Fondazione Telethon
- Non Profit Organization Management
- Medium
Rome, Italy
Fondazione Telethon used magnews to connect landing pages with marketing automation. They built a system to collect data and personalize... donor experiences. Automated flows triggered communications based on donation actions. The new process led to a 27% open rate, 2.5% click-to-open rate, and 6.7% conversion rate. The solution made every donor interaction more effective and action-oriented.
Fondazione Telethon
- Non Profit Organization Management
- Medium
Rome, Italy
Magnews helped Fondazione Telethon engage regular donors using WhatsApp as a direct CRM channel. The integration with Sinch Engage enabled... automated workflows, donor identification, and chat-based support. Telethon achieved a 45% open rate for donor campaigns and 2,200 clicks to WhatsApp chat. 1,400 donors used chat for support. Automation improved efficiency and personalized donor care.
ActionAid
- Non Profit Organization Management
- Large
London, UK
ActionAid used magnews' marketing automation platform integrated with their CRM to improve donor communications. The goal was to increase conversions... from users visiting the adoption landing page but not completing donations. magnews enabled automated, personalized email flows and better tracking of supporter actions. This helped ActionAid reach supporters at the right time and optimize engagement. As a result, they improved monitoring and created new communication flows for donor-centered fundraising.
ActionAid wanted to increase the number of people who complete adoptions on their website. They used magnews to connect their... marketing automation with their CRM. This let them send personalized messages to people who showed interest but did not finish the donation. The new workflow helped track requests faster and send targeted messages. It also made their communication work better across different channels.
Education Case Studies and Customer Success Stories with Magnews
Giunti Scuola
- Education
- Large
Magnews Web Experience helped Giunti Scuola boost lead generation and user profiling for their Scuola Store e-commerce. The platform integrated... user data from website and email channels, enabling personalized experiences and targeted marketing automation. In just two months, Giunti Scuola achieved a 17.7% conversion rate, 9% profiling of anonymous users, and 16.3% profiling of known users. Tools like pop-ups and surveys drove these results, supporting abandoned cart recovery and audience loyalty.
Magnews helped Borgione improve their e-commerce sales and lead generation. Borgione used magnews Web Experience to track both anonymous and... known users. They profiled 309 known users and 6,835 anonymous users. The solution led to 52 more purchases from vouchers during registration. Magnews enabled personalized customer journeys and increased site traffic.
Borgione used magnews to improve its e-commerce customer journey. The company tracked both anonymous and known users with web tags.... This led to 309 known profiled users and 6,835 anonymous profiled users. Borgione saw 52 more purchases from vouchers given at registration. The solution helped increase lead generation and conversions for their online store.
Giunti Scuola wanted to learn more about visitors to their Scuola Store website. They used magnews Web Experience to collect... data and personalize the site for users. The solution helped them get more leads and better profile their users. In two months, they reached a 17.7% conversion rate using pop-ups and surveys. They also improved recovery of abandoned carts. They profiled 9% of anonymous users and 16.3% of known users.
Food & Beverages Case Studies and Customer Success Stories with Magnews
Fratelli Carli
- Food & Beverages
- Medium
Imperia, Italy
Fratelli Carli used magnews to create a single customer view. They unified data from eCommerce, CRM, stores, and digital touchpoints.... This let them segment customers and coordinate marketing across channels. As a result, their open rate increased by 50% and click-to-open rate by 35%. They now run 102 active workflows in 6 countries.
Magnews helped Parmalat use digital marketing automation to boost loyalty and conversion. The team targeted anonymous users on Chef, Santàl,... and Zymil sites with content marketing and simple sign-up flows. They integrated CRM systems, automated personalized communications, and built real-time dashboards. Results included better data mastery and improved marketing automation flows, raising awareness and conversion rates.
Parmalat wanted to improve how it talks to customers and use its website to build loyalty and drive sales. They worked with... magnews and t.bd think by diennea to analyze their data and set up a new digital strategy. They used marketing automation and personalized messages to reach different types of website visitors. They also added a pop-up and a discount code to get more people to sign up for their newsletter. As a result, Parmalat got better at using their data and improved their marketing and conversion rates.
Retail Case Studies and Customer Success Stories with Magnews
Coop Consorzio Nord Ovest
- Retail
- Large
Turin, Italy
Magnews helped Coop Consorzio Nord Ovest centralize its customer data. The team built a single database for all marketing activities.... They enabled real-time segmentation and improved message relevance. Marketing campaigns launched 75% faster. 90% of member profiles became unified and actionable. The redemption rate on behavioral clusters reached 17.7%.
Città del Sole used magnews to centralize customer data from both online and in-store purchases. They wanted to make their... loyalty program more than just a points system. Magnews integrated their e-commerce and POS systems, making sign-up fast and GDPR-compliant. The solution enabled targeted communications and automated loyalty workflows. As a result, turnover from the loyalty program grew by 41% and average spend per loyal customer increased by 36%.
Magnews helped AgriEuro double the impact of email on annual revenue. The company used data-driven CRM, automation, and advanced segmentation... to target users by behavior, language, and season. Personalized emails and web display campaigns increased newsletter subscribers by 16%. During Black Friday, email-driven revenue grew fivefold. Magnews enabled multilingual, scalable campaigns for AgriEuro's European growth.
Apparel & Fashion Case Studies and Customer Success Stories with Magnews
Marina Militare Sportswear
- Apparel & Fashion
- Medium
Milan, Italy
Magnews helped Marina Militare Sportswear use marketing automation to boost sales. They set up automated flows to recover abandoned carts... and engage new customers. The integration of data and platform enabled targeted communication clusters. As a result, they recovered 28% of abandoned carts and 31.5% of lost value. Over 1,000 customers were activated automatically.
Magnews helped Preca Brummel centralize all customer data from stores and online channels. The platform made it easy to manage... loyalty program information and comply with GDPR privacy rules. Preca Brummel reduced costs and time spent on tech maintenance. The company now gets more value from its loyalty users and plans promotions faster. Magnews supports email, sms, landing pages, and surveys for B2C marketing.
Preca Brummel wanted to manage all customer information from stores and online in one system. They needed to follow strict... privacy rules and have a single view of each customer. Using magnews, they centralized and standardized loyalty data and managed consent under GDPR. This made managing data easier and cut costs and time. They could also plan and monitor promotions faster and get more value from their loyalty program.
Findomestic used magnews to make email a more interactive channel. With AMP for Email, users could explore options and run... loan simulations directly in their inbox. This reduced steps for users and made the experience faster and more engaging. Findomestic saw a 133% increase in click rate and a 128% rise in open rate. The project improved both engagement and conversion.
Findomestic used magnews to make email a more interactive channel. They added AMP for Email so users could explore, choose,... and simulate financing options directly in the email. This made the experience faster and more engaging. Click rate increased by 133%. Open rate went up by 128%. The project improved both user engagement and conversion rates.
Utilities Case Studies and Customer Success Stories with Magnews
Illumia
- Utilities
- Large
Magnews helped Illumia automate email and SMS marketing for customer communication. Illumia used magnews to send onboarding emails, surveys, and... SMS notifications. The program achieved a 55% open rate and 15% CTR on surveys, sending 15,000 SMS per month. Illumia improved customer engagement and centralized communications. The solution also supported upselling and cross-selling for gas and energy services.
Illumia wanted to improve how it talks to its customers. They used magnews to send emails and SMS at key... moments in the customer life cycle. The plan included welcome emails, surveys, and SMS notifications. Customers were also invited to join a portal for prizes. Illumia saw a 55% open rate, 15% survey click rate, and sent 15,000 SMS each month. The program helped automate communication and boost upselling and cross-selling.
Consumer Goods Case Studies and Customer Success Stories with Magnews
Dr. Vranjes
- Consumer Goods
Dr. Vranjes wanted to boost online sales and connect their physical and digital channels. They used magnews to merge data... from their e-commerce and physical stores. They set up automated email flows like Welcome, Abandoned Cart, and Refill reminders. In the first six months, email sessions increased by 45%. Turnover grew by 15%. The average flow conversion rate was 7.3%.
Dr. Vranjes wanted to boost online sales and connect their physical and digital channels. They used magnews to merge data... from their e-commerce and physical stores. They set up automated email flows like Welcome, Abandoned Cart, and Refill reminders. In the first six months, email sessions increased by 45%. Turnover grew by 15%. The average flow conversion rate was 7.3%.
Manufacturing Case Studies and Customer Success Stories with Magnews
CAREL Industries S.p.A.
- Manufacturing
- Large
Brugine, Italy
CAREL Industries used magnews to improve B2B lead generation. Their old system had slow lead nurturing and scattered data. With... magnews and Palabra, they built a unified database and automated lead scoring. This made it easier to profile and qualify leads. In 6 months, they saw faster payback and better sales support.
Magnews helped Comau centralize and automate digital marketing. The platform integrated natively with Salesforce CRM, enabling lead collection, profiling, and... scoring. Comau managed all stages of the customer journey, from lead generation to retention, in one system. Real-time integration allowed ongoing campaign adjustments based on sales feedback. The solution improved lead management and supported business growth.
Entertainment Case Studies and Customer Success Stories with Magnews
Costa Edutainment
- Entertainment
- Medium
Genoa, Italy
Costa Edutainment used magnews to centralize data from e-commerce, ticketing, and tour operators. The platform created a single customer view,... enabling targeted and personalized marketing. Automation and AI tools improved customer journeys across channels. The company gained more control and autonomy in managing touchpoints. Performance improved through personalization and streamlined workflows.
Banking Case Studies and Customer Success Stories with Magnews
Findomestic
- Banking
Findomestic wanted to make email the main way to reach and convert leads. They used magnews and AMP for Email... to make emails interactive. Users could choose banking products and calculate loan installments inside the email. This made the experience better and more engaging. After using AMP emails, Findomestic saw a 133% increase in click rate and a 128% increase in open rate.
Comau used magnews to centralize and automate its digital marketing. The platform integrated natively with Salesforce CRM, enabling Comau to... collect, qualify, and manage leads through every stage of the customer journey. Magnews supported campaign management, landing page creation, and lead scoring in one system. Real-time CRM integration allowed for ongoing campaign adjustments based on sales feedback. Comau improved lead profiling and streamlined marketing operations with magnews.
Gek Lab needed to keep training pharmacists during the pandemic when in-person events were not possible. They used magnews to... move their training online. With marketing automation, they sent personalized emails and surveys. The system updated their CRM and gave detailed reports. This digital approach led to a higher participation rate than in-person events. They saw a 15% increase in sales per year, 90% income from enrollments, and a 60% training rate.
