Real-World Case Studies and Customer Success Stories with MarketMuse

Scotiabank faced challenges managing 50 corporate websites and 16,000 webpages across 38 regions. They struggled with website best practices, performance... issues, and data fragmentation. Scotiabank chose Siteimprove to address these issues, including SEO, quality assurance, and accessibility. They set up consolidated dashboards for key metrics and established site-wide policies. Within weeks, they resolved digital strategy gaps, improved collaboration, and increased their quality score by 30-40%.
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Community First Credit Union (CFCU) wanted to enhance member experiences and undergo digital transformation. They aimed to launch a modern,... user-centric website. CFCU used Siteimprove to improve content audit, quality assurance, and accessibility. The tool helped them track and manage website assets effectively. As a result, they saw a 55% increase in website health and a 22-point improvement in SEO scores.
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Valley National Bancorp, a large bank in New Jersey, needed to improve their online accessibility. They sought help from Siteimprove... to comply with ADA standards and improve site speed. Using Siteimprove's Inclusivity package and Analytics, they enhanced their website's accessibility and health. This led to a 64.17% increase in Quality Assurance score, a 61% increase in clicks to their Business Credit Card page, and a 13% increase in SEO score.
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Siteimprove Analytics helped Advancial Federal Credit Union improve digital marketing. Before, the team struggled with manual data and basic analytics... tools. Siteimprove gave them better insights into member behavior and engagement. They used reporting to adjust chat service schedules. The Quality Assurance tool helped with spell checks and broken links. This made their marketing more effective and efficient.
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Siteimprove helped Qudos Bank fix all website misspellings and broken links in just a few months. The bank set industry-specific... rules and used site monitoring to stay compliant. The platform saved the team time by showing all errors in one place. Workflow productivity improved, letting the team focus on other website areas. The digital marketing team and web developers worked together more closely to resolve technical issues.
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Qudos Bank, an Australian bank, started using Siteimprove in 2013 to monitor website uptime, spelling errors, and broken links. They needed a... user-friendly platform to maintain regulatory compliance and improve content quality. Siteimprove helped eliminate misspellings and broken links, saving time and improving workflow productivity. The centralized platform allowed the marketing team to work closely with web developers, enhancing website maintenance and decision-making.
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Valley National Bancorp, a large bank in New Jersey, needed to improve their online accessibility. They partnered with Siteimprove in... 2018 to address ADA compliance and site speed issues. Using Siteimprove's Inclusivity package and Analytics tools, they improved their website's accessibility and health. This led to a 64.17% increase in Quality Assurance score, a 61% increase in clicks to their Business Credit Card page, and a 13% increase in SEO score.
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Advancial Federal Credit Union faced challenges in using their website for digital growth. Their basic analytics tool required manual data... collection, making it hard to find actionable insights. After implementing Siteimprove, they gained a solid analytics baseline. This helped them automate quality assurance and create better interactions with members. They used Siteimprove's tools to generate reports and improve engagement. They also optimized staffing for online banking and video chat services by tracking peak chat times.
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BT Enterprise wanted to provide a consistent experience for their customers. They needed a tool to help them focus and... prioritize issues for a great customer experience. They chose Siteimprove to manage over 100 platforms and apps. Siteimprove helped them boost their quality score by 30% and positively influenced their NPS score. The partnership provided clarity and streamlined efforts to resolve content issues.
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Siteimprove helps Vodafone keep their brand voice clear and consistent worldwide. Vodafone uses Siteimprove's content and analytics tools to monitor... tone, accessibility, and content quality. Since 2015, Vodafone improved their Digital Certainty Index and Quality Assurance scores. They achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score. Siteimprove lets Vodafone focus on strategy and user experience.
