Customer stories

Product Business Settings

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Authoring and Publishing
SEO
Other

MarketMuse Product Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

How satisfied the customers are with MarketMuse use-cases

Reviews

"...Market Muse helps us make sure that articles are optimized to their full potential before we publish them...." Peer review by User

MarketMuse Customer Insights, Testimonials and Case Studies

How does MarketMuse facilitate Content Management?

Why is MarketMuse the best choice for Sending & Publishing Communications?

How does MarketMuse address your Engaging And Following Up Challenges?

What solutions does MarketMuse provide for Competitive Intelligence?

How can MarketMuse enhance your Generation Of New Leads process?

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

 

Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act

Siteimprove customers are proactively preparing for the European Accessibility Act by leveraging Siteimproves digital accessibility solutions. Organizations use Siteimprove to audit, monitor, and enh...ance website accessibility, ensuring compliance with upcoming EU regulations. This positions Siteimprove as a key partner for enterprises aiming to meet legal requirements and improve digital inclusion.

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Scotiabank - Banking

Scotiabank faced challenges managing 50 corporate websites and 16,000 webpages across 38 regions. They struggled with website best practices, performance issues, and data fragmentation. Scotiabank ch...ose Siteimprove to address these issues, including SEO, quality assurance, and accessibility. They set up consolidated dashboards for key metrics and established site-wide policies. Within weeks, they resolved digital strategy gaps, improved collaboration, and increased their quality score by 30-40%.

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Merck Group - Healthcare

Merck Group faced a challenge managing over 100 websites and web applications. They decided to consolidate into one unified web presence. They used Siteimprove to help with the website relaunch. The ...platform allowed them to manage content centrally and connect with their CMS. This led to a 7.5 million increase in visitors and a 30-point rise in Net Promoter Score.

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Akamai Technologies - Information Technology And Services

Akamai Technologies faced challenges with managing thousands of web pages and ensuring digital accessibility. Their small team struggled with time-consuming page reviews and lacked expertise in acces...sibility. Siteimprove's platform provided a solution by automating quality assurance and accessibility checks. This improved efficiency and collaboration, allowing the team to manage content more effectively. The integration with Adobe Experience Manager helped streamline processes, ensuring a smooth user experience for all site visitors.

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Akamai Technologies - Information Technology And Services - Very Large

Siteimprove helped Akamai Technologies manage thousands of web pages with a small team. The platform automated quality assurance, checking for SEO, accessibility, and errors before publishing. The Si...teimprove plugin for Adobe Experience Manager made unpublishing pages safer and easier. Akamai cut peer review process time by 50% and achieved a 97/100 QA score. The team now has better digital accessibility and smoother collaboration.

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Swiss Post - Transportation/trucking/railroad

Swiss Post needed to improve accessibility across their digital channels. They faced challenges with manual checks for accessibility compliance, which were time-consuming and inefficient. To solve th...is, they implemented Siteimprove to automate and streamline the process. As a result, they achieved an 82% reduction in broken links and a 12% boost in search visibility, enhancing their digital presence.

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MarketMuse Overview

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Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Competitors

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

MarketMuse Integrations

MarketMuse integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.16/5 ★

Read Reviews (22)
Data Export

2.89/5 ★

Read Reviews (6)

Scripted

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Botify Analytics

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Botify Data Station

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Executive
 

Siteimprove Strengthens Executive Team with CMO Jen Jones to Scale Growth Strategy and Agentic Category Leadership

Siteimprove has appointed Jen Jones as Chief Marketing Officer to enhance its growth strategy and leadership in AI-powered content intelligence. Jones will focus on aligning brand, demand generation, and product marketing to boost revenue and strengthen Siteimprove's position in digital accessibility and content performance. Her extensive experience in technology marketing will support Siteimprove's mission to optimize digital content experiences.

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Product
 

Siteimprove adds variety of agents to its Agentic Content Intelligence ...

Siteimprove has expanded its Agentic Content Intelligence platform by adding a variety of new agents. These enhancements aim to improve content analysis and optimization capabilities for users, offering more comprehensive insights and actionable recommendations.

Read more →
Product
 

Siteimprove Expands its Agentic Content Intelligence Platform with ...

Siteimprove has enhanced its Agentic Content Intelligence Platform with new AI capabilities, including conversational analytics for natural-language insights, PDF and image accessibility coverage, and keyword intelligence for search optimization. These updates aim to improve digital accessibility and content discoverability, supporting compliance with regulations like ADA and EAA.

Read more →
Product
 

Siteimprove expands its agentic content intelligence platform

Siteimprove has enhanced its agentic content intelligence platform with new AI capabilities. These updates include conversational analytics for non-technical users, improved content accessibility for PDFs and images, and expanded keyword intelligence for better search optimization. The enhancements aim to help customers comply with digital accessibility regulations and improve content discoverability across various search engines.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE