Hypetap | An influencer marketing service provider, focused on creative campaigns, real influence and data driven insights
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Food & Beverages Case Studies and Customer Success Stories with Hypetap
Lee Kum Kee
- Food & Beverages
- Large
Hypetap ran an influencer marketing campaign for Lee Kum Kee to boost awareness and trial of Chiu Chow Chilli Oil in Germany and the Netherlands. 23 foodie creators... made 67 pieces of content on TikTok and Instagram, showing how to use the product in daily meals. The campaign reached 5,964,463 people and generated 17,635,360 impressions. Total engagements hit 1,848,096. The campaign used data science to track awareness and trial across both regions.
Hypetap ran an influencer marketing campaign for San Churro's Burnt on Purpose winter menu. 10 influencers created content on TikTok... and Instagram to drive awareness and FOMO. The campaign reached over 737,000 people and generated 163,541 total engagements. There were 1,606,982 total impressions and 147,000 link clicks. The campaign positioned San Churro as a top dessert spot.
Hypetap ran an influencer marketing campaign for Kraft Heinz to promote Heinz Seriously Good Vegan Garlic Lovers Aioli. Eight influencers created... 30 pieces of content across TikTok, Instagram, and YouTube. The campaign reached 247,412 people and generated 256,775 organic impressions. It drove 9,589 organic engagements and 568 saves. The campaign aimed to boost awareness and trial of the vegan aioli product.
Hypetap ran an influencer marketing campaign for Coca-Cola's Coke Zero Sugar using Spotify Wrapped. Three influencers created 21 social content... pieces on Instagram and TikTok. The campaign reached 2,288,198 people and generated 5,979,786 impressions. It drove 394,538 total engagements, targeting Gen Z and encouraging trial of Coke Zero Sugar.
Hypetap ran an influencer marketing campaign for Weet-Bix Gluten Free. 10 creators made 51 pieces of content on TikTok and... Instagram. The campaign aimed to boost awareness and taste appeal for gluten-free products. It reached 3.92 million impressions and 2.2 million cumulative reach. The campaign drove 496,519 total engagements.
Hypetap ran an influencer marketing campaign for ZENB to boost product awareness and online sales. Three creators made 24 user-generated... content pieces for TikTok, Instagram, and Facebook. The campaign used influencer whitelisting and the brand’s pixel to drive website conversions. Results included 201,525 total engagements, 1,589,649 impressions, and a reach of 786,203. The campaign showcased ZENB’s protein-packed, gluten-free meals in diverse ways.
Hypetap ran an influencer marketing campaign for Perfection Fresh to boost Calypso Mango brand awareness. Ten foodie creators made 51... content pieces on Instagram and TikTok. The campaign drove 473,452 total engagements and 3,492,156 impressions. Calypso Mango reached 3,164,523 people. The campaign used viral food trends to stand out at the point of sale.
Hypetap ran an influencer marketing campaign for Jam Shed wines. Four top influencers created 35 pieces of content, reaching over... 3.2 million people. The campaign drove 3,048 link clicks and 688,386 total engagements. Jam Shed aimed to boost event attendance and brand awareness. The campaign generated 9.4 million impressions and inspired trial of Jam Shed wines.
Hypetap helped Kraft Heinz launch new Heinz Flavoured Beanz using a strategic influencer campaign. Seven influencers created viral TikTok recipes... with unique flavour combinations. The campaign reached over 5 million people and generated 147,000 link clicks. Total impressions hit nearly 7 million, with almost 58,000 engagements. The campaign drove strong awareness and engagement for the new product range.
Weet-Bix used Hypetap to promote its gluten-free cereal. The campaign featured 10 creators who made 51 pieces of content on... TikTok and Instagram. The goal was to change perceptions about gluten-free foods and boost awareness. The campaign reached 3.92 million impressions and 2.2 million cumulative reach. It achieved 496,519 total engagements, making it the top-performing Sanitarium campaign.
Hypetap ran an influencer campaign for San Churro's Burnt on Purpose winter menu. Ten influencers created content on TikTok and... Instagram to promote the new dessert range. The campaign reached over 5 million people and drove 147,000 link clicks. It generated 163,541 total engagements and 1,606,982 impressions. The campaign positioned San Churro as a top dessert destination and boosted in-store visits.
Hypetap ran an influencer marketing campaign for Perfection Fresh to promote Calypso Mango. Ten foodie creators made 51 social content... pieces on Instagram and TikTok. The campaign aimed to boost brand awareness and set Calypso Mango apart from other varieties. The campaign reached 3,164,523 people and generated 473,452 total engagements. It drove over 3.4 million impressions for the brand.
Coca-Cola used Hypetap to promote Coke Zero Sugar with a Spotify Wrapped campaign. Three influencers created 21 pieces of content... on Instagram and TikTok. The campaign reached 2,288,198 people and generated 5,979,786 impressions. It drove 394,538 engagements among Gen Z and Coke drinkers. The campaign encouraged trial and purchase of Coke Zero Sugar.
Hypetap helped Perfection Fresh promote Calypso Mangoes for the summer season. Eleven food and nutrition influencers were chosen to create... Instagram content. The campaign aimed to boost awareness and drive sales. It delivered 1,335,032 total impressions and reached 859,621 people. The campaign generated 16,371 organic engagements.
Dolmio used Hypetap to promote its Hidden Veg sauce range. Seven influencers created 91 pieces of recipe and cooking content.... The campaign focused on educating families about hidden vegetables and nutrients in the sauces. Content reached 3,848,388 people and generated 6,556,770 impressions. There were 18,023 engagements and 3,328 click-throughs from Instagram and Facebook.
ZENB used Hypetap to boost product awareness and online sales. Three creators made 24 user-generated content pieces for TikTok, Instagram,... and Facebook. The campaign focused on showing different ways to use ZENB’s protein-packed, gluten-free meals. Influencer whitelisting helped drive website conversions. The campaign reached 786,203 people, had 1,589,649 impressions, and 201,525 total engagements.
Lee Kum Kee used Hypetap to boost awareness of its Chiu Chow Chilli Oil in Germany and the Netherlands. 23 foodie creators... made 67 pieces of content on TikTok and Instagram. The campaign showed how easy it is to use the product in daily meals. The campaign reached 5,964,463 people and got 1,848,096 total engagements. It drove 17,635,360 impressions for the brand.
Hypetap ran an influencer marketing campaign for Jam Shed wines. Four influencers created 35 pieces of content to promote a... Shoreditch sampling event. The campaign reached over 3.2 million people and drove 3,048 link clicks. Total engagements hit 688,386, with 9.4 million impressions. The campaign aimed to boost event attendance and trial of Jam Shed wines.
Hypetap ran an influencer campaign for Kraft Heinz to promote Heinz Seriously Good Vegan Garlic Lovers Aioli. Eight influencers created... 30 pieces of content across TikTok, Instagram, and YouTube. The campaign reached 247,412 people and generated 256,775 organic impressions. It drove 9,589 organic engagements and 568 saves. The campaign aimed to boost awareness and trial of the vegan aioli as a flavorful recipe ingredient.
Carlton United Breweries
- Food & Beverages
- Very Large
Melbourne, Australia
Hypetap worked with Carlton United Breweries to launch Actual Vodka Seltzer as a top summer drink. Nine influencers created 43... pieces of content for Instagram and Facebook. The campaign reached 586,086 people and generated 882,797 impressions. There were 7,532 organic engagements. The goal was to drive awareness and sales for the new product.
Hypetap worked with Heinz to boost brand awareness for their Street Food Sauces in Australia. Fourteen influencers created 67 pieces... of content on Instagram and TikTok. The campaign reached nearly 3 million people. It generated over 3.6 million impressions and 609,000 total engagements. The goal was to educate and inspire grocery buyers to try the new sauces.
San Churro used Hypetap to promote their new delivery service during COVID-19. Eleven influencers created 69 Instagram posts to show... how easy it is to get San Churro treats at home. The campaign reached 745,255 people and generated over 1 million impressions. There were 7,889 click throughs to order or download the loyalty app. The campaign helped drive awareness and sales for Delivery by San Churro.
Consumer Goods Case Studies and Customer Success Stories with Hypetap
Colgate Palmolive
- Consumer Goods
- Very Large
Hypetap used influencer marketing to boost awareness for Colgate Palmolive's Optic White Pro Series 2023. 20 influencers created 87 pieces... of content on TikTok and Instagram. The campaign aimed to overcome scepticism and position Optic White as a beauty expert. It reached 1,173,315 people and generated 1,302,734 impressions and 38,445 engagements. Sentiment analysis showed a positive shift in product perception.
