Real-World Case Studies and Customer Success Stories with Simulmedia

A streaming platform wanted to promote a new miniseries. Simulmedia used data to target likely viewers. They ran a TV... campaign on 48 networks. The campaign reached 2.1 million custom viewers. It also led to 7,344 app installs and 95,529 video starts.
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A streaming platform used TV ads to promote a new crime series. Simulmedia targeted viewers on 54 networks. They reached... 1.3 million custom viewers and 2.4 million in the A25-54 demo. The campaign delivered 107% of guaranteed impressions. It led to 14,481 app installs, 81,284 video starts, and 2,565 payment completions.
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A leading cable network used Simulmedia's TV+ platform to promote holiday movies. They targeted women aged 25 to 54 and... expanded to household-level targeting. The campaign drove over 860,000 conversions, achieved a CPCV of $0.35, and delivered 105% of the guaranteed audience. The custom audience doubled conversions compared to the base plan.
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Simulmedia used Performance TV to help a cable network boost daily viewership. They ran two targeted TV ad campaigns focused... on women aged 18-49 with children. The campaigns converted over 600,000 viewers to the network's late-night programming block. 60% of daily viewers during the campaigns were new to the block. The average cost per converted viewer was $2.32.
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Simulmedia used Performance TV® to help a large cable network boost ratings for a drama series premiere. The network wanted... to reach new viewers who watched similar shows. Simulmedia built a lookalike audience and ran a two-day campaign targeting M18-49 viewers. The campaign drove 83% more conversions than other TV networks, converting over 135,000 viewers. The cost per converted viewer was $0.74 for M18-49 and $1.24 for the custom target.
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Simulmedia helped a streaming platform launch a new sci-fi series. The challenge was to reach new viewers in a crowded... streaming market. Simulmedia built a lookalike audience and ran a TV campaign across 39 networks. The campaign reached 10% of the custom audience and delivered all guaranteed impressions. The show was renewed for a second season. The cost per site visit was $9.63.
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Simulmedia helped a mobile gaming company boost user acquisition and monetization. The company used Simulmedia's data-driven TV ad platform to... reach almost 17 million people. They saw a 4.6x higher acquisition rate for new users and a 4.1x higher winback rate for lapsed users. The campaign delivered a $1.31 ROAS and increased in-game purchases. Simulmedia matched first-party data to TV audiences for targeted reach.
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Experian used Simulmedia to improve TV advertising. They targeted specific audiences using data. This helped them lower costs. Their cost... per site visit dropped by 54.6%. They also reduced the cost per Boost start by 18.3%. This strategy helped them reach more people effectively.
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Simulmedia helped a financial services company reach new audiences on CTV. They used their Cross-Channel Insights platform. 86% of the... CTV audience was unique to CTV. The CTV campaign used only 3% of the budget but achieved 10% incremental reach.
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Simulmedia helped a financial services innovator reach 69% more of its target audience than a competitor using advanced TV software and custom targeting. The campaign drove... a 42% more cost-efficient reach than the client's previous average. Over 37.3 million total viewers saw the campaign. The client saw significant increases in customer volume and stayed with Simulmedia. The solution used data-driven TV ad buying to boost digital property traffic and customer acquisition.
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Simulmedia used its TV+ platform to help a leading OTC brand during cold and flu season. The brand faced tough... competition and unpredictable demand in Q4. Simulmedia combined linear TV and connected TV for broad and precise reach. The campaign used custom audience targeting and real-time data optimization. Results included 90 million unique individuals reached, a 274% lift in web traffic, and a 13% boost in profit ROI.
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Simulmedia helped Zicam improve TV advertising with data-driven targeting. Zicam faced tough competition and unpredictable cold seasons. Their digital ads... returned only $0.11 per dollar spent. Using Simulmedia, Zicam reached better TV audiences and optimized campaigns. Media costs per consumption unit dropped. Zicam gained flexibility and smarter ad spend.
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Simulmedia's TV+ platform helped a leading OTC brand reach 90 million unique people during Q4 2024. The campaign used both... linear TV and connected TV for broad and precise targeting. The brand saw a 274% lift in web traffic and a 13% boost in profit ROI. Real-time data and cross-channel activation drove strong results in a crowded cold and flu season.
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Beyond Meat used Simulmedia's platform to improve TV advertising. They delivered 145% of guaranteed impressions, reaching 56 million. The average... frequency was 2.01, ensuring consistent exposure. The campaign used 91.1% linear TV and 8.1% connected TV. Only 0.8% of the audience saw ads on both channels.
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Harry & David used TV ads to reach more families on Mother's Day. The campaign reached 88 million households. Search... activity was 286% higher than the previous year. The return on ad spend was 2 times. Simulmedia helped them connect with more customers.
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San Francisco Bay Ferry used TV+ to reach more people. They got nearly 500,000 impressions and nearly 100,000 reach. The... cost per reach was 17 cents. They learned about their audience and improved future campaigns.
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TV+ by Simulmedia helped San Francisco Bay Ferry reach nearly 100,000 people with about 500,000 impressions. The ferry service wanted... to boost brand awareness among singles and families in the Bay Area. Using TV+ and connected TV targeting, they reached their niche audience with a cost per reach of just $0.17. The campaign delivered strong results and valuable audience insights.
