PFL helped Vivint Smart Home cut direct mail costs by 98%. Vivint used PFL's integration with Salesforce Marketing Cloud to automate direct mail and personalize messages. The solution sent printed le...tters only to customers without email addresses. Vivint tracked all communications in one place. The savings let Vivint invest more in marketing and improve customer experience.
Vivint Smart Home wanted to lower the high cost and time spent on direct mail. They needed to make their mail process smarter and more efficient. They used PFL, which works with Salesforce Marketing ...Cloud, to automate and personalize their direct mail. Now, they only send printed letters to customers without email addresses. This change led to a 98% savings in print costs. Vivint can now track all communications in one place and use the saved money for other marketing efforts.
Financial Services Case Studies and Success Stories with PFL Print Solutions
CASE STUDY Elements Financial
PFL's Salesforce Marketing Cloud integration helped Elements Financial automate direct mail. The company saved 40 hours each month by reducing manual processes. They exceeded their annual goal with 2...00 additional leads per campaign. Compliance mailers became more timely and traceable. Elements Financial improved customer engagement and stayed compliant with regulations.
Total Expert used PFL’s EDDM integration to add direct mail to its customer engagement platform for financial institutions. The challenge was to help mortgage professionals run compliant, co-branded ...outreach at scale. The solution let users design and launch local campaigns without leaving the platform. Over half of Total Expert’s customers now use the EDDM feature. The tool increased customer engagement and made neighborhood marketing easier and more reliable.
Health, Wellness and Fitness Case Studies and Success Stories with PFL Print Solutions
CASE STUDY Wider Circle
PFL’s automated print and mail solution, integrated with Salesforce Marketing Cloud, helped Wider Circle send 18,000 personalized newsletters each month. The challenge was engaging older, Medicare-el...igible members who rarely used digital channels. Automation replaced a manual, time-consuming process. Each newsletter is customized by member eligibility and location. Event attendance increased after switching to printed newsletters. The process is now smooth and scalable, keeping members informed and connected.
PFL helped Hinge Health automate their direct mail campaigns. Before, the process was manual and slow. PFL integrated with Iterable to make sending mail faster and easier. Hinge Health could try new ...mail formats and scale campaigns quickly. Costs became easier to control and predict. The team saw more efficiency and higher mail volume right away.
CASE STUDY Blue Cross Blue Shield of Michigan (BCBSM)
Blue Cross Blue Shield of Michigan needed to meet strict compliance timelines and reach members who prefer physical mail. Their direct mail process was slow, error-prone, and siloed. They partnered w...ith PFL to integrate direct mail into Salesforce Marketing Cloud. This allowed them to automate and personalize communications, send mail within 48 hours, and track delivery. As a result, they reduced time spent on compliance mail by 70%, cut print costs by 56%, and lowered error rates to below 1%.
PFL and Salesforce Marketing Cloud helped Blue Cross Blue Shield of Michigan automate direct mail in their member journeys. The company needed to meet strict compliance timelines and reach members wh...o prefer physical mail. PFL integrated direct mail with Marketing Cloud, personalizing and sending communications within 48 hours. BCBSM reduced time spent on compliance mail by 70% and cut print costs by 56%. The error rate dropped below 1%. The solution improved efficiency, compliance, and member engagement.
Non-Profit Organization Management Case Studies and Success Stories with PFL Print Solutions
CASE STUDY Convoy of Hope
Convoy of Hope is a nonprofit that helps people in need around the world. They wanted to get more donors and keep them engaged, but struggled with sending thank you gifts. They used PFL’s direct mail... and gift fulfillment, integrated with Salesforce Marketing Cloud, to send t-shirts and notes to donors. This made the process easy and fast. The campaign led to a 10x return on investment and three times more donors.
PFL automated direct mail for Avidia Bank using Salesforce and Marketo integration. The bank replaced manual print and mail tasks with automated processes. This saved nearly 40 hours each month. Cust...omer complaints about undelivered mailers dropped. The customer experience improved with better tracking and delivery. Avidia Bank plans to expand direct mail automation in future projects.
PFL's direct mail automation platform helped Paycor fix its slow, manual direct mail process. Paycor used to have over half of 50,000 mailers returned due to bad data. With PFL, Paycor automated camp...aigns, improved address verification, and added creative touches. The result was a 15.6X ROI and a 13.7% conversion rate for sales meetings. Paycor now runs more efficient, targeted, and effective direct mail marketing.
PFL direct mail platform helped Attends streamline their sample request process. The old system required sales reps to spend hours entering sample requests in a CRM. With the new Attends Online Sampl...e Store, customers can order samples directly. This reduced administrative work for the sales team and the FOCUS Center. Customers now get samples faster and can try products before ordering through insurance. The solution improved efficiency and customer satisfaction.
PFL helped Medtronic automate their product sampling program. Medtronic faced long turnaround times, high costs, and no tracking for sample shipments. PFL integrated with Medtronic’s marketing automa...tion platform, enabling automated, tracked, and scalable sample delivery. This cut turnaround time by 89% and reduced per-sample costs by 80%. Medtronic gained end-to-end reporting and improved customer experience.
Medtronic had trouble sending product samples to prospects. The process was slow, costly, and hard to track. They used PFL to automate and integrate sample delivery with their marketing system. This ...made it easy to track and control shipments. Medtronic cut turnaround time by 89% and reduced costs by 80%. Their team could focus more on marketing and sales instead of packing boxes.
Paycor wanted to lower the cost and time spent on direct mail marketing while growing their sales pipeline. They aimed to send 15,000 prospects personalized messages, postcards, and gifts. Paycor use...d PFL’s platform for address verification and direct mail automation. This helped them update over 55,000 data points and deliver 95% of their packages, up from 75%. They saved $160,000 in print and fulfillment costs. Paycor also achieved 209% of their sales opportunity generation goal.
PFL helped Paycor cut costs and boost results with direct mail automation. Paycor wanted to send 15,000 personalized mailers and gifts to prospects but struggled with high costs and manual work. PFL'...s platform automated the process, verified addresses, and updated over 55,000 data points. Paycor saved $160,000 in print and fulfillment costs. They reached 209% of their sales opportunity goal and delivered 95% of packages, up from 75% before.
Hospital & Health Care Case Studies and Success Stories with PFL Print Solutions
CASE STUDY Eleanor Health
PFL helped Eleanor Health improve patient engagement using direct mail integrated with Salesforce Marketing Cloud. Eleanor Health faced low engagement from cold calls and digital channels. PFL's auto...mated direct mail solution allowed personalized, timely outreach to new patients. The team saw a 3x increase in leads after changing their mail sequence. The campaign made patients more comfortable and increased access to care.
PFL helped LTN run a direct mail campaign using personalized kits and QR codes. LTN wanted to boost awareness for a core technology solution and cut through digital noise. The campaign sent 86 custom... kits to clients, each with a call to action and a landing page video. Sales team insights drove personalization. The campaign delivered a 1,300% ROI, showing direct mail can drive strong engagement and results.
Rx Savings Solutions used PFL's direct mail automation to improve member engagement. They wanted to reach customers in a more personal way than digital channels alone. By sending personalized mailers... at key moments, they made their messages stand out. Engagement rates increased and clients noticed better communication. Members felt valued and responded positively to the new approach.
PFL's automated direct mail platform helped Lindemann Chimney improve their marketing. Lindemann integrated PFL with NetSuite to automate mailers and target contacts better. They doubled their closed...-won rates from 8-10% to 20%. One postcard campaign delivered a 172x ROI. QR codes on mailers increased website traffic. Lindemann values the safety and engagement benefits of automated direct mail.
