ZEFR: Use-Cases, Insights and Reviews | 2025 Cuspera

Zefr Max helped a leading global CPG brand improve brand suitability and reach on Meta. The brand wanted to avoid misinformation and hate speech without losing scale. They used Zefr’s suitability mea...surement and custom blocklists in two campaigns. The solution blocked high and medium risk categories. As a result, the brand achieved 99.9% category suitability, even during a rise in unsuitable impressions.
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Zefr helped McCain Foods boost brand awareness and sales in the US for their quick-cook potato products. McCain Foods used Zefr's contextual targeting to reach adults 25-54 in key markets. The campai...gn used third-party measurement from Kantar Millward Brown and Nielsen Catalina Solutions. Results included a 9% lift in incremental sales and over $800,000 in incremental retail sales. The campaign also reached new, lapsed, and never buyers, and was a finalist for the 2024 ThinkLA Idea Awards.
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Sony Pictures Entertainment used Zefr and TikTok’s Inventory Filter Solution to promote their Uncharted film in Spain. The goal was to build mass awareness and ensure brand safety for their ads. They... ran In-Feed Ads with official trailers and used Zefr to measure campaign safety. The campaign got over 35 million impressions, 118,000 clicks, and a 99% verified brand safe delivery rate.
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Zefr helped Telefónica (Movistar Mexico) improve their YouTube ad campaigns. Telefónica wanted better brand suitability and lower CPMs. Zefr measured campaign results and set a baseline. After using ...Zefr’s exclusions, Telefónica saw a 22% drop in CPMs and a 6.73% increase in brand suitability. Zefr also removed over 184,900 risky channels and videos from their campaigns.
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Zefr Managed Media helped MAGNA study the impact of ads placed next to misinformation. The experiment found that 61% of people remembered brands shown with misleading content, but not always in a goo...d way. 47% said a brand's integrity drops when ads appear near misinformation. The same ad was seen as less trustworthy next to misinformation. This shows that ad placement affects brand reputation and trust.
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Zefr's brand suitability verification product for Meta helped a major pharmaceutical brand and CMI Media Group improve their Facebook Feed campaign. The challenge was to ensure brand safety and suita...bility in a sensitive industry. Zefr's solution measured content-level suitability and guided real-time optimizations. The campaign achieved a 6.7% improvement in brand suitability. Suitability rates increased by 7% by the end of the campaign, and polarizing publishers were removed from delivery.
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