ZEFR: Product updates, Customer stories, and Insights | 2026 Cuspera

Zefr partnered with MAGNA to study misinformation and its impact on consumers and brands. The research explored how people identify misinformation and what they expect from brands. The study highligh...ts the importance of brand safety and responsible advertising. Zefr's solutions help advertisers address misinformation concerns.
Show More..

Zefr Max helped a leading global CPG brand improve brand suitability and reach on Meta. The brand wanted to avoid misinformation and hate speech without losing scale. They used Zefr’s suitability mea...surement and custom blocklists in two campaigns. The solution blocked high and medium risk categories. As a result, the brand achieved 99.9% category suitability, even during a rise in unsuitable impressions.
Show More..

Sony Pictures Entertainment used Zefr and TikTok’s Inventory Filter Solution to promote their Uncharted film in Spain. The goal was to build mass awareness and ensure brand safety for their ads. They... ran In-Feed Ads with official trailers and used Zefr to measure campaign safety. The campaign got over 35 million impressions, 118,000 clicks, and a 99% verified brand safe delivery rate.
Show More..

Zefr helped McCain Foods boost brand awareness and sales in the US market. The campaign used contextual targeting to reach family lifestyle and cooking audiences. McCain Foods saw a 9% lift in increm...ental sales and $800K in additional retail sales. The campaign reached new, lapsed, and never buyers. Zefr and McCain Foods were finalists for the 2024 ThinkLA Idea Awards.
Show More..

Zefr's brand safety and suitability measurement solution helped Marks & Spencer run a holiday charity campaign on TikTok. The campaign delivered over 17 million impressions, exceeding reach and view ...goals by 120%. M&S saw zero brand safety or suitability violations. Real-time dashboard updates gave full transparency. The solution ensured safe, effective video ad targeting for a major retail brand.
Show More..

Zefr Measurement helped Adidas verify 99.9% brand safety and suitability for a TikTok campaign. Adidas used Zefr’s post-bid measurement tool and TikTok’s Inventory Filter to target 18–34 year-old spo...rts fans. The campaign delivered over 57 million impressions. Zefr’s dashboard gave Adidas daily insights on content adjacencies. This ensured brand safe, suitable environments without losing scale or performance.
Show More..