Real-World Case Studies and Customer Success Stories with Liftoff

Liftoff Accelerate helped Zupee, a leading Indian gaming company, boost ROAS by 15%. Zupee used Liftoff’s programmatic advertising to lower... acquisition costs and reach more high-value users. Creative Studio’s unique ad formats increased install rates, with long-form videos lifting installs by 11% and triple page ads by 25%. Liftoff’s DSP beat initial CPA benchmarks by 12% in the first month. Zupee now sees Liftoff as a key partner for scaling their games and audience.
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ZiMAD used Vungle to boost ad revenue on Windows and Amazon platforms. After adding Vungle, their Windows ARPDAU grew by... 133%. Vungle's platform let ZiMAD optimize ad placements and quickly adjust eCPM values. Vungle became the top video ad supply source for ZiMAD on both platforms. Regular support and high-quality ads improved user retention and revenue.
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Liftoff helped ZiMAD boost installs for their Magic Jigsaw Puzzles app. Using AppsFlyer data, Liftoff built lookalike profiles and ran... A/B tests on ad creatives. ZiMAD saw a 590% increase in impression-to-install rate and a 315% rise in monthly installs. Over 15% of new users stayed active after 90 days. ZiMAD increased their ad spend by 5x and expanded campaigns to more games.
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Vizor Interactive used Vungle to boost user acquisition on the Amazon Appstore. The game studio increased overall spend by 180%... in Q1 and 78% in Q2 year-over-year. They exceeded their ROAS KPIs by 39% in both quarters. Vungle's account management and creative support helped Vizor expand their publisher mix by up to 161%. Vizor now sees Vungle as a key partner for mobile growth.
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GameRefinery helped Ubisoft find the best social features for their live games. Ubisoft wanted to boost player engagement without wasting... time or money. They used GameRefinery to study competitors and global trends in social features. The tool gave them fast access to in-game screenshots and user experience videos. Ubisoft identified high-impact features with low implementation cost. These new features increased player engagement after launch.
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Liftoff helped Triwin Games boost retention for Tycoon Casino, a top social casino app. Triwin shifted focus from new user... acquisition to keeping high-value users active. Liftoff used postback event data to retarget users with personalized ads. Creative A/B testing increased click-through rates by over 4%. The campaign delivered a 76% Day 7 ROAS on iOS and 61% on Android.
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Tokyo Tsushin used Vungle to monetize their hyper-casual game, 'Save them all. ' The company wanted to boost ad revenue...with in-app ads for a large daily user base. Vungle helped them set up Flat CPM and optimize ad placements. This led to an eCPM increase of 166%, reaching up to $28 and staying above $20. Tokyo Tsushin credits Vungle for best practices and strong results in mobile game monetization.
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Liftoff helped SeatGeek boost event ticket purchases by 12. 7%. SeatGeek used Liftoff's mobile app marketing platform to run native...ads on the MoPub Marketplace. The campaign delivered over 8.5 million extra impressions in two months. Installs rose by 13% and click-thru rates reached 0.5%. Creative testing cut cost per install by 54%.
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Rocket Studio used Vungle in-app bidding with ironSource LevelPlay to improve ad monetization. Before, they manually optimized waterfalls but still... had low fill rates and user complaints. After switching, fill rate jumped to 99%. ARPDAU increased by 38%. The team saved time and saw higher LTV and eCPMs, especially on iOS in the U.S. In-app bidding made ad delivery faster and easier to manage.
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Liftoff helped Rocket Games boost engagement for their Viva Slots Vegas app. Installs rose by 169%. Games played after install... jumped 588%. The install-to-action rate increased by 140%. Cost-per-action dropped 18%. Liftoff used machine learning and dynamic ads to target engaged users. Rocket Games increased daily ad spend by 5.6x due to strong results.
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Product Madness used Vungle in-app bidding on ironSource LevelPlay to improve ad monetization. They wanted to increase ad revenue and... reduce time spent on waterfall management. By A/B testing in-app bidding versus waterfall placements, they saw an 11% increase in ad ARPDAU across their portfolio. Their Heart of Vegas game on iOS saw a 45% rise. The team now spends less time on manual setup and more on user experience.
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PrizePicks used Liftoff to boost digital user acquisition in the daily fantasy sports market. Liftoff provided a wide range of... mobile ad inventory and creative options. PrizePicks reached new audiences with tailored and interactive ads. Liftoff helped PrizePicks match high LTVs seen on top social channels. The partnership allowed PrizePicks to move beyond TV ads and grow their user base online.
