Real-World Case Studies and Customer Success Stories with Digital Turbine

KFC's mobile gaming campaign with Digital Turbine achieved an 11% engagement rate and 79% purchase intent.

Starbucks effectively engaged customers using special offers like birthday gifts, discounts, and complimentary beverages, boosting mobile app usage.

KFC's mobile gaming campaign with Digital Turbine achieved an 11% engagement rate and 79% purchase intent.

Starbucks effectively engaged customers using special offers like birthday gifts, discounts, and complimentary beverages, boosting mobile app usage.

DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM and reach user acquisition goals. Funvent used DT On-Device campaigns like Preloads and App Select to get 500,000 installs in three ...weeks. They hit 124% of their ROAS D7 goal in Argentina and over 110% in Mexico, Brazil, Peru, and Chile. DT Offer Wall campaigns increased impressions by 1.76x, ARPDEU by 2.2x, and conversions by 182% month-over-month. Funvent saw a 35% conversion rate and 160% of their ROAS D7 goal with DT Notifications.
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PopReach wanted to improve monetization for their game, Smurfs Magic Match. They switched to DT FairBid for mediation. The DT team optimized their ad placements and added new ones. This led to a 65% ...increase in Ad ARPDAU in Q2. PopReach also moved another game, Smurfs Village, to DT FairBid.
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Pocket FM wanted to increase revenue without disrupting user experience. They used DT Offer Wall to diversify monetization for non-paying users. Initially, they introduced it to 20% of Android users.... This strategy led to a 15% increase in revenue and higher CPMs, peaking at $1.27K in the US market.
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Jam City achieved over 10 million installs and increased conversion rates by 25% through their partnership with DT GrowthDynamic Installs.

Poptacular achieved an 18% ARPDEU increase and a 286% eCPM boost by integrating DT FairBid with Google Bidding Demand.

Funvent Studios wanted to grow beyond traditional user acquisition channels and reach new regions. They used DT Growth UA products, including DT On-Device campaigns and DT Offer Wall, to increase ins...talls and ROI. In LATAM, they achieved 500K installs in three weeks and exceeded their ROAS D7 goals in several countries. The campaigns also led to a 1.76X increase in impressions and a 2.2x rise in ARPDEU month-over-month.
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DT FairBid helped Poptacular LTD boost ad revenue. The company added Google bidding demand to their ad stack. They saw an 18% increase in ARPDEU. eCPM went up by 286%. Opportunity fill rate improved ...by 5%. Poptacular used DT FairBid to build a low maintenance ad strategy for their mobile games.
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Jam City achieved over 10 million installs and increased conversion rates by 25% through their partnership with DT GrowthDynamic Installs.

Poptacular achieved an 18% ARPDEU increase and a 286% eCPM boost by integrating DT FairBid with Google Bidding Demand.

DT Exchange helped Hungry Studio boost ARPDAU by 8% in just one month. Hungry Studio used DT Exchange for monetization in their hit puzzle game Block Blast!. The integration included banners, rewarde...d video, and interstitial ads. The company became a top 3 global monetization partner for banners. They achieved a balanced 50/50 mix of brand and performance demand. Block Blast! reached number 1 in the puzzle genre on Google Play and number 2 on the App Store in the US.
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Faladdin achieved a 20% reduction in cost per install (CPI) for a mobile gaming app.

Unico Studio, a game developer, wanted to grow their user base while keeping acquisition costs low. They used DT Growth's SingleTap technology to allow users to download games directly, bypassing the... Play Store. This strategy increased their conversion rate by 850% and grew daily new users by over 79%. They also decreased their cost per install by 57%. The campaign expanded to new markets, including the UK, France, Germany, Brazil, and Mexico.
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The Co-operative Group wanted to expand its customer base in the UK using innovative strategies. They partnered with Dentsu and DT to preload their app on Samsung O2 Telefónica devices. This campaign... led to 20,000 preloads a week. They also used DT Offer Wall campaigns to encourage app installs and loyalty program sign-ups. The results included a 26% conversion rate for preloads and a 58% install rate for the Offer Wall.
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Rappi's Dynamic Install campaign achieved +25% LTV, +30% ROI, and 13X new users, greatly boosting user acquisition.

