MarketMuse Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using MarketMuse.

Other use cases:

  • Competitive Intelligence
  • Generation Of New Leads
  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Lead Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using MarketMuse.

Other priorities:

  • Improve Efficiency
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Reduce Bounce
See all business priorities See less business priorities

MarketMuse Use-Cases and Business Priorities: Customer Satisfaction Data

MarketMuse works with different mediums / channels such as User Generated Content. Blogs. and Website.

MarketMuse's features include SEO, and Personalization. and MarketMuse support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also MarketMuse analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Market Muse helps us make sure that articles are optimized to their full potential before we publish them...." Peer review by User

MarketMuse, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MarketMuse

Top Industries

  • Marketing and Advertising
  • Internet
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on MarketMuse Use Cases

How does MarketMuse address your Content Management Challenges?

How can MarketMuse enhance your Sending & Publishing Communications process?

What Are the key features of MarketMuse for Engaging And Following Up?

How can MarketMuse optimize your Competitive Intelligence Workflow?

How can MarketMuse optimize your Generation Of New Leads Workflow?

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Case Studies

Telecommunications

CASE STUDY Vodafone

Siteimprove helps Vodafone keep their brand voice clear and consistent worldwide. Vodafone uses Siteimprove’s content and analytics tools to monitor tone, accessibility, and inclusivity. The partners...hip began in 2015 and supports Vodafone’s digital content quality. Vodafone improved their Digital Certainty Index and Quality Assurance scores. They achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score.

Read more →
Information Technology and Services

CASE STUDY Südtiroler Informatik AG (SIAG)

Siteimprove helped SIAG manage over 250 websites and 50,000 pages in four languages. SIAG faced problems with manual content checks, broken links, and inconsistent SEO. Siteimprove's Quality Assuranc...e tool improved page quality and made it easier to find and fix issues. Training and dashboards helped staff use analytics to improve web experiences. Siteimprove Performance and SEO Advanced tools optimized site speed and search rankings. Automated accessibility scans and AI-driven suggestions reduced manual work.

Read more →
Education

CASE STUDY University of North Dakota

Siteimprove helped the University of North Dakota improve their website quality and SEO. The university used Siteimprove to monitor and fix website issues. They used Siteimprove’s SEO tools to target... new keywords and reverse a drop in organic traffic. As a result, they saw a 16.5% increase in organic traffic and a 62% growth in undergraduate inquiries. Over 400 web editors across campus use the platform to keep the site strong.

Read more →
Hospital & Health Care

CASE STUDY Springfield Clinic

Siteimprove helped Springfield Clinic rebuild their website for better patient and staff experience. The clinic used Siteimprove's Marketing Performance tool to boost SEO, improve accessibility, and ...streamline content management. Their SEO score rose to the 91st percentile. They reduced their website from 2,500 to 990 pages. Daily search volume increased by 30%. Springfield Clinic won the 2022 eHealthcare Leadership Award for Best Site in the Physician/Clinician-Focused Site category.

Read more →
Marketing and Advertising

CASE STUDY Siteimprove

Siteimprove used its own platform to drive a major rebrand in 2024. The challenge was a lack of brand clarity, causing confusion about their value and risking lost market share. The team created a si...x-month roadmap, involving cross-functional stakeholders, to align messaging with customer needs. The rebrand shifted focus from product features to a comprehensive marketing platform, aiming to better connect with enterprise clients and boost conversions.

Read more →
Banking

CASE STUDY Valley Bank

Siteimprove helped Valley Bank improve website accessibility and fix quality issues. The bank used Siteimprove's Accessibility and Quality Assurance tools to address color contrast, font, iconography..., alt text, and broken links. The Policy tool made updating static content easy. Their Quality Assurance score jumped from 60 to 98. Valley Bank saw a 64% increase in QA score, a 61% increase in clicks to the Business Credit Card page, and a 13% increase in SEO score.

Read more →

Video

MarketMuse Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.
lightning

Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Executive

Siteimprove Appoints Ritesh Daryani as New Chief Human Resources Officer

Siteimprove has appointed Ritesh Daryani as the new Chief Human Resources Officer. Daryani, with over 20 years of experience in technology companies, will lead Siteimprove's people strategy and workforce expansion. He will report directly to CEO Nayaki Nayyar and focus on enhancing employee experience and culture as the company enters a new growth phase.

Read more →
Product

Siteimprove Unveils AI-Driven SEO Intelligence Suite Powered by MarketMuse

Siteimprove has launched its AI-driven SEO Intelligence Suite, integrating with MarketMuse to enhance SEO, content strategy, and keyword intelligence. The suite includes modules like SEO Enterprise, Content Blueprint AI, and Keyword Intelligence, aiming to unify SEO efforts and optimize marketing performance. It addresses challenges in aligning paid and organic strategies, providing marketers with tools to improve ROI and streamline workflows.

Read more →
Product

Siteimprove Launches Agentic Content Intelligence Platform

Siteimprove has launched Siteimprove.ai, an agentic content intelligence platform that unifies content compliance and performance for the AI era. The platform includes modular agents for accessibility, SEO, analytics, and content strategy, built on Amazon Bedrock. It aims to improve AI search visibility and compliance, integrating seamlessly with existing content workflows and systems.

Read more →
Executive

Siteimprove appoints Ritesh Daryani as Chief Human Resources Officer

Siteimprove has appointed Ritesh Daryani as Chief Human Resources Officer. Daryani, with over 20 years of experience in technology companies, will lead Siteimprove's employee experience and workforce expansion efforts. He previously served as Chief People Officer at Edifecs, where he significantly contributed to the company's growth and acquisition by Cotiviti.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE