Real-World Case Studies and Customer Success Stories with Redpoint Global CDP

Redpoint CDP helped a global car rental provider unify customer data from 10,000 locations in 180 countries. The company used advanced identity resolution to create single customer profiles and orche...strate personalized journeys. Customers now check in digitally and add products via SMS or email, improving experience and reducing wait times. IVR integration increased customer identification by 19%. The company saved on licensing fees and gained better campaign ROI insights.
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Redpoint CDP helped Aubuchon Hardware create a personalized, omnichannel experience for its customers. The solution gave Aubuchon a single customer view and real-time data, making emails and website ...content more relevant. Personalized replenishment campaigns increased email open rates and sales. The BOPIS experience improved, with new loyalty members spending 68% more online. Aubuchon saw a significant reduction in duplicate accounts and a rise in in-store purchases from loyalty members using BOPIS.
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Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled to identify 50 million customers and personalize marketing due to po...or data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
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Redpoint CDP helped a large fashion retailer manage complex customer data and campaigns. The retailer needed to personalize experiences for over 80 segments and manage 500,000+ campaign combinations.... With Redpoint, they now control segmentation and offers from one place. Creating offers takes seconds instead of hours. The retailer saw an 840:1 reduction in time to create offers and an 80% faster segment build time. They also cut costs by removing duplicate and irrelevant offers.
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The Redpoint CDP unified data for a large international home improvement retailer. The company had messy, siloed data and lacked a single customer view. Redpoint built a trusted data foundation and e...nabled real-time identity resolution. The CDP now manages 18 million identities and supports both B2C and B2B engagement. A targeted campaign using the platform delivered £1.9 million in extra revenue. Store staff use the data to upsell to click and collect customers.
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Redpoint CDP helps AAA manage data for 55 million members. AAA needed to handle huge data volumes from 45 clubs and deliver more personal marketing. Redpoint automated over 90% of data management tas...ks. AAA moved from monthly to daily database updates without adding staff. AAA now has more accurate data and can run better analytics and campaigns.
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Redpoint CDP helped a lifestyle hotel brand unify guest data from many sources. The platform created a single guest view for better engagement. Marketers used segmentation and journey tools for targe...ted messages across email, SMS, Facebook, and more. Call centre and smart room integrations improved guest experience. The solution increased loyalty, guest lifetime value, direct bookings, and mobile app use. It enabled 60-second self-service check-in and supported operations in EMEA, North America, and APAC.
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Redpoint Journey Orchestration helped a large European tour operator and airline use first-party data for better marketing. Marketers now access a single customer view without coding. They run multi-...channel campaigns and use advanced journey orchestration. The company gained better customer knowledge and cost-effective acquisition. Redpoint removed channel siloes and increased booking conversion rates with automated campaigns.
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Redpoint CDP helped a Fortune 20 healthcare payer and pharmacy benefits company replace their homegrown CDP. The company struggled with slow campaign creation, static segments, and IT dependence. Red...point CDP unified member data, enabled dynamic segmentation, and simplified campaign management. Within three months, campaign creation time dropped by over 50%. Marketers gained independence from IT and improved real-time member engagement.
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Redpoint CDP helped a leading specialty insurance company for pet owners move to a digital-first, data-driven marketing strategy. The company used targeted email campaigns and personalized customer j...ourneys to increase engagement. With Redpoint, they doubled quote conversions and reduced customer touches by 40%. The solution automated onboarding and retention, sending custom content at the right time. This improved the customer experience and helped grow their customer base.
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Redpoint technology helped a large healthcare payer improve member engagement and control costs. The payer faced challenges with scattered data, slow audience building, and a complex MarTech stack. R...edpoint enabled seamless data integration, campaign automation, and real-time interactions. The payer reduced segment build time by 80% and centralized over 300 campaigns. Member activation increased with predictive recommendations and multivariant testing.
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Redpoint CDP helped a top mortgage lender fix siloed data and create a single customer view. The company used Redpoint to build Golden Records for individuals, households, addresses, and loans. This ...gave them a 360-degree view of each customer. They improved identity resolution and data hygiene, leading to better segmentation and real-time updates. Results include dynamic campaign management, reduced customer churn, and more effective advertising spend.
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Redpoint CDP helped a global luxury fashion company fix its complex martech setup. The company had no single view of the customer and struggled with data-driven marketing. Redpoint unified customer d...ata from many brands and regions. Now, the company has a single source of truth for over 60 million unique identities. Marketers use the platform for segmentation and better customer experiences across all channels.
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Redpoint CDP helped GuideWell Connect scale its marketing for health care insurers and providers. GuideWell Connect used Redpoint to manage all customer communications and campaigns in one place. The... platform made onboarding new clients faster and easier. GuideWell Connect cut onboarding costs and time by 60%. Marketing operations costs dropped by 25%. The solution now supports 600 multi-channel marketing programs.
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Redpoint helped Speedeon Data handle complex data for marketing programs. The old system could not keep up with client requests for more personalized marketing. Redpoint let Speedeon Data automate da...ta flows and improve data quality. The company doubled its monthly customer projects from 500 to 1,000. Speedeon Data now delivers more creative and profitable marketing solutions for its clients.
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Redpoint CDP helped a leading wireless service provider and its outsourcing partner fix data integration and billing issues. The companies used Redpoint to automate data management and enable persona...lized transpromo marketing. In six weeks, they solved data problems, eliminated billing delays, and cut costs. The outsourcer reduced operational headcount by 60 percent and achieved PCI compliance. Both partners now deliver advanced marketing campaigns and have quadrupled processing capacity.
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Redpoint CDP helped a leading web services company unify customer data from 20 databases. The company gained a single view of each customer and improved real-time decisioning. Offers and messages now... reach customers within milliseconds. Abandoned cart offers are delivered up to 20 times faster. The company achieved real-time decision throughput in under 18 milliseconds and improved marketing ROI across 20 million decisions per day.
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Redpoint CDP helped a non-profit Catholic health system improve patient acquisition. The health system needed to connect all internal data, build a Customer 360 view, and run personalized omnichannel... campaigns. Redpoint CDP enabled real-time unified profiles, better personalization, and accurate multi-channel attribution. Within months, the health system moved from multichannel to omnichannel marketing, increased patient acquisition, and improved campaign reporting.
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Redpoint CDP on the Snowflake Marketing Data Cloud helped a non-profit Catholic healthcare system fix its data problem and improve patient experiences. The system unified patient data from many sourc...es, ending data silos. Marketers now use real-time data to guide patients, close care gaps, and connect new residents to doctors. The platform supports personalized campaigns, better attribution, and meets security rules. The result is more tailored care and improved patient outcomes.
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Redpoint CDP helped a global pharmaceutical and diagnostics company connect systems and centralize data. The company used the platform to personalize content for healthcare professionals and patients.... Redpoint CDP enabled real-time messaging, persona-based intelligence, and 1:1 personalization. The company launched the platform in eight weeks and integrated data from many sources. Marketers started A/B testing content and business users could easily create segments and journeys.
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Redpoint CDP helped a global life science company unify customer data for better marketing. The company needed to map individuals to B2B parent accounts and create real-time customer segments. Redpoi...nt CDP enabled real-time unified profiles and precise identity resolution. The solution improved data activation, segmentation, and marketing automation. The company saw better personalization and increased operational efficiency.
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Redpoint CDP and Snowflake Marketing Data Cloud helped a U.S. airline fix disconnected customer data and manual marketing processes. The airline unified its customer profiles and automated data quali...ty checks. Marketers now use real-time, accurate data for better segmentation and personalization. The solution reduced technology duplication and total cost of ownership. The airline delivers more relevant marketing and improved customer engagement at scale.
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