MarketMuse Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using MarketMuse.

Other use cases:

  • Competitive Intelligence
  • Generation Of New Leads
  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Lead Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using MarketMuse.

Other priorities:

  • Improve Efficiency
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Reduce Bounce
See all business priorities See less business priorities

MarketMuse Use-Cases and Business Priorities: Customer Satisfaction Data

MarketMuse works with different mediums / channels such as User Generated Content. Blogs. and Website.

MarketMuse's features include SEO, and Personalization. and MarketMuse support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also MarketMuse analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Moving my top ROI keywords into position on page 1, at least the top 3, to generate leads...." Peer review by Jennie L, Web Develope III

MarketMuse, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MarketMuse

Top Industries

  • Marketing and Advertising
  • Internet
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

MarketMuse Customer wins, Customer success stories, Case studies

How can MarketMuse optimize your Content Management Workflow?

Why is MarketMuse the best choice for Sending & Publishing Communications?

What benefits does MarketMuse offer for Engaging And Following Up?

Why is MarketMuse the best choice for Competitive Intelligence?

How does MarketMuse address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

 

Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act

Siteimprove customers are proactively preparing for the European Accessibility Act by leveraging Siteimproves digital accessibility solutions. Organizations use Siteimprove to audit, monitor, and enh...ance website accessibility, ensuring compliance with upcoming EU regulations. This positions Siteimprove as a key partner for enterprises aiming to meet legal requirements and improve digital inclusion.

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Akamai - Information Technology And Services

Akamai uses Siteimprove to manage thousands of web pages. The platform helps with accessibility and quality assurance. Akamai's team reduced peer review time by 50%. They achieved a 97/100 QA score. ...The team manages over 2,000 web pages.

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Camden - Real Estate

Camden, a property operations company, needed to improve their local advertising efficiency. They struggled with understanding Google's Quality Score, leading to higher ad costs. Siteimprove provided... a tool to analyze Quality Score, helping Camden optimize ads and reduce costs. As a result, Camden saved 13% in ad costs and increased their Google Quality Score by 9%.

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City and County of Denver - Government Administration

The City and County of Denver faced challenges with maintaining 6,000 web pages and supporting 140 content authors without a proper audit tool. Siteimprove's Accessibility tools helped automate error... reporting and quality assurance, empowering content publishers to fix issues themselves. This led to improved Quality Assurance scores and reduced dependency on the web team for analytics reports. The tools allowed for self-service analytics, making it easier for departments to prioritize content updates.

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Northern Arizona Healthcare - Hospital & Health Care

Northern Arizona Healthcare (NAH) was migrating its website from Drupal to WordPress. They needed to ensure quality assurance and accessibility. Siteimprove helped them find and fix issues quickly. N...AH achieved a 100% Accessibility score and a 99% Quality Assurance score. The small team benefited from Siteimprove's issue filtering, which helped them maintain a healthy website.

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Akamai Technologies - Information Technology And Services

Akamai Technologies faced challenges with managing thousands of web pages and ensuring digital accessibility. Their small team struggled with time-consuming page reviews and lacked expertise in acces...sibility. Siteimprove's platform provided a solution by automating quality assurance and accessibility checks. This improved efficiency and collaboration, allowing the team to manage content more effectively. The integration with Adobe Experience Manager helped streamline processes, ensuring a smooth user experience for all site visitors.

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MarketMuse Overview

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Frequently Asked Questions(FAQ)

for MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.
lightning

Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Awards

Siteimprove Named a Leader in Digital Accessibility Platforms

Siteimprove has been recognized as a Leader in The Forrester Wave: Digital Accessibility Platforms, Q4 2025. The Siteimprove.ai platform excelled in Strategy and Current Offering categories, receiving top scores in Vision, Innovation, and Partner Ecosystem. This recognition highlights Siteimprove's unique approach by integrating accessibility with SEO, analytics, and content strategy, distinguishing it from other market leaders.

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Product

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

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Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights - PR Newswire

Siteimprove has expanded its Agentic Content Intelligence Platform with three new AI capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These enhancements aim to improve content strategy, mobile app accessibility, and user behavior insights. The platform helps enterprises create compliant, high-performing content across channels, offering tools for prioritizing content actions, early accessibility checks, and user behavior analytics.

Read more →
Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights

Siteimprove has enhanced its Agentic Content Intelligence Platform with three new AI-driven capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These tools aim to improve content strategy, mobile app accessibility, and user behavior insights, enabling enterprises to deliver accessible, high-performing digital content across channels.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE