ZEFR Overview

Zefr leverages AI-driven content classification to enhance brand safety and performance in video advertising. It offers precise content analysis tailored for social platforms, ensuring that advertisements align with brand suitability standards. This capability addresses the growing need for transparency in walled garden environments, where brands often struggle to maintain control over ad placements. By focusing on AI-powered solutions, Zefr provides advertisers with the tools to protect their brand image while optimizing ad performance. This unique approach positions Zefr as a critical partner for brands navigating the complexities of social media advertising.

Use Cases

Customers recommend Advertisement, Influencer Marketing, Onboarding, as the business use cases that they have been most satisfied with while using ZEFR.

Other use cases:

  • Content Publishing
  • Engaging And Following Up
  • Sending & Publishing Communications
  • Partner Marketing
  • Workflow Management
  • Create Engagement Based Loyalty
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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using ZEFR.

Other priorities:

  • Establish Thought Leadership
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ZEFR Use-Cases and Business Priorities: Customer Satisfaction Data

ZEFR works with different mediums / channels such as Video. Social Media. and Facebook.

Reviews

"...Categories: Influencer Marketing...." Peer review

ZEFR, belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Zefr enables brand suitability on video platforms using GARM industry standards. Brands are protected within walled gardens.

ZEFR Customer wins, Customer success stories, Case studies

MAGNA - Marketing And Advertising - Large

Zefr partnered with MAGNA to study misinformation and its impact on consumers and brands. The research explored how people identify misinformation and what they expect from brands. The study highligh...ts the importance of brand safety and responsible advertising. Zefr's solutions help advertisers address misinformation concerns.

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A leading global CPG brand - Consumer Goods

Zefr Max helped a leading global CPG brand improve brand suitability and reach on Meta. The brand wanted to avoid misinformation and hate speech without losing scale. They used Zefr’s suitability mea...surement and custom blocklists in two campaigns. The solution blocked high and medium risk categories. As a result, the brand achieved 99.9% category suitability, even during a rise in unsuitable impressions.

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Sony Pictures Entertainment - Entertainment

Sony Pictures Entertainment used Zefr and TikTok’s Inventory Filter Solution to promote their Uncharted film in Spain. The goal was to build mass awareness and ensure brand safety for their ads. They... ran In-Feed Ads with official trailers and used Zefr to measure campaign safety. The campaign got over 35 million impressions, 118,000 clicks, and a 99% verified brand safe delivery rate.

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McCain Foods - Food & Beverages - Very Large

Zefr helped McCain Foods boost brand awareness and sales in the US market. The campaign used contextual targeting to reach family lifestyle and cooking audiences. McCain Foods saw a 9% lift in increm...ental sales and $800K in additional retail sales. The campaign reached new, lapsed, and never buyers. Zefr and McCain Foods were finalists for the 2024 ThinkLA Idea Awards.

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Marks & Spencer (M&S) - Retail - Very Large

Zefr's brand safety and suitability measurement solution helped Marks & Spencer run a holiday charity campaign on TikTok. The campaign delivered over 17 million impressions, exceeding reach and view ...goals by 120%. M&S saw zero brand safety or suitability violations. Real-time dashboard updates gave full transparency. The solution ensured safe, effective video ad targeting for a major retail brand.

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Adidas - Apparel & Fashion - Very Large

Zefr Measurement helped Adidas verify 99.9% brand safety and suitability for a TikTok campaign. Adidas used Zefr’s post-bid measurement tool and TikTok’s Inventory Filter to target 18–34 year-old spo...rts fans. The campaign delivered over 57 million impressions. Zefr’s dashboard gave Adidas daily insights on content adjacencies. This ensured brand safe, suitable environments without losing scale or performance.

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ZEFR Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (2)
Analytics

3.91/5 ★

Read Reviews (5)
Custom Reports

3.32/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for ZEFR

Top Failure Risks for ZEFR

Zefr, Inc. News

Product

Zefr Earns MRC Accreditation for YouTube Brand Safety Reporting

Zefr has achieved Media Rating Council (MRC) accreditation for its content-level brand safety and suitability reporting on YouTube. This marks the first such accreditation for a third-party platform, enhancing transparency in digital advertising. Zefr's technology evaluates individual video content for brand safety, offering advertisers precise insights into ad environments. This builds on Zefr's previous MRC accreditation for viewability reporting, expanding its verified measurement services.

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Awards

Zefr Receives MRC Accreditation for Content-Level Brand Safety an

Zefr has received Media Rating Council (MRC) accreditation for its Content-Level Brand Safety and Suitability reporting on YouTube. This accreditation, a first for third-party platform integration, validates Zefr's ability to provide precise content-level safety assessments, enhancing transparency and accountability for advertisers. This achievement builds on Zefr's previous MRC accreditation for viewability reporting on YouTube.

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Product

MRC Accredits Zefr for YouTube Brand Safety Tools

Zefr has received Media Rating Council (MRC) accreditation for its Content-Level Brand Safety and Suitability labeling and reporting on YouTube. This accreditation, the first for a third-party platform, confirms Zefr's adherence to MRC's rigorous standards for content-level classification. It enhances Zefr's role in providing independent, standards-based reporting for advertisers on YouTube, ensuring greater transparency and accountability.

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Awards

Zefr Receives MRC Accreditation

Zefr has received Media Rating Council (MRC) accreditation for its Content-Level Brand Safety and Suitability labeling and reporting on YouTube. This accreditation, the first for a third-party platform, confirms Zefr's adherence to MRC standards for content-level classification, enhancing advertiser confidence in brand safety on YouTube. This achievement builds on Zefr's previous MRC accreditation for viewability reporting, reinforcing its role in delivering standards-based reporting.

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Zefr, Inc. Profile

Company Name

Zefr, Inc.

Company Website

https://zefr.com/

HQ Location

4101 Redwood Ave, Los Angeles, CA 90066, US

Employees

251-500

Social

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Financials

SERIES E