iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that... 55.1% of financial PAAs returned non-UK content, with US sites dominating 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.
Moz Local helped GPO, a search marketing agency, manage local listings for a major national retailer with over 3,000 locations. GPO used Moz... Local to automate business data distribution and resolve duplicate listings. In five months, GPO saw a 26% increase in click-to-calls and a 68% rise in listing impressions for their client. Moz Local closed 3,900+ duplicate listings and improved listing accuracy. The automation freed up GPO's team to focus on other SEO tasks.
Moz Pro and STAT Search Analytics helped R/GA boost a client’s organic search traffic by 27% year-over-year. R/GA used these... tools to analyze ranking issues, recover lost backlinks, and build a new SEO strategy after a website migration. Share of voice for key keyword categories doubled in four months. The client’s market share for "scholarship" keywords rose to nearly 10%. R/GA leveraged deep SERP analytics and keyword research to drive measurable SEO improvements.
Mark Preston (Freelance SEO Consultant)
- Marketing And Advertising
- Small
Blackpool, UK
Mark Preston, a freelance SEO consultant, launched his personal brand website using a partial match domain. He performed basic on-page... SEO and set up Google My Business, but did little active promotion. Despite his business being based in Blackpool, his site ranked highly for "Preston SEO" in Google search and maps. Experts suggest this is due to the domain and anchor text, not location. The case highlights how exact match and partial match domains can still influence local SEO rankings.
Moz Pro helped Coalmarch, a digital marketing agency, boost their clients' local organic traffic by 15% in just four months. The agency increased... local search visibility by 150% and reduced the average time to acquire new links by 47%. Coalmarch used Moz Pro’s tracking and reporting features to monitor keyword rankings and competitor performance. They also saved $8,000 by canceling redundant link-building tools. Moz Pro has been their go-to SEO solution since 2012, supporting growth and efficiency for a small team.
Moz and DashThis helped LeadLogic grow a client's site traffic by 87% in 8 months. LeadLogic used Moz tools to... find SEO opportunities and DashThis to report results. They achieved a 366% increase in inbound links and 60% of targeted keywords ranked on page 1. Reporting time dropped by 10 hours per month. The client gained 50 high-value leads each month. LeadLogic proved the value of SEO to their clients and improved customer loyalty.
Moz Pro helped TopSpot switch domains without losing search traffic. The team used Link Explorer to identify and update nearly... 400 links in two weeks. They disavowed 66 out of 72 low-quality domains to avoid penalties. Within 90 days, organic traffic increased by 29%. Year-over-year, traffic rose by 122%. TopSpot saved over two hours daily on SEO tasks with Moz Pro.
Moz Local helped Designory recover organic traffic for a major security client after a website relaunch. The agency used Moz... Local to automate location data management, improving listing accuracy by 81%. Organic traffic to landing pages increased by 71%. Inbound leads grew by 24% year-over-year. Designory tracked progress with Moz Local’s dashboard, boosting client satisfaction and lead quality.
Golden Proportions Marketing (GPM)
- Marketing And Advertising
- Small
Milton, USA
Moz Local helped Golden Proportions Marketing boost local listing accuracy by 38% for dental clients. GPM used Moz Local to... close 1,300 duplicate listings across 105 locations. Listing completeness rose from 70% to 89%, and accuracy improved from 69% to 95%. The platform made it easy to manage frequent changes in dental practice staff and business details. GPM could quickly show value to clients with simple dashboards and automated data distribution.
Moz Pro helped Tinuiti boost client organic traffic by 44% year-over-year. 95% of target keywords reached page 1, and clients... gained over 625 new backlinks in two months. Tinuiti used Moz Pro for keyword research, link building, and technical SEO. The platform provided actionable insights and campaign tracking. Tinuiti relies on Moz Pro to deliver strong SEO results for clients across industries.