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Vodafone needed to adapt as it evolved from a mobile phone provider to a connectivity services entity. They faced challenges... with mergers and acquisitions, requiring consistent communication and a clear brand voice. Vodafone used Siteimprove's tools to monitor communication quality, focusing on tone of voice, accessibility, and inclusivity. Since 2015, Siteimprove has helped Vodafone improve their Digital Certainty Index and Quality Assurance scores. Vodafone achieved a 92/100 Content Quality Score, 88/100 Content Freshness Score, and 100/100 Security Score.
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Openreach wanted to increase website traffic and team efficiency. They partnered with Siteimprove to improve SEO, website accessibility, and quality... assurance. Over two years, they doubled website traffic from 250,000 to over 450,000 visits. They also improved their Quality Assurance score from 76.2% to 97% and increased team efficiency by 20% by automating tasks.
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Siteimprove helped Swiss Post improve digital accessibility and SEO. The company used Siteimprove to manage accessibility, content quality, and search... engine performance across seven websites. Swiss Post saw an 82% reduction in broken links and a 12% boost in search visibility. The team crawled 15,000 web pages. These improvements led to better user experience and higher conversions.
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Posten Bring needed a simple tool for digital marketing across multiple countries. They chose Siteimprove to replace Google Analytics and... BrightEdge. Siteimprove's ease of use and comprehensive training helped employees quickly adapt. The platform allowed users to prioritize tasks and track metrics like Visitor Engagement Score. This led to a 19% increase in DCI score and a 13% increase in SEO score. Reporting became easier, aiding company discussions.
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Swiss Post needed to improve accessibility across their digital channels. They faced challenges with manual checks for accessibility compliance, which... were time-consuming and inefficient. To solve this, they implemented Siteimprove to automate and streamline the process. As a result, they achieved an 82% reduction in broken links and a 12% boost in search visibility, enhancing their digital presence.
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Siteimprove used its own platform to drive a major rebrand in 2024. The challenge was a lack of brand clarity,... causing confusion about their value and risking lost market share. The team created a six-month roadmap, involving cross-functional stakeholders, to align messaging with customer needs. The new brand highlights their shift from point solutions to a full marketing platform, enterprise-grade capabilities, and industry leadership. The rebrand aimed to boost conversions and better connect with customers.
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Siteimprove Intelligence Platform helps Americaneagle. com educate clients on web accessibility. The agency uses Siteimprove to simplify compliance and show...measurable improvements. Siteimprove Academy builds client understanding of standards like WCAG and ADA. Americaneagle.com embeds Siteimprove in sales and onboarding to empower clients. This approach turns accessibility into a strategic opportunity for digital success.
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Siteimprove Intelligence Platform helps Americaneagle. com educate clients on web accessibility and compliance. The agency uses Siteimprove to simplify insights...and provide clear data for client decisions. Siteimprove Academy builds client understanding of standards like WCAG, ADA, GDPR, and CCPA. Americaneagle.com embeds Siteimprove in sales and onboarding, making accessibility a strategic opportunity. The platform supports measurable improvements and builds client trust.
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QV Skincare, an Australian skincare brand, faced market pressures from digital competitors. They partnered with Siteimprove to enhance their website's... inclusivity and performance. This collaboration led to a 592% increase in keyword rankings and improved SEO scores. The site also saw a significant boost in organic traffic and reduced lead time for addressing site errors from 8 months to 8 days.
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Cuisinart had website issues that hurt their brand. They needed a tool to fix these without disrupting their workflow. Siteimprove... helped them solve 45 major issues, reducing them to nine in eight months. This improved their workflows and decreased time spent on fixing issues by more than 50%. They also saw a positive impact on revenue and improved site accessibility scores.
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Land O'Lakes faced challenges with their digital strategy due to a cumbersome CMS. They struggled with broken links and SEO... optimization. Siteimprove helped them by providing a tracking solution to identify issues. The Digital Certainty Index (DCI) scoring system motivated the team to improve their website. This collaboration brought together IT, content, legal, and HR teams to ensure compliance and improve web experiences.
