Simulmedia Overview
Simulmedia's cross-channel TV advertising platform stands out by helping businesses effectively target and measure high-intent audiences across linear TV, connected TV, and gaming platforms. This platform is designed to maximize reach and efficiency, ensuring advertisers can connect with strategic TV audiences. A unique feature is the Skybeam tool, which simplifies TV ad management. Simulmedia also offers a free TV audit for competitive analysis, providing valuable insights into advertising strategies. By leveraging integrations and partnerships, the platform enhances performance and delivers measurable results across various channels. This makes it a compelling choice for businesses aiming to optimize their video advertising strategies.
Use Cases
Customers recommend Advertisement, Media Planning, Media Buying, as the business use cases that they have been most satisfied with while using Simulmedia.
Business Priorities
Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simulmedia.
Simulmedia Use-Cases and Business Priorities: Customer Satisfaction Data
Simulmedia works with different mediums / channels such as Mass Media. and Television.
Reviews
"The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs." - Robert T
Peer review evidence (same sources as the product rating summary)
"...Simulmedia, a pioneer in advanced TV advertising - and the first to offer full transparency on media metrics, business outcomes and pricing - today announced it has hired Matt Mitchell to be Vice President, Sales...." Simulmedia Names Matt Mitchell as Vice President, Sales
"...See how brands have used Simulmedia’s advertising technology to improve audience targeting, media planning efficiency, and the ROI of their TV advertis... ..." Simulmedia Client Success Stories
"Simulmedia's TV+ platform helped a leading global household appliance company launch its first U.S. TV campaign for a signature product. The campaign aimed to boost brand awareness and highlight unique technology features. Simulmedia delivered 129% of guaranteed impressions, reaching 47 million viewers. Dynata measured a 20% increase in brand consideration, 19% growth in favorability, and 18% rise in high-quality perception. The campaign generated $1.1 million in incremental media value." https://www.simulmedia.com/case-studies/home-appliance-tv-campaign-brand-lift-measured-by-dynata
Simulmedia, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Simulmedia's cross-channel TV advertising platform identifies, measures, and scales high-intent audiences across linear TV, connected TV, and games. High-intent audiences are effectively targeted.
Simulmedia Customer wins, Customer success stories, Case studies
How does Simulmedia facilitate Advertisement?
How does Simulmedia facilitate Media Planning?
How efficiently Does Simulmedia manage your Media Buying?
How does Simulmedia address your Direct Marketing Challenges?
11 buyers and buying teams have used Cuspera to assess how well Simulmedia solved their Video Advertising needs. Cuspera uses 203 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.
| CUSTOMERS | TESTIMONIALS |
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The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T |
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In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H |
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Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Robert T Chief Growth Officer 1-800-FLOWERS.COM, Inc. |
The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T |
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Steve H Head of Integrated Marketing experian |
In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H |
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Shaun F Senior Director, Global Media Monster |
Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F |
Leading global household appliance company - Consumer Goods - Very Large
A leading OTC brand - Pharmaceuticals - Large
A national service brand - Consumer Services - Large
Peers used Simulmedia for advertisement and media planning
Simulmedia Competitors
Simulmedia Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Custom Reports | Read Reviews (21) |
| Analytics | Read Reviews (17) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Custom Reports | Read Reviews (21) |
| Analytics | Read Reviews (17) |
Software Failure Risk Guidance
?for Simulmedia
Overall Risk Meter
Top Failure Risks for Simulmedia
Simulmedia, Inc. News
Simulmedia Names A Chief Commercial Officer, Skybeam GM
Simulmedia has appointed Justin Nesci as Chief Commercial Officer to lead global sales and marketing, and Adam Gaynor as Senior VP and GM of Skybeam, a self-serve TV advertising platform. Nesci, from iHeartMedia, will expand partnerships with brands like Disney and Wayfair. Gaynor, with experience at VIZIO and AMC Networks, will drive Skybeam's growth.
Simulmedia Appoints Adam Gaynor To Lead Skybeam Growth
Simulmedia has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam, a move aimed at expanding its self-serve television advertising platform. Gaynor will lead strategic initiatives to enhance product development and revenue growth. His extensive experience in programmatic and streaming ecosystems aligns with Simulmedia's goal to integrate traditional TV reach with digital advertising precision.
Simulmedia Appoints Adam Gaynor as SVP and General Manager of Skybeam ...
Simulmedia has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam, a self-serve TV advertising platform. Gaynor will lead the platform's growth, focusing on product innovation and revenue. His extensive experience in programmatic and streaming will help scale Skybeam, which integrates premium local linear and CTV capabilities for targeted campaigns.
Simulmedia Appoints Justin Nesci as Chief Commercial Officer
Simulmedia has appointed Justin Nesci as Chief Commercial Officer. Nesci, formerly of iHeartMedia, will lead Simulmedia's global sales, marketing, and go-to-market strategy. His role focuses on expanding strategic relationships and integrating revenue strategies with Simulmedia's data science platform. This appointment underscores Simulmedia's commitment to advancing outcome-driven TV advertising.
Simulmedia, Inc. Profile
Company Name
Simulmedia, Inc.
Company Website
https://www.simulmedia.com/HQ Location
401 Park Avenue South, 11th Floor, New York, New York 10016, US
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