Financial Services Case Studies and Success Stories with Liftoff
CASE STUDY Acorns
Liftoff helped Acorns, a mobile investing app, get more active investors. Acorns used adjust for tracking and Liftoff for user acquisition. Liftoff built lookalike profiles and optimized ad creatives.... Acorns increased daily ad spend by 5x after hitting their cost per install goal. Results included a 31.3% lower cost per registration, a 36.5% higher install-to-registration rate, and a 2.4x increase in click-to-install rate.
CASE STUDY A payments-based fintech app (household name in the US)
Liftoff helped a well-known payments fintech app grow its active user base. The app wanted to increase new user activations at a cost of $10 or less. Liftoff used machine learning and a run-of-networ...k approach to optimize campaigns. The campaign led to a 62% increase in iOS activations and a 140% increase on Android. Cost per activation dropped by 58% on iOS and 43% on Android. Liftoff became one of the app’s top three media partners.
Binance used Liftoff’s Creative Studio to attract new users in competitive crypto markets. They ran dynamic pricing ads showing real-time top-traded coins and versatile banners with trending cryptocu...rrencies. The campaign used Liftoff’s neural network-powered platform for precise targeting. Binance achieved 40% higher impression-to-install rates and beat their D7 ROAS goals by 30% in key markets. This helped Binance grow its reach and improve ROI.
Liftoff helped Stash Invest grow its Android user base in the US. Stash wanted more users to install the app and link their bank accounts. Liftoff used machine learning and creative A/B testing to ta...rget likely users. App installs increased by 99%. Linked bank accounts rose by 134%. Click-through rate went up 6.2%. Stash scaled the campaign by raising daily spend by 96.3%.
Food & Beverages Case Studies and Success Stories with Liftoff
CASE STUDY Talabat
Liftoff helped Talabat, a leading food delivery app, boost mobile user acquisition in Saudi Arabia. Using machine learning, Liftoff targeted users likely to install and order food, optimizing ad spen...d and creative. The campaign cut cost-per-action by 15.5% and raised post-install events by 48.5%. Install-to-order rates jumped 72.2%. Creative A/B tests improved conversion rates by up to 172%. Talabat plans to expand these results to more countries.
Liftoff helped Just Eat Takeaway.com lower their Cost-Per-New Customer by 28%. The company used Liftoff’s platform to combine user acquisition and re-engagement campaigns. Liftoff used historical ret...argeting data to target high-value users and tested new creative concepts. As a result, Just Eat Takeaway.com also saw an 8% decrease in Cost-Per-New Customer while increasing ad spend by 12%. The marketing team expanded their campaigns to more markets after seeing these results.
Liftoff Accelerate helped Delivery Hero grow their PedidosYa app in Latin America. Delivery Hero used programmatic advertising to reach more users and increase app installs. Incrementality tests show...ed a 23% install conversion rate uplift and a 22.6% event conversion rate lift for restaurant orders in Argentina. Grocery delivery campaigns saw a 17.5% install uplift and 14% event lift. In Peru, install conversion rates rose by 26% and event rates by 14%. Delivery Hero increased their ad spend after seeing these strong results.
Entertainment Case Studies and Success Stories with Liftoff
CASE STUDY Rocket Studio
Vungle in-app bidding helped Rocket Studio improve ad monetization. Rocket Studio switched from manual waterfall optimization to automated in-app bidding with Vungle and ironSource LevelPlay. The cha...nge made ad integration easier and reduced time spent managing ads. Fill rate increased to 99% and ARPDAU grew by 38%. Rocket Studio also saw higher LTV and eCPMs, especially on iOS in the U.S.
Vungle helped Murka grow its social casino games on Windows. Murka wanted to get more high-retaining users who spend money in-app. Vungle Creative Labs made new ads and tested over 30 creative ideas.... The campaigns on Windows got 2X higher ROAS than iOS and 3X higher than Android. Murka saw 2X higher user engagement and ad creative conversion. Over 350 million targeted ad impressions drove these results.
Liftoff helped MyTona boost in-app purchases for their Seekers Notes: Hidden Mystery app. The challenge was to increase return on ad spend by re-engaging past purchasers. Liftoff used machine learnin...g to target users at different stages and ran A/B tests on ad creatives. The campaign increased in-app purchases by 569% and improved impression-to-purchase rate by 900%. Cost per acquisition dropped by 90%. Creative testing also lifted click-through rates by 183% and in-app purchases by 5%.
Liftoff Monetize helped Green Panda Games improve ad revenue with In-App Bidding. Green Panda switched from manual waterfall setups to Liftoff Monetize, saving time and making operations easier. A/B ...tests showed higher ARPDAU and CPM for both rewarded video and interstitial ads. Rewarded video saw an 8% lift in ARPDAU and 2% higher CPM. Full-screen interstitials saw a 13% lift in ARPDAU and 6% higher CPM.
Liftoff helped LuckyFish Games boost in-app purchases for their OMG! Fortune Slots app. The campaign used machine learning to target users and optimize ad bidding. In one month, in-app purchases rose... by 175%. CPAs dropped by 38%. Impressions increased by 89.6%. The impression-to-purchase rate went up 45.1%. Creative A/B tests improved ad performance. The campaign scaled with a 70.7% rise in daily spend while meeting goals.
Vungle Creative Labs helped Amazia improve ad engagement on their Manga Bang! app. The challenge was to show gaming ads to non-gaming audiences without disrupting user experience. Vungle Creative Lab...s created localized, manga-style ads that matched the app's audience and culture. These ads increased engagement and improved monetization. Amazia saw better revenues and a positive ad experience for users.
Liftoff helped SeatGeek grow ticket purchases by 12.7%. SeatGeek wanted more user registrations and event ticket sales. Liftoff used native ads on the MoPub Marketplace to reach mobile users. The cam...paign delivered 8.5 million more impressions in two months. Installs rose by 13% and click-thru rate hit 0.5%. Creative testing cut cost per install by 54%. SeatGeek continues to use native ads for better results.
Liftoff helped Bigo Live improve user acquisition and retention. Bigo Live used Liftoff to run campaigns in different markets, aiming for a 30% day-2 retention rate. Liftoff optimized campaigns, mana...ged CPI, and tested ad creatives. Bigo Live achieved a 30.57% retention rate and doubled UA spend in four months. The partnership expanded to over 15 new markets with similar strong results.
Liftoff Influence helped Nanobit promote their mobile game MyStory. Nanobit used JetFuel to run a weeklong influencer campaign. The campaign pushed MyStory up 61 spots in the Apple Top Free charts, r...eaching #44. Nanobit saw a 51% increase in organic installs and a 101% Day 7 ROI. JetFuel's low CPI bids and influencer data tools helped Nanobit get high-quality users at a lower cost.
Liftoff helped Rocket Games grow Viva Slots Vegas with machine learning and dynamic ads. Rocket Games wanted more engaged users for their casino game. Liftoff used postback data and A/B tested ad cre...atives to find the best players. Installs went up by 169%. Games played after install rose by 588%. The install-to-action rate increased by 140%. Cost-per-action dropped by 18%. Rocket Games increased daily ad spend by 5.6x due to strong results.
Vungle In-App Bidding helped Product Madness grow ad ARPDAU by 11%. Product Madness wanted to increase ad revenue and save time on waterfall management. They used ironSource LevelPlay and Vungle to A.../B test in-app bidding. The team saw an 11% increase in ad ARPDAU across their portfolio and a 45% rise for Heart of Vegas on iOS. They also reduced time spent on manual optimization and improved their user experience.
Liftoff helped 37GAMES grow their game Puzzles & Survival using its Cost Per Revenue (CPR) Model. The main goal was to drive quality users and maximize in-app purchase revenue. Liftoff used machine l...earning and creative testing to find the best ad formats. The new ads with 3D graphics and narrative drove a 264% increase in installs. Liftoff exceeded D7 ROAS targets by 40% and scaled ad spend 200 times. Liftoff continues to support 37GAMES as they expand globally.
Liftoff helped Pixonic grow their War Robots game with a user acquisition campaign. Pixonic wanted to boost their day 7 return on ad spend (D7 ROAS). Liftoff used machine learning, creative ad testin...g, and postback data to target high-value users. The campaign increased D7 ROAS by 33.2%. Install-to-purchase rate went up 46.7%. App installs rose 48% with new video ads. Pixonic scaled their campaign and expanded to new markets.
Liftoff Monetize helped Naxeex, a top mobile action game developer, improve their ad revenue. Naxeex used Liftoff Monetize open bidding with Google AdMob for their popular games. They saw a 4-10% inc...rease in share of voice and a 5% rise in ARPDAU. The improvements were quick and made a big impact. Naxeex praised the support from Liftoff Monetize account managers.
Vungle helped Tokyo Tsushin monetize their hyper-casual game 'Save them all.' The challenge was to increase ad revenue in a game with a short user lifetime. Vungle set up Flat CPM and optimized ad pl...acements. Tokyo Tsushin worked closely with Vungle to adjust CPM values and maximize earnings. As a result, eCPM improved by 166%, reaching up to $28 and staying above $20. Tokyo Tsushin calls Vungle an irreplaceable partner.
Vungle Creative Labs helped Peak promote Toon Blast in Japan with hyperlocalized ad creatives. The team used manga anime styles and regional best practices to connect with Japanese gamers. Vungle’s d...ynamic localization technology streamlined the process. The campaign became Vungle’s top-performing creative in Japan. Peak continues to work with Vungle to make more engaging ads for local audiences.
Liftoff Monetize helped Audiomack increase revenue per request by 50% with App Open ads. Audiomack wanted to broaden its advertiser mix and boost bidding competition. Liftoff worked with Audiomack to... add new demand sources and customize ad settings for a better user experience. The solution included skippable and light ads to avoid disrupting music playback. Audiomack saw no negative impact on user retention and achieved higher ad revenue.
Liftoff helped a US-based video streaming service grow its paying user base. The company wanted to keep cost per install under $10 and cost per paid member under $65. Liftoff set up campaigns on iOS ...and Android, using creative assets and data-driven strategies. The campaign achieved $7.77 CPI on Android, $9.72 CPI on iOS, and $57 CPA for paid memberships. Liftoff drove 770 paid memberships from 1,119 free trials, a 69% conversion rate.
MagicLab used Liftoff Monetize and SDK 7.0 to improve banner ad revenue on Android. They faced issues with banner ads crashing on some devices. Liftoff's team helped investigate and suggested using t...he latest SDK. This improved banner performance and solved the crash problem. After switching to in-app bidding, MagicLab saw a 5% increase in revenue share of voice and Liftoff now accounts for 20% of banner ad revenue for one game.
Liftoff helped ZiMAD grow their Magic Jigsaw Puzzles app. ZiMAD wanted more iOS installs with strong 90-day retention. Liftoff used AppsFlyer data to build lookalike profiles and ran A/B tests on ad ...creatives. They improved impression-to-install rate by 590% and increased average monthly installs by 315%. Over 15% of users stayed active after 90 days. ZiMAD increased ad spend by 5x, and 50% of monthly app opens came from Liftoff users.
Liftoff’s retargeting platform helped Triwin Games boost earnings for Tycoon Casino. Triwin wanted to keep high-value users active as finding new users became harder. Liftoff used postback event data... to retarget users with custom messages. They tested ad creatives, increasing click-through rates by over 4%. The campaign achieved a 61% Day 7 ROAS on Android and 76% on iOS. Triwin is happy with the results and plans to keep growing with Liftoff.
Liftoff Accelerate helped Zupee, an online gaming company, lower user acquisition costs while growing in India. Zupee used Accelerate, Liftoff’s DSP, to run programmatic ad campaigns for their game L...udo Supreme Gold. The campaigns reached CPA targets in the first week and beat initial CPA benchmarks by 12% in the first month. Creative Studio’s ad formats increased installs by up to 25%. Overall, Zupee saw a 15% higher ROAS and improved ARPU, making Liftoff a key partner for their growth.
GameRefinery helped Ubisoft find the best social features for their mid-core live games. Ubisoft wanted to boost player engagement without wasting time or money. They used GameRefinery to study top s...ocial features in similar games. The platform let them see how these features worked in real games, including UI and tutorials. Ubisoft added the right social features, which led to a big increase in player engagement.