Hypetap helped Method boost awareness for their eco-friendly cleaning products. Five influencers were chosen to share their experiences with Method... on Instagram and Facebook. The campaign produced 68 pieces of content, reaching 3,908,431 people. It generated 6,181,379 impressions, 46,369 engagements, and 2,178 click-throughs. The focus was on educating audiences and building positive sentiment for Method's products.
Hypetap ran an influencer campaign for Colgate Palmolive’s Optic White Pro Series. 20 influencers created 87 pieces of content on... TikTok and Instagram. The campaign aimed to boost awareness and trust in the new FlexLight whitening product. Sentiment analysis showed improved perception of the product. The campaign reached 1,173,315 people, generated 1,302,734 impressions, and 38,445 total engagements.
Hypetap partnered with Rexona to boost awareness of workout tips from the Today show. Seven influencers created 71 pieces of... content on Instagram and Facebook. The campaign reached 1,583,086 people and generated 1,901,483 impressions. There were 20,874 total engagements and 26,514 click-throughs. The campaign promoted Rexona in a fitness environment and encouraged competition entries.
Internet Case Studies and Customer Success Stories with Hypetap
Tripadvisor
- Internet
- Large
Hypetap ran an influencer marketing campaign for Tripadvisor to promote Tokyo Prefecture to Saudi Arabian travelers. One influencer created 6... content pieces and 39 story frames on Instagram. The campaign reached 1,896,423 people and generated 3,780,739 impressions. It achieved 4,144 total engagements and 1,100 saves. The campaign focused on cultural sensitivity and brand safety.
Hypetap ran an influencer campaign for Tripadvisor to promote Tokyo Prefecture to travelers from Saudi Arabia. One influencer created 6... content pieces and 39 story frames on Instagram. The campaign reached 1,896,423 people and generated 3,780,739 impressions. It achieved 4,144 total engagements and 1,100 saves. The campaign focused on cultural sensitivity and brand safety.
Hypetap helped Tripadvisor launch the Ford 2025 Explorer in the US. Two Latina Momfluencers created high-quality content on TikTok, Instagram,... and YouTube. The campaign showed how the Explorer fits family adventures. Content was used across Ford and Tripadvisor’s channels. The goal was to drive consideration and test drives for the new vehicle.
Hypetap ran an influencer marketing campaign for eBay's Home & Garden category. 12 creators produced 475 pieces of content on... TikTok and Instagram. The campaign aimed to make eBay the top kitchenware destination in Australia. Influencers focused on food trends and cultural moments. The campaign reached 67 million people, generated 81 million impressions, and drove 9.8 million engagements.
Entertainment Case Studies and Customer Success Stories with Hypetap
The Lottery Corporation
- Entertainment
- Large
Hypetap ran an influencer marketing campaign for The Lottery Corporation to promote Instant Scratch-Its as a Secret Santa gift. Six Instagram creators... produced 24 pieces of content. The campaign aimed to boost awareness and drive sales for the Christmas ticket range. It achieved 358,261 impressions, 349,979 reach, and 1,623 engagements. The campaign positioned Instant Scratch-Its as a fun and easy holiday gift.
Hypetap ran an influencer campaign for The Lottery Corporation to promote Instant Scratch-Its as a Christmas Secret Santa gift. Six creators produced... 24 pieces of Instagram content, focusing on sentimental holiday moments. The campaign aimed to boost awareness and drive purchase consideration for the Christmas ticket range. It achieved 1,623 total engagements, 358,261 impressions, and a reach of 349,979. The campaign positioned Instant Scratch-Its as a fun and easy gift idea for the holidays.
Nickelodeon used Hypetap to promote new Nickelodeon Jr programs during COVID-19. Nine family-focused influencers created 94 pieces of content. The... campaign reached 1,443,815 people and generated 1,944,447 impressions. Families received simple home entertainment ideas. The campaign drove 30,763 engagements and 7,275 click-throughs.
Retail Case Studies and Customer Success Stories with Hypetap
Sunglass Hut
- Retail
- Large
New York, USA
Hypetap worked with Sunglass Hut to boost summer brand awareness. They used seven fashion and lifestyle influencers on Instagram. The... campaign created 71 pieces of content. It reached over 3.9 million impressions and 2.8 million people. The campaign drove almost 30,000 organic engagements and over 2,400 saves. Sunglass Hut was positioned as a top summer retail destination for sunglasses.
