MarketMuse Overview

MarketMuse helps avoid wasting effort on low-value topics by providing critical data for content planning. Effective strategy and resource allocation are ensured through informed decision-making.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using MarketMuse.

Other use cases:

  • Competitive Intelligence
  • Generation Of New Leads
  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Digital Marketing
  • Lead Management
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using MarketMuse.

Other priorities:

  • Improve Efficiency
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Reduce Bounce
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MarketMuse Use-Cases and Business Priorities: Customer Satisfaction Data

MarketMuse works with different mediums / channels such as User Generated Content. Blogs. and Website.

MarketMuse's features include SEO, and Personalization. and MarketMuse support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also MarketMuse analytics capabilities include Analytics, and Custom Reports.

Reviews

"...After exploring options available, I found that MarketMuse offered the most comprehensive approach, and the smartest tool on the market for creating quality content...." Peer review by Joe D, Founder, Internet

MarketMuse, Clearscope, Netpeak Spider, SE Ranking, ContentKing, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MarketMuse

Top Industries

  • Marketing and Advertising
  • Internet
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

MarketMuse is popular in Marketing And Advertising, Internet, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on MarketMuse Use Cases

What benefits does MarketMuse offer for Content Management?

How efficiently Does MarketMuse manage your Sending & Publishing Communications?

How can MarketMuse optimize your Engaging And Following Up Workflow?

What makes MarketMuse ideal for Competitive Intelligence?

How can MarketMuse optimize your Generation Of New Leads Workflow?

11 buyers and buying teams have used Cuspera to assess how well MarketMuse solved their SEO needs. Cuspera uses 525 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Case Studies

Education

CASE STUDY University of North Dakota

Siteimprove helped the University of North Dakota improve their website quality and SEO. The university used Siteimprove to monitor and fix website issues. They used Siteimprove’s SEO tools to target... new keywords and reverse a drop in organic traffic. As a result, they saw a 16.5% increase in organic traffic and a 62% growth in undergraduate inquiries. Over 400 web editors across campus use the platform to keep the site strong.

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Hospital & Health Care

CASE STUDY Springfield Clinic

Siteimprove helped Springfield Clinic rebuild their website for better patient and staff experience. The clinic used Siteimprove's Marketing Performance tool to boost SEO, improve accessibility, and ...streamline content management. Their SEO score rose to the 91st percentile. They reduced their website from 2,500 to 990 pages. Daily search volume increased by 30%. Springfield Clinic won the 2022 eHealthcare Leadership Award for Best Site in the Physician/Clinician-Focused Site category.

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Telecommunications

CASE STUDY Vodafone

Siteimprove helps Vodafone keep their brand voice clear and consistent worldwide. Vodafone uses Siteimprove’s content and analytics tools to monitor tone, accessibility, and inclusivity. The partners...hip began in 2015 and supports Vodafone’s digital content quality. Vodafone improved their Digital Certainty Index and Quality Assurance scores. They achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score.

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Marketing and Advertising

CASE STUDY Siteimprove

Siteimprove used its own platform to drive a major rebrand in 2024. The challenge was a lack of brand clarity, causing confusion about their value and risking lost market share. The team created a si...x-month roadmap, involving cross-functional stakeholders, to align messaging with customer needs. The rebrand shifted focus from product features to a comprehensive marketing platform, aiming to better connect with enterprise clients and boost conversions.

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Information Technology and Services

CASE STUDY Südtiroler Informatik AG (SIAG)

Siteimprove helped SIAG manage over 250 websites and 50,000 pages in four languages. SIAG faced problems with manual content checks, broken links, and inconsistent SEO. Siteimprove's Quality Assuranc...e tool improved page quality and made it easier to find and fix issues. Training and dashboards helped staff use analytics to improve web experiences. Siteimprove Performance and SEO Advanced tools optimized site speed and search rankings. Automated accessibility scans and AI-driven suggestions reduced manual work.

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Banking

CASE STUDY Valley Bank

Siteimprove helped Valley Bank improve website accessibility and fix quality issues. The bank used Siteimprove's Accessibility and Quality Assurance tools to address color contrast, font, iconography..., alt text, and broken links. The Policy tool made updating static content easy. Their Quality Assurance score jumped from 60 to 98. Valley Bank saw a 64% increase in QA score, a 61% increase in clicks to the Business Credit Card page, and a 13% increase in SEO score.

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Video

MarketMuse Overview

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Frequently Asked Questions(FAQ)

for MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered Content Intelligence and Strategy Platform that accelerates content research and helps develop strategies for Content marketers, content strategists, SEOs, marketing agencies, and publishers.

It primarily is used for SEO Management, Audience Targeting, Campaign Management and Categorization/Grouping. The platform helps accelerate content creation by analysing the relevant articles, providing content blueprints and highlighting gaps in the existing content.

Powered by AI, the platform analyses customer’s website, identifies gaps and recommends prioritized improvements using an SEO impact framework.

What is MarketMuse used for?

MarketMuse is a SEO Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of MarketMuse?

SEO, Personalization are some of the top features of MarketMuse.

Who uses MarketMuse?

MarketMuse is used by Marketing And Advertising, Internet and Publishing among other industries.

What are MarketMuse alternatives?

Clearscope, Netpeak Spider, SE Ranking and ContentKing are popular alternatives for MarketMuse.

Where is MarketMuse located?

MarketMuse is headquartered at Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark.
lightning

Peers used MarketMuse for content management and sending & publishing communications

MarketMuse Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (52)
Analytics

4.49/5 ★

Read Reviews (58)
Custom Reports

3.90/5 ★

Read Reviews (19)

Software Failure Risk Guidance

?

for MarketMuse

Overall Risk Meter

Low Medium High

Top Failure Risks for MarketMuse

Siteimprove A/S News

Product

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

Siteimprove & Optimizely Launch AI Agent Integration for Content Optimization & Governance

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Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights - PR Newswire

Siteimprove has expanded its Agentic Content Intelligence Platform with three new AI capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These enhancements aim to improve content strategy, mobile app accessibility, and user behavior insights. The platform helps enterprises create compliant, high-performing content across channels, offering tools for prioritizing content actions, early accessibility checks, and user behavior analytics.

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Product

Siteimprove Expands Agentic Content Intelligence with AI Agents for Strategy, Accessibility and User Insights

Siteimprove Expands Agentic Content Intelligence with AI Agents for Strategy, Accessibility and User Insights

Read more →
Product

Siteimprove Expands Agentic Content Intelligence Platform with AI Agents for Content Strategy, Mobile App Accessibility, and User Behavior Insights

Siteimprove has enhanced its Agentic Content Intelligence Platform with three new AI-driven capabilities: Content Blueprint AI, Mobile Solutions Suite, and Digital Experience Analytics (DXA). These tools aim to improve content strategy, mobile app accessibility, and user behavior insights, enabling enterprises to deliver accessible, high-performing digital content across channels.

Read more →

Siteimprove A/S Profile

Company Name

Siteimprove A/S

Company Website

https://www.siteimprove.com/

Year Founded

2003

HQ Location

Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE