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Education Case Studies and Customer Success Stories with Magnews
Giunti Scuola
- Education
- Large
Magnews Web Experience helped Giunti Scuola boost lead generation and user profiling for their Scuola Store e-commerce. The platform integrated... user data from website and email channels, enabling personalized experiences and targeted marketing automation. In just two months, Giunti Scuola achieved a 17.7% conversion rate, 9% profiling of anonymous users, and 16.3% profiling of known users. Tools like pop-ups and surveys drove these results, supporting abandoned cart recovery and audience loyalty.
Magnews helped Borgione improve their e-commerce sales and lead generation. Borgione used magnews Web Experience to track both anonymous and... known users. They profiled 309 known users and 6,835 anonymous users. The solution led to 52 more purchases from vouchers during registration. Magnews enabled personalized customer journeys and increased site traffic.
Borgione used magnews to improve its e-commerce customer journey. The company tracked both anonymous and known users with web tags.... This led to 309 known profiled users and 6,835 anonymous profiled users. Borgione saw 52 more purchases from vouchers given at registration. The solution helped increase lead generation and conversions for their online store.
Giunti Scuola wanted to learn more about visitors to their Scuola Store website. They used magnews Web Experience to collect... data and personalize the site for users. The solution helped them get more leads and better profile their users. In two months, they reached a 17.7% conversion rate using pop-ups and surveys. They also improved recovery of abandoned carts. They profiled 9% of anonymous users and 16.3% of known users.
Utilities Case Studies and Customer Success Stories with Magnews
Illumia
- Utilities
- Large
Magnews helped Illumia automate email and SMS marketing for customer communication. Illumia used magnews to send onboarding emails, surveys, and... SMS notifications. The program achieved a 55% open rate and 15% CTR on surveys, sending 15,000 SMS per month. Illumia improved customer engagement and centralized communications. The solution also supported upselling and cross-selling for gas and energy services.
Illumia wanted to improve how it talks to its customers. They used magnews to send emails and SMS at key... moments in the customer life cycle. The plan included welcome emails, surveys, and SMS notifications. Customers were also invited to join a portal for prizes. Illumia saw a 55% open rate, 15% survey click rate, and sent 15,000 SMS each month. The program helped automate communication and boost upselling and cross-selling.
Food & Beverages Case Studies and Customer Success Stories with Magnews
Parmalat
- Food & Beverages
- Large
Magnews helped Parmalat use digital marketing automation to boost loyalty and conversion. The team targeted anonymous users on Chef, Santàl,... and Zymil sites with content marketing and simple sign-up flows. They integrated CRM systems, automated personalized communications, and built real-time dashboards. Results included better data mastery and improved marketing automation flows, raising awareness and conversion rates.
Parmalat wanted to improve how it talks to customers and use its website to build loyalty and drive sales. They worked with... magnews and t.bd think by diennea to analyze their data and set up a new digital strategy. They used marketing automation and personalized messages to reach different types of website visitors. They also added a pop-up and a discount code to get more people to sign up for their newsletter. As a result, Parmalat got better at using their data and improved their marketing and conversion rates.
Apparel & Fashion Case Studies and Customer Success Stories with Magnews
Preca Brummel
- Apparel & Fashion
- Medium
Magnews helped Preca Brummel centralize all customer data from stores and online channels. The platform made it easy to manage... loyalty program information and comply with GDPR privacy rules. Preca Brummel reduced costs and time spent on tech maintenance. The company now gets more value from its loyalty users and plans promotions faster. Magnews supports email, sms, landing pages, and surveys for B2C marketing.
Preca Brummel wanted to manage all customer information from stores and online in one system. They needed to follow strict... privacy rules and have a single view of each customer. Using magnews, they centralized and standardized loyalty data and managed consent under GDPR. This made managing data easier and cut costs and time. They could also plan and monitor promotions faster and get more value from their loyalty program.
ActionAid
- Non Profit Organization Management
- Large
London, UK
ActionAid used magnews' marketing automation platform integrated with their CRM to improve donor communications. The goal was to increase conversions... from users visiting the adoption landing page but not completing donations. magnews enabled automated, personalized email flows and better tracking of supporter actions. This helped ActionAid reach supporters at the right time and optimize engagement. As a result, they improved monitoring and created new communication flows for donor-centered fundraising.
ActionAid wanted to increase the number of people who complete adoptions on their website. They used magnews to connect their... marketing automation with their CRM. This let them send personalized messages to people who showed interest but did not finish the donation. The new workflow helped track requests faster and send targeted messages. It also made their communication work better across different channels.
Consumer Goods Case Studies and Customer Success Stories with Magnews
Dr. Vranjes
- Consumer Goods
Dr. Vranjes wanted to boost online sales and connect their physical and digital channels. They used magnews to merge data... from their e-commerce and physical stores. They set up automated email flows like Welcome, Abandoned Cart, and Refill reminders. In the first six months, email sessions increased by 45%. Turnover grew by 15%. The average flow conversion rate was 7.3%.
Dr. Vranjes wanted to boost online sales and connect their physical and digital channels. They used magnews to merge data... from their e-commerce and physical stores. They set up automated email flows like Welcome, Abandoned Cart, and Refill reminders. In the first six months, email sessions increased by 45%. Turnover grew by 15%. The average flow conversion rate was 7.3%.
Gek Lab needed to keep training pharmacists during the pandemic when in-person events were not possible. They used magnews to... move their training online. With marketing automation, they sent personalized emails and surveys. The system updated their CRM and gave detailed reports. This digital approach led to a higher participation rate than in-person events. They saw a 15% increase in sales per year, 90% income from enrollments, and a 60% training rate.
Banking Case Studies and Customer Success Stories with Magnews
Findomestic
- Banking
Findomestic wanted to make email the main way to reach and convert leads. They used magnews and AMP for Email... to make emails interactive. Users could choose banking products and calculate loan installments inside the email. This made the experience better and more engaging. After using AMP emails, Findomestic saw a 133% increase in click rate and a 128% increase in open rate.
Comau used magnews to centralize and automate its digital marketing. The platform integrated natively with Salesforce CRM, enabling Comau to... collect, qualify, and manage leads through every stage of the customer journey. Magnews supported campaign management, landing page creation, and lead scoring in one system. Real-time CRM integration allowed for ongoing campaign adjustments based on sales feedback. Comau improved lead profiling and streamlined marketing operations with magnews.
Manufacturing Case Studies and Customer Success Stories with Magnews
Comau
- Manufacturing
- Very Large
Magnews helped Comau centralize and automate digital marketing. The platform integrated natively with Salesforce CRM, enabling lead collection, profiling, and... scoring. Comau managed all stages of the customer journey, from lead generation to retention, in one system. Real-time integration allowed ongoing campaign adjustments based on sales feedback. The solution improved lead management and supported business growth.