Liftoff helped Me2Zen run a user acquisition campaign for their Classic Vegas app on iOS in the US. Me2Zen wanted to drive revenue by increasing quality installs and in-app purchases. Liftoff used ma...chine learning to optimize bids and creative A/B testing to improve ad performance. Events related to purchases increased by 151%. Installs went up by 98%. Click-throughs rose 12.3% and ITA increased 26.8%. The campaign met its ROAS goals and scaled daily spend within six months.
Consumer Services Case Studies and Success Stories with Liftoff
CASE STUDY Zedge
Vungle helped Zedge increase ad revenue by supporting all ad formats in their app. Zedge used Vungle’s platform to serve ads to 35 million monthly users worldwide. The team split ad traffic into thre...e value tiers and multiple price points. 60% of ad revenue in Q4 2020 came from outside the U.S. Zedge improved ad revenue per daily active user by over 5% using Vungle.
Non-Profit Organization Management Case Studies and Success Stories with Liftoff
CASE STUDY American Student Assistance (ASA)
Liftoff Accelerate helped American Student Assistance (ASA) reach more teens with their app-to-web campaigns. ASA wanted to increase the number of 13- to 18-year-olds visiting ASAfuturescape.org. The...y used Accelerate to target teens in mobile apps and drive them to their site. The campaign used machine learning and creative ad formats. ASA reduced their cost per acquisition (CPA) from $10-15 to $1.00-$1.50. The results let ASA scale their campaigns and save time for other projects.
Computer Software Case Studies and Success Stories with Liftoff
CASE STUDY Vizor
Vungle helped Vizor improve user acquisition on the Amazon platform. Vizor wanted to reach more players and get better ROAS. Vungle provided valuable traffic, shared best practices, and improved Vizo...r’s creative mix. Vizor increased overall spend by 180% in Q1 and 78% in Q2 year-over-year. They also exceeded their ROAS KPIs by 39% in both quarters. Vizor calls Vungle a key mobile growth partner.
Liftoff worked with Unity to study ad spend cannibalization in programmatic advertising. The challenge was to see if advertisers bid against themselves when running campaigns on both Liftoff and Unit...y. Unity analyzed auction data for their largest mutual advertisers. The results showed advertisers only bid against themselves in 0.3% of auctions. This means cannibalization of ad spend is very rare when using both platforms.
Vungle helped Polaris Office boost iOS ad revenue by 700%. Polaris Office wanted better ad monetization for its productivity app without hurting user experience. The Vungle team advised them to add M...REC ads alongside interstitial video ads. After integrating Vungle’s MREC solution, Polaris Office saw Vungle’s share of voice reach 79%. Overall ad revenue increased 700% on iOS and 250% on Android compared to the previous year.
Restaurants Case Studies and Success Stories with Liftoff
CASE STUDY A popular QSR (Quick Service Restaurant)
Liftoff helped a popular QSR app lower user acquisition costs. The challenge was to find users who would place repeat mobile orders, especially after iOS 14.5 changes. Liftoff targeted U.S. users on ...Android and iOS, focusing on LAT traffic to reach cost-effective audiences. The campaign ran from July to September 2020. CPAs dropped by 68% month-over-month. CPIs fell by 74%. The QSR now uses Liftoff for ongoing mobile campaigns.
Transportation/Trucking/Railroad Case Studies and Success Stories with Liftoff
CASE STUDY Grab
Liftoff used its machine learning platform to help Grab, a leading ride-hailing app in Southeast Asia, increase post-install events while lowering costs. The campaign targeted Android users in Indone...sia and the Philippines. Liftoff created lookalike profiles and optimized ad bidding, while A/B testing creative assets. As a result, Grab saw CPIs drop 33% below target, a 66% increase in installs within one month, and a 4.6% improvement in install-to-first booking. An animated banner ad improved conversion rates by 99% over static banners.
Media Production Case Studies and Success Stories with Liftoff
CASE STUDY USA TODAY
Liftoff helped USA TODAY grow its mobile app with a user acquisition campaign. The team used A/B testing on ad creatives to find what worked best. They focused on banner and interstitial ads, testing... different headlines and topics. The campaign led to a 107.3% increase in app installs and a 386% increase in app opens. Cost per acquisition dropped by 56.8%. USA TODAY saw strong results and plans to keep testing new ad creatives.
Liftoff Monetize helped 365Scores, a global sports media app, increase their ad revenue. 365Scores wanted to boost average revenue per user without hurting user experience. Liftoff optimized ad biddi...ng and blocked low-quality ads. In three months, Liftoff Monetize generated over $1M in ad spend for 365Scores. User engagement and retention stayed high. 365Scores now sees Liftoff as a key monetization partner.
Retail Case Studies and Success Stories with Liftoff
CASE STUDY Co-op Group
Liftoff Accelerate helped Co-op Group, a major UK food retailer, grow its app user base. Co-op wanted to get more members while keeping costs low. Using Accelerate ML and Creative Studio, they reache...d new audiences and used new ad formats. Membership sign-ups increased quickly, and costs per acquisition dropped. Android campaigns averaged 11% under CPA targets, and iOS averaged 14% under targets. Co-op increased spending with Liftoff by 4x after seeing strong results.
Liftoff helped OTTO, a leading German e-commerce retailer, grow its app user base and revenue. OTTO used Liftoff’s machine learning CPR model to target high-spending users on iOS and Android. The cam...paigns exceeded D30 ROAS goals, with Android outperforming targets by 72% and iOS by 236%. OTTO also saw a 400% increase in combined ad spend and higher user lifetime value. Liftoff became a key partner in OTTO’s mobile growth strategy.
Liftoff Accelerate helped Magazine Luiza, a top Brazilian e-commerce retailer, grow its app sales. The company wanted to get more high-value users and keep costs low. Liftoff used machine learning an...d Multi-Creative Optimization to target users and test ads. Magazine Luiza saw a 452% increase in impression-to-install rates. The campaign beat CPI goals by 50% and reached over 700% day 7 ROAS. The app is now Magazine Luiza’s top sales channel.
Liftoff helped Tophatter grow product sales by 235% using targeted mobile user acquisition. Tophatter wanted more iOS and Android users who would join auctions and make purchases. Liftoff built audie...nce profiles and tested ad creatives to find the best users. The campaign cut cost per acquisition by 55%. Weekly first-time purchases increased 235% on iOS and 172% on Android. Tophatter saw strong results and increased ad spend for more growth.
Liftoff helped Coupang boost purchases in their e-commerce app with a mobile re-engagement campaign. The challenge was to increase purchases from users who had installed but not bought, while keeping... CPC and CPA low. Liftoff used machine learning to target likely buyers and ran creative A/B tests. Purchases rose by 221.4%. CPCs were 60% under target, CPAs 51% under, and impressions up 270.6%. Coupang increased daily spend by 893% while meeting cost goals.
Liftoff helped Sam's Club grow their Scan & Go mobile app with a user acquisition campaign. The goal was to increase mobile purchases while keeping costs low. Liftoff used machine learning to target ...users and tested many ad creatives. The campaign cut cost-per-install by 45.2% and cost-per-acquisition by 47.4%. Creative tests led to high double-digit conversion gains. Sam's Club also started a re-engagement campaign after seeing strong results.
Health, Wellness and Fitness Case Studies and Success Stories with Liftoff
CASE STUDY Impulse
Impulse used Liftoff Monetize's in-app bidding solution to save time on ad waterfall management. The integration was smooth and fast, letting the small team focus on product improvements. After switc...hing, Impulse saw eCPMs rise by about 15%. Their average daily revenue from Liftoff Monetize grew 3x on iOS. Liftoff Monetize became one of their top ad monetization partners.
Liftoff Influence helped Calm improve its influencer marketing. Calm struggled with manual influencer deals and tracking results. Liftoff Influence gave Calm access to over 6000 influencers and allow...ed them to pay per install. Calm could track subscriptions and scale campaigns with the best influencers. Calm increased its influencer marketing ROI by over 50% using Liftoff Influence.
Vungle helped Cashwalk, a healthcare app, boost daily ad revenue up to $3,000 by integrating video ads. Cashwalk wanted a new monetization strategy beyond banner ads. Vungle introduced mini-game vide...o ads and connected Cashwalk to gaming advertisers. Cashwalk expanded into the Korean iOS market and increased its reach by 30%. The new video ad approach led to higher user engagement and more revenue.
Consumer Goods Case Studies and Success Stories with Liftoff
CASE STUDY Ibotta
Liftoff helped Ibotta grow its cash back app with a user acquisition campaign. The team used machine learning to target users likely to install and activate the app. Creative tests improved ad perfor...mance, like changing messages and images. App installs rose by 134%. Activations increased by 297%. Ibotta also raised daily spend by 5.7 times and explored re-engagement campaigns.
Liftoff Influence helped Luni Apps grow their Fitness Coach app. Luni Apps used Liftoff Influence to reach over 1 million installs and become the top app in the Health & Fitness category. The platfor...m let influencers choose campaigns and paid them per install, making it easy for Luni to scale with over 2,000 influencers. Luni received more than 500 pieces of custom ad content, boosting their inbound marketing. The influencer content was native, interactive, and drove conversions for Fitness Coach.
Information Technology and Services Case Studies and Success Stories with Liftoff
CASE STUDY Moovit
Liftoff Monetize helped Moovit increase ad revenue with In-Line Ads. Moovit wanted to grow ad revenue while keeping a good user experience. Previous attempts with other platforms did not meet their g...oals. Liftoff recommended In-Line bidding placements, which worked well from the start. Moovit saw a 17.8% increase in eCPM, 18.4% more revenue, and 22.6% ARPDAU growth. The solution improved monetization and kept users happy.
Liftoff helped Invoice2go increase paid subscriptions with a mobile retargeting campaign. Invoice2go wanted to convert more free trial users into paying customers. Liftoff used machine learning and A.../B tested dynamic ads to target users on iOS and Android. In 90 days, new subscriptions rose by 30%. Over six months, 65 ad creative tests led to a 25% lift in subscriptions from retargeting. Invoice2go saw a 16.3% return on ad spend and scaled weekly ad spend by 114% while meeting growth goals.
Liftoff Monetize helped Bitsmedia improve ad revenue and user experience for the Muslim Pro app. Bitsmedia needed to scale monetization while respecting user trust, especially during Ramadan. They us...ed app-open ads, a custom Ad Counter, and capped interstitials to keep ads non-intrusive. With Liftoff, Bitsmedia saw a 20% increase in eCPM and a 10% lift in ARPDAU. The strategy kept user retention and satisfaction high.
Internet Case Studies and Success Stories with Liftoff
CASE STUDY Joom
Liftoff helped Joom, a global e-commerce app, improve its retargeting campaigns. Joom used Liftoff’s Product Feed to show users personalized ads based on their app activity. The goal was to reach an ...800% return on ad spend (ROAS) in three countries. The campaign achieved a 1500% ROAS in Russia and met or exceeded targets in all markets. Liftoff’s solution proved it could drive strong incremental ROI for Joom.
Liftoff helped a major LATAM e-commerce app improve its retargeting strategy. The app faced rising user acquisition costs and poor campaign performance due to overlapping retargeting efforts. By usin...g blackout windows and better campaign analysis, the brand saw a 25.45% increase in D7 ROAS and a 2x increase in D30 ROAS. Daily active users grew by 38% and monthly active users by 98%. The company plans to increase ad spend with Liftoff as results continue to improve.
Liftoff helped Bermuda, a social video chat app, boost user retention with retargeting campaigns. Bermuda used Liftoff’s CPR-RE model to target lapsed Android users who had made in-app purchases. The... campaign increased ROAS by 32% in one quarter and delivered 413% more in-app purchases compared to user acquisition campaigns. Retargeting also raised reinstall rates by 35% and improved daily active users. Bermuda now plans to expand retargeting to more user segments.
Vungle Playable+ helped TikTok boost user acquisition. TikTok wanted more high-quality users at lower CPIs. Vungle Creative Labs made Playable+ ads with video and interactive elements. They matched T...ikTok’s brand and used trending clips. VCL set up templates and creative workshops to keep ads fresh. TikTok saw a 95% increase in IPM after using these new ad formats.