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Siteimprove helped Akamai Technologies manage thousands of web pages with a small team. The platform automated quality assurance, checking for... SEO, accessibility, and errors before publishing. The Siteimprove plugin for Adobe Experience Manager made unpublishing pages safer and easier. Akamai cut peer review process time by 50% and achieved a 97/100 QA score. The team now has better digital accessibility and smoother collaboration.
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SIAG, an IT company in South Tyrol, Italy, faced challenges with digital accessibility and content management. They struggled with manual... text checks, broken links, and outdated content. Starting in 2018, they used Siteimprove's tools to improve page quality and speed up issue resolution. Siteimprove's dashboards and training helped SIAG enhance web performance and SEO. Automated scans and AI-driven suggestions further eased their workload.
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Springfield Clinic, a large medical group in Illinois, partnered with Siteimprove to modernize their website. Their old site was cluttered... and hard to navigate. Siteimprove helped them create a new, optimized site that improved user experience. Since the launch, their SEO score increased by 10 points, and they won an award for Best Site. They also saw a 30% increase in daily search volume and a 60% reduction in page count.
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The City and County of Denver faced challenges with maintaining 6,000 web pages and supporting 140 content authors without a proper audit tool. Siteimprove's Accessibility tools... helped automate error reporting and quality assurance, empowering content publishers to fix issues themselves. This led to improved Quality Assurance scores and reduced dependency on the web team for analytics reports. The tools allowed for self-service analytics, making it easier for departments to prioritize content updates.
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Merck Group faced a challenge managing over 100 websites and web applications. They decided to consolidate into one unified web... presence. They used Siteimprove to help with the website relaunch. The platform allowed them to manage content centrally and connect with their CMS. This led to a 7.5 million increase in visitors and a 30-point rise in Net Promoter Score.
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Akamai uses Siteimprove to manage thousands of web pages. The platform helps with accessibility and quality assurance. Akamai's team reduced... peer review time by 50%. They achieved a 97/100 QA score. The team manages over 2,000 web pages.
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Camden, a property operations company, needed to improve their local advertising efficiency. They struggled with understanding Google's Quality Score, leading... to higher ad costs. Siteimprove provided a tool to analyze Quality Score, helping Camden optimize ads and reduce costs. As a result, Camden saved 13% in ad costs and increased their Google Quality Score by 9%.
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Northern Arizona Healthcare (NAH) was migrating its website from Drupal to WordPress. They needed to ensure quality assurance and accessibility.... Siteimprove helped them find and fix issues quickly. NAH achieved a 100% Accessibility score and a 99% Quality Assurance score. The small team benefited from Siteimprove's issue filtering, which helped them maintain a healthy website.
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Akamai Technologies faced challenges with managing thousands of web pages and ensuring digital accessibility. Their small team struggled with time-consuming... page reviews and lacked expertise in accessibility. Siteimprove's platform provided a solution by automating quality assurance and accessibility checks. This improved efficiency and collaboration, allowing the team to manage content more effectively. The integration with Adobe Experience Manager helped streamline processes, ensuring a smooth user experience for all site visitors.
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Fackförbundet Vision, a large Swedish trade union, needed to improve their website's accessibility and SEO. They faced challenges managing a... growing website with over 14,457 pages. The team used Siteimprove to reduce their page count by 80% and improve SEO performance. Siteimprove's tools helped them identify issues quickly, leading to better website management and increased web traffic by 6%.
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The University of North Dakota used Siteimprove to enhance their website's quality and search performance. They rebuilt their website in... 2018, adding a Program Finder to help prospective students find academic programs. In 2021, they noticed a drop in organic traffic to the Program Finder. Tera Buckley, Director of Web & Multimedia Marketing, used Siteimprove's SEO tools to address this issue. As a result, they achieved a 16.5% increase in organic traffic and a 62% growth in undergraduate inquiries.
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