Real-World Case Studies and Customer Success Stories with Motion

Zhiqing Municipal Elementary in Taipei adopted a 1:1 iPad program for grades 4 to 6. Teachers use iPad to create... personalized and creative lesson plans. Students' essay word counts nearly doubled after using iPad. Parents can track their child's learning and progress on the device. The school credits Apple Professional Learning for supporting teachers. iPad helps students learn in new ways and boosts their confidence.
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Jae Yu, a computer science student at Zhejiang University, used Apple Developer Tools to solve daily problems. He built the... Find My Bike iOS app to help students locate their bikes on campus. Jae uses MacBook Pro, iPad, and Apple Pencil for coding and design. He also created an app to help insomnia patients with music based on brain waves. Apple technology supports his passion for programming and innovation.
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Dr. Youngmoo Kim at Drexel University uses iPad Pro and MacBook Pro to advance music technology. He powers his innovation... lab with Apple devices to blend performing arts and engineering. MacBook Pro supports his research in machine listening and music visualization. Dr. Kim develops iPadOS apps like Virtual-Chorister to connect musicians worldwide. Apple technology helps him foster creativity and build inclusive music experiences.
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Jia Chen Yee uses Apple developer tools to build creative apps. He learned Swift on Mac and published his first... iOS app at age 13. He uses iPad and Mac for app design and development, including accessibility features. As an intern, he mentored others and built a 3D ARKit presentation. He developed the Bianco app for Bernina, letting designers preview patterns with AR. Jia Chen has published six apps and won the Swift Student Challenge twice.
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Windsor Academy Trust uses iPad to improve academic results for 10,000 K-12 students. Teachers use iPad apps for formative assessment... and lesson planning. Apple Classroom lets teachers monitor student progress in real time. All schools now score above national standards in attainment. 100% of schools are rated “good” or “outstanding” by Ofsted. Apple Professional Learning supports teacher development and collaboration.
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iPad Pro with Apple Pencil helped Apichaya “Bim” Wannakit, a visual arts student at Silpakorn University, create digital art and manage her portfolio. She uses Procreate... and Goodnotes for her creative and academic work. The iPad's cloud service and design interface made file management simple. Bim presents her art in class and promotes her work in galleries and online. Apple technology supports her goal to become a professional artist.
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Luhan Wang uses iPad Pro and Apple Pencil to create digital art as a master's student at Communication University of China. She relies on... these tools for both her studies and personal projects, finding them essential for creativity anywhere. Features like Split Screen and Focus mode help her stay productive and connected. Luhan has started receiving commissions for community projects, using her art to connect people and promote wellness. She values how Apple devices support her creative journey and personal growth.
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Dr. Walter Barbieri at the University of Adelaide uses Apple technology to train future teachers. He integrates iPad Pro, Apple... Pencil, and Magic Keyboard into his eLearning program. Student teachers learn to create dynamic lessons using apps like Keynote, Paper, and Notability. The program helps them design assessments with audio, video, handwriting, and drawing. This approach supports different learning styles and modernizes teaching.
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Zoey Vu, a mathematics student at the University of Waterloo, used Apple technology and Swift to teach herself app development. She created "Birds... of a Feather," an educational app inspired by her Vietnamese heritage, using Xcode on Mac. The app simulates bird flocking and encourages learning through play. Zoey won the Swift Student Challenge in 2023 and now mentors Vietnamese computer science students. Apple tools helped her organize her studies and community projects.
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Nebraska Athletics uses Apple technology to support over 600 student-athletes and staff. Coaches use iPad to plan, communicate, and track... performance. Every student-athlete receives a MacBook for academic work and collaboration. The Performance Lab uses Apple devices to monitor health and wellness, including concussion management. Apple products help Nebraska Athletics lead in academic and athletic achievement.
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University of Kentucky gave over 33,000 students iPads, Smart Keyboards, and Apple Pencils. This helped all students, including many first-generation... and low-income students, get equal access to digital tools. The school raised graduation rates to 70% and retention rates to 90%. IT costs dropped by 60%. The iPad program supports digital equity and student success.
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Township High School District 211 used iPad for a 1:1 program with nearly 12,000 students. The district compared total cost... of ownership for different devices. iPad was the lower-cost option. It also improved teaching and learning in classrooms. Leaders say the program helps them use resources wisely. The case highlights cost savings and better classroom experiences with iPad.
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Max Thomas, a student at Berklee College of Music, uses MacBook Pro and Logic Pro to create studio-quality music. He captures song... ideas on his iPhone and develops them further on his Mac. Remote learning made his MacBook Pro essential for music production at home. Max says these Apple tools help him turn his passion into a professional career. He values the power and ease of use that Apple provides for music performance and recording.
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Samuel Suresh, a student at Western Sydney University, uses iPad to transform his approach to learning. He leverages features like... Split View and Apple Pencil to create personalized study guides and detailed diagrams. The iPad helps him embrace curiosity and creativity, making learning more engaging and adaptable. Samuel says the iPad empowers him to take control of his education and express his ideas visually.
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iPad Pro and Apple Pencil helped Manichaya Sukonpatip, a medical student at Chulalongkorn University, improve her study habits. She used the... iPad to organize notes, create colorful diagrams, and save time by not printing slides. The tools made learning anatomy easier and boosted her productivity. She now inspires other students by sharing her study techniques online.
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Suwara Sumettavanich, a design student at Chulalongkorn University, uses iPad Pro and MacBook Pro for her creative work. She captures ideas... on iPhone, sketches with Apple Pencil, and completes projects using Adobe Creative Suite. Apple tools help her collaborate on group media projects and store work safely on iCloud. These devices support her studies in arts, advertising, and design, making her creative process seamless and efficient.
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Stowe Early Learning Center gave every preschool student an iPad. Students as young as three use iPad to draw, make... music, and take photos. Teachers use iPad to connect with parents and share student progress. The program helps build confidence, creativity, and independence. All educators are Apple Teacher recognized. The iPad program supports learning both in class and at home.
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DiKe Su uses his MacBook Pro, iPhone, and iPad to capture and edit extreme weather events. He relies on Final... Cut Pro for fast, professional video editing in the field. Apple’s tools help him share footage quickly with teammates using AirDrop and work across devices with Sidecar. He filmed a flood documentary in Chengdu and managed remote learning with Apple technology. These tools support his goal to become a climate documentarian.
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iPad helped Ensemble scolaire St Pierre de la Mer boost STEAM learning for 1,100 students. Each student and teacher received... an iPad, supporting science, technology, engineering, arts, and math lessons. Teachers used iPad apps for biology, physics, and coding classes. The school achieved a 100% pass rate in national diplomas. Students learned digital skills and found new ways to show their work.
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St Andrew’s Anglican College switched its high school from PC to Mac in 2021. The school saw IT issues drop... by over 90 percent after the change. Mac’s compatibility with apps like Adobe Creative Cloud and Google Workspace helped boost student engagement and creativity. The IT team used JAMF and Apple School Manager to set up devices remotely. The school reduced its IT operational budget by more than 6 percent, even as enrollment grew.
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École Secondaire Sisler High School uses Mac and iPad in its CREATE program to prepare students for digital jobs in creative fields. The school offers... 24 courses powered by Apple technology, covering game design, animation, and digital media. Students use professional-grade tools and connect with industry experts through video calls. 70% of CREATE graduates pursue degrees or jobs in digital media. Apple devices help students build skills for the workforce and higher education.
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Phuket Rajabhat University uses Mac and iPad to train over 70 faculty and 4,000 undergraduates. Dr. Siriwan Chatmaneerungcharoen leads the... College of Education, focusing on technology for teaching and learning. The Innovation Center provides training for educators across Phuket, using Apple devices for leadership and lesson creation. Faculty and student teachers use iPad to deliver engaging, project-based lessons in local schools. Apple technology helps bring equity and stability to education in Phuket.
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Apple technology helps Dr. Sharon Walsh at the University of Kentucky lead an $87 million NIH grant to fight opioid... use disorder. Her team uses iPad and Mac to collect and analyze field data, create research, and share public health messages. Apple devices support offline data collection with REDCap and data analysis with Qualtrics XM. The tools help the team educate communities and reduce stigma around opioid misuse. Dr. Walsh credits Apple for enabling efficient research and communication.
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Shanghai Business School uses Apple technology in its Innovation Lab to teach students app development. Students learn coding with Swift... and Xcode on Mac. The curriculum helps students solve real-world problems through building iOS apps. The program prepares students for future business leadership roles. The lab empowers students to contribute to their school and community.
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Sewanhaka Central High School District gave iPads to over 8,600 students across five schools. The district wanted a cost-effective way... to improve teaching and learning. After comparing options, they found iPad had the lowest total cost of ownership. Teachers and leaders also used iPad and Mac. The district saw better classroom experiences and saved money. Their technology director said iPad was the clear winner for value.
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Miya Scaggs, a documentary filmmaker and student at Spelman College, uses Apple technology to create films, illustrations, and poetry. She shoots interviews... on iPhone, edits on Mac, and designs audio with Logic Pro. Apple products help her stay organized and streamline her creative process. She also uses iPad Pro and Apple Pencil for graphic design and classwork. Her work inspires young Black artists and explores Black Futurism.
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Apple Professional Learning helps every teacher at Panyapiwat Institute of Management Demonstration School become Apple Teacher certified. Teachers use iPad... and Apple apps to make lessons creative and engaging. Science classes use augmented reality and iPad for research and lab work. Math classes use Keynote animations to teach equations. Students join coding clubs and explore their creativity. The program supports both teachers and students in new ways.
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Dr. Sathya Gopalakrishnan at The Ohio State University uses iPad Pro and Apple Pencil to teach environmental economics. She leverages... Explain Everything Whiteboard to record lessons and break down complex charts for students. Built-in accessibility features help her engage students in real time. The technology transforms her classes, making them more interactive and dynamic. Students learn how human behavior impacts climate change and how to drive positive change.
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San Diego State University uses Apple technology in its ZIP Launchpad incubator program. Over 400 student teams have participated, raising... nearly $40 million and launching more than 40 start-ups. Students use Mac for ideation, design, planning, and app development. The program helps students learn business skills and create real prototypes. Apple tools make it easy for students from all backgrounds to build apps and products.
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Rotorua Boys’ High School used Apple iPad and Mac to support 1,250 students, 75% of whom are Māori. The school created... a 1:1 iPad program to help students express themselves and connect with Māori culture. Teachers use Apple devices to design interactive, culturally relevant lessons. The school saw a big increase in student engagement and dialogue about Māori heritage. Since adopting Apple technology, average achievement reached 92% across NCEA Levels 1-3, about 20% higher than national benchmarks.
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Alexander Reinicke, a business management student at SRH University in Germany, uses Apple technology to build innovative apps. He taught himself... Swift and quickly developed "Just Cook," a recipe app with AI features, winning a university award. His "Blink Your Eyes" app, which tracks eye health, earned global recognition with a Swift Student Challenge Award. Apple tools like Swift, Xcode, and Freeform help Alexander and his team collaborate and create impactful solutions. His story shows how Apple empowers students to turn ideas into real-world apps.
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Anáhuac Cancún – International University uses iPad and Apple Pencil to teach architecture students. The program integrates apps like Morpholio... Trace and SketchUp for digital design and 3D modeling. Students from diverse backgrounds can now create technical drawings and augmented reality projects. The technology helps students design projects that benefit local communities. The university empowers future architects to solve real-world problems with digital tools.
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Gam Preenapun, a medical and data science student at Chiang Mai University, uses MacBook and Xcode to develop health-focused app prototypes. She created Girl... Guard, an app to help combat sexual harassment, which won recognition in the Apple Swift Student Challenge. Gam also uses iPad and Apple Pencil for research and presentations, aiming to improve healthcare access in rural Thailand. Her work highlights the impact of Apple technology in student-led public health innovation.
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Hannah Pengilly uses iPad, Mac, and iPhone to create digital art and design lesson plans. She studies secondary education and... arts at the University of Canberra. Apple technology helps her make original drawings and animations, which she shares with 4 million followers on social media. She uses Apple Pencil and Procreate to experiment with new techniques. Hannah also creates multimedia worksheets and visual assignments for her student-teaching. Apple devices support her mission to inspire creativity and inclusive learning.
