Real-World Case Studies and Customer Success Stories with Hypetap

Hypetap ran an influencer marketing campaign for Carlton United Breweries to promote Actual Vodka Seltzer as a top summer drink. Nine influencers created 43 pieces of content, mainly on Instagram. Th...e campaign reached 586,086 people and generated 882,797 total impressions. There were 7,532 organic engagements. The campaign aimed to drive awareness and sales for the new product.
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Hypetap ran an influencer campaign for Coca-Cola using Spotify Wrapped. Three influencers created 21 pieces of content on Instagram and TikTok. The campaign reached 2,288,198 people. It generated 5,9...79,786 impressions and 394,538 engagements. The goal was to get Gen Z and Coca-Cola Original drinkers to try Coke Zero Sugar. The campaign used music talent to boost engagement and promote sampling at events.
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Dolmio used Hypetap to promote their Hidden Veg range. Seven influencers created recipe content to show the product in use. The campaign aimed to raise awareness, educate consumers, and drive sales. ...Influencers posted 91 pieces of content on Instagram and Facebook. The campaign reached 3,848,388 people, generated 6,556,770 impressions, 18,023 engagements, and 3,328 click-throughs.
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Hypetap partnered with Heinz to promote Street Food Sauces in Australia. Fourteen influencers created 67 pieces of content for Instagram and TikTok. The campaign aimed to boost brand awareness and en...courage purchase intent among grocery buyers. The campaign reached almost 3 million people. It generated 608,999 total engagements and 3,656,073 total impressions.
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Hypetap ran an influencer marketing campaign for Jam Shed Wines. The goal was to boost event attendance and brand awareness for a Shoreditch mural and sampling event. Four top influencers created 35 ...pieces of content on Instagram. The campaign reached over 3.2 million people, drove 3,048 link clicks, and generated 688,386 total engagements. Total impressions hit 9.4 million.
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Hypetap ran an influencer campaign for Heinz Vegan Garlic Lovers Aioli. Eight influencers created 30 pieces of content on TikTok, Instagram, and YouTube. The campaign aimed to boost awareness, educat...e about the product's flavor, and drive trial. The content reached 247,412 people, generated 256,775 organic impressions, and received 9,589 organic engagements. The campaign helped change perceptions about vegan products.
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Hypetap ran an influencer marketing campaign for Lee Kum Kee's Chiu Chow Chilli Oil in the Netherlands and Germany. 23 foodie creators made 67 pieces of content on TikTok and Instagram. The campaign ...aimed to boost brand awareness and encourage product trial. The campaign reached 5,964,463 people, generated 17,635,360 impressions, and had 1,848,096 total engagements.
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Hypetap helped Perfection Fresh promote Calypso Mangoes for the summer season. They chose 11 influencers with strong food and nutrition audiences. The campaign focused on Instagram. The goal was to b...oost awareness and drive sales of Calypso Mangoes. The campaign delivered 1,335,032 total impressions, 859,621 total reach, and 16,371 organic engagements.
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Hypetap helped San Churro promote their new Delivery by San Churro service. The goal was to boost awareness and drive orders during COVID-19. Eleven influencers created 69 Instagram posts and stories.... The campaign reached 745,255 people and generated 1,017,638 impressions. There were 7,889 click throughs to the delivery service.
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Hypetap ran an influencer marketing campaign for ZENB to boost product awareness and drive online sales. Three creators made 24 user-generated content pieces, showing different ways to use ZENB’s pro...tein-packed, gluten-free meals. The campaign used TikTok, Instagram, and Facebook, with influencer whitelisting to amplify reach. The campaign got 201,525 total engagements, 1,589,649 total impressions, and a cumulative reach of 786,203.
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Hypetap ran an influencer marketing campaign for Perfection Fresh to promote Calypso Mango. Ten foodie creators made 51 social content pieces on Instagram and TikTok. The campaign aimed to boost bran...d awareness and set Calypso Mango apart from other varieties. The campaign reached 3,164,523 people, generated 3,492,156 impressions, and drove 473,452 total engagements. Influencer marketing and viral food trends helped increase engagement and brand cut-through at the point of sale.
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Hypetap ran an influencer marketing campaign for San Churro's Burnt on Purpose winter menu. Ten influencers created content for TikTok and Instagram to drive awareness and store visits. The campaign ...generated over 1.6 million impressions and reached 737,679 people. It delivered 163,541 total engagements and 147,000 link clicks. The campaign used behind-the-scenes and ASMR content to create FOMO and boost dessert sales.
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Hypetap ran an influencer marketing campaign for Weet-Bix Gluten Free. Ten creators made 51 pieces of content on TikTok and Instagram. The campaign reached 3.92 million impressions and 2.2 million cu...mulative reach. It drove 496,519 total engagements. The goal was to boost awareness and taste appeal for gluten-free products with coeliac-friendly recipes.
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Hypetap ran an influencer marketing campaign for the Australian Open 2023. The goal was to make the event appeal to more than just tennis fans by highlighting cultural experiences. 14 creators produc...ed 92 pieces of content across TikTok, Instagram, YouTube, and blogs. The campaign generated 99,044 total engagements, 17,406,969 impressions, and 5,267,088 in cumulative reach. The content drove positive sentiment and over two thousand link clicks, showing strong intent to attend the event.
