Customer stories

Simulmedia Product Overview

Simulmedia's cross-channel TV advertising platform stands out by helping businesses effectively target and measure high-intent audiences across linear TV, connected TV, and gaming platforms. This platform is designed to maximize reach and efficiency, ensuring advertisers can connect with strategic TV audiences. A unique feature is the Skybeam tool, which simplifies TV ad management. Simulmedia also offers a free TV audit for competitive analysis, providing valuable insights into advertising strategies. By leveraging integrations and partnerships, the platform enhances performance and delivers measurable results across various channels. This makes it a compelling choice for businesses aiming to optimize their video advertising strategies.

How satisfied the customers are with Simulmedia use-cases

Reviews

"Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up." - Shaun F
"In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful." - Steve H

Simulmedia Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Simulmedia testimonial

Shaun F

Senior Director, Global Media

Monster
Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Simulmedia testimonial

Steve H

Head of Integrated Marketing

experian
In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H
Simulmedia testimonial

Robert T

Chief Growth Officer

1-800-FLOWERS.COM, Inc.
The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T
CUSTOMERS TESTIMONIALS
Simulmedia testimonial

Shaun F

Senior Director, Global Media

Monster
Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audience in unique places while driving our costs down and business metrics up. Testimonial By Shaun F
Simulmedia testimonial

Steve H

Head of Integrated Marketing

experian
In digital, there are so many targeting capabilities that just weren’t available in TV, but through Simulmedia we’re actually able to create audiences based on the traits that we’ve seen have been successful. Testimonial By Steve H
Simulmedia testimonial

Robert T

Chief Growth Officer

1-800-FLOWERS.COM, Inc.
The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs. Testimonial By Robert T

A streaming platform - Entertainment

A streaming platform used TV ads to promote a new crime series. Simulmedia targeted viewers on 54 networks. They reached 1.3 million custom viewers and 2.4 million in the A25-54 demo. The campaign de...livered 107% of guaranteed impressions. It led to 14,481 app installs, 81,284 video starts, and 2,565 payment completions.

Read on →

Monster

Monster used Simulmedia's TV+ platform to reach new jobseekers. The campaign delivered 119% of guaranteed impressions. 68% of CTV viewers were new. The CTV campaign generated 8% incremental reach wit...h 6% of the budget. The conversion rate on Monster's website was 23.1%.

Read on →

A large cable network - Entertainment

Simulmedia used Performance TV® to help a large cable network boost ratings for a drama series premiere. The network wanted to reach new viewers who watched similar shows. Simulmedia built a lookalik...e audience and ran a two-day campaign targeting M18-49 viewers. The campaign drove 83% more conversions than other TV networks, converting over 135,000 viewers. The cost per converted viewer was $0.74 for M18-49 and $1.24 for the custom target.

Read on →

A cable network - Entertainment

Simulmedia used Performance TV to help a cable network boost daily viewership. They ran two targeted TV ad campaigns focused on women aged 18-49 with children. The campaigns converted over 600,000 vi...ewers to the network's late-night programming block. 60% of daily viewers during the campaigns were new to the block. The average cost per converted viewer was $2.32.

Read on →

A streaming platform - Entertainment

A streaming platform wanted to promote a new miniseries. Simulmedia used data to target likely viewers. They ran a TV campaign on 48 networks. The campaign reached 2.1 million custom viewers. It also... led to 7,344 app installs and 95,529 video starts.

Read on →

Zicam - Pharmaceuticals

Simulmedia helped Zicam improve TV advertising with data-driven targeting. Zicam faced tough competition and unpredictable cold seasons. Their digital ads returned only $0.11 per dollar spent. Using ...Simulmedia, Zicam reached better TV audiences and optimized campaigns. Media costs per consumption unit dropped. Zicam gained flexibility and smarter ad spend.

Read on →
lightning

Peers used Simulmedia for advertisement and media planning

Simulmedia Competitors

Simulmedia Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (4)
Custom Reports

4.83/5 ★

Read Reviews (21)
Analytics

4.74/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (4)
Custom Reports

4.83/5 ★

Read Reviews (21)
Analytics

4.74/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Simulmedia

Overall Risk Meter

Low Medium High

Top Failure Risks for Simulmedia

Simulmedia, Inc. News

Executive
 

Simulmedia Appoints Adam Gaynor as SVP and General Manager of Skybeam ...

Simulmedia has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam, a self-serve TV advertising platform. Gaynor will lead the platform's growth, focusing on product innovation and revenue. His extensive experience in programmatic and streaming will help scale Skybeam, which integrates premium local linear and CTV capabilities for targeted campaigns.

Read more →
Executive
 

Simulmedia Appoints Industry Veteran Justin Nesci as Chief Commercial ...

Simulmedia has appointed Justin Nesci as Chief Commercial Officer. Nesci brings extensive industry experience to the role, aiming to drive commercial growth and strategic partnerships for the company.

Read more →
Executive
 

Simulmedia Appoints Justin Nesci as Chief Commercial Officer

Simulmedia has appointed Justin Nesci as Chief Commercial Officer. Nesci, formerly of iHeartMedia, will lead Simulmedia's global sales, marketing, and go-to-market strategy. His role focuses on expanding strategic relationships and integrating revenue strategies with Simulmedia's data science platform. This appointment underscores Simulmedia's commitment to advancing outcome-driven TV advertising.

Read more →
Partnership
 

Simulmedia and OptimizeRx Announce Partnership from the Cannes Lions - The Joplin Globe

Simulmedia and OptimizeRx announced a new partnership at Cannes Lions, combining Simulmedias TV advertising technology with OptimizeRxs healthcare communications platform. The collaboration aims to deliver targeted, data-driven healthcare messaging to consumers through advanced TV ad solutions.

Read more →

Simulmedia, Inc. Profile

Company Name

Simulmedia, Inc.

Company Website

https://www.simulmedia.com/

HQ Location

401 Park Avenue South, 11th Floor, New York, New York 10016, US

Social

Linkedin Twitter