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Apple technology helps Bodhi Patil, an Environment and Sustainability student at the University of British Columbia, organize research and activism for ocean conservation. Mac and iPhone... support his presentations, assignments, and social media outreach. Using AirDrop, Bodhi and his team accelerated signature collection for a deep sea mining moratorium, influencing Canadian policy. He uses Apple tools to map whale sightings and document marine research. Apple devices enable Bodhi to connect communities and drive climate action.
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Michael Parekh, a computer science student at the University of Illinois Urbana-Champaign, used Apple developer tools to create an iOS app called Pink. The app teaches... children CPR through interactive, gamified lessons. Michael built the app using Swift Playground, AVFoundation, and Notability on Apple devices. He won the Swift Student Challenge and was named a Distinguished Winner at Apple’s Worldwide Developer Conference. Apple’s tools helped him turn personal tragedy into a project that empowers young people with life-saving skills.
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Nowra Public School used iPad and Apple Pencil to help teachers and students work together. The school gave every student... and teacher their own device. Apple School Manager made it easy to set up and manage hundreds of devices. Teachers used the Classroom app to share lesson plans and check student work in real time. The Files app let teachers share work safely. This helped build a strong culture of collaboration at the school.
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Niigata City Board of Education deployed iPad to all students and teachers across 167 schools. The district achieved a 1:1... student-to-iPad ratio, doubling the national average for daily device usage. Teachers found iPad easy to use and effective for engaging students and personalizing instruction. Device durability exceeded expectations, with breakdown rates six times lower than government estimates. iPad became a trusted tool for learning both in and out of the classroom.
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Takuto Nanba, a law student at Waseda University, used iPad and Apple Pencil to improve his note-taking and understanding of zoning laws. The iPad helped... him move beyond copying lectures to visualizing legal concepts and city planning ideas. He used Goodnotes to sketch and illustrate cases, making complex topics easier to grasp. During remote learning, he used Split Screen and FaceTime to collaborate with classmates. Apple technology enabled him to connect law and land in creative ways.
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Montgomery County Public Schools used Apple products and Swift to teach coding to over 161,000 students. Many students come from... underserved communities. The district launched the Montgomery Can Code program, helping over 3,000 middle schoolers learn app design and software development. Students use iPad and Swift to build real projects. The program connects students to internships and jobs in local industries like biotechnology and cybersecurity.
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Dr. Mayuree Srikulwong at the University of the Thai Chamber of Commerce uses iPad Pro to teach computational thinking. She... helps students design apps that solve real community problems. Students use Swift Playground for interactive coding and instant feedback. The program gives every faculty member and student an iPad. This approach inspires entrepreneurship and practical problem-solving skills.
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Jeng, a student at Bangkok University, uses iPhone and Mac to create award-winning films. He captures local stories on iPhone... and edits them on Mac with Adobe Premiere Pro and Logic Pro. AirDrop and iCloud help him work efficiently and keep projects organized. Apple technology supports his coursework and filmmaking group, Lemon Space. Jeng credits Apple tools for empowering his creative journey in film production.
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Mallya Aditi International School gave every teacher an iPad in 2012. By 2014, all students and teachers in elementary and... middle school had iPads. Teachers use apps like iMovie, Clips, and GarageBand to make lessons creative. Students create animated GIFs and videos to learn and share ideas. Teachers now collaborate using Apple apps and professional learning resources. The school says iPad makes learning simple and engaging for everyone.
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Madrasah Alsagoff Al-Arabiah equips every student with an iPad and every leader with a Mac. The school uses Apple technology... to help students build creativity, critical thinking, and public speaking skills. Students write in Arabic, create digital storybooks, and present with Keynote and Apple TV. A student-led project used Keynote to plan and fundraise for a library in Cambodia, now serving over 180 students. Apple tools help even quiet students find their voice and become leaders.
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Reading Eggs used Apple Ads to boost trial sign-ups by 52% in the U. S. The team ran targeted campaigns...in the App Store to reach parents and build brand awareness. Apple Ads drove 42% of yearly iOS downloads in the U.S., UK, and Australia. Cost-per-install was 50% lower and conversion rates were 43% higher than similar platforms in Australia. Custom product pages increased conversion rates by up to 7%.
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Montessori Preschool used Apple Ads to expand into new markets and double its global subscribers year over year. The Edoki team... localized keyword strategies for each country, driving 80% of downloads in new regions. They optimized campaigns by monitoring keyword performance and adjusting bids. Annual subscriptions increased by 60%. Apple Ads became their top platform for conversion rate at 10%.
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JoyTunes used Apple Ads to boost app visibility and reach new users. The company doubled its conversion rate from free... to paid subscriptions compared to other channels. Revenue increased by 10x in less than a year. Organic downloads grew by 30 percent. JoyTunes also reengaged lapsed users, helping them restart their musical journey.
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ELSA used Apple Ads to boost app visibility and reach more English learners worldwide. After running Apple Ads for one... quarter, ELSA saw a 26% increase in iOS downloads. The company grew new global subscribers by 30% year over year. Annual subscriptions in the U.S. rose by 40%. ELSA used discovery campaigns and Search Match to find high-performing keywords and expand into new markets. They adjusted bids and budgets to optimize for conversion and long-term value.
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OSN+ used Apple Ads to grow its subscriber base in the Middle East and North Africa. The team combined search... results campaigns and Today tab ads to boost both brand visibility and user acquisition. During The Last of Us season 2 campaign, Apple Ads delivered 90% brand impressions share and became the top platform for new user acquisition. Today tab ads drove 72% of total impressions and increased monthly impressions by 131%. OSN+ tailored creative for different audiences and reengaged former users, reducing churn and improving conversions.
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Apple Ads helped Tencent boost awareness for its new game, Noah's Heart, before launch. Tencent used pre-order ad campaigns to... attract high-intent players and lower cost per click by 80% compared to other platforms. After launch, Tencent optimized ad spend and saw a 7x higher return on ad spend in the first week. Cost per activation dropped by 83%. Tencent combined Apple Ads with other channels for better results and used real-time insights to improve user experience.
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VNG Corporation used Apple Ads to launch Metal Slug: Awakening. They ran a full-funnel campaign with pre-order, search, and display... ads. The campaign drove a 5x return on ad spend by day 30. Install volume grew by 154% using multiple ad placements. A custom product page improved tap-to-install conversion by 10%. Apple Ads delivered the highest ROI and player lifetime value compared to other platforms.
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Apple Ads helped Bank of Innovation, Inc. boost MementoMori app downloads by 135%. The team used Today tab ads and... search results campaigns to reach more players. Impressions increased 30 times after running Today tab ads. Revenue grew by 86% during the campaign. TV commercials and Apple Ads worked together to drive high-quality player acquisition.
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Apple Ads helped Nuverse promote MARVEL SNAP globally. Nuverse used Today tab and search ads to reach new users and... boost app installs. They saw a 60% lower cost per install compared to other platforms. 25% of new iOS users in the first month came from Apple Ads. User retention improved by 15% and ad return on investment increased by 25%. Nuverse tested ad creatives and optimized keywords for better results.
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Apple Ads helped Netmarble launch MARVEL Future Revolution by boosting app downloads and revenue. Netmarble used pre-order campaigns and Search... tab ads to increase visibility and reach Marvel fans. They achieved 2.4x higher revenue per install and 1.5x higher day seven ROAS compared to other ad platforms. Retention was 1.4x higher and cost-per-install was 40% lower. Netmarble set a new performance record during the first week of launch.
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Apple Ads helped NEXON launch MapleStory M and triple their ROI in 90 days. The team exceeded their in-app purchase... revenue goals in just 7 days. Retention rates for users acquired through Apple Ads were 2.5 times higher than other platforms. NEXON used keyword targeting and Search Match to reach new audiences and optimize campaigns. MapleStory M became a top-downloaded game in Japan after the campaign.
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Apple Ads helped Mahjong Soul, published by Yostar, grow installs 14x in six months. The team used campaign management optimization... and API integration to boost efficiency. They achieved a 30% higher return on ad spend than similar platforms. Day 10 retention rate increased by 20%. Apple Ads and cross-channel marketing drove strong user acquisition and retention.
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Apple Ads helped LINE PokoPoko boost installs by 2. 9x. The team used keyword-focused campaigns to reach more casual gamers...and improve app discovery. Cost-per-install dropped by 42% compared to similar platforms. Day 7 retention rose by 20%, and return on ad spend increased by 16%. LINE PokoPoko optimized keyword strategy and creative to drive better ROI and retention.