Liftoff helped SurveyMonkey grow their FreeShield app for Android. SurveyMonkey wanted more downloads and lower VPN activation costs. Liftoff used AppsFlyer data to build lookalike models and ran A/B... tests on ad creatives. Over ten months, they tested 30 ad variations and reached 48 million targeted ad impressions. Cost-per-install dropped by 41.7%, VPN activation costs fell by 37.3%, and click-to-install rate rose by 152.2%. SurveyMonkey saw more engaged users and lower acquisition costs.
Liftoff Monetize helped FotMob improve ad fill rate and eCPM with In-Line Ads. FotMob wanted to boost ad revenue without hurting user experience. Liftoff worked with FotMob to blend ads into the app’...s content feed. After launching In-Line Ads, FotMob saw a 17% increase in eCPM and a 21% improvement in fill rate. Liftoff became one of FotMob’s top bidders and helped unlock new revenue streams.
Liftoff UGC helped Bigo Live, a global live-streaming platform, attract quality users with unique ad creatives. Bigo Live wanted to stand out and lower user acquisition costs. Liftoff's Creative Stud...io used UGC ads with influencers to connect with target audiences. These ads lowered Bigo Live's CPI by 20% and increased IPM by 12%. Over 50,000 new iOS users joined Bigo Live in Q1 2024.
Liftoff helped IMVU, a 3D avatar-based social app, grow in-app purchases by 276%. IMVU wanted to get more quality iOS users in the USA and increase in-app purchases at a set CPA. Liftoff used machine... learning, creative A/B testing, and postback data from AppsFlyer to optimize campaigns. Installs rose by 167% and install-to-action rates improved by 41%. Creative tests led to a 202% boost in in-app purchases and an 85% better impression-to-install rate. Daily ad spend increased by 217% after switching to CPA optimization.
Other Industry Case Studies and Success Stories with Liftoff
CASE STUDY MFour
Liftoff helped MFour grow its mobile user base for the Surveys On The Go app. MFour wanted users who would complete 3 surveys, aiming for a 300% install-to-action rate. Liftoff used audience profilin...g, machine learning, and creative A/B testing to target look-alike users and optimize campaigns. The install-to-action rate increased from 196% to 505%, a 157% boost. Campaign spend tripled, but cost per install stayed steady while engagement soared.
Vungle helped ZiMAD boost Windows ARPDAU by 133%. ZiMAD wanted to increase ad competition and revenue on Windows and Amazon platforms. They added Vungle to their ad stack after success on iOS and And...roid. Vungle became the top video ad supply source, raising monthly revenue share from 5% to 40% on Windows and over 50% on Amazon. In Q4 2020, Vungle's share of voice grew from 11% to 61%, driving a 20% revenue increase. ZiMAD valued Vungle's flexible platform, high fill rates, and strong account support.
Liftoff Influence helped GOAT Games grow their iOS user base for King’s Throne: Game of Lust. Before, GOAT Games struggled to get iOS users at low CPIs with traditional ads. With Liftoff Influence, t...hey accessed 15,000 influencers and used pay-per-install campaigns. King’s Throne reached Top 9 in Games and #1 RPG on the App Store. Organic user growth increased 6x after starting with Liftoff Influence.
GameRefinery helped Lotum make better product decisions for their mobile games. Lotum used GameRefinery to get data on game features and market trends. The team used these insights to improve their g...ame 4 Pics 1 Word. GameRefinery helped Lotum lower production costs and learn about new trends. The dashboards were easy to use and the support team was helpful. Lotum recommends GameRefinery for data-driven game studios.
Vungle helped Bagelcode grow Club Vegas on Windows. Bagelcode wanted to find a platform with user quality like iOS and Android. Vungle provided creative ads and managed campaigns for user acquisition... and monetization. Club Vegas saw 150% higher D7 ROAS and 200% higher D30 and D90 ROAS and retention on Windows compared to iOS. Bagelcode expanded to 7 more countries after strong results.
Liftoff helped Mobee grow their Ignite Classic Slots game. Mobee wanted to reach new users outside of self-attributing networks. Liftoff set up programmatic advertising and used creative A/B testing.... Featuring gameplay in ads increased installs by 54%. Liftoff exceeded Mobee’s ROAS goal by 7% and Mobee increased their spend by 10x.
