Personalization platform to make emails more engaging, interactive, and profitable.
Media Production Case Studies and Success Stories with Liveclicker
CASE STUDY Hearst UK
Sailthru by Marigold and Marigold Liveclicker helped Hearst UK modernize email marketing. The company needed to boost personalization and efficiency with a small team. They used dynamic content, auto...mated journeys, and real-time personalization. Hearst UK saw a 75-100% increase in email conversion rates and a 10% year-over-year rise in open rates. The team saved over 50 hours per month on email builds.
Marigold Grow helped BBC Studios engage its global fan base with interactive quizzes and games. The Doctor Who Quiz got over 84,000 views and 61,000 entries in one campaign. Bluey’s campaigns brought... back lapsed subscribers. Grow made it easy to collect zero-party data and personalize content. BBC Studios now launches more campaigns, gathers more data, and builds stronger fan loyalty.
Sailthru by Marigold helped Daily Maverick turn free content into new revenue streams. The team needed to convert reader engagement into steady support without a paywall. They switched to Sailthru in... one month, using interest-based targeting, dynamic CTAs, and automated churn alerts. Daily Maverick reduced churn, increased Insider conversions, and cut ESP costs. Email became the top driver for reader donations, showing the power of data-driven personalization.
Consumer Electronics Case Studies and Success Stories with Liveclicker
CASE STUDY Sony Electronics
Sony Electronics increased customer engagement and click-through rates by 300-400% through dynamic emails and interactive videos, driving product sales.
Sony Electronics increased customer engagement and click-through rates by 300-400% through dynamic emails and interactive videos, driving product sales.
Cheetah Digital by Marigold and Marigold Grow helped Smartbox Group boost engagement outside peak gift-giving seasons. Smartbox used interactive contests, games, and promotional emails to keep custom...ers interested and collect valuable data. The campaign led to a 28% increase in business volume, a 2.6% conversion rate on interactive experiences, and a 58% rise in average order value. Smartbox also grew its email subscriber base and built stronger brand loyalty during slow sales periods.
Marigold Grow and Cheetah Digital helped Great Clips drive new salon visits and grow their email list. The campaign used a microsite and mobile-optimized emails to offer $10 coupons during spring spo...rts events. Great Clips added over 150,000 new email opt-ins and re-engaged 114,000 churned customers. The campaign also led to more app installs and year-over-year customer growth. Real-time tracking and creative influencer content boosted engagement and results.
Marigold Engage helped Vertbaudet, a leading family products retailer, build a cross-channel welcome campaign. The challenge was to turn first-time buyers into loyal customers using personalized coup...ons and coordinated email and SMS messages. The solution let the marketing team control message frequency and update content easily. Vertbaudet achieved a 42% average conversion rate, with 49% in-store and 38% online conversions from the campaign.
Selligent by Marigold helped Tape à l’Œil, a French fashion brand, rethink its email strategy after Apple Mail privacy changes. The team used Selligent’s cross-channel tools to focus on real engageme...nt, not just open rates. They enriched targeting with website, app, and purchase data. In just 15 days, they launched a new model that cut email volume by 30%. The brand saw a 5x increase in click rate and tripled direct conversions.
Marigold Engage helped Palm Beach Tan improve customer journeys and communications. The platform enabled better data modeling, segmentation, and real-time API integrations. Palm Beach Tan set up over... 50 automated email journeys. They saw an 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged users. Marigold Engage provided faster, more responsive support than the previous provider.
Selligent by Marigold helped HEMA reactivate 24% of customers with creative, data-driven campaigns. HEMA used personalized lifecycle journeys to boost engagement and sales. The strategy included 19 t...argeted campaigns, real-time loyalty data integration, and pre-built templates. HEMA saw a 7% increase in click-through rates, 17% more online revenue, 22% more sessions, and 19% lower unsubscribe rates. The program set a new standard for combining data insights with brand creativity in retail.
Marigold Engage helped Pimkie automate local event marketing across its French retail stores. Pimkie used structured data, templated personalization, and multi channel journeys for SMS and email. The... solution drove 100,000 visitors to in-store events. Email open rates increased by 10%. The automation saved 90 days of manual work for the team.
Hot Topic's email campaign with Liveclicker saw real-time updates, increasing both in-store and online product visibility, and indicating out-of-stock items effectively.
Hot Topic's email campaign with Liveclicker saw real-time updates, increasing both in-store and online product visibility, and indicating out-of-stock items effectively.
Selligent by Marigold helped Vertbaudet create a cross-channel welcome campaign. The campaign used email and SMS to engage new customers after their first purchase. Vertbaudet sent personalized coupo...ns to encourage a second purchase. The campaign achieved a 42% average conversion rate, with 49% in-store and 38% online. The marketing team could update templates without technical help. Selligent by Marigold managed message cadence and dynamic content.
Selligent by Marigold helped Brico launch energie.brico.be, a campaign for sustainable home improvements. Brico wanted to be seen as a leader in sustainability and make it easy for customers to choos...e energy-efficient products. The campaign used marketing automation and real-time data integration to connect customers with EPC audits and reward vouchers. Brico achieved a 73% email open rate, 50% conversion to goal, and 75% customer recommendation rate. The campaign was fully automated and required no extra effort from Brico's teams.
Publishing Case Studies and Success Stories with Liveclicker
CASE STUDY Corwin
Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to move from manual, email-only marketing to a data-driven, automated approach. With Marigold En...gage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
Financial Services Case Studies and Success Stories with Liveclicker
CASE STUDY AXA Direct Assurance
Marigold helped AXA Direct Assurance send weather-triggered emails and SMS to policyholders. The campaign gave safety tips before storms and easy claim instructions after. Customers got geo-targeted,... personalized messages for floods, hail, thunderstorms, and snow. The campaign grew open rates by 31% and kept opt-outs at just 0.03%. Customers said the support was helpful and made them trust Direct Assurance more.
Marigold Engage helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and frustration. The new automated email campaign made onboarding fas...ter and more personal. 52% of new members downloaded the mobile app. 5% made a mobile deposit. 2% opened a credit account. 3% opened a checking account. This digital approach drove revenue and improved customer engagement.
Selligent by Marigold helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and friction. The new automated email campaign made onboarding ...faster and easier. 52% of new members downloaded the mobile app, 5% made a mobile deposit, and 2% opened a credit account. The campaign boosted digital adoption and increased revenue.
Marigold Grow helped BBC Studios boost global fan engagement. Before, BBC Studios used slow, manual tools for data collection. With Marigold Grow, they built interactive quizzes and games for brands ...like Doctor Who and Bluey. These experiences collected opt-ins and audience preferences. The Doctor Who quiz got over 84,000 views and 61,000 entries. BBC Studios now uses interactive campaigns to increase email engagement and guide content decisions.
Apparel & Fashion Case Studies and Success Stories with Liveclicker
CASE STUDY Alfred Dunhill Limited
Dunhill's three-touch email campaign for Paris Fashion Week increased engagement and customer experience, featuring a video trailer, countdown timer/live stream, and show recording.
Dunhill's three-touch email campaign for Paris Fashion Week increased engagement and customer experience, featuring a video trailer, countdown timer/live stream, and show recording.
Government Administration Case Studies and Success Stories with Liveclicker
CASE STUDY Virginia Lottery
Marigold Loyalty and Marigold Grow helped Virginia Lottery launch a new loyalty program. The program aimed to better understand players and boost engagement. In six months, membership grew to 530,000... with a 72% active participation rate. Over one million prize entries were recorded. Loyalty members saw only a 3% spending decline, compared to 15% for non-members. The program used gamification, data-driven personalization, and interactive challenges to drive results.
Smartbox Group used Marigold Engage+ and Marigold Grow to boost engagement and sales outside their peak season. They created interactive contests and games, promoted through email and social media, t...o keep customers interested. Incentives increased newsletter sign-ups and business volume. Data from these activities helped shape future marketing. Results included a 28% increase in business volume, 2.6% conversion on interactive experiences, and a 58% increase in average order value.
Marigold Engage helped Vitacost improve its email marketing with kinetic email and smart personalization. Vitacost wanted to make its 'Mystery Sale' emails easier to use and more exciting. The new ca...mpaign let customers reveal deals inside the email, used loyalty-based segmentation, and personalized offers. Vitacost saw a 53% increase in click-to-open rates, a 33% increase in revenue per email, and a 31% drop in unsubscribe rates.
Marigold Engage+ and LiveContent helped Halfords boost bookings in their underused garages. The CRM team used localised, personalised email content to target customers near garages with spare capacit...y. This approach increased click through rates by 50% and email session conversions by 23%. Most importantly, Halfords saw a 57% rise in incremental bookings. The campaign used dynamic offers and location-based content to engage customers and fill empty slots.
Marigold Liveclicker helped Halfords boost bookings by 57% using localized email personalization. The CRM team used Cheetah Digital and Liveclicker to send emails with local offers and garage details.... This approach increased click-through rates by 50% and email session conversions by 23%. Customers saw more relevant offers and faster appointment access. Halfords filled underutilized garages and improved campaign performance.
Restaurants Case Studies and Success Stories with Liveclicker
CASE STUDY White Castle
Marigold Loyalty helped White Castle launch a gamified loyalty program called Craver Nation. The challenge was to turn strong brand fandom into deeper engagement and measurable growth. The solution u...sed tiers, quests, and integrated messaging to reward guest behaviors and build emotional connections. Within months, 70% of locations increased loyalty transactions and over 300 locations unified their loyalty approach. Members visited more often and spent more, showing that playful loyalty drives real business results.
Marigold's loyalty platform helped Donatos Pizza redesign its rewards program. Donatos wanted to boost customer visits and spending but struggled with old programs that relied on discounts. The new p...rogram uses zero-party data to personalize offers and includes badges and tiered rewards. In one year, Donatos added 135,000 new members, reached a 53.6% penetration rate, and increased active reward usage from 8% to 19%. The program now drives more sales and better customer relationships without heavy discounting.
Marigold Loyalty helped Donatos Pizza rebuild its loyalty program. Donatos wanted deeper customer relationships and more repeat visits. With Marigold, they used zero-party data to deliver personalize...d offers and badges. The new program integrated with e-commerce and in-store, making rewards easy to manage. In one year, program penetration grew to 53%, 135,000 new members joined, and 31.5% of sales came from rewards customers. Donatos doubled reward usage from 8% to 19% and drove over 98,000 transactions with on-demand rewards.
Marigold Loyalty helped Chicken Salad Chick grow active loyalty membership by 5x in six months. The brand needed a scalable, flexible loyalty platform for 300+ locations. Marigold delivered branded r...ewards, real-time reporting, and easy onboarding. The new program reached over 600,000 active members in half a year. Members now visit more often and spend more, driving clear ROI. Franchise teams gained insights into guest behavior, boosting retention and lifetime value.
Other Industry Case Studies and Success Stories with Liveclicker
CASE STUDY Quick
Selligent by Marigold helped Quick, a Belgian fast-food chain, boost customer loyalty through the myQuick app. Quick used data-driven campaigns to target app users after their first purchase. Automat...ed emails and push notifications offered coupons to encourage repeat visits. The campaign achieved an 88% repeat purchase rate and a 47% email open rate. These results were much better than previous loyalty efforts.
Selligent by Marigold helped Sunweb automate their holiday recommendation emails. Sunweb used to build campaigns manually, which was slow and costly. With Marigold and DHVVP, they created personalize...d, automated emails for each customer. This led to a 2x increase in email views, 10x more email clicks, and a 2000% lift in booking conversions. Sunweb now delivers more relevant content and saves time on campaign creation.
Marigold Loyalty helped Great Wolf Resorts launch the Voyagers Club, a simple rewards program for families. Members earn 1 point for every $10 spent on rooms, dining, and attractions. In 12 months, 1....7 million people joined. The program drove over 40% of all bookings and increased repeat visit rates by more than 10%. Great Wolf Resorts saw higher customer engagement and more repeat business.