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Hypetap helped Nickelodeon build awareness for new Nickelodeon Jr programs during COVID-19. Nine family-friendly influencers created 94 pieces of content to engage families at home. The campaign focu...sed on sharing simple activities and promoting new shows. It reached 1,443,815 people and generated 1,944,447 impressions. There were 30,763 total engagements and 7,275 click-throughs.
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Hypetap ran an influencer marketing campaign for The Lottery Corporation to promote Instant Scratch-Its tickets for Christmas Secret Santa gifts. Six creators made 24 pieces of Instagram content to s...how the tickets as a fun and easy gift. The campaign aimed to boost awareness and drive sales. It reached 349,979 people, got 358,261 impressions, and 1,623 total engagements. The campaign helped position Instant Scratch-Its as a top holiday gift choice.
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Hypetap ran an influencer campaign for Colgate Palmolive's Optic White Pro Series 2023. The goal was to boost awareness for the new FlexLight at-home whitening product. 20 influencers created 87 piec...es of content on TikTok and Instagram. The campaign aimed to overcome scepticism and position Optic White as a beauty expert. Results included 38,445 total engagements, 1,302,734 impressions, and a reach of 1,173,315.
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Hypetap ran an influencer marketing campaign for Method to boost awareness of their eco-friendly cleaning products. Five influencers were chosen for their strong fit with Method's brand and audience.... The campaign created 68 pieces of content and reached 3,908,431 people. It generated 6,181,379 total impressions, 46,369 engagements, and 2,178 click-throughs. The main goals were to build brand awareness, educate about Method's products, and create positive sentiment.
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Hypetap ran an influencer marketing campaign for Rexona to boost brand awareness and promote workout tips. Seven influencers created 71 pieces of content on Instagram and Facebook. The campaign reach...ed 1,583,086 people and generated 1,901,483 total impressions. There were 20,874 total engagements and 26,514 click-throughs. The campaign encouraged competition entries and kept audiences active during lockdown.
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Hypetap ran an influencer marketing campaign for Kathmandu. The goal was to promote diversity and sustainability. Three influencers in Australia and New Zealand created 21 pieces of Instagram content.... The campaign reached 553,648 people and generated 686,618 impressions. There were 3,533 click throughs. The campaign helped position Kathmandu as a diverse and sustainable brand.
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Hypetap ran an influencer marketing campaign for Sunglass Hut. The goal was to make Sunglass Hut the top place for summer sunglasses. Seven fashion and lifestyle influencers posted on Instagram, show...ing their unique styles with Sunglass Hut products. The campaign created 71 pieces of content. It reached over 3.9 million impressions, 2.8 million in cumulative reach, and 29,743 organic engagements. The campaign helped position Sunglass Hut as a leading fashion retail brand for summer.
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Hypetap ran an influencer marketing campaign for eBay's Home & Garden category. 12 foodie influencers created 475 pieces of content on TikTok and Instagram. The campaign aimed to make eBay the top ki...tchenware destination in Australia. It focused on food trends and cultural moments. The campaign achieved 9,824,074 total engagements, 81,831,197 total impressions, and a cumulative reach of 67,201,111.
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Hypetap ran an influencer marketing campaign for Tripadvisor and Ford to launch the 2025 Ford Explorer in the US. Two Latina Momfluencers created high-quality content showing how the Explorer fits fa...mily adventures. The campaign used TikTok, Instagram, and YouTube. Content was repurposed across both brands' channels. The goal was to drive consideration and test drives for the new Explorer.
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LatitudePay worked with Hypetap to launch LatitudePay as a payment option at Cotton On stores. The campaign used nine fashion and mum influencers to show the affordability of LatitudePay. Influencers... created 55 pieces of content on Instagram. The campaign reached 1,679,633 people and got 2,250,194 total impressions. There were 13,742 click-throughs from the campaign.
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Hypetap ran an influencer campaign for Swisse Ultivite Multivitamin + Superfood Blend. Five health and fitness influencers created 32 Instagram posts to boost awareness and engagement. The campaign r...eached 821,107 people and generated 934,980 impressions. A competition increased audience interaction. The campaign drove 1,974 click throughs, helping more people consider Swisse for their daily routines.
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Hypetap partnered with the South Australian Government to raise awareness about lesser-known fish and seafood in South Australia. The campaign used six influencers to create recipe content and educat...e consumers on sustainable seafood choices. Influencers posted 67 pieces of content on Instagram. The campaign reached 87,366 people, generated 120,567 impressions, and had 4,838 total engagements. The project aimed to help consumers choose sustainable fish species.
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Hypetap ran an influencer marketing campaign for BYD to promote the MY23 ATTO 3. Six influencers created engaging virtual test drive content on TikTok and Instagram. The campaign aimed to drive aware...ness, encourage test drives, and address electric vehicle scepticism. The posts reached 876,656 people and generated 31,206 link clicks. The campaign achieved 320,513 total engagements and 1,749,463 total impressions.
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Hypetap ran an influencer marketing campaign for Claratyne to boost awareness during spring allergy season. Six creators made short videos for TikTok and Instagram, following strict legal rules. The ...campaign reached over 8.7 million people and got more than 19 million impressions. Total engagements hit 2.68 million. A brand lift study showed an 8.38% recall lift in 8 weeks.
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