Moz Pro Overview

Moz Pro is a comprehensive SEO tool designed to improve website rankings and drive traffic. Users can optimize content and execute effective SEO campaigns with a free trial.

Use Cases

Customers recommend Content Management, Communication Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Moz Pro.

Other use cases:

  • Social Media Management
  • Engagement Management
  • Competitive Intelligence
  • Campaign Management
  • Advertisement
  • Workflow Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Moz Pro.

Other priorities:

  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Improve Navigation
  • Improve Visibility
  • Improve Internal Communications
  • Reduce Bounce
  • Improve Consistency
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Manage Risk
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Moz Pro Use-Cases and Business Priorities: Customer Satisfaction Data

Moz Pro works with different mediums / channels such as Website. User Generated Content. Blogs etc.

Moz Pro's features include SEO, SEM, Dashboard, etc. and Moz Pro support capabilities include Chat Support, Email Support, Phone Support, etc. also Moz Pro analytics capabilities include Analytics, and Custom Reports.

Reviews

"Moz Rank Tracking keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result." - Jessica Hill

Peer review evidence (same sources as the product rating summary)

"...This tool can prove to be an integral part of a good content promotion plan...." 25 Best Content Promotion Tools to Increase Your Blog Traffic in 2019
"...WooCommerce automatically sends order confirmation emails to both owner and customer and even supports creation of discount coupons...." "Posted by MiriamEllis Local businesses know better than any other model what it means to fully..."
"...If you have just began a career in digital marketing or if you are freelancing this tool is the must have tool...." Peer review by Sangeeta K., Marketing and Advertising

Moz Pro, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Moz Pro

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Moz Pro is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Moz Pro Customer wins, Customer success stories, Case studies

What makes Moz Pro ideal for Content Management?

What Are the key features of Moz Pro for Communication Management?

How efficiently Does Moz Pro manage your Digital Marketing?

How does Moz Pro facilitate Social Media Management?

How efficiently Does Moz Pro manage your Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Moz Pro solved their SEO needs. Cuspera uses 24902 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

CUSTOMERS TESTIMONIALS
Moz Pro testimonial

Jessica Hill

SEO Manager

99Designs
Moz Rank Tracking keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result. Testimonial By Jessica Hill
Moz Pro testimonial

Peter Boyd

Founder

PaperStreet Web Design
The Moz Bar is like our North Star, and when paired with the other specialized tools such as Link Explorer and On-Page Grader, provides powerful insight that’s just as effective in troubleshooting SEO issues as it is for the everyday upkeep of our clients’ rankings. Testimonial By Peter Boyd
Moz Pro testimonial

Kristina Kledzik

SEO Manager

Rover
The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It's the tool that gets the most excited responses when you share it with your clients: It's easy to use, easy to understand, and adds an extra layer of... information to every website you visit. Definitely a must have for any SEO.

Testimonial By Kristina Kledzik
CUSTOMERS TESTIMONIALS
Moz Pro testimonial

Jessica Hill

SEO Manager

99Designs
Moz Rank Tracking keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result. Testimonial By Jessica Hill
Moz Pro testimonial

Peter Boyd

Founder

PaperStreet Web Design
The Moz Bar is like our North Star, and when paired with the other specialized tools such as Link Explorer and On-Page Grader, provides powerful insight that’s just as effective in troubleshooting SEO issues as it is for the everyday upkeep of our clients’ rankings. Testimonial By Peter Boyd
Moz Pro testimonial

Kristina Kledzik

SEO Manager

Rover
The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It's the tool that gets the most excited responses when you share it with your clients: It's easy to use, easy to understand, and adds an extra layer of... information to every website you visit. Definitely a must have for any SEO.

Testimonial By Kristina Kledzik
 

iProspect - Marketing And Advertising - Large

London, UK

iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that 55.1% of financial PAAs returned non-UK content, with US sites dominatin...g 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.

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A multi-location residential cleaning franchise - Consumer Services - Medium

USA

A multi-location residential cleaning franchise in the USA had a slow website with 580 pages. RicketyRoo focused only on speed optimization for the client. After the changes, the client saw a 32% inc...rease in new users and a 47% rise in phone calls. Free quote requests went up by 63%. Revenue increased by over 55% compared to 2019 and over 60% compared to 2020. Scheduled appointments grew by 49%.

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Pipedrive - Computer Software - Medium

New York, USA

Pipedrive wanted to rank #1 for the high-volume keyword "sales management" (9,900 searches/month). The team used a detailed 8-step SEO strategy, including content creation, on-page optimization, inte...rnal linking, and outreach. They focused on keyword research, writing in-depth content, and building links through guest posting. Within three months, Pipedrive reached the top spot in Google search results for their target keyword. This approach helped them attract thousands of visitors and potential leads each month.

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ADT - Security - Very Large

Boca Raton, USA

ADT used Moz's content marketing and digital PR strategies to launch an interactive crime map tool. The campaign focused on data-driven content and personalized outreach to local news publishers. The... project earned links from 127 unique domains and was featured on a major local news affiliate, reaching over 25,000 viewers. The new content ranked for 2,600 keywords and drove 30,000 monthly searches. This approach boosted ADT's search visibility and brand authority.

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Abodo - Real Estate - Small

Madison, USA

Abodo used a controversial content campaign to boost their link building. The campaign analyzed Twitter data to rank states and cities by prejudiced and tolerant tweets. This approach led to over 620... media placements and 67,000 social shares. Abodo gained features on major sites like CNET and Slate. The campaign also opened new partnership opportunities for Abodo.

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Ginger Software - Computer Software - Medium

Tel Aviv, Israel

Ginger Software lost 94% of its organic traffic after a Google manual penalty for unnatural inbound links. The SEO team at yellowHEAD found spammy backlinks targeting Ginger, likely from unrelated sp...ammers. They quickly removed or disavowed bad links and filed a reconsideration request. Within a month, Google revoked the penalty and Ginger's traffic rebounded to 82% of pre-penalty levels. The case highlights the risks of negative SEO and the importance of regular backlink audits.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Moz Pro

What is Moz Pro?

Moz Pro is a comprehensive SEO toolset designed for SEO-focussed firms and in-house marketing teams. The product suite helps enhance search engine ranking and visibility across the web.

It is a complete package primarily used for tracking and managing rankings, research keywords, evaluate links, analysing site errors, identify SEO fixes, optimize pages, SERP Analysis, Speed Crawl and report performance.

The toolset uses SEO metrics like Domain Authority and Page Authority that focuses on quality data. It also streamlines workflow and breaks down the data for better analysis and strategy formulation. The actionable insights churned out by the tool help the users alter their content and stay abreast of ongoing fluctuations.

What is Moz Pro used for?

Moz Pro is a SEO Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Content Management, Communication Management and Digital Marketing .

What are the top features of Moz Pro?

SEO, SEM and Dashboard are some of the top features of Moz Pro.

Who uses Moz Pro?

Moz Pro is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Moz Pro alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for Moz Pro.

Where is Moz Pro located?

Moz Pro is headquartered at 1100 2nd Avenue Suite 500 Seattle, WA 98101.
lightning

Peers used Moz Pro for content management and communication management

Moz Pro Competitors

Moz Pro Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (108)
Analytics

4.03/5 ★

Read Reviews (1734)
Custom Reports

3.43/5 ★

Read Reviews (2510)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.41/5 ★

Read Reviews (108)
Analytics

4.03/5 ★

Read Reviews (1734)
Custom Reports

3.43/5 ★

Read Reviews (2510)

Moz Pro Integrations

Moz Pro integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.52/5 ★

Read Reviews (554)
Data Import

3.49/5 ★

Read Reviews (1900)

Few API Integrations for Moz Pro

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Moz Pro

Overall Risk Meter

Low Medium High

Top Failure Risks for Moz Pro

Moz News

Executive

Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO

Rand Fishkin steps down as CEO of Moz, with Sarah Bird taking over the role. Fishkin will continue contributing to product design and marketing. This leadership change is seen as a move to focus more on the company rather than its founder.

Read more →
Product

Studio 1119 and Moz Expand Strategic Partnership to Advance AI ...

Moz and Studio 1119 have expanded their partnership to enhance the integration between Moz's search intelligence platform and Studio 1119's CataSEO solution. This collaboration offers deeper SEO reporting and AI-driven content optimization for e-commerce businesses, providing competitive search data and insights to improve product visibility. CataSEO customers will benefit from enhanced SEO metrics and discounted Moz Pro subscriptions.

Read more →
Product

Studio 1119 Expands Moz Partnership for E-Commerce SEO

Studio 1119 has expanded its partnership with Moz to enhance the integration of Moz's search intelligence platform with Studio 1119's CataSEO e-commerce optimization solution. This integration offers CataSEO customers improved SEO performance reporting and a 20% discount on Moz Pro subscriptions, aiming to enhance data-driven SEO visibility for merchants.

Read more →
Product

Moz Local - Your All-In-One local SEO tool and software - Moz

Moz has enhanced its Moz Local SEO tool, offering new features for centralized listing and reputation management. The tool now supports auto-syncing of listings across platforms, streamlined review management, and social media integration. It aims to improve local business visibility and engagement, providing insights into Google Business Profile performance and customer sentiment analysis. Moz Local is designed for businesses managing multiple locations, offering tools to track local rankings and manage social content.

Read more →

Moz Profile

Company Name

Moz

Company Website

https://moz.com/

Year Founded

2004

HQ Location

1100 2nd Avenue Suite 500 Seattle, WA 98101

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C