MarketMuse Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using MarketMuse.

Other use cases:

  • Competitive Intelligence
  • Generation Of New Leads
  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Lead Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using MarketMuse.

Other priorities:

  • Improve Efficiency
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Reduce Bounce
See all business priorities See less business priorities

MarketMuse Use-Cases and Business Priorities: Customer Satisfaction Data

MarketMuse works with different mediums / channels such as User Generated Content. Blogs. and Website.

MarketMuse's features include SEO, and Personalization. and MarketMuse support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also MarketMuse analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Their new product, the MarketMuse Suite, is much more user-friendly for the everyday content marketer...." Peer review by Jeff B, Associate Vice President Marketing, Marketing and Advertising

MarketMuse, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MarketMuse

Top Industries

  • Marketing and Advertising
  • Internet
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

MarketMuse Customer wins, Customer success stories, Case studies

How can MarketMuse optimize your Content Management Workflow?

How efficiently Does MarketMuse manage your Sending & Publishing Communications?

How efficiently Does MarketMuse manage your Engaging And Following Up?

How does MarketMuse address your Competitive Intelligence Challenges?

How does MarketMuse address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

 

Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act

Siteimprove customers are proactively preparing for the European Accessibility Act by leveraging Siteimproves digital accessibility solutions. Organizations use Siteimprove to audit, monitor, and enh...ance website accessibility, ensuring compliance with upcoming EU regulations. This positions Siteimprove as a key partner for enterprises aiming to meet legal requirements and improve digital inclusion.

Read on →

Akamai - Information Technology And Services

Akamai uses Siteimprove to manage thousands of web pages. The platform helps with accessibility and quality assurance. Akamai's team reduced peer review time by 50%. They achieved a 97/100 QA score. ...The team manages over 2,000 web pages.

Read on →

Valley National Bancorp - Banking

Valley National Bancorp, a large bank in New Jersey, needed to improve their online accessibility. They partnered with Siteimprove in 2018 to address ADA compliance and site speed issues. Using Sitei...mprove's Inclusivity package and Analytics tools, they improved their website's accessibility and health. This led to a 64.17% increase in Quality Assurance score, a 61% increase in clicks to their Business Credit Card page, and a 13% increase in SEO score.

Read on →

Springfield Clinic - Hospital & Health Care

Springfield Clinic, a large medical group in Illinois, partnered with Siteimprove to modernize their website. Their old site was cluttered and hard to navigate. Siteimprove helped them create a new, ...optimized site that improved user experience. Since the launch, their SEO score increased by 10 points, and they won an award for Best Site. They also saw a 30% increase in daily search volume and a 60% reduction in page count.

Read on →

City and County of Denver - Government Administration

The City and County of Denver faced challenges with maintaining 6,000 web pages and supporting 140 content authors without a proper audit tool. Siteimprove's Accessibility tools helped automate error... reporting and quality assurance, empowering content publishers to fix issues themselves. This led to improved Quality Assurance scores and reduced dependency on the web team for analytics reports. The tools allowed for self-service analytics, making it easier for departments to prioritize content updates.

Read on →

Openreach - Telecommunications

Openreach wanted to increase website traffic and team efficiency. They partnered with Siteimprove to improve SEO, website accessibility, and quality assurance. Over two years, they doubled website tr...affic from 250,000 to over 450,000 visits. They also improved their Quality Assurance score from 76.2% to 97% and increased team efficiency by 20% by automating tasks.

Read on →

MarketMuse Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.
lightning

Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Awards

Siteimprove Named a Leader in Digital Accessibility Platforms

Siteimprove has been recognized as a Leader in The Forrester Wave: Digital Accessibility Platforms, Q4 2025. The Siteimprove.ai platform excelled in Strategy and Current Offering categories, receiving top scores in Vision, Innovation, and Partner Ecosystem. This recognition highlights Siteimprove's unique approach by integrating accessibility with SEO, analytics, and content strategy, distinguishing it from other market leaders.

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Product

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

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Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights - PR Newswire

Siteimprove has expanded its Agentic Content Intelligence Platform with three new AI capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These enhancements aim to improve content strategy, mobile app accessibility, and user behavior insights. The platform helps enterprises create compliant, high-performing content across channels, offering tools for prioritizing content actions, early accessibility checks, and user behavior analytics.

Read more →
Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights

Siteimprove has enhanced its Agentic Content Intelligence Platform with three new AI-driven capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These tools aim to improve content strategy, mobile app accessibility, and user behavior insights, enabling enterprises to deliver accessible, high-performing digital content across channels.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE