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Simulmedia: Use-Cases, Insights and Reviews | 2025 Cuspera

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Simulmedia | Advanced TV Advertising

Simulmedia Overview

Simulmedia's cross-channel TV advertising platform stands out by helping businesses effectively target and measure high-intent audiences across linear TV, connected TV, and gaming platforms. This platform is designed to maximize reach and efficiency, ensuring advertisers can connect with strategic TV audiences. A unique feature is the Skybeam tool, which simplifies TV ad management. Simulmedia also offers a free TV audit for competitive analysis, providing valuable insights into advertising strategies. By leveraging integrations and partnerships, the platform enhances performance and delivers measurable results across various channels. This makes it a compelling choice for businesses aiming to optimize their video advertising strategies.

Use Cases

Customers recommend Advertisement, Media Planning, Media Buying, as the business use cases that they have been most satisfied with while using Simulmedia.

Other use cases:

Direct Marketing
Engaging And Following Up
Relationship Marketing
Forecasting
Creative Agency
Collaboration
Channel Marketing

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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simulmedia.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Launch New Products
Improve Internal Communications
Improve Visibility
Increase Sales & Revenue

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Simulmedia Use-Cases and Business Priorities: Customer Satisfaction Data

Simulmedia works with different mediums / channels such as Mass Media. and Television.

Reviews

"The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs." - Robert T

Simulmedia, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simulmedia's cross-channel TV advertising platform identifies, measures, and scales high-intent audiences across linear TV, connected TV, and games. High-intent audiences are effectively targeted.

Comprehensive Insights on Simulmedia Use Cases

How can Simulmedia enhance your Advertisement process?

How does Simulmedia address your Media Planning Challenges?

What Are the key features of Simulmedia for Media Buying?

How can Simulmedia enhance your Direct Marketing process?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Simulmedia solved their Video Advertising needs. Cuspera uses 203 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Robert T Chief Growth Officer 1-800-FLOWERS.COM, Inc.	The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T
Shaun F Senior Director, Global Media Monster	Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Steve H Head of Integrated Marketing experian	In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H

CUSTOMERS	TESTIMONIALS
Robert T Chief Growth Officer 1-800-FLOWERS.COM, Inc.	The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T
Shaun F Senior Director, Global Media Monster	Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Steve H Head of Integrated Marketing experian	In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H

Case Studies

Food & Beverages

CASE STUDY Beyond Meat

Simulmedia's TV+ platform helped Beyond Meat run better TV ads. Beyond Meat had a small team and limited budget. They needed to reach more people and build brand awareness. Simulmedia gave them real-...time data, flexible testing, and access to premium TV spots. Beyond Meat delivered 145% of guaranteed impressions, reaching 56 million. They kept an average frequency of 2.01 and used both linear TV and connected TV for strong results.

Hospital & Health Care

CASE STUDY Metro Vein Centers

Simulmedia’s TV+ platform helped Metro Vein Centers reach local audiences with connected TV ads. The clinic wanted to build brand awareness among people with varicose veins in four states. They used ...TV+ for advanced geotargeting and precise audience targeting. Simulmedia ran a six-week campaign focusing on women aged 40 to 64 near clinic locations. Metro Vein Centers also used retargeting with first-party website data. The campaigns improved targeting and reduced wasted ad spend.

Medical Devices

CASE STUDY Atlantic Therapeutics (INNOVO)

INNOVO used the TV+ platform to run targeted TV ads. The goal was to reach women over 35 and boost brand awareness and online sales. The campaign delivered 381 million impressions and reached 23.4% o...f the target audience. Site visitors increased by 265%. The customer response rate rose by 199%. The cost-per-visitor dropped by 45% after new creative was introduced.

Consumer Goods

CASE STUDY Harry & David

Simulmedia helped Harry & David use data-driven TV ads to reach new customers during the pandemic. The brand wanted to connect families for Mother’s Day and modernize its marketing. Simulmedia built ...a lookalike audience and used TV to target likely buyers. The campaign reached 88 million unique households. Search activity rose 286% over the previous year. The campaign drove 21,479 sessions to the site and doubled return on ad spend.

Financial Services

CASE STUDY Experian

Experian used Simulmedia to advertise Experian Boost on TV with digital-like precision. The goal was to reach adults aged 25-54 who rent or plan to buy a car. Simulmedia helped Experian maximize uniq...ue audience reach and measure results more accurately. Experian's marketing team found this approach more cost-effective than traditional TV. They used customer data to target and convert audiences on national TV.

Internet

CASE STUDY Monster

Monster used Simulmedia's TV+ platform to reach new jobseekers during the Great Resignation. The challenge was to target mid- and late-career professionals across fragmented TV audiences. Simulmedia'...s cross-channel TV+ platform enabled automated planning, targeting, and measurement. The linear campaign delivered 119% of guaranteed impressions. 68% of CTV viewers were unique to CTV. With 6% of spend, CTV drove 8% incremental reach. The campaign achieved a 23.1% website conversion rate.

Peers used Simulmedia for advertisement and media planning

Simulmedia Competitors

More Simulmedia Alternatives...

Simulmedia Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.32/5 ★ Read Reviews (4)
Custom Reports	4.83/5 ★ Read Reviews (21)
Analytics	4.74/5 ★ Read Reviews (17)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.32/5 ★ Read Reviews (4)
Custom Reports	4.83/5 ★ Read Reviews (21)
Analytics	4.74/5 ★ Read Reviews (17)

Software Failure Risk Guidance

for Simulmedia

Overall Risk Meter

Low Medium High

Top Failure Risks for Simulmedia

Simulmedia, Inc. News

Partnership 19/06/2025

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions - The Joplin Globe

Simulmedia and OptimizeRx announced a new partnership at Cannes Lions, combining Simulmedias TV advertising technology with OptimizeRxs healthcare communications platform. The collaboration aims to deliver targeted, data-driven healthcare messaging to consumers through advanced TV ad solutions.

Partnership 19/06/2025

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions - Business Wire

Simulmedia and OptimizeRx have formed a strategic partnership to integrate Simulmedias TV+ platform with OptimizeRxs digital health messaging solutions. This collaboration aims to deliver targeted healthcare communications across linear TV, connected TV, and digital channels, enhancing pharmaceutical and healthcare brand engagement with both providers and patients. The partnership was announced at Cannes Lions, signaling a move to unify TV and digital health advertising for improved campaign effectiveness.

Executive 17/10/2024

Televisionation Friday Fireside: Dave Morgan on Why He Returned as Simulmedia CEO - InteractiveTV Today [itvt]

Dave Morgan talks about his return as CEO of Simulmedia, a company known for its TV advertising platform.

Partnership 16/09/2024

Simulmedia Announces Partnership with M3 MIs MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data - Business Wire

Simulmedia partners with M3 MIs MARS Consumer Health Study to help pharma marketers reach patient audiences using consent-based data.

Simulmedia, Inc. Profile

Company Name

Simulmedia, Inc.

Company Website

https://www.simulmedia.com/

HQ Location

401 Park Avenue South, 11th Floor, New York, New York 10016, US

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