Rappi's Dynamic Install campaign achieved +25% LTV, +30% ROI, and 13X new users, greatly boosting user acquisition.

Banco Azteca gained 1.8 million new app installs, targeting 2.5 million users monthly, with a 32% app preload to open rate and a 15% lower ECPI.

Banco Azteca gained 1.8 million new app installs, targeting 2.5 million users monthly, with a 32% app preload to open rate and a 15% lower ECPI.

Rollic saw a 3X growth in ad revenue between Q1 and Q2 2020 by using DT Exchange, with 90% of the revenue coming from interstitials and rewarded video ads.

Bagelcode's D7 ROAS goals surpassed by 7x, and their install rate increased by over 100% using DT Offer Wall.

DT Offer Wall helped Bagelcode boost its install rate by over 100%. The company used DT's Micro-Bidding technology and Virtual Currency Sales to attract more engaged users. Bagelcode exceeded its D7 ...ROAS goal by 7 times. The solution also improved user retention and overall revenue. Bagelcode worked closely with Digital Turbine's team for campaign optimization.
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Bagelcode's D7 ROAS goals surpassed by 7x, and their install rate increased by over 100% using DT Offer Wall.

PopReach saw a 65% increase in Ad ARPDAU after switching to DT FairBid, optimizing opportunities and creative in-game features.

Gogii Games achieved a 380% revenue increase, 18% engagement rate, and 250% increase in unique users using DT Offer Wall.

Gogii Games achieved a 380% revenue increase, 18% engagement rate, and 250% increase in unique users using DT Offer Wall.

Playa Games achieved 276% monthly revenue growth and 81% ARPDAU growth over two years through effective monetization strategies.

PopReach saw a 65% increase in Ad ARPDAU after switching to DT FairBid, optimizing opportunities and creative in-game features.

Unico Studio increased conversion rate by 850%, achieving 17% conversion and 57% lower eCPI with DT Growth.

InnoGames achieved 3.2 million dynamic installs, more than doubling their active users compared to traditional advertising campaigns.

DT Growth and Dynamic Installs helped InnoGames reach 3.2 million direct-to-device installs. InnoGames saw more than double the active users compared to traditional ads. They increased ad spend by 10... times and achieved 114% ROI. Users from dynamic installs showed higher retention and up to 40% higher LTV. InnoGames targeted high-end Android devices in the United States for better results.
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Playa Games achieved 276% monthly revenue growth and 81% ARPDAU growth over two years through effective monetization strategies.

Rollic saw a 3X growth in ad revenue between Q1 and Q2 2020 by using DT Exchange, with 90% of the revenue coming from interstitials and rewarded video ads.

InnoGames achieved 3.2 million dynamic installs, more than doubling their active users compared to traditional advertising campaigns.

Unico Studio increased conversion rate by 850%, achieving 17% conversion and 57% lower eCPI with DT Growth.

DT Offer Wall helped Gogii Games boost user engagement and revenue. Gogii Games had low engagement with a competitor's offer wall. They switched to DT Offer Wall and added new placements in their app.... This led to a 380% increase in revenue, a 3.5x higher engagement rate, and a 250% rise in unique users. Gogii Games became strong supporters of DT Offer Wall after these results.
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Playa Games developed Shakes & Fidget, a web-based game, and needed a partner for mobile ad tech. They used DT FairBid's mediation platform to improve ad delivery and revenue. With Mothership Marketi...ng, they ran tests to optimize ad settings. This led to an 81% ARPDAU growth and a 276% increase in monthly ad revenue over two years.
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DT Creative Lab helped Opet boost user purchase intent with a unique map end card in their ads. The campaign drove 1.2 million ad views and a 90% video completion rate. Users viewed the end card 1.1 ...million times and clicked over 125,000 times. The creative solution increased purchase intent by 10.7% and ad recall by 8.9%. Opet gained 8.7 extra seconds of user interaction, raising brand awareness and driving more users to their stations.
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LoopMe achieved 160% YoY growth with 97% viewability and a 300% increase in rewarded video format using DT Exchange.

LoopMe achieved 160% YoY growth with 97% viewability and a 300% increase in rewarded video format using DT Exchange.

Digital Turbine's video ads powered KFC Philippines' interactive Christmas Bucket campaign. KFC wanted to stand out during the holiday season and drive more people to buy their Christmas bucket meal.... They used gamified mobile ads with instant play HD video and two interactive games. The campaign got an 11% engagement rate, 79% of users showed purchase intent, and 92% took action, like visiting a store or ordering delivery. The click-through rate was 2%, and ad recall reached 53%.
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Digital Turbine’s Creative Lab helped Ford Trucks promote the F-MAX in Germany. The campaign used a gamified post-video ad in mobile games to reach young auto-lovers. Users played a game with the F-M...AX truck and could click to learn more. The campaign achieved a 92% video completion rate, 89% engagement rate, and an 11% uplift in brand recall.
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Major Auto Brand's video campaign achieved 2.6x higher engagement rates and a 95% video completion rate, driving significant in-store traffic.

DT Creative Lab helped a major auto brand run a bilingual video campaign. The goal was to drive website visits and in-store traffic. The campaign used interactive video with English and Spanish messa...ging. It achieved a 95.3% video completion rate and an 8% engagement rate. The cost per site visit was $1.35, which was 50% more cost effective than the benchmark.
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Major Auto Brand's video campaign achieved 2.6x higher engagement rates and a 95% video completion rate, driving significant in-store traffic.

DT Exchange helped OneFootball boost eCPM by 49% for MREC and 13% for banners month-over-month. OneFootball needed a fast, flexible monetization solution for Android and iOS. The team integrated DT E...xchange SDK for better ad control and detailed reporting. This led to higher ad revenue, even during the off-season. OneFootball serves over 200 million users each month.
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DT Creative Lab's unique video ad format boosted Turkish Airlines' campaign, achieving a 95% completion rate and a 1.3% CTR, doubling the benchmark.

DT Creative Lab's unique video ad format boosted Turkish Airlines' campaign, achieving a 95% completion rate and a 1.3% CTR, doubling the benchmark.

Beko's unique gamified ad achieved a 98% video completion rate, 13% post-video engagement, and increased user interaction by 10 seconds.

Samsung Philippines used DT’s video ads to launch new mobile devices, achieving an 81% video completion rate and a 15% click-through rate.

DT Creative Lab made a gamified ad for Beko. The ad showed Beko kitchen appliances in a virtual showroom. Users watched a 30-second video and then explored products with a dynamic end card. The campa...ign got a 98% video completion rate. Users spent 10 extra seconds interacting. There were 52,000 dynamic end card engagements.
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Beko's unique gamified ad achieved a 98% video completion rate, 13% post-video engagement, and increased user interaction by 10 seconds.

Samsung Philippines used DT’s video ads to launch new mobile devices, achieving an 81% video completion rate and a 15% click-through rate.

Digital Turbine's video ads helped Samsung Philippines launch the Galaxy A34 and A54 5G. The campaign used interactive mobile video ads to reach Gen Z users. Samsung saw an 81% video completion rate,... a 15% click-through rate, and 38 seconds average dwell time. The ads increased brand awareness and drove more traffic to the Galaxy series website. The campaign targeted Android and iOS users in the Philippines.
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Walmart's mobile app outperformed Amazon's in user acquisition, with a 20% higher download rate in 2016.

Walmart's mobile app outperformed Amazon's in user acquisition, with a 20% higher download rate in 2016.

DT Growth Dynamic Installs helped Magazine Luiza grow its user base and hit ROAS goals. The company used DT’s on-device user acquisition solutions on Android devices in Brazil. Magazine Luiza achieve...d over 10 million dynamic installs in 2022 and a 16% conversion rate. The app saw a 2.2x increase in ROAS from day 30 to day 60. By day 90, ROAS more than tripled compared to the D30 goal.
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Magazine Luiza grew its user base by over 10 million and achieved a 2.2X ROAS within 60 days using DT's UA solutions.

Magazine Luiza grew its user base by over 10 million and achieved a 2.2X ROAS within 60 days using DT's UA solutions.

DT Offer Wall helped Mothership Marketing monetize an audience of over 50 million users. They used a mix of in-app purchases, rewarded video, and DT Offer Wall. The solution brought 5% of total game ...revenue from DT Offer Wall alone. There was zero cannibalization of in-app purchases or rewarded video. Users enjoyed more ways to earn in-game currency and level up.
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Digital Turbine and AnyMind partnered to help app publishers boost revenue. By integrating Digital Turbine’s SDK, AnyMind enabled publishers to access global demand and flexible monetization. The par...tnership led to a 4.7x increase in publisher revenue year-over-year. Over 150 apps integrated, with a 137% growth in impressions and a 7x rise in ad requests. The collaboration supports both gaming and non-gaming apps across Asia.
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DT Exchange helped LoopMe grow their OMSDK traffic by 160% year over year. LoopMe saw a 300% increase in rewarded video ad format. The average viewability for their brand campaigns reached 97%. LoopM...e used DT Exchange to access high-quality, measurable mobile ad inventory. This partnership made DT Exchange the top supply partner for LoopMe.
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Digital Turbine helped Stayfree, a Kenvue brand, reach young girls and mothers in India with a gamified video campaign. The campaign used local languages and interactive storytelling to teach about m...enstrual hygiene. Stayfree aimed to break taboos and increase awareness, as only 4 in 10 girls use sanitary products. The campaign achieved a 20% engagement rate, 87% video completion rate, and a 27 basis point increase in ad recall. This approach empowered both teens and mothers to make informed fem-care choices.
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Mentos collaborated with Fanta to launch a limited edition chewy candy called Mentos Fanta. They aimed to connect with Gen Z in Vietnam and refresh their brand image. Mentos partnered with Digital Tu...rbine to create a gamified mobile ad campaign. The campaign included an interactive game and a call to action for purchases. The results were impressive, with a 4% click-through rate, 14% engagement rate, and a 50% increase in total revenue compared to the target.
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Moovit wanted to increase revenue with a smart ad strategy. They partnered with DT Exchange in December 2021. DT Exchange provided non-intrusive ads for Moovit's global users on Android and iOS. This... included banners and interstitial ads. The strategy led to a 42% revenue increase during Black Friday 2024. DT Exchange became Moovit's second-largest ad partner.
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Global campaign resulted in 3M app installs, 1.7M new users, and positive ROI through efficient cross-promo campaigns in over 90 countries.

Global campaign resulted in 3M app installs, 1.7M new users, and positive ROI through efficient cross-promo campaigns in over 90 countries.

365Scores wanted to improve app monetization without affecting user experience. They worked with the DT Monetization team to scale ad revenue using DT Exchange. In less than a month, they achieved a ...22% higher eCPM compared to other partners. This led to a 32% increase in ad revenue while maintaining a balance of performance and brand ads.
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Opet's Creative End Card Drives 10.7% Increase in Purchase Intent

DT Growth Drives Funvent's Massive LATAM Expansion, Achieving Scale & ROAS Goals

Hungry Studio Hit 8% ARPDAU in One Month with DT Exchange

Unico Studio Achieves 35% Revenue Growth with DT Exchange

Mothership Marketing Monetizes an Audience of Over 50M Users

DT Creative Lab used Digital Turbine’s video ad technology for Turkish Airlines. The campaign aimed to promote Türkiye as a top tourist spot. DT created an interactive post-video experience with a ma...p and 360° views of destinations. Users could explore attractions and book flights. The campaign reached 18 major markets. It achieved a 95% video completion rate and a 1.3% click-through rate, double the industry benchmark.
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Ford Trucks Campaign Uses DT’s Creative Experience To Surpass Industry Benchmarks