Real-World Case Studies and Customer Success Stories with Redpoint Global CDP

Redpoint Data Readiness Hub helped citizenM unify guest data from eight sources. The hotel chain created a single guest view... to improve segmentation and marketing. This led to a 44% open rate for email win-back campaigns. Targeted SMS outreach drove a 10% conversion rate for mobile app downloads. Google Ads data uploads achieved a 12% conversion rate, and Facebook uploads reached a 65% match rate.
Show More..

Redpoint Journey Orchestration helped a major European travel group unify customer data and eliminate channel siloes. Marketers gained no-code access... to a single customer view, enabling fast, data-driven campaign execution. The company improved booking conversion rates with automated abandoned cart campaigns. Suppressing existing customers from Google Ads reduced acquisition costs. Teams now run multi-channel, lifecycle campaigns with advanced segmentation and journey orchestration.
Show More..

Redpoint CDP helps AAA manage data for 55 million members. AAA needed to handle huge data volumes from 45 clubs... and deliver more personal marketing. Redpoint automated over 90% of data management tasks. AAA moved from monthly to daily database updates without adding staff. AAA now has more accurate data and can run better analytics and campaigns.
Show More..

Redpoint CDP helped a lifestyle hotel brand unify guest data from many sources. The platform created a single guest view... for better engagement. Marketers used segmentation and journey tools for targeted messages across email, SMS, Facebook, and more. Call centre and smart room integrations improved guest experience. The solution increased loyalty, guest lifetime value, direct bookings, and mobile app use. It enabled 60-second self-service check-in and supported operations in EMEA, North America, and APAC.
Show More..

Redpoint Data Readiness Hub unified data for an international home improvement retailer with over 1,900 stores and a fast-growing ecommerce business. The company struggled... with siloed, outdated customer data and slow updates. Redpoint delivered a trusted single customer view, real-time identity resolution, and data quality. The solution powered analytics, segmentation, and customer journey orchestration. One campaign using unique profile data generated £1.9 million in added revenue.
Show More..

Redpoint CDP helped a $10 billion specialty retailer unify customer data from 6,000 locations. The company struggled to identify 50... million customers and personalize marketing. Redpoint created a single customer view, enabling real-time, targeted campaigns. The retailer saw a 75% reduction in campaign cycle times. Automation improved churn response and campaign measurement.
Show More..

Redpoint CDP unified data for a large international home improvement retailer. The company had siloed, outdated customer data and needed... a trusted single customer view. Redpoint integrated data from stores and ecommerce, supporting 18 million identities. Marketers used the platform for segmentation and customer journey orchestration. A targeted campaign delivered £1.9 million in incremental revenue.
Show More..

Redpoint CDP helped Aubuchon Hardware create a personalized, omnichannel experience for its customers. The solution gave Aubuchon a single customer... view and real-time data, making emails and website content more relevant. Personalized replenishment campaigns increased email open rates and sales. The BOPIS experience improved, with new loyalty members spending 68% more online. Aubuchon saw a significant reduction in duplicate accounts and a rise in in-store purchases from loyalty members using BOPIS.
Show More..

Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.
Show More..

Redpoint Golden Record helped a global investment management company unify customer data for better engagement. The company faced challenges with... data silos and changing regulations. Redpoint and Munvo enabled a single customer view, improving personalized messaging. This led to more relevant content, higher retention, and better acquisition strategies. The solution supported compliance and customer experience at scale.
Show More..

Redpoint CDP helped a top mortgage lender unify customer data from call centers, email, and SMS. The company built Golden... Records for individuals, households, addresses, and loans. This enabled a 360-degree customer view and improved identity resolution. The lender now runs targeted campaigns and reduces churn by recognizing customers across channels. Better insights also help optimize advertising spend and boost marketing ROI.
Show More..

Redpoint CDP helped a leading luxury fashion company unify customer data across global brands. The company lacked a single customer... view and had a complex martech stack. Redpoint delivered a multi-region CDP, supporting over 60 million unique identities. Marketers now use segmentation and activation tools to improve customer engagement. The solution powers churn prediction and price elasticity models for better campaign results.
Show More..

Redpoint CDP helped a multi-billion dollar fashion retailer manage over 500,000 campaign combinations. The retailer cut offer creation time by... 840:1 and reduced segment build time by 80%. With a single customer view, they eliminated duplicate and irrelevant offers. Centralized segmentation improved campaign tracking and quality control. The retailer now delivers hyper-personalized experiences across 500+ locations.
Show More..

Redpoint CDP helped a global luxury fashion company fix its complex martech setup. The company had no single view of... the customer and struggled with data-driven marketing. Redpoint unified customer data from many brands and regions. Now, the company has a single source of truth for over 60 million unique identities. Marketers use the platform for segmentation and better customer experiences across all channels.
Show More..

Redpoint CDP on Snowflake helped a non-profit Catholic healthcare system fix its data and consumer experience problems. The system unified... patient data across channels, enabling personalized marketing and care. Real-time data quality and a single patient view improved campaign targeting and regulatory compliance. The organization moved from mass media to omnichannel marketing, increasing patient acquisition and activation. Marketing spend became more efficient, and patient outcomes improved.
Show More..

Redpoint CDP helped a non-profit Catholic health system increase patient acquisition. The health system unified internal data to create real-time... customer profiles. Marketers built personalized omnichannel campaigns and tracked campaign ROI. The platform enabled accurate multi-channel attribution and met HIPAA requirements. Early results showed higher patient activation and a clear boost to the bottom line.
Show More..

Redpoint CDP helped a Fortune 20 healthcare payer and pharmacy benefits company replace their homegrown customer data platform. The company faced... slow campaign execution and static segmentation. Redpoint CDP enabled real-time member profiles and dynamic segmentation. Campaign creation time dropped by over 50%. Marketers gained independence from IT and improved member engagement.
Show More..

Redpoint Data Readiness Hub helped a leading European car rental company improve PPC marketing. The company used Redpoint to clean... and unify customer data for Google Performance Max campaigns. Match rates rose from 5-10% to 30-50%. Conversion rate increased from 6.9% to 8.7%. Projected revenue reached $200M. The solution enabled better segmentation and higher ROAS, surpassing the 8.5% target with 9.5%.
Show More..

Redpoint Data Readiness Hub helped a global travel company integrate over 100 data sources for a 360° customer view. The company reduced... data prep time by 80% and added 300 guest attributes for deeper insights. Automated, personalized campaigns drove a 10x increase in email revenue. The solution improved data quality, enabled real-time decisions, and enhanced guest experiences across multiple brands.
Show More..

Redpoint CDP and Snowflake helped a major U. S. airline unify customer data and automate marketing. The airline replaced manual...processes with real-time data quality checks and dynamic segmentation. This enabled highly personalized customer experiences across all channels. The solution reduced technology duplication and improved customer engagement. The airline now delivers targeted messages at the right time, increasing loyalty and lowering costs.
Show More..