MarketMuse Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using MarketMuse.

Other use cases:

  • Competitive Intelligence
  • Generation Of New Leads
  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Lead Management
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using MarketMuse.

Other priorities:

  • Improve Efficiency
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Reduce Bounce
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MarketMuse Use-Cases and Business Priorities: Customer Satisfaction Data

MarketMuse works with different mediums / channels such as User Generated Content. Blogs. and Website.

MarketMuse's features include SEO, and Personalization. and MarketMuse support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also MarketMuse analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Publishers, content creators and e-commerce managers use MarketMuse to realize 5X+ improvements in search performance. ...." Peer review

MarketMuse, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MarketMuse

Top Industries

  • Marketing and Advertising
  • Internet
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on MarketMuse Use Cases

How can MarketMuse enhance your Content Management process?

Why is MarketMuse the best choice for Sending & Publishing Communications?

What makes MarketMuse ideal for Engaging And Following Up?

What solutions does MarketMuse provide for Competitive Intelligence?

Why is MarketMuse the best choice for Generation Of New Leads?

21+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Case Studies

Banking

CASE STUDY Qudos Bank

Qudos Bank, an Australian bank, started using Siteimprove in 2013 to monitor website uptime, spelling errors, and broken links. They needed a user-friendly platform to maintain regulatory compliance ...and improve content quality. Siteimprove helped eliminate misspellings and broken links, saving time and improving workflow productivity. The centralized platform allowed the marketing team to work closely with web developers, enhancing website maintenance and decision-making.

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CASE STUDY Merck Group

Merck Group faced a challenge managing over 100 websites and web applications. They decided to consolidate into one unified web presence. They used Siteimprove to help with the website relaunch. The ...platform allowed them to manage content centrally and connect with their CMS. This led to a 7.5 million increase in visitors and a 30-point rise in Net Promoter Score.

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Banking

CASE STUDY Scotiabank

Scotiabank faced challenges managing 50 corporate websites and 16,000 webpages across 38 regions. They struggled with website best practices, performance issues, and data fragmentation. Scotiabank ch...ose Siteimprove to address these issues, including SEO, quality assurance, and accessibility. They set up consolidated dashboards for key metrics and established site-wide policies. Within weeks, they resolved digital strategy gaps, improved collaboration, and increased their quality score by 30-40%.

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Banking

CASE STUDY Valley National Bancorp

Valley National Bancorp, a large bank in New Jersey, needed to improve their online accessibility. They sought help from Siteimprove to comply with ADA standards and improve site speed. Using Siteimp...rove's Inclusivity package and Analytics, they enhanced their website's accessibility and health. This led to a 64.17% increase in Quality Assurance score, a 61% increase in clicks to their Business Credit Card page, and a 13% increase in SEO score.

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Banking

CASE STUDY Community First Credit Union

Community First Credit Union (CFCU) wanted to enhance member experiences and undergo digital transformation. They aimed to launch a modern, user-centric website. CFCU used Siteimprove to improve cont...ent audit, quality assurance, and accessibility. The tool helped them track and manage website assets effectively. As a result, they saw a 55% increase in website health and a 22-point improvement in SEO scores.

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Telecommunications

CASE STUDY BT Enterprise

BT Enterprise wanted to provide a consistent experience for their customers. They needed a tool to help them focus and prioritize issues for a great customer experience. They chose Siteimprove to man...age over 100 platforms and apps. Siteimprove helped them boost their quality score by 30% and positively influenced their NPS score. The partnership provided clarity and streamlined efforts to resolve content issues.

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Video

MarketMuse Overview

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Frequently Asked Questions(FAQ)

for MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.
lightning

Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Executive

Siteimprove Appoints Kalvin Brite as Senior Vice President of Product to Drive Bold New Product Vision

Siteimprove appointed Kalvin Brite as senior vice president of product. Brite will lead product strategy and development, focusing on advancing Siteimproves digital content experience solutions. His appointment supports the companys goal to accelerate innovation and deliver new capabilities for web accessibility, SEO, and analytics.

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Awards

Siteimprove Wins Optimizely's 2024 Industry Solution Partner of the ...

Siteimprove has been awarded Optimizely's 2024 Industry Solution Partner of the Year Award.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE