Entertainment Case Studies and Customer Success Stories with Liftoff
Playrix
- Entertainment
- Large
Dublin, Ireland
Liftoff helped Playrix run user acquisition campaigns for iOS users with Limited Ad Tracking enabled. Playrix wanted to see if... non-personalized traffic could match or beat personalized traffic for cost and return. Liftoff set up campaigns targeting these users without needing major changes. Cost per install was lower in every region. Cost per in-app purchase dropped below personalized traffic after a few weeks. Day 7 return on ad spend was as good or better than before. Playrix quickly scaled up spending on non-personalized traffic.
Liftoff helped MyTona boost daily in-app purchase revenue by 137% for their Seekers Notes mobile game. MyTona used Liftoff's machine... learning and A/B tested ad formats to target iPad users in the US. Post-install events rose by 20% and game installs increased by 58%. The campaign also saw a 55% jump in CTI rate and up to 127% higher install rates with video ads. MyTona expanded ad spend and launched more campaigns after these results.
Liftoff Monetize helped Pocket FM grow global ad revenue. The platform saw a 22% increase in iOS MREC eCPM and... an 18% rise in Android Rewarded eCPM. Liftoff enabled a 75:25 revenue mix between Bidding and Waterfall on iOS. Pocket FM achieved high single-digit year-over-year revenue growth. The solution kept the app experience seamless while scaling monetization worldwide.
A leading global iGaming company
- Entertainment
- Large
Liftoff helped a leading global iGaming company grow its audience in LATAM. The company used Liftoff’s AI-powered platform and Product... Ads to run targeted campaigns for its casino and sports betting apps. CPAs for the sports betting app on Android dropped 50% and conversions doubled at the same spend. CPIs for casino apps on iOS dropped 40%. Product Ads increased incremental conversions by 23% for the sports betting app on iOS. The company expanded its mobile reach and captured more of the LATAM market.
Liftoff helped ZiMAD boost installs for their Magic Jigsaw Puzzles iOS app. Using AppsFlyer data, Liftoff built lookalike profiles and... ran A/B tests on ad creatives. ZiMAD saw a 590% increase in impression-to-install rate and a 315% rise in average monthly installs. Over 15% of users acquired by Liftoff stayed active after 90 days. ZiMAD increased their ad spend by 5x and expanded campaigns to Android and other games.
Liftoff Influence helped Nanobit boost their mobile game MyStory to #44 in the USA Top Free Games charts. Nanobit used JetFuel... to run a weeklong influencer campaign, achieving a 101% Day 7 ROI. The campaign delivered CPIs 3-5x lower than other platforms. Nanobit saw a 51% increase in organic installs during the campaign. Fashion and lifestyle influencers drove high-quality installs for the game.
Liftoff Influence helped GOAT Games grow their iOS user base for King’s Throne: Game of Lust. GOAT Games struggled with... high CPIs and low ROAS on traditional ad networks. With Liftoff Influence, they accessed 15,000 influencers and used pay-per-install campaigns. This led to a 6x increase in organic user growth. King’s Throne reached #9 in the Games category and #1 in RPG on the App Store.
Liftoff helped Me2Zen boost purchase-related events by 151% for their Classic Vegas app. The campaign increased app installs by 98%... and click-throughs by 12.3%. Liftoff used machine learning to target users likely to make in-app purchases. Creative A/B testing played a key role, with some ad formats outperforming others by up to 157%. Me2Zen met their ROAS goals and scaled daily spend within six months.
Murka used Vungle’s mobile ad platform to boost user acquisition for its social casino games on Windows. The team ran... over 350 million targeted ad impressions and tested more than 30 ad creatives. Murka’s Windows campaigns achieved 2X higher ROAS than iOS and 3X higher than Android. User engagement and retention rates also doubled. Vungle Creative Labs helped Murka increase ad creative conversion by 2X.
Liftoff helped Pixonic boost user acquisition for their War Robots game. The campaign increased day 7 return on ad spend... by 33.2%. Install-to-purchase rates rose 46.7%. Creative testing and machine learning drove a 51.9% jump in click-to-installs. Pixonic scaled daily spend by 21.6% and expanded to new markets. Liftoff's platform enabled fast optimization and strong results for mobile gaming.
Liftoff helped MyTona boost in-app purchases for their Seekers Notes game by 569%. The campaign used machine learning to target... users who had installed but not purchased, or purchased only once. Creative A/B testing led to a 183% lift in click-through rate and a 5% increase in in-app purchases. Impression-to-in-app purchase rate jumped 900%. Cost per acquisition dropped by 90%. Liftoff’s strategy scaled as results improved, expanding to new user segments and geographies.
Vungle Creative Labs helped Amazia, a leading manga app developer in Japan, improve ad engagement on their Manga Bang! app. The challenge... was to show gaming ads to non-gaming audiences without disrupting user experience. Vungle Creative Labs created localized, manga-style ads that matched the app’s audience and culture. These ads increased user engagement and monetization for Amazia. The project used dynamic localization and data-based optimization to achieve results.
Liftoff helped Rocket Games boost engagement for their Viva Slots Vegas app. Installs rose by 169%. Games played after install... jumped 588%. The install-to-action rate increased by 140%. Cost-per-action dropped 18%. Liftoff used machine learning and dynamic ads to target engaged users. Rocket Games increased daily ad spend by 5.6x due to strong results.
Liftoff helped LuckyFish Games boost in-app purchases by 175% for their OMG! Fortune Slots app. The campaign used machine learning... to target users and optimize ad bidding. Within one month, CPAs dropped 38% and impressions rose 89.6%. Creative A/B testing improved ad performance by 59%. The campaign scaled quickly, increasing daily spend by 70.7%.
Liftoff helped SeatGeek boost event ticket purchases by 12. 7%. SeatGeek used Liftoff's mobile app marketing platform to reach new...users with native ads on the MoPub Marketplace. The campaign delivered over 8.5 million extra impressions in two months. Installs rose by 13% and click-thru rates hit 0.5%. Creative testing cut cost per install by 54%.
Bagelcode used Vungle and Liftoff to grow Club Vegas on Windows. The campaign delivered 150% higher D7 ROAS than iOS.... D30 and D90 ROAS and retention were 200% higher than iOS. Vungle helped with creatives, publisher optimization, and Microsoft partnerships. Bagelcode expanded to 7 countries after strong US results.
Peak used Liftoff and Vungle to promote Toon Blast in Japan. They wanted to connect with Japanese gamers using hyperlocalized... creatives. Vungle Creative Labs made ads in a manga anime style, matching local trends and culture. The campaign became Vungle’s top performer in Japan. Peak keeps working with Vungle to make more local ads.
Tokyo Tsushin used Vungle to monetize their hyper-casual game, 'Save them all. ' They wanted to increase ad revenue with...in-app ads. Vungle helped them set up Flat CPM and optimize ad placements. The game reached an eCPM up to $28 and kept it above $20. eCPM improved by 166% after using Vungle. Tokyo Tsushin values Vungle as a key partner for mobile ad monetization.
Liftoff helped Triwin Games boost retention for Tycoon Casino. Triwin shifted focus from new user acquisition to keeping high-value users... active. Liftoff used postback event data to retarget users with personalized ads. A/B testing of ad creatives increased click-through rates by over 4%. The campaign delivered a 76% Day 7 ROAS on iOS and 61% on Android. Triwin now relies on Liftoff as a major retargeting partner.
Vungle helped ZiMAD boost Windows ARPDAU by 133%. ZiMAD used Vungle to increase ad competition and revenue on Windows and... Amazon platforms. Vungle became ZiMAD’s top video ad supply source, raising Windows revenue by 20%. The platform’s flexible features and strong account support drove results. High-quality ads improved user retention and experience.
Liftoff Monetize helped Green Panda Games boost ad revenue by switching from waterfall setups to In-App Bidding. The team saved... time on manual waterfall management and ran more A/B tests. With Liftoff Monetize, rewarded video placements saw an 8% increase in ARPDAU and a 2% higher CPM. Full-screen interstitials achieved a 13% lift in ARPDAU and a 6% higher CPM. Green Panda Games also improved revenue from non-IDFA ad traffic.
MagicLab used Liftoff Monetize SDK 7. 0 to improve banner ad revenue on Android. They faced issues with banner ads...crashing, but Liftoff's team helped investigate and resolve the problem. After switching from waterfall to in-app bidding, MagicLab saw a 5% increase in revenue share of voice for banners. Liftoff now accounts for nearly 20% of banner ad revenue in one of their Android games. The team values Liftoff's proactive support and communication.
Naxeex used Liftoff Monetize in-app bidding to improve ad monetization in their mobile games. They tested Liftoff Monetize open bidding... on top titles like Rope Hero: Vice Town. After adding Liftoff Monetize to Google AdMob mediation, their share of voice increased by 4-10%. Their average revenue per daily active user (ARPDAU) rose by 5%. The results appeared quickly and the team praised Liftoff's support.
Liftoff helped Mobee, a social casino game developer, grow their Ignite Classic Slots app. Mobee's growth had stalled on self-attributing... networks. Liftoff used programmatic advertising and creative A/B testing to find new users. Installs increased by 54% with new creatives. Liftoff exceeded Mobee’s ROAS goal by 7% and reached targets within one month. Mobee increased their spend with Liftoff by 10x.
Rocket Studio used Vungle in-app bidding with ironSource LevelPlay to solve fill rate and revenue issues. Before, they manually optimized... ad waterfalls but still had poor performance and user complaints. After switching, fill rate jumped to 99%. ARPDAU increased by 38%. The team saved time and saw higher LTV and eCPMs. Integration was easy and improved user experience.
Vungle helped Vizor Interactive boost user acquisition on the Amazon Appstore. Vizor increased overall spend by 180% in Q1 and... 78% in Q2 year-over-year. The publisher mix grew by 52% in Q1 and 161% in Q2. Vizor exceeded their ROAS KPIs by 39% in both quarters. The Vungle team provided creative support and campaign insights, driving strong growth and performance.
Lotum used GameRefinery to guide product decisions for their mobile games. The team wanted to understand feature trends in casual... gaming and support design with reliable data. GameRefinery provided insights into market segments and feature popularity, helping Lotum prioritize their roadmap. The tool also reduced production costs by offering access to feature implementations and videos. Company-wide presentations from GameRefinery educated teams on mobile gaming trends and best practices.
Product Madness used Vungle in-app bidding on ironSource LevelPlay to improve ad monetization. They ran A/B tests comparing waterfall and... in-app bidding placements. The team saw an 11% increase in ad ARPDAU across their portfolio. Their Heart of Vegas game on iOS saw a 45% rise. The solution also reduced time spent on waterfall management and setup errors.
White Label (US-based video streaming service)
- Entertainment
- Large
USA
Liftoff helped a US-based video streaming service grow its paid user base. The company wanted to keep cost per install... under $10 and cost per paid member under $65. Liftoff ran a campaign on iOS and Android, using creative support and SKAN setup guidance. The campaign achieved $7.77 CPI on Android and $9.72 on iOS. 69% of free trials converted to paid memberships, with 770 paid members from 1,119 trials. The brand increased its budget to keep growing paid users.
Audiomack used Liftoff Monetize to boost revenue per request by 50% with App Open ads. The team integrated new demand... sources beyond Google/AdMob, increasing advertiser diversity. Liftoff customized ad settings to protect the user experience during music playback. A/B testing showed no negative impact on user retention or churn. Audiomack kept users engaged while growing ad revenue in key markets.
Liftoff helped 37GAMES grow their game Puzzles & Survival. Using Liftoff’s CPR model and creative testing, they drove a 264%... increase in installs. Liftoff’s machine learning targeted high-value users, boosting revenue and exceeding D7 ROAS goals by 40%. Creative tests showed 3D, narrative ads worked best. Ad spend scaled 200x, supporting global expansion.
GameRefinery helped Ubisoft find the best social features for their live games. Ubisoft used GameRefinery to compare social features in... similar games and spot global trends. The tool let them see in-game screenshots and user experience videos from competitors. Ubisoft identified high-impact features that were quick to implement. These new features boosted player engagement without costly trial and error.
Liftoff Accelerate helped Zupee, a leading Indian online gaming company, achieve a 15% higher ROAS through programmatic advertising. Zupee used Liftoff’s... DSP to lower acquisition costs and boost ROI for their flagship game, Ludo Supreme Gold. Creative Studio’s unique ad formats increased install rates, with long-form videos driving an 11% lift in installs per mille and triple page ads delivering a 25% lift. Liftoff’s precise targeting and machine learning optimized campaigns, beating initial CPA benchmarks by 12%. Zupee scaled ad spend and expanded its audience while keeping costs low.
Internet Case Studies and Customer Success Stories with Liftoff
IMVU
- Internet
- Medium
Redwood City, USA
Liftoff helped IMVU, a 3D avatar-based social app, grow in-app purchases by 276%. IMVU wanted to get more quality iOS... users in the USA and increase purchases at a set CPA. Liftoff used machine learning and creative A/B testing to optimize ad campaigns. Installs rose by 167% and install-to-action rates improved by 41%. Creative tests showed that ads with more avatars and dynamic content performed best.
Liftoff helped SurveyMonkey lower VPN activation costs for their FreeShield Android app. SurveyMonkey wanted more downloads and lower cost per... VPN activation. Liftoff used AppsFlyer data to build lookalike models and ran A/B tests on ad creatives. The campaign delivered 48 million targeted ad impressions. Cost-per-install dropped by 41.7% and VPN activation costs fell by 37.3%. Click-to-install rate rose by 152.2%.
TikTok used Liftoff's Vungle Playable+ ad formats to boost user acquisition. The challenge was to get high-quality users at lower... CPIs while meeting strict branding rules. Vungle Creative Labs made custom video-playable ads and worked closely with TikTok to keep content fresh. TikTok saw a 95% increase in installs per mille (IPM) after using these new ad formats. Regular creative workshops helped maintain high engagement and campaign performance.
Joom used Liftoff to run Android-focused retargeting campaigns in Russia, France, and Spain. The goal was to achieve an 800%... D7 ROAS. Liftoff’s Product Feed enabled personalized ads based on user behavior. The campaigns reached a 1500% D7 ROAS in Russia and delivered a 160% incremental ROI. Joom confirmed Liftoff’s ads provided significant incremental lift for app re-engagement.
Liftoff helped Bermuda, a social video chat app, boost its ROAS by 32% in one quarter. Bermuda used Liftoff's retargeting... campaigns to re-engage lapsed paying users on Android. The campaigns led to 413% more in-app purchases compared to user acquisition campaigns. Retargeting also increased reinstall rates by 35% and improved daily active users. Bermuda now plans to expand retargeting to more user segments.
Zedge used the Vungle platform to boost ad revenue in their phone personalization app. With 35 million monthly users, Zedge... needed a monetization solution that supported many ad formats and global demand. Vungle enabled Zedge to segment ad traffic and optimize price points, leading to 60% of ad revenue coming from outside the U.S. The platform increased Zedge's ad revenue per daily active user by over 5%. Zedge now manages campaigns using Vungle’s self-serve dashboard.
Liftoff Monetize helped Moovit increase ad revenue with In-Line Ads. Moovit wanted to diversify its ad mix but keep a... good user experience. Previous tests with other platforms did not meet their goals. Liftoff’s In-Line bidding placements brought a 17.8% eCPM increase, 18.4% more revenue, and 22.6% ARPDAU growth. The new ad format also encouraged higher bids from other networks.
Liftoff helped Bigo Live boost its install rate by 71% in six months. The live-streaming app achieved a 30.57% day... 2 retention rate in the US. Liftoff optimized user acquisition and re-engagement campaigns, dedicating a third of the budget to re-engagement. Creative ad tests improved installs by 23%. Bigo Live expanded Liftoff's solution to 15 new markets after seeing strong results.
FotMob used Liftoff Monetize's In-Line Ads to boost ad revenue. The app wanted to increase fill rate without lowering ad... quality or disrupting users. Liftoff helped FotMob blend ads into the content feed and optimize bidding. FotMob saw a 17% increase in eCPM and a 21% improvement in fill rate. Liftoff became one of FotMob's top bidders, helping unlock new revenue streams.
Liftoff helped Bigo Live lower cost per install by 20% and increase install per mille by 12% using user-generated content (UGC) ad creatives. Bigo Live wanted... to attract high-quality users and stand out in a crowded live-streaming market. Liftoff’s creative team developed UGC ads with influencers that matched Bigo’s audience and app style. These ads featured direct, selfie-style videos and showcased app features. The campaign brought in over 50,000 new iOS users in Q1 2024.
Retail Case Studies and Customer Success Stories with Liftoff
Tophatter
- Retail
- Medium
Palo Alto, USA
Liftoff helped Tophatter boost product sales by 235% on iOS. The campaign used audience profiles and creative testing to target... users likely to bid and buy. Cost per install and cost per first purchase dropped, with CPA reduced by 55%. Tophatter saw a 172% increase in first-time purchases on Android. Liftoff’s approach focused on quality user acquisition for Tophatter’s mobile auction app.
Liftoff helped Coupang boost purchases in their e-commerce app by 221. 4%. Coupang wanted to re-engage users who had installed...but not purchased. Liftoff used machine learning to target likely buyers and ran creative A/B tests. The campaign kept CPCs 60% under target and CPAs 51% under target. Impressions rose 270.6% and daily spend increased 893%.
Liftoff helped Sam's Club lower cost-per-install by 45. 2% and cost-per-first-purchase by 47.4% for their Scan & Go mobile app....The campaign used creative A/B testing and machine learning to target users likely to install and buy. Banner and ad tests led to high double-digit conversion gains. The campaign stayed within Sam's Club's CPI and CPA targets. Sam's Club also launched a successful re-engagement campaign with Liftoff.
Liftoff helped PinShop, a major LATAM e-commerce app, solve rising user acquisition costs. Retargeting campaigns were hurting new user growth... by overlapping with UA efforts. By adding blackout windows to retargeting, PinShop gave users time to convert before being targeted again. This led to a 25.45% increase in D7 ROAS and doubled D30 ROAS. Daily active users grew by 38% and monthly active users by 98%.
Liftoff Accelerate helped Co-op Group, a major UK retailer, lower cost per acquisition (CPA) for app membership sign-ups. Co-op used Liftoff’s... machine learning and creative ad formats to reach new audiences on iOS and Android. Android campaigns averaged 11% under CPA targets, while iOS averaged 14% under targets. Co-op increased its spend with Liftoff by 4x after seeing strong results. The app gained more members at lower costs, outperforming Google and Apple channels.
Liftoff helped OTTO, a leading German e-commerce retailer, boost app user loyalty and revenue. OTTO used Liftoff’s machine learning CPR... model to target high-spending users on iOS and Android. Creative A/B testing improved ad engagement, with one banner ad increasing installs by 22%. Liftoff’s campaigns exceeded D30 ROAS targets by 72% on Android and 236% on iOS. OTTO scaled campaigns, and Liftoff became a key partner for acquiring high-LTV users.
Liftoff helped Magazine Luiza boost app sales with new ad creatives and machine learning. The campaign drove a 452% increase... in impression-to-install rates. Liftoff beat Magazine Luiza’s CPI goals by 50% and achieved over 700% day 7 ROAS. Magazine Luiza’s app became its top sales channel. The company used Multi-Creative Optimization to find the best ads fast.
Liftoff helped Clarity Money, a finance app, boost app installs by 18. 6%. The campaign focused on acquiring new users...in the USA and increasing account activations. Liftoff used machine learning and A/B tested ad creatives to target users likely to link financial accounts. Post-install events, such as linked accounts, rose by 13%. Clarity Money scaled their campaign, reaching 400,000 users in six months.
Liftoff helped Stash, a finance app, nearly double its Android app installs. Stash wanted more users to install the app... and link their bank accounts. Liftoff used machine learning and creative A/B testing to target likely users. App installs rose by 99%. Linked bank accounts increased by 134%. Stash also boosted daily ad spend by 96.3% after seeing strong results.
Liftoff helped Acorns, a leading mobile investing app, acquire more active investors. Acorns used Liftoff and adjust to track in-app... events and optimize ad campaigns. Liftoff built lookalike profiles and ran A/B tests to improve ad performance. Acorns increased daily ad spend by 5x after hitting their cost per install goal. The campaign reduced cost per registration by 31.3% and increased install-to-registration rate by 36.5%.
Popular fintech brand (payments-based app)
- Financial Services
- Large
USA
Liftoff helped a leading payments-based fintech app boost iOS activations by 62%. The brand wanted to grow its active user... base and lower activation costs to $10 or less. Liftoff used machine learning to optimize campaigns and kept budgets stable for better results. On Android, activations rose 140% and CPA dropped 43%. On iOS, CPA fell 58% to $1.50. Liftoff became one of the brand’s top three media partners.
Binance used Liftoff to acquire new users in emerging crypto markets. They faced tough competition and needed to keep acquisition... costs low while hitting strong D7 ROAS goals. Liftoff’s Creative Studio built dynamic pricing ads and versatile banners showing real-time trending coins. These ads, powered by neural network targeting, boosted installs and engagement. Binance beat its D7 ROAS targets by 30% and saw a 40% increase in impression-to-install rates in key markets.
Cashwalk used Vungle video ads to boost daily ad revenue by up to $3,000. The app replaced banner ads with... a mini-game video ad that kept users engaged. Cashwalk also gained access to new gaming advertisers through Vungle’s network. After expanding to iOS, Cashwalk increased its reach by 30%. The new monetization strategy led to higher revenue and user engagement.
Liftoff Influence helped Luni Apps get over 1 million installs for their Fitness Coach app. The campaign used a self-serve... influencer network, letting influencers choose campaigns and get paid per install. Luni optimized for cost per subscription using AppsFlyer data. Over 2,000 influencers joined, and more than 500 custom ads were created. Fitness Coach reached #1 in the Health & Fitness category.
Calm used Liftoff Influence to improve influencer marketing. Before, Calm's team spent many hours managing influencer deals with unclear results.... With Liftoff Influence, Calm accessed 6000+ influencers and tracked installs and subscriptions. Calm saw over 50% ROI and saved more than 25 hours each week. Liftoff Influence helped Calm create 20+ custom ads that performed well.
Impulse used Liftoff Monetize’s in-app bidding to boost ad revenue. The team wanted to save time on waterfall management and... increase monetization. After integrating Liftoff Monetize, they cut time spent on testing and optimization. Their eCPMs rose by 15%. Daily revenue from Liftoff Monetize grew 3x on iOS. The team now plans to expand monetization to Android.
Food & Beverages Case Studies and Customer Success Stories with Liftoff
Talabat
- Food & Beverages
- Large
Kuwait City, Kuwait
Liftoff helped Talabat, a leading food delivery app in Kuwait, boost install-to-order rates by 72. 2%. The campaign targeted iOS...users in Saudi Arabia, using machine learning to find high-value customers. Liftoff optimized ad creative and bidding, lowering CPAs by 15.5%. Post-install orders rose 48.5%. Talabat saw a 25.5% increase in daily ad spend as the campaign scaled.
Just Eat Takeaway.com
- Food & Beverages
- Very Large
Amsterdam, Netherlands
Liftoff helped Just Eat Takeaway. com lower its cost-per-new customer by 28% month-over-month. The company used Liftoff to combine user...acquisition and re-engagement campaigns. Liftoff leveraged historical retargeting data to target high-value users and re-engage inactive ones. Creative testing with Liftoff’s resources improved campaign performance. Just Eat Takeaway.com expanded its campaigns to six more markets after seeing strong results.
Liftoff helped Delivery Hero boost installs and event conversions for their PedidosYa app in Latin America. Using Liftoff’s programmatic DSP,... Delivery Hero ran targeted user acquisition campaigns on Android. Incrementality tests showed a 23% uplift in install conversion rates and a 22.6% lift in event conversions for restaurant orders in Argentina. Grocery delivery campaigns saw up to 17.5% install uplift. In Peru, install conversion rates rose by 26%. Delivery Hero increased ad spend after seeing these strong results.
Computer Software Case Studies and Customer Success Stories with Liftoff
Unity
- Computer Software
- Large
San Francisco, USA
Liftoff and Unity studied ad spend cannibalization in programmatic advertising. They analyzed auction data to see if advertisers bid against... themselves when using both platforms. The research found that this happened in only 0.3% of auctions. True cannibalization, where one was the second highest bidder, occurred in less than 0.09% of Unity wins. The study shows that overlap is rare, so advertisers can use both platforms without major risk of wasted spend.
Polaris Office used Vungle’s MREC ads to boost ad revenue. They wanted to grow earnings from in-app ads without hurting... user experience. Vungle’s team advised them to add MREC ads before app close. After integrating these ads, Polaris Office saw iOS ad revenue rise by 700%. Android ad revenue grew by 250%. Vungle’s share of voice reached 79%.
Media Production Case Studies and Customer Success Stories with Liftoff
USA TODAY
- Media Production
- Large
McLean, USA
Liftoff helped USA TODAY boost app opens by 386%. The campaign focused on acquiring new Android users in the US.... Liftoff used A/B testing on ad creatives, optimizing banners and interstitials. App installs rose by 107.3% and CPAs dropped 56.8%. USA TODAY saw a 134.4% increase in ITA, exceeding their original goals.
Liftoff Monetize helped 365Scores, a global sports media app, boost ad revenue while keeping users happy. In just three months,... Liftoff drove over $1M in ad spend for 365Scores. The team optimized ad bidding and blocked low-quality ads. User engagement and retention stayed strong. Liftoff became a top monetization partner for 365Scores.
Invoice2go
- Information Technology And Services
- Medium
Redwood City, USA
Liftoff helped Invoice2go boost new subscriptions by 30% in 90 days using mobile retargeting. Invoice2go wanted to convert more free... trial users into paying subscribers. Liftoff used A/B tested dynamic ads and machine learning to target users on iOS and Android. The campaign delivered a 16.3% return on ad spend and a 25% lift in subscriptions from retargeting. Invoice2go increased weekly ad spend by 114% and expanded their mobile marketing efforts.
Bitsmedia
- Information Technology And Services
- Small
Singapore, Singapore
Liftoff Monetize helped Bitsmedia, creator of the Muslim Pro app, boost ad revenue by 20%. The team used app-open ads... and a custom ad counter to keep user trust high. They limited interstitials to three per day and ran A/B tests to improve ad formats. Bitsmedia saw a 10% lift in ARPDAU and kept user satisfaction strong, even during Ramadan. Liftoff’s approach balanced monetization with a respectful user experience.
American Student Assistance (ASA)
- Non Profit Organization Management
- Medium
Boston, USA
Liftoff Accelerate helped American Student Assistance (ASA) reach more teens for its education website, ASAfuturescape. org. ASA needed to drive...high volumes of 13- to 18-year-olds to their site to meet ambitious growth targets. Liftoff Accelerate used app-to-web campaigns, targeting teens in mobile apps and driving them to ASA’s mobile site. ASA’s cost per acquisition dropped from $10–$15 to $1.00–$1.50. The campaigns delivered consistent results and freed up ASA’s team to focus on other marketing efforts.
Consumer Services Case Studies and Customer Success Stories with Liftoff
Ibotta
- Consumer Services
- Medium
Denver, USA
Liftoff ran a user acquisition campaign for Ibotta’s cash back shopping app. The campaign used machine learning to target users... likely to install and activate the app. Creative and copy tests improved ad performance, including a 51% lift from branded images and a 185% lift from new messaging. App installs rose by 134%. Activations increased by 297%. Ibotta scaled daily spend 5.7x and explored re-engagement campaigns.
Restaurants Case Studies and Customer Success Stories with Liftoff
Popular QSR (Quick Service Restaurant)
- Restaurants
- Large
Liftoff helped a major quick service restaurant app lower its cost per install by 74% in one quarter. The campaign targeted... U.S. users on Android and iOS, focusing on acquiring users who would place mobile orders. Liftoff used a strategy that targeted LAT traffic to prepare for iOS 14.5 privacy changes. As a result, the app saw a 68% drop in cost per acquisition month over month. Liftoff is now the brand’s main partner for mobile programmatic campaigns.
Grab
- Transportation/Trucking/Railroad
- Very Large
Singapore, Singapore
Liftoff used its machine learning platform to help Grab, a leading ride-hailing app in Southeast Asia, boost app installs and first-time ride bookings. The campaign targeted... Android users in Indonesia and the Philippines. Liftoff's creative A/B testing and lookalike audience targeting led to a 66% increase in installs within one month. Cost per install dropped 33% below target. Conversion rates improved by up to 99% with optimized ad creatives.
Other Industry Case Studies and Success Stories with Liftoff
MFour
- Market Research
- Small
Irvine, USA
Liftoff helped MFour boost user engagement by 157% for their Surveys On The Go app. MFour wanted to grow their... iOS user base in the US and get users to complete 3 surveys per install. Liftoff used audience profiling and machine learning to target look-alike users and optimize campaigns. The install-to-action rate increased from 196% to 505%. Campaign spend tripled, but cost per install stayed steady while engagement soared.
