Simulmedia Overview

Simulmedia's cross-channel TV advertising platform stands out by helping businesses effectively target and measure high-intent audiences across linear TV, connected TV, and gaming platforms. This platform is designed to maximize reach and efficiency, ensuring advertisers can connect with strategic TV audiences. A unique feature is the Skybeam tool, which simplifies TV ad management. Simulmedia also offers a free TV audit for competitive analysis, providing valuable insights into advertising strategies. By leveraging integrations and partnerships, the platform enhances performance and delivers measurable results across various channels. This makes it a compelling choice for businesses aiming to optimize their video advertising strategies.

Use Cases

Customers recommend Advertisement, Media Planning, Media Buying, as the business use cases that they have been most satisfied with while using Simulmedia.

Other use cases:

  • Direct Marketing
  • Engaging And Following Up
  • Relationship Marketing
  • Forecasting
  • Creative Agency
  • Collaboration
  • Channel Marketing
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simulmedia.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Improve Visibility
  • Increase Sales & Revenue
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Simulmedia Use-Cases and Business Priorities: Customer Satisfaction Data

Simulmedia works with different mediums / channels such as Mass Media. and Television.

Reviews

"In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful." - Steve H

Simulmedia, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simulmedia's cross-channel TV advertising platform identifies, measures, and scales high-intent audiences across linear TV, connected TV, and games. High-intent audiences are effectively targeted.

Simulmedia Customer wins, Customer success stories, Case studies

How does Simulmedia facilitate Media Planning?

How efficiently Does Simulmedia manage your Media Buying?

How does Simulmedia address your Direct Marketing Challenges?

11 buyers and buying teams have used Cuspera to assess how well Simulmedia solved their Video Advertising needs. Cuspera uses 203 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

CUSTOMERS TESTIMONIALS
Simulmedia testimonial

Steve H

Head of Integrated Marketing

experian

In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H
Simulmedia testimonial

Shaun F

Senior Director, Global Media

Monster

Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Simulmedia testimonial

Robert T

Chief Growth Officer

1-800-FLOWERS.COM, Inc.

The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T
CUSTOMERS TESTIMONIALS
Simulmedia testimonial

Steve H

Head of Integrated Marketing

experian

In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H
Simulmedia testimonial

Shaun F

Senior Director, Global Media

Monster

Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Simulmedia testimonial

Robert T

Chief Growth Officer

1-800-FLOWERS.COM, Inc.

The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T

A streaming platform - Entertainment

A streaming platform wanted to promote a new miniseries. Simulmedia used data to target likely viewers. They ran a TV campaign on 48 networks. The campaign reached 2.1 million custom viewers. It also... led to 7,344 app installs and 95,529 video starts.

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A streaming platform - Entertainment

A streaming platform used TV ads to promote a new crime series. Simulmedia targeted viewers on 54 networks. They reached 1.3 million custom viewers and 2.4 million in the A25-54 demo. The campaign de...livered 107% of guaranteed impressions. It led to 14,481 app installs, 81,284 video starts, and 2,565 payment completions.

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Experian - Financial Services

Experian used Simulmedia to improve TV advertising. They targeted specific audiences using data. This helped them lower costs. Their cost per site visit dropped by 54.6%. They also reduced the cost p...er Boost start by 18.3%. This strategy helped them reach more people effectively.

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A leading cable network - Entertainment

A leading cable network used Simulmedia's TV+ platform to promote holiday movies. They targeted women aged 25 to 54 and expanded to household-level targeting. The campaign drove over 860,000 conversi...ons, achieved a CPCV of $0.35, and delivered 105% of the guaranteed audience. The custom audience doubled conversions compared to the base plan.

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Beyond Meat - Food & Beverages

Beyond Meat used Simulmedia's platform to improve TV advertising. They delivered 145% of guaranteed impressions, reaching 56 million. The average frequency was 2.01, ensuring consistent exposure. The... campaign used 91.1% linear TV and 8.1% connected TV. Only 0.8% of the audience saw ads on both channels.

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Harry & David - Food & Beverages

Harry & David used TV ads to reach more families on Mother's Day. The campaign reached 88 million households. Search activity was 286% higher than the previous year. The return on ad spend was 2 time...s. Simulmedia helped them connect with more customers.

Read more →
lightning

Peers used Simulmedia for advertisement and media planning

Simulmedia Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (4)
Custom Reports

4.83/5

Read Reviews (21)
Analytics

4.74/5

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (4)
Custom Reports

4.83/5

Read Reviews (21)
Analytics

4.74/5

Read Reviews (17)

Software Failure Risk Guidance

?

for Simulmedia

Overall Risk Meter

Low Medium High

Top Failure Risks for Simulmedia

Simulmedia, Inc. News

Partnership

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions - The Joplin Globe

Simulmedia and OptimizeRx announced a new partnership at Cannes Lions, combining Simulmedias TV advertising technology with OptimizeRxs healthcare communications platform. The collaboration aims to deliver targeted, data-driven healthcare messaging to consumers through advanced TV ad solutions.

Partnership

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions - Business Wire

Simulmedia and OptimizeRx have formed a strategic partnership to integrate Simulmedias TV+ platform with OptimizeRxs digital health messaging solutions. This collaboration aims to deliver targeted healthcare communications across linear TV, connected TV, and digital channels, enhancing pharmaceutical and healthcare brand engagement with both providers and patients. The partnership was announced at Cannes Lions, signaling a move to unify TV and digital health advertising for improved campaign effectiveness.

Executive

Televisionation Friday Fireside: Dave Morgan on Why He Returned as Simulmedia CEO - InteractiveTV Today [itvt]

Dave Morgan talks about his return as CEO of Simulmedia, a company known for its TV advertising platform.

Partnership

Simulmedia Announces Partnership with M3 MIs MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data - Business Wire

Simulmedia partners with M3 MIs MARS Consumer Health Study to help pharma marketers reach patient audiences using consent-based data.

Simulmedia, Inc. Profile

Company Name

Simulmedia, Inc.

Company Website

https://www.simulmedia.com/

HQ Location

401 Park Avenue South, 11th Floor, New York, New York 10016, US

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