASE STUDY Marks & Spencer (M&S)

Zefr’s Brand Safety & Brand Suitability solution helped Marks & Spencer run a safe and effective holiday charity campaign on TikTok. M&S wanted to reach 4 million viewers and ensure brand safety for ...their charity single. Using Zefr’s post-campaign measurement and TikTok’s pre-bid filter, they achieved over 17 million impressions and 120% over-delivery on reach and views. The campaign had zero brand safety or suitability violations. M&S gained transparency and peace of mind for their video ads.

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Consumer Goods

CASE STUDY Rexona (Unilever Brazil)

Rexona used Zefr’s campaign measurement on TikTok to promote their 'Rexona Dance Sem Parar' campaign with Anitta. The goal was to reach new audiences and ensure ads appeared in brand-safe environment...s. Zefr’s Cognition AI and TikTok’s Inventory Filter helped verify media adjacencies and campaign effectiveness. The campaign achieved 99.9% brand safety, 19.7M reach, 118.9M views, a 14.9% lift in ad recall, 7.6% increase in awareness, and 3.9% rise in brand association.

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Computer Software

CASE STUDY A design and creative software brand

Zefr helped a design and creative software brand grow product awareness using brand suitability targeting. The brand ran a Q4 campaign to reintroduce a less-adopted product, showing its features to s...park interest. Zefr’s contextual approach reached the right audience and improved brand perceptions. The campaign achieved a 97.2% lift in product awareness, 16.6% lift in consideration, 31.5% lift in agreement that the brand helps users realize their vision, and 16.7% lift in search activity. Zefr’s targeting also drove an 87.6% lift in recall.

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Telecommunications

CASE STUDY Major Telecom Brand

Zefr helped a major telecom brand improve ad recall on YouTube by using advanced AI for brand suitability. The brand wanted to avoid unsuitable content and targeted low-risk adjacencies. Zefr's solut...ion delivered a 42% higher lift in ad recall than a traditional third-party provider and 78% higher than platform-provided tools. Only 5% of impressions with the traditional provider and 40% with platform tools ran against unsuitable content, while Zefr enabled full spend on suitable reach.

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Apparel & Fashion

CASE STUDY Adidas

Adidas used Zefr Measurement with TikTok to check brand safety and suitability for a campaign. The campaign featured WNBA player Candace Parker and targeted millennial sports fans. Adidas used Zefr’s... post-bid measurement tool and TikTok’s Inventory Filter. The campaign got 57 million impressions. Zefr verified a 99.9% brand safety rate and a 99.9% brand suitability rate.

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Restaurants

CASE STUDY A popular, nationwide fast casual QSR chain

Zefr's brand suitability targeting helped a nationwide fast casual QSR chain launch a new menu item as a digital exclusive. The QSR chain used Zefr's YouTube targeting to reach new audiences and incr...ease online awareness. The campaign achieved a 79% incremental, unduplicated reach compared to TV, with 80% of impressions on target for ages 18-34. Ad recall lifted by 23.6%, and consideration increased by 2%. Zefr's solution helped the QSR chain reach its target audience and drive results for the new product launch.

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ZEFR Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for ZEFR

Top Failure Risks for ZEFR

Zefr, Inc. News

Product

Zefr Inc .: Zefr Expands Brand Suitability Protection on TikTok with AI - Powered Exclusion Lists

Zefr Inc. expands its brand suitability protection on TikTok using AI-powered exclusion lists to enhance content safety for brands.

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Product

Zefr Unveils Brand Safety Features for Snapchats Ad Ecosystem - Auganix

Zefr introduces new brand safety features for Snapchat's advertising platform to enhance ad security and performance.

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Partnership

Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution - PR Newswire

Zefr has teamed up with Snap to introduce a solution for measuring brand safety and suitability.

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Partnership

Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution - StockTitan

Zefr has teamed up with Snap to create a new tool for measuring brand safety and suitability for advertisers.

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Zefr, Inc. Profile

Company Name

Zefr, Inc.

Company Website

https://zefr.com/

HQ Location

4101 Redwood Ave, Los Angeles, CA 90066, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES E