Entertainment Case Studies and Customer Success Stories with Simulmedia
National TV Network
- Entertainment
- Large
Simulmedia used its advanced TV software to help a national TV network boost app downloads. The network wanted to reach... new viewers for its TV Everywhere app. Simulmedia matched first-party data to create a custom audience and ran a campaign across 56 networks. With a $150K budget, the campaign reached over 11 million people. It drove more than 66% of total app installs and over 70% of website visits from the campaign. The network used these results to optimize future TV ad campaigns.
Simulmedia helped a cable network boost late-night program viewership. The network wanted to see if audience-targeting could improve results. Simulmedia... ran two campaigns targeting women aged 18-49 with children. They used past viewing data to predict future behavior. The campaigns converted over 600,000 new viewers. 60% of daily viewers during the campaigns were new to the programming block.
Simulmedia helped a large cable network boost ratings for a drama series' second season. The network wanted to reach new... viewers who watched similar shows. Simulmedia built a lookalike audience and ran a two-day TV ad campaign. The campaign drove 83% more conversions than other networks. Over 135,000 viewers tuned in for the premiere. The cost per converted viewer was $0.74 for M18-49.
Unnamed mobile gaming company
- Entertainment
- Large
Simulmedia helped a mobile gaming company boost user acquisition and monetization. The company wanted to supplement digital campaigns with national... TV ads. Simulmedia used data-driven targeting to reach almost 17 million people across 53 networks. The campaign achieved a 4.6x higher acquisition rate for new users and a 4.1x higher winback rate for lapsed users. Return on ad spend reached $1.31, with increased account creation and in-game purchases.
Simulmedia helped a streaming platform launch a new sci-fi drama. The platform wanted to reach new viewers in a crowded... market. Simulmedia built a lookalike audience based on fans of similar shows and ran a TV campaign across 39 networks. The campaign delivered 100% of guaranteed impressions and reached 10% of the custom audience. The cost per site visit was $9.63. The show was renewed for a second season.
Simulmedia helped a streaming platform launch a new miniseries. The goal was to boost awareness and app activity for the... premiere. Simulmedia used TV viewing data to target likely viewers and ran a campaign across 48 national TV networks. The campaign reached 2.1 million in the custom target and 5.4 million in the A25-54 demo. It drove 7,344 app installs, 95,529 video starts, and 2,271 payment completions, with a 44% lift in installs and 31% lift in payments during the campaign.
Simulmedia's TV+ platform helped a leading cable network promote four holiday movie premieres. The network wanted to reach more viewers... and increase tune-ins during a busy season. Simulmedia built a custom audience using predictive analytics and household-level targeting. The campaign drove over 860,000 conversions and achieved a cost per conversion of $0.35. The network delivered 105% of its guaranteed audience, doubling conversions compared to its base plan.
Simulmedia helped a streaming platform promote its new true crime docuseries. The goal was to boost awareness and app activity... for the premiere. Simulmedia used first-party data and TV ad targeting across 54 networks. The campaign reached 1.3 million targeted viewers and 2.4 million in the A25-54 demo. It delivered 107% of guaranteed impressions and drove 14,481 app installs, 81,284 video starts, and 2,565 payment completions. The campaign achieved a 135% lift in installs and 165% lift in payments.
Pharmaceuticals Case Studies and Customer Success Stories with Simulmedia
A pharma brand
- Pharmaceuticals
- Large
Simulmedia helped a pharma brand improve TV advertising results. The old strategy targeted broad demographics and missed the right patients.... Simulmedia used data-driven planning to focus on the real audience. The brand reached 93% of priority leads in 2 months, down from 4 months. Customer acquisition cost dropped by 30%. The campaign drove over 50,000 website visits.
Simulmedia's TV+ platform helped a leading OTC brand reach 90 million unique people during Q4 2024. The campaign used both... linear TV and connected TV for broad and precise targeting. The brand saw a 274% lift in web traffic and a 13% boost in profit ROI. Real-time data and cross-channel activation drove strong results in a crowded cold and flu season.
A national service brand (pharma)
- Pharmaceuticals
- Large
Simulmedia’s TV+ Incremental Lift helped a national pharma brand prove TV’s ROI. The brand ran a $600K cross-channel campaign over... two months. Simulmedia measured the true impact of TV on web conversions using household-level attribution. The campaign achieved a 101% lift in conversions from CTV exposure. The brand identified top-performing publishers and demonstrated clear ROI to leadership.
Simulmedia helped Zicam improve TV advertising with data-driven targeting. Zicam faced tough competition and unpredictable cold seasons. Their digital ads... returned only $0.11 per dollar spent. Using Simulmedia, Zicam reached better TV audiences and optimized campaigns. Media costs per consumption unit dropped. Zicam gained flexibility and smarter ad spend.
Simulmedia helped a leading OTC brand reach 90 million viewers during the Q4 flu season. The campaign used both linear... TV and connected TV for broad and precise targeting. Web traffic increased by 274% and profit ROI rose by 13%. The strategy used data-driven optimization and cross-channel activation. The brand avoided audience oversaturation and achieved strong engagement from new consumers.
Financial Services Case Studies and Customer Success Stories with Simulmedia
Experian
- Financial Services
- Very Large
London, UK
Simulmedia helped Experian cut their cost per install (CPI) by 4x over four months. The campaign targeted four credit-active audiences... using data-driven TV ad buying. Simulmedia shifted spend from expensive primetime to entertainment and off-peak slots. This approach delivered $2.1M in extra value at no added cost. Audience targeting, not network prestige, drove better app install results.
Unnamed financial services company
- Financial Services
- Medium
Simulmedia helped a financial services company boost customer acquisition by targeting digital audiences on TV. The company wanted more site... traffic from TV ads, as digital ads were more effective. Simulmedia used custom targeting to reach people who track investments or trade online. The campaign ran in small bursts to test and optimize results. The campaign reached 69% more audience than a competitor and was 42% more cost efficient. It reached 37.3 million viewers in total.
Simulmedia helped Experian promote Experian BoostTM using data-driven TV advertising. Experian used Simulmedia’s platform to target and optimize TV campaigns... like digital, reaching key audiences at lower costs. The platform enabled precise measurement and rapid optimization, tracking app installs and signups. Experian saw a 54.6% drop in cost per site visit and an 18.3% reduction in cost per BoostTM start. Simulmedia’s approach gave Experian digital-like insights for their TV campaigns.
A leading financial services company
- Financial Services
- Very Large
Simulmedia helped a leading financial services company reach new audiences on connected TV. The company wanted to grow awareness for... a free digital product to help people improve credit scores. Simulmedia used its Cross-Channel Insights platform to find cost-effective impressions across CTV and linear TV. With just 3% of the total spend, the CTV campaign drove nearly 10% incremental reach. 86% of the CTV audience was unique to streaming channels.
Internet Case Studies and Customer Success Stories with Simulmedia
Monster
- Internet
- Large
Weston, USA
Monster used Simulmedia to improve its TV advertising strategy. Monster faced tough competition from bigger brands with much larger budgets.... By switching to Simulmedia, Monster could target its audience more precisely and optimize campaigns in real time. Monster's TV advertising cost per site visit dropped by over 50%. The company reached nearly as many job seekers as competitors spending much more. Simulmedia's dashboard helped Monster track and improve key metrics like site visits and app downloads.
Monster used Simulmedia's TV+ platform to improve its connected TV advertising. The company wanted to lower costs and boost job... application starts. Using the Automated Performance Optimization feature, Monster saw a 25% drop in cost per unique visitor. They also achieved a 63% reduction in cost per unique job application start. Real-time data and machine learning helped Monster track and optimize every campaign dollar.
Monster used Simulmedia's TV+ platform to reach new jobseekers during the Great Resignation. The campaign targeted mid- and late-career professionals... using cross-channel TV ads. Simulmedia enabled Monster to deliver 119% of guaranteed impressions and reach 68% CTV-only viewers. With just 6% of spend, Monster gained 8% incremental CTV reach. The campaign drove a 23.1% conversion rate on Monster's website.
Food & Beverages Case Studies and Customer Success Stories with Simulmedia
Harry & David
- Food & Beverages
- Large
Medford, USA
Simulmedia helped Harry & David reach 88 million unique households with a data-driven TV campaign for Mother’s Day. The campaign used... site visitor lookalike audiences and third-party data to target likely buyers. Search activity for the brand rose 286% compared to the previous year. The campaign drove 21,479 sessions to the site’s confirmation page. Harry & David saw a 2x return on ad spend and gained insights into linear TV’s impact.
Simulmedia helped Beyond Meat boost TV ad reach despite a small team and limited budget. Beyond Meat used Simulmedia's data-driven... platform for transparent, real-time campaign insights. The solution delivered 145% of guaranteed impressions, totaling 56 million. Average frequency was 2.01, ensuring steady exposure. Cross-channel mix was 91.1% linear TV and 8.1% connected TV, with minimal audience overlap. Beyond Meat gained better brand awareness and campaign efficiency.
San Francisco Bay Ferry
- Transportation/Trucking/Railroad
- Small
San Francisco, USA
Simulmedia’s TV+ platform helped San Francisco Bay Ferry reach nearly 100,000 people with targeted connected TV ads. The campaign delivered... about 500,000 impressions at a cost of just $0.17 per reach. Simulmedia and Next Steps Marketing used predictive analytics and granular audience targeting to boost brand awareness among local singles and families. The ferry service gained valuable insights into their audience locations for future campaigns. This approach maximized cost-efficient reach and improved marketing effectiveness.
San Francisco Bay Ferry
- Transportation/trucking/railroad
San Francisco Bay Ferry used TV+ to reach more people. They got nearly 500,000 impressions and nearly 100,000 reach. The... cost per reach was 17 cents. They learned about their audience and improved future campaigns.
Retail Case Studies and Customer Success Stories with Simulmedia
An e-commerce company
- Retail
- Large
Simulmedia helped an e-commerce company improve its TV advertising results. The company ran a quarter-long campaign targeting heavy internet users... and small business owners. Simulmedia matched CRM data to TV viewing data to measure impact. The campaign delivered a 38% lower CPM and an 11% higher ROAS. Efficiency in driving site visitors rose by 55%, and incremental purchasers increased by 13%.
Simulmedia’s TV+ platform helped a premium department store boost brand awareness and e-commerce. The retailer needed to reach new audiences... after digital ads failed to deliver strong results. Simulmedia used cross-channel TV, combining linear and CTV, to target key demographics and avoid wasted ad spend. The campaign reached 15 million in the guaranteed target and drove over 1.2 million visits to the website. The store gained $173,000 in incremental media value and 18% incremental CTV reach.
Consumer Goods Case Studies and Customer Success Stories with Simulmedia
Leading global household appliance company
- Consumer Goods
- Very Large
Simulmedia's TV+ platform helped a leading global household appliance company launch its first U. S. campaign for a signature product....The campaign delivered 129% of guaranteed impressions and reached 47 million viewers. Dynata measured a 20% increase in brand consideration and a 19% rise in brand familiarity. The campaign also delivered $1.1 million in incremental media value. These results will shape the company's future advertising strategy.
A leading global household appliance company
- Consumer Goods
- Very Large
Simulmedia's TV+ platform powered the first U. S. TV campaign for a leading global household appliance company. The campaign aimed...to boost brand awareness and highlight proprietary technology. Simulmedia delivered 129% of guaranteed impressions, reaching 47 million viewers. Dynata measured a 20% increase in brand consideration and double-digit growth in all brand attributes. The campaign generated $1.1M in incremental media value.
Hospitality Case Studies and Customer Success Stories with Simulmedia
Choice Hotels
- Hospitality
- Large
Rockville, USA
Simulmedia helped Choice Hotels boost bookings by targeting frequent business travelers with data-driven TV ads. The campaign used custom targeting... based on age, travel frequency, and recent bookings. Simulmedia matched TV viewers with loyalty card data to measure impact. The campaign extended unique reach by 11.5% using just 18% of the budget. Choice Hotels saw a 66.7% lower cost per reach, 37.7% lower cost per incremental customer, and a 59.4% higher conversion rate among exposed viewers.
Consumer Services Case Studies and Customer Success Stories with Simulmedia
A national service brand
- Consumer Services
- Large
Simulmedia’s TV+ Incremental Lift solution helped a national service brand measure the true impact of its $600K cross-channel TV campaign. The brand wanted... to know how TV ads drove web conversions, not just impressions. Using household-level attribution and synthetic control groups, Simulmedia showed a 101.8% lift in conversions from CTV exposure. The campaign reached 46.6 million people and proved clear ROI, helping the brand optimize future media buys.
Medical Devices Case Studies and Customer Success Stories with Simulmedia
Atlantic Therapeutics (INNOVO)
- Medical Devices
- Small
Galway, Ireland
Simulmedia ran a data-driven TV campaign for INNOVO, a product by Atlantic Therapeutics, to boost brand awareness and online sales. The campaign delivered... 381 million impressions and reached 23.4% of the target audience. Site visitors increased by 265% and response rate grew by 199%. The cost-per-visitor dropped by 45% after new creative spots were introduced. The campaign used targeted TV ads and compelling creative to engage women over 35.
Metro Vein Centers
- Hospital & Health Care
- Medium
New York, USA
Simulmedia's TV+ platform helped Metro Vein Centers lower their cost per visitor to $14. 86. The clinic used connected TV...with advanced geotargeting and retargeting to reach local audiences. Simulmedia's team built a six-week campaign targeting women in specific age groups near clinic locations. They used real-time analytics and machine learning to optimize ad spend. Metro Vein Centers reduced cost per visitor by 85% and improved conversions, leading to campaign renewal.
Restaurants Case Studies and Customer Success Stories with Simulmedia
Quick Service Restaurant (QSR)
- Restaurants
- Large
Simulmedia helped a quick service restaurant boost its TV advertising results. The QSR was being outspent by competitors and needed... a cost-efficient way to reach likely customers. Simulmedia ran a 4-week audience-targeted TV campaign using custom targeting and data matching. The campaign delivered an 89% lower cost per conversion and a 10x higher return on ad spend than other TV media. Purchasing behavior increased by 110%, outperforming top competitors.
Insurance Case Studies and Customer Success Stories with Simulmedia
Haven Life
- Insurance
- Medium
New York, USA
Haven Life used Simulmedia to improve its TV advertising strategy. The company wanted to reach more millennial parents and grow... faster. Simulmedia helped them plan and target TV ads using their own customer data. Haven Life saw big increases in daily numbers at all stages of the funnel when TV campaigns ran. They now use TV, social, and affiliate marketing to scale their business.