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Simulmedia helped Choice Hotels boost bookings by targeting frequent business travelers with data-optimized TV ads. The campaign matched TV viewers... with loyalty card data to measure impact. Simulmedia extended unique reach by 11.5% using just 18% of the budget. Choice Hotels saw a 66.7% lower cost per reach, 37.7% lower cost per incremental customer, and a 59.4% higher conversion rate from exposed viewers. The campaign outperformed traditional TV buys by up to 20%.
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Simulmedia’s TV+ Incremental Lift solution helped a national service brand measure the true impact of its $600K cross-channel TV campaign. The brand wanted... to know how TV ads drove web conversions, not just impressions. Using household-level attribution and synthetic control groups, Simulmedia showed a 101.8% lift in conversions from CTV exposure. The campaign reached 46.6 million people and proved clear ROI, helping the brand optimize future media buys.
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Atlantic Therapeutics used TV ads to boost awareness and sales of INNOVO, a device for incontinence. The campaign reached 23.4%... of the target audience and drove 271K site visitors. Site visitors increased by 265% and response rate grew by 199%. The cost-per-visitor dropped by 45% with new creative ads.
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Metro Vein Centers used Simulmedia's TV+ platform to improve brand awareness. They targeted specific demographics using connected TV. The campaign... reduced cost per visitor to $14.86. They further optimized and reduced cost per visitor by 85%. The success led to a new retargeting campaign.
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Simulmedia ran a 4-week TV ad campaign for a quick service restaurant. The campaign used custom audience targeting and matched... credit card data to TV viewing. Simulmedia achieved an 89% lower cost per conversion and a 10x higher return on ad spend than other TV media. The campaign increased customer visits by 68% and boosted purchasing behavior by 110%. Simulmedia recommended reallocating 30% of the next TV budget to further improve results.
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Simulmedia's TV+ platform helped a leading global household appliance company launch its first U. S. TV campaign for a signature...product. The campaign aimed to boost brand awareness and highlight unique technology features. Simulmedia delivered 129% of guaranteed impressions, reaching 47 million viewers. Dynata measured a 20% increase in brand consideration, 19% growth in favorability, and 18% rise in high-quality perception. The campaign generated $1.1 million in incremental media value.
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A premium department store used Simulmedia's TV+ platform to improve TV advertising. They reached 15 million people in their target... audience. The campaign drove 1.2 million visits to their website. The store gained $173,000 in media value.
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Simulmedia's TV+ platform helped a leading global household appliance company launch its first U. S. campaign for a signature product....The campaign delivered 129% of guaranteed impressions and reached 47 million viewers. Dynata measured a 20% increase in brand consideration and a 19% rise in brand familiarity. The campaign also delivered $1.1 million in incremental media value. These results will shape the company's future advertising strategy.
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Simulmedia ran a TV ad campaign for an e-commerce company. The goal was to compare results with and without Simulmedia.... They used custom targeting and matched CRM data to TV viewing. The campaign cut CPM by 38% and raised ROAS by 11%. It was 55% more efficient at driving site visitors and 13% more efficient at getting new buyers.
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Monster used TV+'s Automated Performance Optimization to improve their connected TV campaigns. They saw a 25% reduction in Cost per... Unique Visitor and a 63% reduction in Cost per Action for job applications. Monster shifted some spending from YouTube to TV+ after these results.
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Monster used Simulmedia's TV+ platform to reach new jobseekers. The campaign delivered 119% of guaranteed impressions. 68% of CTV viewers... were new. The CTV campaign generated 8% incremental reach with 6% of the budget. The conversion rate on Monster's website was 23.1%.
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Monster used TV advertising to compete with bigger brands. They spent less but reached almost as many people as ZipRecruiter.... Their cost per site visit dropped by over 50%. They focused on targeting and optimization to achieve these results.
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Simulmedia’s TV+ Incremental Lift solution helped a national service brand measure the true impact of TV advertising. The brand ran... a $600K cross-channel campaign over two months using both linear TV and CTV. Simulmedia’s platform showed a 101.8% lift in conversions for audiences exposed to CTV ads. The campaign reached 46.6 million people and proved clear ROI, helping the brand optimize future media buys.
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Simulmedia helped Haven Life, an online life insurance provider, grow by using data-driven TV advertising. Haven Life wanted to reach... millennial parents and needed a new way to acquire customers. They used Simulmedia to plan and buy TV ads, combining their own data science with Simulmedia's platform. This approach let them test, learn, and scale faster than competitors. TV advertising, along with social and affiliate marketing, helped Haven Life compete with larger rivals and drive growth.
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Simulmedia used its advanced TV software to help a national TV network boost app downloads. The network wanted to reach... new viewers for its TV Everywhere app. Simulmedia matched first-party data to create a custom audience and ran a campaign across 56 networks. With a $150K budget, the campaign reached over 11 million people. It drove more than 66% of total app installs and over 70% of website visits from the campaign. The network used these results to optimize future TV ad campaigns.
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