Hypetap ran an influencer campaign for Kathmandu to promote diversity and sustainability. Three influencers in Australia and New Zealand created... 21 pieces of Instagram content. The campaign aligned with Pride Hike and International Women's Day Hike. Kathmandu reached 553,648 people and generated 686,618 impressions. The campaign drove 3,533 click throughs and boosted brand awareness for outdoor and travel experiences.
Automotive Case Studies and Customer Success Stories with Hypetap
BYD
- Automotive
- Large
Hypetap ran an influencer marketing campaign for BYD to promote the MY23 ATTO 3. Six influencers created engaging virtual test... drive content on TikTok and Instagram. The campaign reached 876,656 people and drove 31,206 link clicks. Total engagements hit 320,513, with 1,749,463 impressions. The campaign aimed to boost awareness, encourage test drives, and address electric vehicle scepticism.
Hypetap ran an influencer campaign for BYD to promote the ATTO 3. Six influencers created engaging virtual test drive content... on TikTok and Instagram. The campaign reached 876,656 people and drove 31,206 link clicks. Total engagements hit 320,513, with 1,749,463 impressions. The campaign addressed electric vehicle scepticism and managed brand perception.
Sports Case Studies and Customer Success Stories with Hypetap
Australian Open
- Sports
- Large
Hypetap ran an influencer marketing campaign for the Australian Open. 14 creators made 92 pieces of content across TikTok, Instagram,... YouTube, and blogs. The campaign aimed to shift the event's image from just a tennis match to a cultural experience. The content generated 99,044 total engagements, 17,406,969 impressions, and 5,267,088 reach. Over two thousand link clicks showed strong intent to attend the event.
Hypetap ran an influencer campaign for the Australian Open 2023. 14 creators made 92 pieces of content across TikTok, Instagram,... YouTube, and blogs. The campaign aimed to shift the event's image from just a tennis match to a cultural experience. The content generated 99,044 total engagements and 17,406,969 impressions. Over two thousand link clicks showed strong intent to attend the event.
Pharmaceuticals Case Studies and Customer Success Stories with Hypetap
Claratyne
- Pharmaceuticals
- Large
Hypetap ran an influencer marketing campaign for Claratyne to boost allergy relief awareness. Six creators made short videos for TikTok... and Instagram, reaching over 8.7 million people. The campaign got 2.68 million total engagements and 19.1 million impressions. A brand lift study showed an 8.38% recall lift in 8 weeks. The campaign used creative content while following strict legal rules for pharmaceuticals.
Claratyne used Hypetap to boost brand awareness during spring allergy season. Six influencers created short videos for Instagram and TikTok,... reaching over 8.7 million people. The campaign generated 19.1 million impressions and 2.68 million total engagements. A brand lift study showed an 8.38% recall increase in just 8 weeks. Creative content followed strict legal guidelines for pharmaceutical marketing.
LatitudePay used Hypetap to launch its payment service at Cotton On stores. Hypetap worked with nine influencers to promote the... affordable payment option. The campaign created 55 pieces of content and reached 1,679,633 people. Total impressions hit 2,250,194. There were 13,742 click-throughs from the campaign. Instagram and Facebook Ads were the main channels used.
Hypetap helped Swisse promote their new Ultivite Multivitamin + Superfood Blend. Five health-focused influencers created 32 Instagram posts to show... how they use the product in daily life. The campaign reached 821,107 people and generated 934,980 impressions. A competition boosted engagement and encouraged product trial. Swisse aimed to increase brand awareness and purchase consideration through influencer reviews.
South Australian Government
- Government Administration
- Very Large
Adelaide, Australia
Hypetap worked with the South Australian Government to promote sustainable seafood. Six influencers created 67 pieces of Instagram content. The... campaign reached 87,366 people and generated 120,567 impressions. The goal was to educate consumers about lesser-known fish species. The campaign also aimed to reduce pressure on over-fished species.
Blue Chip Talent
- Marketing And Advertising
- Small
Melbourne, Australia
Hypetap helped Blue Chip Talent run influencer campaigns for big brands. The team at Hypetap was thorough and always put... the client first. They picked the right talent for each campaign. Blue Chip Talent trusts Hypetap to deliver strong results. They look forward to working together for years.
