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Retail Case Studies and Success Stories with Marigold Engage
CASE STUDY Palm Beach Tan
Marigold Engage helped Palm Beach Tan improve customer journeys and communications. The platform enabled better data modeling, segmentation, and real-time API integrations. Palm Beach Tan set up over... 50 automated email journeys. They saw an 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged users. Marigold Engage provided faster, more responsive support than the previous provider.
Marigold Engage helped Vertbaudet, a leading family products retailer, build a cross-channel welcome campaign. The challenge was to turn first-time buyers into loyal customers using personalized coup...ons and coordinated email and SMS messages. The solution let the marketing team control message frequency and update content easily. Vertbaudet achieved a 42% average conversion rate, with 49% in-store and 38% online conversions from the campaign.
Marigold Engage helped Pimkie automate local event marketing across its French retail stores. Pimkie used structured data, templated personalization, and multi channel journeys for SMS and email. The... solution drove 100,000 visitors to in-store events. Email open rates increased by 10%. The automation saved 90 days of manual work for the team.
Financial Services Case Studies and Success Stories with Marigold Engage
CASE STUDY Alliant Credit Union
Marigold Engage helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and frustration. The new automated email campaign made onboarding fas...ter and more personal. 52% of new members downloaded the mobile app. 5% made a mobile deposit. 2% opened a credit account. 3% opened a checking account. This digital approach drove revenue and improved customer engagement.
Publishing Case Studies and Success Stories with Marigold Engage
CASE STUDY Corwin
Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to move from manual, email-only marketing to a data-driven, automated approach. With Marigold En...gage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
Entertainment Case Studies and Success Stories with Marigold Engage
CASE STUDY BBC Studios
Marigold Grow helped BBC Studios boost global fan engagement. Before, BBC Studios used slow, manual tools for data collection. With Marigold Grow, they built interactive quizzes and games for brands ...like Doctor Who and Bluey. These experiences collected opt-ins and audience preferences. The Doctor Who quiz got over 84,000 views and 61,000 entries. BBC Studios now uses interactive campaigns to increase email engagement and guide content decisions.
Consumer Goods Case Studies and Success Stories with Marigold Engage
CASE STUDY Vitacost
Marigold Engage helped Vitacost improve its email marketing with kinetic email and smart personalization. Vitacost wanted to make its 'Mystery Sale' emails easier to use and more exciting. The new ca...mpaign let customers reveal deals inside the email, used loyalty-based segmentation, and personalized offers. Vitacost saw a 53% increase in click-to-open rates, a 33% increase in revenue per email, and a 31% drop in unsubscribe rates.
Smartbox Group used Marigold Engage+ and Marigold Grow to boost engagement and sales outside their peak season. They created interactive contests and games, promoted through email and social media, t...o keep customers interested. Incentives increased newsletter sign-ups and business volume. Data from these activities helped shape future marketing. Results included a 28% increase in business volume, 2.6% conversion on interactive experiences, and a 58% increase in average order value.
Automotive Case Studies and Success Stories with Marigold Engage
CASE STUDY Halfords
Marigold Engage+ and LiveContent helped Halfords boost bookings in their underused garages. The CRM team used localised, personalised email content to target customers near garages with spare capacit...y. This approach increased click through rates by 50% and email session conversions by 23%. Most importantly, Halfords saw a 57% rise in incremental bookings. The campaign used dynamic offers and location-based content to engage customers and fill empty slots.
Restaurants Case Studies and Success Stories with Marigold Engage
CASE STUDY Donatos Pizza
Marigold's loyalty platform helped Donatos Pizza redesign its rewards program. Donatos wanted to boost customer visits and spending but struggled with old programs that relied on discounts. The new p...rogram uses zero-party data to personalize offers and includes badges and tiered rewards. In one year, Donatos added 135,000 new members, reached a 53.6% penetration rate, and increased active reward usage from 8% to 19%. The program now drives more sales and better customer relationships without heavy discounting.
