Magnews: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Magnews
Brand: Magnews
Rating: 3.9 (284 reviews)

3.87 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(284)

MagNews | The Multi-Channel Digital Marketing solution

Magnews Overview

Magnews addresses the challenge of managing diverse communication channels with its omnichannel platform. It enables businesses to design and manage conversion projects effectively. By integrating various communication methods, Magnews helps streamline marketing efforts, ensuring consistent messaging across channels. This platform is particularly beneficial for businesses seeking to enhance their customer engagement and conversion rates. The solution also offers a partner program, positioning itself as a knowledge hub to foster skills and business growth. Magnews is ideal for companies aiming to optimize their digital marketing strategies through comprehensive channel management.

Use Cases

Customers recommend Workflow Management, Campaign Management, Social Media Marketing, as the business use cases that they have been most satisfied with while using Magnews.

Other use cases:

Engaging And Following Up
Sending & Publishing Communications
Generation Of New Leads
Digital Marketing
Social Media Analytics
Loyalty Management
Content Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Magnews.

Other priorities:

Increase Sales & Revenue
Grow Market Share

See all business priorities See less business priorities

Magnews Use-Cases and Business Priorities: Customer Satisfaction Data

Magnews works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Magnews's features include Dashboard, Alerts: Popups & Notifications, Templates, etc. and Magnews support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Magnews analytics capabilities include Custom Reports, and Analytics.

Reviews

"...MagNews is the software, full-service and strategy for your Email Marketing campaigns...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Case in point: One of the case examples of real-time automated workflows that credit management company Findomestic (part of BNP Paribas) together with their ESP MagNews, anticipates customers who have interrupted filling their financing application form. ..." Email Marketing for Financial Services and Banks (Selection and strategy Guide)

"...MagNews is the software, full-service and strategy for your Email Marketing campaigns...." Peer review

"...With the MagNews multichannel solution: E-mail Marketing, Social Media and SMS marketing just a click away Customer Journey Optimization. ..." The Multi-Channel Digital Marketing solution

Magnews, belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Magnews offers an omnichannel communication platform for designing, managing, and converting projects. The Magnews Partner Program supports collaboration with digital marketing experts.

Popular Business Setting

for Magnews

Top Industries

Automotive
Events Services

Popular in

Mid Market

Magnews is popular in Automotive, and Events Services, and is widely used by Mid Market,

Magnews Customer wins, Customer success stories, Case studies

How can Magnews enhance your Workflow Management process?

What Are the key features of Magnews for Campaign Management?

What solutions does Magnews provide for Engaging And Following Up?

How does Magnews address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well Magnews solved their Email Marketing needs. Cuspera uses 284 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

ActionAid - Non Profit Organization Management - Large

London, UK

ActionAid used magnews' marketing automation platform integrated with their CRM to improve donor communications. The goal was to increase conversions from users visiting the adoption landing page but... not completing donations. magnews enabled automated, personalized email flows and better tracking of supporter actions. This helped ActionAid reach supporters at the right time and optimize engagement. As a result, they improved monitoring and created new communication flows for donor-centered fundraising.

Giunti Scuola - Education - Large

Magnews Web Experience helped Giunti Scuola boost lead generation and user profiling for their Scuola Store e-commerce. The platform integrated user data from website and email channels, enabling per...sonalized experiences and targeted marketing automation. In just two months, Giunti Scuola achieved a 17.7% conversion rate, 9% profiling of anonymous users, and 16.3% profiling of known users. Tools like pop-ups and surveys drove these results, supporting abandoned cart recovery and audience loyalty.

Preca Brummel - Apparel & Fashion - Medium

Magnews helped Preca Brummel centralize all customer data from stores and online channels. The platform made it easy to manage loyalty program information and comply with GDPR privacy rules. Preca Br...ummel reduced costs and time spent on tech maintenance. The company now gets more value from its loyalty users and plans promotions faster. Magnews supports email, sms, landing pages, and surveys for B2C marketing.

Parmalat - Food & Beverages - Large

Magnews helped Parmalat use digital marketing automation to boost loyalty and conversion. The team targeted anonymous users on Chef, Santàl, and Zymil sites with content marketing and simple sign-up ...flows. They integrated CRM systems, automated personalized communications, and built real-time dashboards. Results included better data mastery and improved marketing automation flows, raising awareness and conversion rates.

Borgione - Education - Medium

Magnews helped Borgione improve their e-commerce sales and lead generation. Borgione used magnews Web Experience to track both anonymous and known users. They profiled 309 known users and 6,835 anony...mous users. The solution led to 52 more purchases from vouchers during registration. Magnews enabled personalized customer journeys and increased site traffic.

Illumia - Utilities - Large

Magnews helped Illumia automate email and SMS marketing for customer communication. Illumia used magnews to send onboarding emails, surveys, and SMS notifications. The program achieved a 55% open rat...e and 15% CTR on surveys, sending 15,000 SMS per month. Illumia improved customer engagement and centralized communications. The solution also supported upselling and cross-selling for gas and energy services.

Peers used Magnews for workflow management and campaign management

Magnews Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.42/5 ★ Read Reviews (55)
Analytics	3.71/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.42/5 ★ Read Reviews (55)
Analytics	3.71/5 ★ Read Reviews (7)

Software Failure Risk Guidance

for Magnews

Overall Risk Meter

Low Medium High

Top Failure Risks for Magnews

Diennea S.r.l. Profile

Company Name

Diennea S.r.l.

Company Website

https://www.magnews.com/

HQ Location

Faenza, Milano, Bologna, Parigi

Employees

101-250

Social

Financials

PRIVATE