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Liftoff helped Playrix run user acquisition campaigns for iOS users with Limited Ad Tracking enabled. Playrix wanted to see if... non-personalized traffic could match or beat personalized traffic for cost and return. Liftoff set up campaigns targeting these users without needing major changes. Cost per install was lower in every region. Cost per in-app purchase dropped below personalized traffic after a few weeks. Day 7 return on ad spend was as good or better than before. Playrix quickly scaled up spending on non-personalized traffic.
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Liftoff Monetize helped Pocket FM grow global ad revenue across formats. The platform saw iOS MREC eCPM rise by 22%... and Android Rewarded eCPM by 18%. Liftoff enabled a 75:25 revenue mix between Bidding and Waterfall on iOS. Pocket FM achieved high single-digit year-over-year revenue growth. The solution delivered stable SDK performance and strong global coverage. Pocket FM scaled monetization without hurting user experience.
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Liftoff helped Pixonic boost user acquisition for their War Robots game. The campaign increased day 7 return on ad spend... by 33.2%. Install-to-purchase rates rose 46.7%. Creative testing, machine learning, and postback integration drove results. Pixonic scaled daily spend by 21.6% and expanded to new markets.
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Liftoff helped NIKKE, a mobile shooting RPG by Level Infinite, scale user acquisition globally. The team kept ROAS stable and... CPI controlled, even during aggressive growth periods. Playable ads drove higher-quality users and better engagement. GameRefinery insights improved event planning and market alignment. NIKKE saw major increases in daily active users and revenue in Japan and the US during key campaigns.
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Peak used Liftoff and Vungle to promote Toon Blast in Japan. They wanted to connect with Japanese gamers using hyperlocalized... creatives. Vungle Creative Labs made ads in a manga anime style, matching local trends and culture. The campaign became Vungle’s top-performing creative in Japan. Peak keeps working with Vungle to make more local ads.
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Naxeex used Liftoff Monetize in-app bidding to improve ad monetization in their mobile games. They tested the solution on top... titles like Rope Hero: Vice town and others. After adding Liftoff Monetize to Google AdMob mediation, their share of voice increased by 4-10%. Their average revenue per daily active user (ARPDAU) rose by 5%. The results appeared quickly, and Naxeex praised the support from Liftoff's team.
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Liftoff helped MyTona boost in-app purchases for their Seekers Notes: Hidden Mystery game. The campaign used machine learning to target... users who had installed but not purchased, or purchased only once. Creative A/B testing led to a 183% lift in click-through rate and a 5% increase in in-app purchases. Overall, in-app purchases rose by 569% and impression-to-purchase rate jumped 900%. Cost per acquisition dropped by 90%.
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Liftoff Influence helped Nanobit boost their mobile game MyStory to #44 in the USA Top Free Games charts. Nanobit used JetFuel... to run a weeklong influencer campaign, achieving a 101% Day 7 ROI. The campaign delivered CPIs 3-5x lower than other platforms. Nanobit saw a 51% increase in organic installs during the campaign. Fashion and lifestyle influencers drove consistent, high-quality installs for the game.
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Liftoff helped MyTona boost daily in-app purchase revenue by 137% for their Seekers Notes mobile game. MyTona used Liftoff's machine... learning platform and A/B tested ad formats to target iPad users in the US. Post-install events increased by 20% and game installs rose 58%. The campaign also saw a 55% increase in CTI rate and up to 127% higher install rates with video ads. MyTona expanded ad spend by 58% after these strong results.
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Murka used Vungle’s mobile ad platform to boost user acquisition for its social casino games on Windows. The team at... Vungle Creative Labs designed new ad creatives and tested over 30 variations to find the best performers. Murka’s Windows campaigns achieved 2X higher ROAS than iOS and 3X higher than Android. The campaigns delivered over 350 million targeted ad impressions and doubled user engagement. Murka also saw a 2X increase in ad creative conversion rates.
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Liftoff helped Mobee grow its Ignite Classic Slots app after user growth slowed on self-attributing networks. Mobee set a high... 7-day ROAS target for new campaigns in the US and Canada. Liftoff used machine learning and creative A/B testing to find new users and improve ad performance. Installs increased by 54% with new creatives. Liftoff exceeded Mobee’s ROAS goal by 7% and Mobee increased its spend by 10x.
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Liftoff helped Me2Zen boost purchase-related events by 151% for their Classic Vegas app. The campaign increased app installs by 98%... and improved click-throughs by 12.3%. Liftoff used machine learning to target users likely to make in-app purchases. Creative A/B testing played a key role in the campaign's success. Me2Zen met their ROAS goals within six months.
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MagicLab used Liftoff Monetize SDK 7. 0 to improve banner ad revenue on Android. They faced issues with banner ads...crashing, but Liftoff's team helped investigate and resolve the problem. After switching from waterfall to in-app bidding, MagicLab saw a 5% increase in revenue share of voice for banners. Liftoff now accounts for close to 20% of banner ad revenue in one of their Android games. The team values Liftoff's proactive support and communication.
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Liftoff helped LuckyFish Games boost in-app purchases by 175% for their OMG! Fortune Slots app. The campaign used machine learning... to target users and optimize ad bidding. Within one month, CPAs dropped 38% and impressions rose 89.6%. The impression-to-purchase rate increased by 45.1%. Creative A/B testing improved ad performance. LuckyFish Games saw higher daily spend and better campaign results.
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King used Liftoff's AI-powered Cortex platform to improve user acquisition and re-engagement for its mobile games, including Candy Crush Saga. By migrating campaigns... to Cortex, King found more high-value players and saw better retention rates. Liftoff's creative solutions and exclusive ad formats helped King reach new users and increase incremental revenue. The partnership enabled faster creative testing and higher impression-to-install rates. Liftoff became a key part of King's ongoing growth and player engagement strategy.
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Lotum used GameRefinery to guide product decisions for their popular game, 4 Pics 1 Word. The team wanted to understand... feature trends in casual gaming and support design with reliable data. GameRefinery provided insights into market segments and feature popularity, helping Lotum prioritize their roadmap. The tool also reduced production costs by offering access to feature implementations and videos. Company-wide presentations from GameRefinery educated teams on mobile gaming trends and best practices.
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Liftoff helped a leading global iGaming company grow its audience in LATAM. The company used Liftoff’s AI-powered platform and Product... Ads to run targeted mobile campaigns. CPAs for the sports betting app on Android dropped 50% and conversions doubled. CPIs for casino apps on iOS dropped 40%. Product Ads increased incremental conversions by 23% for the sports betting app on iOS. The company expanded its mobile reach and captured more of the LATAM market.
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Liftoff Monetize helped Green Panda Games boost ad revenue by switching from waterfall setups to In-App Bidding. The team saw... an 8% lift in ARPDAU and 2% higher CPM for rewarded video ads. Full-screen interstitials achieved a 13% lift in ARPDAU and 6% higher CPM. The new system also saved time on waterfall optimization. Green Panda Games benefited from improved results, especially for non-IDFA traffic.
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Liftoff Influence helped GOAT Games boost their iOS user acquisition for King’s Throne: Game of Lust. GOAT Games struggled with... high CPIs and low ROAS on traditional ad networks. With Liftoff Influence, they accessed 15,000 influencers and used pay-per-install campaigns. This led to a #9 ranking in the app store, #1 in RPG, and a 6x increase in organic growth. GOAT Games scaled their influencer marketing and saw fast, measurable results.
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Liftoff helped 37GAMES grow their game Puzzles & Survival. Using Liftoff’s CPR model and creative testing, they drove a 264%... increase in installs. Liftoff’s machine learning targeted high-value users, boosting revenue and exceeding D7 ROAS goals by 40%. Creative tests showed 3D, narrative ads worked best. Ad spend scaled 200x, supporting global expansion.
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Liftoff helped a US-based video streaming service grow its paying user base. The company wanted to keep cost per install... under $10 and cost per paid member under $65. Liftoff ran a campaign on iOS and Android, using creative support and SKAN setup guidance. The campaign achieved $7.77 CPI on Android and $9.72 on iOS. 770 out of 1,119 free trials converted to paid memberships, a 69% rate.
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Liftoff helped Casumo scale its UK iOS user acquisition spend by over 3x while keeping CPA nearly flat. CPA per first... time depositor stayed 15–20% below the original target. ROAS outperformed benchmarks from other channels. Liftoff’s AI-powered platform found new high-value users, not just bidding higher for the same pool. Casumo gained transparency and compliance for iGaming ads, making programmatic a core performance channel.
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Bagelcode used Vungle to grow Club Vegas on Windows. They wanted to find a platform with user quality like iOS... and Android. Vungle helped with user acquisition and monetization strategies. Club Vegas saw 150% higher D7 ROAS on Windows than iOS. D30 and D90 ROAS and retention were 200% higher than iOS. Bagelcode expanded to 7 more countries after this success.
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Audiomack used Liftoff Monetize to boost revenue from App Open ads. They wanted to broaden their advertiser mix and increase... bidding competition. Liftoff helped Audiomack add new demand sources and customize ad settings for a better user experience. Audiomack saw a 50% increase in revenue per request in top markets. User retention and engagement stayed strong, with no negative impact from the new ads.
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Vungle Creative Labs helped Amazia improve ad engagement on their Manga Bang! app. The challenge was to show gaming ads... to non-gaming audiences without disrupting user experience. Vungle delivered localized manga-style ads that matched the app’s audience and culture. The new ads increased engagement and supported revenue growth. Amazia praised the seamless integration and positive results.
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Liftoff helped Playrix run user acquisition campaigns for iOS users with Limited Ad Tracking enabled. Playrix wanted to see if... non-personalized traffic could match or beat personalized traffic for cost and return. Liftoff set up campaigns targeting these users without needing major changes. Cost per install was lower in every region. Cost per in-app purchase dropped below personalized traffic after a few weeks. Day 7 return on ad spend was as good or better than before. Playrix quickly scaled up spending on non-personalized traffic.
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Liftoff helped MyTona boost daily in-app purchase revenue by 137% for their Seekers Notes mobile game. MyTona used Liftoff's machine... learning and A/B tested ad formats to target iPad users in the US. Post-install events rose by 20% and game installs increased by 58%. The campaign also saw a 55% jump in CTI rate and up to 127% higher install rates with video ads. MyTona expanded ad spend and launched more campaigns after these results.
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Liftoff Monetize helped Pocket FM grow global ad revenue. The platform saw a 22% increase in iOS MREC eCPM and... an 18% rise in Android Rewarded eCPM. Liftoff enabled a 75:25 revenue mix between Bidding and Waterfall on iOS. Pocket FM achieved high single-digit year-over-year revenue growth. The solution kept the app experience seamless while scaling monetization worldwide.
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Liftoff helped a leading global iGaming company grow its audience in LATAM. The company used Liftoff’s AI-powered platform and Product... Ads to run targeted campaigns for its casino and sports betting apps. CPAs for the sports betting app on Android dropped 50% and conversions doubled at the same spend. CPIs for casino apps on iOS dropped 40%. Product Ads increased incremental conversions by 23% for the sports betting app on iOS. The company expanded its mobile reach and captured more of the LATAM market.
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Liftoff helped ZiMAD boost installs for their Magic Jigsaw Puzzles iOS app. Using AppsFlyer data, Liftoff built lookalike profiles and... ran A/B tests on ad creatives. ZiMAD saw a 590% increase in impression-to-install rate and a 315% rise in average monthly installs. Over 15% of users acquired by Liftoff stayed active after 90 days. ZiMAD increased their ad spend by 5x and expanded campaigns to Android and other games.
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Liftoff Influence helped Nanobit boost their mobile game MyStory to #44 in the USA Top Free Games charts. Nanobit used JetFuel... to run a weeklong influencer campaign, achieving a 101% Day 7 ROI. The campaign delivered CPIs 3-5x lower than other platforms. Nanobit saw a 51% increase in organic installs during the campaign. Fashion and lifestyle influencers drove high-quality installs for the game.
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Liftoff Influence helped GOAT Games grow their iOS user base for King’s Throne: Game of Lust. GOAT Games struggled with... high CPIs and low ROAS on traditional ad networks. With Liftoff Influence, they accessed 15,000 influencers and used pay-per-install campaigns. This led to a 6x increase in organic user growth. King’s Throne reached #9 in the Games category and #1 in RPG on the App Store.
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Liftoff helped SeatGeek boost event ticket purchases by 12. 7%. SeatGeek used Liftoff's mobile app marketing platform to reach new...users with native ads on the MoPub Marketplace. The campaign delivered over 8.5 million extra impressions in two months. Installs rose by 13% and click-thru rates hit 0.5%. Creative testing cut cost per install by 54%.
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Liftoff helped Pixonic boost user acquisition for their War Robots game. The campaign increased day 7 return on ad spend... by 33.2%. Install-to-purchase rates rose 46.7%. Creative testing and machine learning drove a 51.9% jump in click-to-installs. Pixonic scaled daily spend by 21.6% and expanded to new markets. Liftoff's platform enabled fast optimization and strong results for mobile gaming.
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Murka used Vungle’s mobile ad platform to boost user acquisition for its social casino games on Windows. The team ran... over 350 million targeted ad impressions and tested more than 30 ad creatives. Murka’s Windows campaigns achieved 2X higher ROAS than iOS and 3X higher than Android. User engagement and retention rates also doubled. Vungle Creative Labs helped Murka increase ad creative conversion by 2X.
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Liftoff helped Me2Zen boost purchase-related events by 151% for their Classic Vegas app. The campaign increased app installs by 98%... and click-throughs by 12.3%. Liftoff used machine learning to target users likely to make in-app purchases. Creative A/B testing played a key role, with some ad formats outperforming others by up to 157%. Me2Zen met their ROAS goals and scaled daily spend within six months.
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Vungle helped Zedge boost ad revenue by supporting all ad formats in their app. Zedge used Vungle’s platform to reach... global users and manage ad placements. A new three-tiered strategy increased ad revenue outside the U.S. 60% of Q4 2020 ad revenue came from non-U.S. users. Zedge improved ad revenue per daily active user by over 5%.
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Liftoff helped Tophatter boost product sales by 235% on iOS and 172% on Android. Tophatter used Liftoff to acquire users... who install the app and make their first purchase. Liftoff built audience profiles and tested ad creatives to lower costs. The campaign cut cost per acquisition by 55%. Tophatter saw more weekly first-time purchases and steady growth.
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TikTok used Vungle Playable+ ad formats to boost user acquisition. The challenge was to get high-quality users at lower CPIs... and keep up with TikTok’s strict branding and frequent creative refresh needs. Vungle Creative Labs made video-playable ads that matched TikTok’s brand and included trending clips. TikTok saw a 95% increase in installs per mille (IPM) after using these new ad formats. Regular creative workshops helped keep content fresh and effective.
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Liftoff helped SurveyMonkey lower VPN activation costs for their FreeShield Android app. SurveyMonkey wanted more downloads and lower cost per... VPN activation. Liftoff used AppsFlyer data to build lookalike models and ran A/B tests on ad creatives. Over ten months, cost-per-install dropped by 41.7% and VPN activation costs fell 37.3%. Click-to-install rate rose 152.2%. SurveyMonkey gained more engaged app users and hit their growth goals.
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Joom used Liftoff to run Android-focused retargeting campaigns in Russia, France, and Spain. The goal was to achieve an 800%... return on ad spend (ROAS) within seven days. Liftoff's Product Feed enabled personalized ads based on user behavior, driving strong re-engagement. The campaign reached a 1,500% D7 ROAS in Russia and delivered a 160% incremental ROI overall. Joom confirmed Liftoff's ads provided measurable incremental lift.
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Liftoff helped IMVU, a 3D avatar-based social app, boost in-app purchases by 276%. The campaign used machine learning and creative... A/B testing to target quality iOS users in the USA. Installs rose by 167% and install-to-action rates improved by 41%. Liftoff optimized ad spend and creative strategy, leading to higher daily ad spend and better user acquisition. IMVU saw strong growth in both installs and purchases through targeted mobile marketing.
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FotMob used Liftoff Monetize’s In-Line Ads to boost ad revenue. The app wanted to improve fill rate without lowering ad... quality or disrupting users. Liftoff helped FotMob blend ads into the content feed and optimize bidding. FotMob saw a 17% increase in eCPM and a 21% improvement in fill rate. Liftoff became one of FotMob’s top bidders, helping unlock new revenue streams.
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Liftoff Monetize helped Eyecon, a caller ID app, rebuild its ad stack with a hybrid Google Ad Manager setup. Eyecon saw a... 91% increase in ad revenue and a 75% lift in ARPDAU after integrating Liftoff and diversifying ad formats. App Open became the top-performing ad placement, improving user experience and revenue. The partnership enabled data-driven decisions and ongoing optimization. Eyecon now models revenue upside before launching new ad formats.
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Liftoff helped Bigo Live lower cost per install by 20% and increase install per mille by 12% using user-generated content ads. Bigo Live wanted... to attract high-quality users and stand out in a crowded live-streaming market. Liftoff’s creative team developed UGC campaigns with influencers who matched Bigo’s audience. These ads featured direct, selfie-style videos and showcased the app’s features. The campaigns brought in over 50,000 new iOS users in Q1 2024.
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Liftoff helped Bigo Live boost its install rate by 71% in six months. The company achieved a day 2 retention... rate of over 30% for four months. Liftoff optimized campaigns and managed CPI fluctuations after ATT changes. A third of the budget went to re-engagement, driving users back to the app. Creative ad tests improved installs by 23%. Bigo Live expanded Liftoff’s solution to 15 new markets after seeing strong results.
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Liftoff helped Bermuda, a social video chat app, boost ROAS by 32% in one quarter. Bermuda used Liftoff’s retargeting campaigns... to re-engage lapsed users who had made in-app purchases. The campaigns led to 413% more purchases compared to user acquisition campaigns. Retargeting also increased reinstall rates by 35% and improved daily active users. Bermuda now plans to expand retargeting to more user segments.
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Joom used Liftoff to run Android-focused retargeting campaigns in Russia, France, and Spain. The goal was to achieve an 800%... D7 ROAS. Liftoff’s Product Feed enabled personalized ads based on user behavior. The campaigns reached a 1500% D7 ROAS in Russia and delivered a 160% incremental ROI. Joom confirmed Liftoff’s ads provided significant incremental lift for app re-engagement.
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Liftoff helped OTTO, a leading German e-commerce retailer, boost app user revenue. OTTO used Liftoff’s machine learning and Cost Per... Revenue model to target high-spending users. Creative A/B testing improved ad engagement, with one banner ad increasing installs by 22%. Liftoff’s campaigns exceeded D30 ROAS targets by 72% on Android and 236% on iOS. OTTO scaled campaigns, making its app the top channel for traffic and purchases.
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Liftoff helped Sam's Club lower cost-per-install by 45. 2% and cost-per-first-purchase by 47.4% for their Scan & Go mobile app....The campaign used creative A/B testing and machine learning to target users likely to install and buy. Banner and ad tests led to high double-digit conversion gains. The campaign stayed within Sam's Club's CPI and CPA targets. Sam's Club also launched a successful re-engagement campaign with Liftoff.
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Liftoff helped Magazine Luiza, a leading Brazilian retailer, boost app sales. Using ROAS optimization and multi-creative testing, Liftoff drove a... 452% increase in impression-to-install rates. Campaigns beat CPI goals by 50% and achieved over 700% day 7 ROAS. Magazine Luiza now sees its app as the top sales channel. The partnership enabled rapid growth and higher-value user acquisition.
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Liftoff helped Coupang boost purchases in their e-commerce app by 221. 4%. Coupang wanted to re-engage users who had installed...but not purchased. Liftoff used machine learning to target likely buyers and ran creative A/B tests. The campaign kept CPCs 60% under target and CPAs 51% under target. Impressions rose 270.6% and daily spend increased 893%.
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Liftoff Accelerate helped Co-op Group, a major UK retailer, lower cost per acquisition (CPA) for app membership sign-ups. Co-op used Liftoff’s... machine learning and creative tools to reach new audiences on iOS and Android. Android campaigns averaged 11% under CPA targets, while iOS averaged 14% under targets. Co-op increased its spend with Liftoff by 4x after seeing strong results. Liftoff’s share of acquisition is now double that of Google and Apple for Co-op.
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Liftoff helped a LATAM e-commerce app fix campaign overlap issues. Retargeting campaigns were hurting user acquisition and raising costs. The... team used data to spot the problem and set blackout windows for retargeting. This led to a 25.45% increase in D7 ROAS and doubled D30 ROAS. Daily active users grew by 38% and monthly active users by 98%.
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Liftoff helped Tophatter boost product sales by 235% on iOS. The campaign used audience profiles and creative testing to target... users likely to bid and buy. Cost per install and cost per first purchase dropped, with CPA reduced by 55%. Tophatter saw a 172% increase in first-time purchases on Android. Liftoff’s approach focused on quality user acquisition for Tophatter’s mobile auction app.
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Liftoff helped Stash nearly double Android app installs in one month. Stash used Liftoff’s machine learning and creative A/B testing... to target users likely to install and link bank accounts. App installs rose by 99%. Linked bank accounts increased by 134%. Click-through rates improved by 6.2%. Stash scaled up daily spend by 96.3% after seeing strong results.
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Liftoff helped a leading payments-based fintech app boost iOS activations by 62%. The brand wanted to grow its active user... base and lower activation costs to $10 or less. Liftoff used machine learning to optimize campaigns and kept budgets stable for better results. On Android, activations rose 140% and CPA dropped 43%. On iOS, CPA fell 58% to $1.50. Liftoff became one of the brand’s top three media partners.
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Liftoff helped Clarity Money, a finance app, boost app installs by 18. 6%. The campaign focused on acquiring new users...in the USA and increasing account activations. Liftoff used machine learning and A/B tested ad creatives to target users likely to link financial accounts. Post-install events, like linked accounts, rose by 13%. Clarity Money scaled ad spend by 35.9% after seeing strong results.
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Binance used Liftoff to acquire new users in competitive crypto markets. They ran dynamic pricing ads and creative banners showing... real-time trending coins. Liftoff’s neural network platform targeted users likely to convert. Binance saw a 40% increase in impression-to-install rates. They beat their D7 ROAS goals by 30% in key markets.
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Liftoff helped Acorns, a leading mobile investing app, acquire more active investors. Acorns used Liftoff and adjust to track in-app... events and optimize ad targeting. Liftoff delivered over 81 million targeted ad impressions. Acorns saw a 31.3% reduction in cost per registration and a 36.5% increase in install-to-registration rate. The campaign also increased click-to-install rate by 2.4x, leading Acorns to expand their user acquisition efforts.
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Liftoff helped Clarity Money, a finance app, boost app installs by 18. 6%. The campaign focused on acquiring new users...in the USA and increasing account activations. Liftoff used machine learning and A/B tested ad creatives to target users likely to link financial accounts. Post-install events, such as linked accounts, rose by 13%. Clarity Money scaled their campaign, reaching 400,000 users in six months.
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Liftoff Influence helped Luni Apps get over 1 million installs for their Fitness Coach app. The campaign used a self-serve... influencer network, letting influencers choose campaigns and get paid per install. Luni Apps optimized for cost per subscription using AppsFlyer data. Over 2,000 influencers joined, and more than 500 custom ads were created. Fitness Coach reached #1 in the Health & Fitness category.
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Impulse used Liftoff Monetize’s in-app bidding to boost ad revenue. The team wanted to save time on waterfall management and... maximize ad income. After switching, they cut time spent on optimization and improved product focus. eCPMs rose by 15%. Daily revenue from Liftoff Monetize grew 3x on iOS. Liftoff Monetize became a top ad monetization partner for Impulse.
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Cashwalk used Vungle video ads to boost its app monetization. The healthcare app switched from banner ads to a new... video ad strategy. This led to daily ad revenue rising by up to $3,000. Cashwalk also expanded its reach by 30% after launching on iOS. The partnership gave Cashwalk access to more advertising partners and new incentives for users.
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Liftoff Influence helped Calm boost its influencer marketing ROI by over 50%. Calm used to spend many hours managing influencer... deals with little return. With Liftoff Influence, Calm accessed a network of 6000+ influencers and tracked installs using AppsFlyer. The platform saved Calm more than 25 hours per week. Liftoff Influence produced over 20 custom ads that performed well for Calm.
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Calm used Liftoff Influence to improve influencer marketing. Before, Calm's team spent many hours managing influencer deals with unclear results.... With Liftoff Influence, Calm accessed 6000+ influencers and tracked installs and subscriptions. Calm saw over 50% ROI and saved more than 25 hours each week. Liftoff Influence helped Calm create 20+ custom ads that performed well.
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Cashwalk used Vungle video ads to boost daily ad revenue by up to $3,000. The app replaced banner ads with... a mini-game video ad that kept users engaged. Cashwalk also gained access to new gaming advertisers through Vungle’s network. After expanding to iOS, Cashwalk increased its reach by 30%. The new monetization strategy led to higher revenue and user engagement.
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Moovit used Liftoff Monetize’s In-Line Ads to boost ad revenue. The company wanted to increase its ad mix without hurting... user experience. Previous attempts with other platforms did not meet expectations. Liftoff’s In-Line Ads brought a 17.8% increase in eCPM, 18.4% more revenue, and 22.6% ARPDAU growth. The solution also encouraged higher bids from other networks, improving overall monetization.
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Liftoff helped Invoice2go boost new subscriptions by 30% in 90 days. Invoice2go wanted to turn more free trial users into... paying customers. Liftoff used dynamic ad creatives and machine learning to retarget users on mobile. The campaign delivered a 16.3% return on ad spend and a 25% lift in subscriptions from retargeting. Invoice2go increased weekly ad spend by 114% and expanded their mobile marketing efforts.
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Liftoff ran a user acquisition campaign for Ibotta’s cash back shopping app. The campaign used machine learning to target users... likely to install and activate the app. Creative and copy tests improved ad performance, including a 51% lift from branded images and a 185% lift from new messaging. App installs rose by 134%. Activations increased by 297%. Ibotta scaled daily spend 5.7x after seeing strong results.
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Liftoff Monetize helped Bitsmedia increase ad revenue by 20% and ARPDAU by 10%. Bitsmedia used Liftoff to implement app-open ads,... which now make up nearly half of total impressions. A custom Ad Counter and capped interstitials improved user trust and experience. Continuous A/B testing allowed Bitsmedia to optimize ad placements and formats. The solution maintained high user retention, especially during Ramadan, while scaling monetization.
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Liftoff helped Invoice2go boost new subscriptions by 30% in 90 days using mobile retargeting. Invoice2go wanted to convert more free... trial users into paying subscribers. Liftoff used A/B tested dynamic ads and machine learning to target users on iOS and Android. The campaign delivered a 16.3% return on ad spend and a 25% lift in subscriptions from retargeting. Invoice2go increased weekly ad spend by 114% and expanded their mobile marketing efforts.
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Liftoff helped Talabat boost install-to-order rates by 72. 2% for its iOS app in Saudi Arabia. The campaign used machine...learning to target users most likely to order food, optimizing for lower cost-per-install and cost-per-action. Post-install events increased by 48.5%, while CPAs dropped by 15.5%. Creative A/B testing led to a 172% better conversion rate with animated banners. Talabat saw higher click-through and click-to-install rates, and plans to expand the campaign further.
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Liftoff helped Just Eat Takeaway. com lower its cost-per-new customer by 28% month-over-month. The company used Liftoff to combine user...acquisition and re-engagement campaigns. Liftoff leveraged historical retargeting data to build high-value audience profiles. Creative testing merged Just Eat Takeaway.com’s branded assets with top-performing concepts. The marketing team expanded campaigns to six more markets after seeing strong results.
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Liftoff helped Delivery Hero boost installs and event conversions for their PedidosYa app in Latin America. Using Liftoff’s programmatic DSP,... Delivery Hero ran targeted user acquisition campaigns on Android. Incrementality tests showed a 23% uplift in install conversions and a 22.6% lift in event conversions for restaurant orders in Argentina. Grocery campaigns saw up to 17.5% install uplift. In Peru, install conversions rose by 26%. Delivery Hero increased ad spend after seeing these strong results.
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Liftoff and Unity studied ad spend cannibalization in programmatic advertising. They analyzed auction data to see if advertisers bid against... themselves when using both platforms. The research found this happened in only 0.3% of auctions. This means advertisers rarely compete with themselves. The study shows that using both Liftoff and Unity does not waste ad budgets.
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Polaris Office used Vungle’s mobile performance marketing platform to boost ad revenue. They switched to multi-call mediation and added MREC... ads, advised by Vungle’s Korea team. The new ad formats fit their productivity app and did not hurt user experience. As a result, iOS ad revenue grew by 700% and Android ad revenue by 250%. Vungle’s share of voice reached 79% after the integration.
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Liftoff and Unity studied ad spend cannibalization in programmatic advertising. They analyzed auction data to see if advertisers bid against... themselves when using both platforms. The research found that this happened in only 0.3% of auctions. True cannibalization, where one was the second highest bidder, occurred in less than 0.09% of Unity wins. The study shows that overlap is rare, so advertisers can use both platforms without major risk of wasted spend.
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Liftoff helped USA TODAY boost app opens by 386%. The campaign focused on acquiring new Android users for the news... app. Liftoff used A/B testing on ad creatives, optimizing banners and interstitials. App installs rose by 107.3% and CPAs dropped 56.8%. The campaign also saw a 134.4% increase in ITA. USA TODAY plans to expand creative testing and explore re-engagement.
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Liftoff Monetize helped 365Scores, a global sports media app, boost ad revenue without hurting user experience. In just three months,... Liftoff drove over $1M in ad spend for 365Scores. The team optimized ad bidding and blocked low-quality ads. User engagement and retention stayed high. Liftoff became a top monetization partner for 365Scores.
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Liftoff helped USA TODAY boost app opens by 386%. The campaign focused on acquiring new Android users in the US.... Liftoff used A/B testing on ad creatives, optimizing banners and interstitials. App installs rose by 107.3% and CPAs dropped 56.8%. USA TODAY saw a 134.4% increase in ITA, exceeding their original goals.
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