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Apple Ads helped 网易 boost downloads for its game 荒野行动 in Japan. The team used keyword insights and optimized bids... to reach more high-value players. They saw a 2x increase in 7-day ROAS and a 1.5x increase in 7-day retention compared to other platforms. Cost per install dropped by 10%. Brand search volume rose 75% and installs grew 149% after budget adjustments. Apple Ads became their benchmark for paid channels.
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Apple Ads helped Rudel boost Kingdom Itadaki downloads by 85% using always-on App Store ad placements. Pre-order campaigns drove over... 250,000 early users, who showed a 77% higher in-app purchase rate. Rudel used Today tab, Search tab, and product page ads to reach new players and keep momentum after launch. View-through metrics revealed 58% lower acquisition costs and improved ROI. Rudel plans to keep investing in multi-placement strategies for future game launches.
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Apple Ads helped Idle Heroes by DHGames get a 60% higher conversion rate than other ad platforms. Users from Apple... Ads had 50% higher lifetime value. The team used keyword optimization and creative testing to improve results. Creative Sets boosted conversion rates by up to 31% and cut cost-per-acquisition by 20%. Apple Ads became their top user acquisition platform.
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Apple Ads helped Nexters boost Hero Wars app installs and revenue. Nexters used ads on the Today tab, Search tab,... product pages, and search results. They saw 3x higher average revenue per user and 2x higher retention than similar platforms. Install-to-purchase rates were 4x higher. Tap-through rates on search results campaigns rose by 56% within a month. Nexters reached more gamers and protected their brand in a competitive market.
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Apple Ads helped WFS, Inc. boost new downloads for Heaven Burns Red. The team used Today tab and product page... ads to reach new players. They saw a 39% higher return on ad spend than other ad platforms. Cost-per-install was 58% lower for Today tab campaigns. Ad variations improved cost-per-install by 40%. Today tab campaigns brought in 20% more new customers.
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Apple Ads helped 网易游戏 boost global exposure for 哈利波特:魔法觉醒. Using multi-placement ad strategies, they achieved a 571% higher return on... ad spend compared to other platforms. Adding Today tab ads increased search ad click-through rates by 243% and brand search volume by 40%. During pre-order, Apple Ads drove 30% of total downloads. The team used Apple Ads insights to optimize campaigns and train new members.
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Happy Color used Apple Ads to boost new user installs and reengage former players. The app saw 10x growth in... installs over two years. By targeting all users, installs increased by 50%. Redownload campaigns delivered 150% higher engagement from returning users. Apple Ads became their top channel for cost-per-install in the U.S.
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Apple Ads helped BANDAI NAMCO Entertainment Inc. expand DRAGON BALL LEGENDS into new markets. The team used keyword optimization to... lower cost-per-install by 53%. They doubled day 7 return on ad spend after campaign changes. Apple Ads let them reengage former players and reach new users. The campaigns performed better than other platforms for downloads and ROAS.
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Apple Ads helped 字节跳动 boost 抖音's brand reach and ad relevance in China. The team saw a 60% increase in... user lifetime value and a 30% drop in new user acquisition cost compared to other platforms. Ad return on investment rose by 10%. Custom product pages increased fitness ad click-through rates by 36%. Seasonal campaigns drove over 20 million brand impressions during peak periods.
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Rakuten used Apple Ads to boost app downloads and reach new shoppers. They ran ads on the Today tab, Search... tab, and product pages to increase brand awareness and conversions. First-time buyers grew by 669% after running Search tab ads. Cost-per-install dropped by 36% year over year with Today tab ads. During Cyber 5, impressions rose by 200% and first-time buyers increased by 16%. Rakuten optimized creative and keyword strategies to drive ongoing growth and improve campaign efficiency.
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OTTO used Apple Ads to boost app installs and conversions. By creating ad variations and optimizing campaign structure, OTTO achieved... a 2x higher conversion rate than similar platforms. The team saw 7x more installs and a 9% lower cost-per-install with ad variations. OTTO also gained a 10 percentage point higher share of new customers compared to other marketing platforms. Custom product pages and targeted creatives helped reach shoppers across categories like fashion, furniture, and electronics.
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Apple Ads helped Myntra boost paid iOS installs by 50%. The team improved conversion rates by 20% and raised average... revenue per user by 15%. Myntra used keyword campaigns to reach more shoppers and optimize for performance. They adjusted bids to lower costs and drive growth. Seasonal bidding helped them scale during peak shopping periods. Apple Ads made it easier for Myntra to find high-intent customers on the App Store.
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Apple Ads helped Magalu boost app installs by 691% with Today tab ads and deep links. The campaign increased average... revenue per user by 129%. Magalu used multiple ad placements to reach more shoppers and drive strong acquisition. Custom product pages and creative optimization made ads more relevant during key sales periods. Search tab ads increased installs by 292% compared to the previous week. Real-time performance data guided campaign adjustments for better results.
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Lamoda used Apple Ads to boost app installs and sales. The team targeted shoppers searching for fashion on the App... Store. Apple Ads delivered a 44% higher iOS conversion rate from install to order than other ad platforms. 24% of Lamoda’s iOS revenue from paid sources came from Apple Ads. The cost-to-revenue ratio improved by 10 percentage points compared to other paid sources. Lamoda expanded keyword coverage and optimized bids to reach new customers and maximize ROI.
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Apple Ads helped 京东 boost app installs by 20x during seasonal campaigns. The team used brand keyword ads and search... match to reach high-intent users. User retention improved by 40% compared to other platforms. New user acquisition cost dropped by 40%. Ad ROI was twice as high as other channels. 京东 combined Apple Ads with major offline events for greater impact.
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Instamart used Apple Ads to boost app downloads and purchase rates. They ran ads across the App Store, including Today... tab and Search tab placements. Instamart saw a 200% increase in brand search volume and a 190% rise in downloads after launching multi-placement campaigns. Cost-per-acquisition dropped by 40% within a quarter. Custom product pages and seasonal campaigns helped reach more users and improve conversion rates.
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Pillow used Apple Ads to boost brand awareness and conversions during peak season. The team ran campaigns across all Apple... Ads placements, including Today tab and Search tab, to reach more users. They saw a 14% increase in downloads and a 19% rise in new subscription revenue. Tap-through rates on search results campaigns jumped by 52%. Custom product pages and ad variations helped target different audiences and improve engagement.
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Apple Ads helped Peloton Digital relaunch its fitness app. The campaign drove a 2.5x increase in downloads and a 40%... lower cost-per-acquisition than other ad platforms. Apple Ads became the top channel for subscriber acquisition. New users from Apple Ads were three times more likely to subscribe. Peloton also gained valuable keyword and competitor insights to inform product strategy.
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Petit BamBou used Apple Ads to grow in new markets. They increased new iOS customer acquisition by 20% each month.... Ad variations led to a 20% higher conversion rate and 25% lower cost-per-acquisition. The team used keyword-focused campaigns and custom product pages to reach more users. Search tab ads helped them reconnect with former customers. Apple Ads gave them insights for product development and market expansion.
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Hallow used Apple Ads to grow its global user base and lower acquisition costs. The team ran discovery campaigns to... find new keywords and expanded into new markets. They created ad variations with custom product pages to boost ad relevance. Hallow saw a 31% lower cost-per-trial year over year and a 33% higher conversion rate for ad variations. Tap-through rates increased by 52% compared to default ads.
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Freeletics used Apple Ads to reach new markets and boost app downloads. They set up keyword-optimized campaigns for each region.... This led to a 90% higher average return on ad spend compared to similar platforms. Cost per order dropped by 2.5 times. Freeletics also increased redownloads and reengaged past users. Apple Ads helped them scale growth while lowering acquisition costs.
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Rappi used Apple Ads to boost user acquisition in Latin America. The team increased conversion rates by 2x in Colombia,... Chile, Mexico, and Peru. Customers acquired through Apple Ads made their first purchase 1.4x faster than those from other platforms. Rappi reduced cost-per-acquisition to one-fifth of the original within three months. Apple Ads insights also improved Rappi’s app store page and offline marketing.
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HelloFresh used Apple Ads to grow in new markets and improve ad relevancy. They created separate campaigns for each market... and tested keywords to reach more customers. Custom product pages helped align ads across channels and highlight offers. Ad variations led to a 42% higher tap-through rate, 9% higher conversion rate, and 24% lower cost-per-install compared to default ads. Apple Ads helped HelloFresh expand quickly and connect with more users.
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Apple Ads helped Delivery Hero, developer of the foodpanda app, boost app downloads by 20%. The team saw an 18%... lower cost per acquisition compared to similar platforms. New user acquisition increased by 38% after running ads on the Search tab. Apple Ads enabled targeted campaigns by keyword theme and improved reach in Asian Pacific markets. The solution also helped reengage former customers with tailored messaging.
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Apple Ads helped 饿了么 boost app installs by 197% in six months. The team used keyword insights and seasonal ad... creatives to reach more users and lower iOS acquisition costs by 20%. They improved App Store conversion rates by 56% and increased ad impressions by 137%. Apple Ads also provided valuable data to optimize marketing beyond the App Store. 饿了么 used targeted campaigns to engage both new and returning users.
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去哪儿旅行用 Apple Ads 的搜索标签和搜索结果广告提升品牌曝光。暑假第一周，展示次数提升了 89%。五一期间，新用户转化率比其他平台高 1 倍，广告投放回报率高 2 倍。品牌主题广告三周后点击率提升 242%。团队通过优化季节性策略和广告变体，实现了高质量用户增长。

Omio used Apple Ads to expand into new markets and boost app visibility. The travel app saw a 2x better... acquisition rate than other paid channels. Revenue per user was 30% higher with Apple Ads. Returning users generated 3x more revenue compared to other platforms. Omio also doubled installs in core markets after scaling Apple Ads campaigns.
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Apple Ads helped ixigo increase downloads by 200% year over year. The travel app used a multi-placement ad strategy to... boost new user growth and improve cost efficiency. ixigo saw a 20% higher lifetime value acquisition compared to other platforms. Custom product pages led to a 10% improvement in cost-per-acquisition. Seasonal ad relevance and brand keyword investment drove strong results for ixigo across India.
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Apple has launched "Apple Upgrade," a new leasing program for its products, in partnership with Klarna. This program offers more... flexible terms than the Apple Card Monthly Installments (ACMI), allowing users to lease Apple products and purchase them at MSRP. The program's introduction raises questions about the future of ACMI, especially as Apple transitions its card partnership from Goldman Sachs to JPMorgan Chase.
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Apple has launched Apple Upgrade, a new leasing program in the U. S. in partnership with Klarna, offering monthly payment...options for Apple devices like iPhone and Apple Watch. The program provides flexible 12- to 36-month leasing terms, allowing customers to trade in old devices and earn cashback with Apple Card.
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Ford has adopted Apple Maps as the new navigation mode for select vehicles, enhancing its in-car technology with Apple's mapping services.

Apple plans to launch "Apple Upgrade," a device leasing program in the US on July 28, 2026, with Klarna as its financial partner. The program covers... Apple's main product lines and offers flexible terms for device ownership or return. It aims to provide lower monthly payments by extending lease terms and leveraging device residual value. Klarna will handle financing, differentiating this from Apple's existing iPhone Upgrade Program.
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Apple is set to launch a new "Apple Upgrade" leasing program on July 28 in partnership with Klarna, replacing its existing iPhone Upgrade Program. The new program... will not include AppleCare coverage, unlike the previous one. The change marks a shift in Apple's approach to consumer device financing.
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Apple is launching a new 'Apple Upgrade' leasing program in partnership with Klarna, allowing customers to lease devices like iPhones, iPads, and Macs. The program, starting... on July 28, offers lower monthly payments and options to upgrade or keep devices at the end of the term. This initiative aims to mitigate the impact of recent price hikes on Apple products.
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Apple is collaborating with the Cherokee Nation and Oklahoma City University to support language preservation using iPads and Macs. The initiative equips... teachers and students with technology to enhance learning and cultural expression through projects like storytelling and app development. This effort is part of Apple's broader educational initiatives, emphasizing technology's role in social tasks like language survival.
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Apple empowers small businesses with innovative technology, enhancing operations and customer engagement. Success stories include Creative Creators using iPads for... collaboration, Food Revolution employing Apple's point-of-sale systems, and Fitness First utilizing Apple HealthKit. Challenges include high costs and integration issues.
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