Go Fish Digital
- Marketing And Advertising
- Small
Raleigh, USA
STAT Search Analytics helped Go Fish Digital improve keyword rankings for enterprise clients. The agency needed daily, granular SEO data... to run experiments and prove results fast. STAT delivered fresh insights, letting them segment keywords and track changes in real time. They saw a 93% improvement in on-page keywords and a 57% boost in hierarchical keywords for a major retailer. STAT’s reporting made it easy to show value to clients and guide their SEO strategy.
STAT Search Analytics helped Brainlabs automate SEO reporting. Manual reports took too long and had errors. With STAT’s API, Brainlabs... integrated data into BigQuery and Google Data Studio. They now track over 40,000 keywords daily across two search engines. Automated reports save hours and boost client trust. Improved reporting increased client retention and lifetime value.
Moz Local helped Wpromote boost PAPYRUS’s local SEO. Wpromote used Moz Local to manage business listings for 400 PAPYRUS stores.... Listing views increased by 82%. Direction requests rose by 42%. Click-to-call requests grew by 26%. The campaign drove 90,000 more in-store shoppers each year. Wpromote’s work with Moz Local won recognition at the US Search Awards.
Publishing Case Studies and Customer Success Stories with Moz Pro
Dani Leitner's travel blog
- Publishing
- Small
Dani Leitner used Moz to grow her small travel blog during the COVID-19 lockdown. She focused on writing detailed articles... about Interrail train routes in Europe. Her first Interrail article ranked on page one for its main keyword within a day. Interrail posts now make up 24% of her blog but drive 70% of monthly clicks. This focus on topical authority brought lasting SEO results and steady traffic growth.
STAT helped Trusted Reviews boost their average position for “Reviews”-related keywords by 18% in just 30 days. The team used... STAT’s daily rank tracking and SERP analytics to quickly adapt content after the iPhone 12 launch. They secured the #1 spot for a competitive keyword and won more featured snippets for AMP, Organic, and Ratings. STAT’s integration with Google Data Studio and dynamic tagging enabled fast, data-driven decisions. Trusted Reviews now adjusts SEO strategies in hours, not weeks, saving time and increasing ad revenue.
WeightTraining.com
- Health, Wellness And Fitness
- Small
USA
WeightTraining. com launched a social fitness website and struggled at first to attract users. The team made mistakes like unclear...focus, poor market research, and inconsistent design. They added features like a fitness report card, workout plans, and groups to boost sign-ups. Daily sign-ups grew from zero to 25, then 50 per day. The site used social hooks and interactive tools to drive user engagement.
An e-commerce retailer in the health and wellness industry
- Health, Wellness And Fitness
- Small
Moz Pro helped a small e-commerce retailer in the health and wellness industry grow into a global brand. The SEO team... used Moz’s keyword and link analysis tools to find high-value opportunities and fix on-site issues. In just four months, they saw a 146% increase in organic traffic and a 56% boost in search visibility. The company also achieved a 37% rise in keywords ranking in the top 10. Moz Pro’s features made it easy to track progress and stay ahead of competitors.
Computer Software Case Studies and Customer Success Stories with Moz Pro
Pipedrive
- Computer Software
- Medium
New York, USA
Pipedrive wanted to rank #1 for the high-volume keyword "sales management" (9,900 searches/month). The team used a detailed 8-step SEO... strategy, including content creation, on-page optimization, internal linking, and outreach. They focused on keyword research, writing in-depth content, and building links through guest posting. Within three months, Pipedrive reached the top spot in Google search results for their target keyword. This approach helped them attract thousands of visitors and potential leads each month.
Ginger Software lost 94% of its organic traffic after a Google manual penalty for unnatural inbound links. The SEO team... at yellowHEAD found spammy backlinks targeting Ginger, likely from unrelated spammers. They quickly removed or disavowed bad links and filed a reconsideration request. Within a month, Google revoked the penalty and Ginger's traffic rebounded to 82% of pre-penalty levels. The case highlights the risks of negative SEO and the importance of regular backlink audits.
Chesapeake Regional Healthcare
- Hospital & Health Care
- Medium
Chesapeake, USA
Moz Local helped Chesapeake Regional Healthcare fix inaccurate local listings. The team improved listing accuracy by 171%. Monthly local search... views jumped from 30,000 to over 200,000. Moz Local saved at least 15 hours per month on manual updates. The solution led to more calls, appointments, and $16,000 in annual cost savings. The marketing budget grew thanks to these results.
Chesapeake Regional Healthcare
- Hospital & Health Care
- Large
Chesapeake, USA
Moz Local helped Chesapeake Regional Healthcare fix inaccurate local listings, which were causing lost business and poor search visibility. The tool improved... listing accuracy by 171% and increased monthly page views by 567%. Chesapeake Regional Healthcare saved over 15 hours each month on manual listing management. Google My Business traffic and appointment calls rose sharply. Moz Local enabled the team to focus on content and digital strategy, driving measurable growth.
Real Estate Case Studies and Customer Success Stories with Moz Pro
Abodo
- Real Estate
- Small
Madison, USA
Abodo used a controversial content campaign to boost their link building. The campaign analyzed Twitter data to rank states and... cities by prejudiced and tolerant tweets. This approach led to over 620 media placements and 67,000 social shares. Abodo gained features on major sites like CNET and Slate. The campaign also opened new partnership opportunities for Abodo.
Consumer Services Case Studies and Customer Success Stories with Moz Pro
A multi-location residential cleaning franchise
- Consumer Services
- Medium
USA
A multi-location residential cleaning franchise in the USA had a slow website with 580 pages. RicketyRoo focused only on speed... optimization for the client. After the changes, the client saw a 32% increase in new users and a 47% rise in phone calls. Free quote requests went up by 63%. Revenue increased by over 55% compared to 2019 and over 60% compared to 2020. Scheduled appointments grew by 49%.
STAT Search Analytics helped TELUS automate SEO reporting. The team integrated STAT with Google Data Studio to centralize and visualize... key SEO metrics. This automation cut monthly reporting time by 62.5%. TELUS now spends less time on manual tasks and more time on strategy and analysis. The new process improved data accuracy and made it easier to share results with stakeholders. TELUS can now focus on growing their unbranded search presence.
Virtru
- Information Technology And Services
- Medium
Washington DC, USA
Moz Pro's Keyword Explorer helped Virtru boost organic website traffic by 40% year over year. The team saved 20 hours... annually on keyword research. Virtru used Keyword Explorer to find the best keywords and improve search rankings. The tool made keyword analysis faster and easier. Virtru now generates more qualified leads from organic search.
Internet Case Studies and Customer Success Stories with Moz Pro
Wall Street Oasis
- Internet
- Small
Boston, USA
Wall Street Oasis used Moz’s SEO tools to address stalled organic growth after Google Panda updates. They merged weaker forum... threads into stronger ones, improving site structure and user experience. A dedicated team optimized top landing pages by enhancing content length, subtitles, titles, images, and videos. These changes led to a 32% average boost in organic search traffic. Over half of the gain came from simple, low-investment updates.
Automotive Case Studies and Customer Success Stories with Moz Pro
Online Auto Retailer (anonymized)
- Automotive
- Large
Chicago, USA
STAT by Moz gave a leading online auto retailer daily local search data. Their SEO team needed faster, location-based tracking... to manage millions of search queries. STAT exposed Google location mismatches and helped the team spot issues early. The tool's daily updates and unlimited geo-segmented tracking let them experiment and adapt quickly. The team found STAT easy to use and integrated it smoothly into their workflow.
Other Industry Case Studies and Success Stories with Moz Pro
ADT
- Security
- Very Large
Boca Raton, USA
ADT used Moz's content marketing and digital PR strategies to launch an interactive crime map tool. The campaign focused on... data-driven content and personalized outreach to local news publishers. The project earned links from 127 unique domains and was featured on a major local news affiliate, reaching over 25,000 viewers. The new content ranked for 2,600 keywords and drove 30,000 monthly searches. This approach boosted ADT's search visibility and brand authority.
