Real-World Case Studies and Customer Success Stories with Digital Turbine

Pocket FM wanted to increase revenue without disrupting user experience. They used DT Offer Wall to diversify monetization for non-paying users. Initially, they introduced it to 20% of Android users.... This strategy led to a 15% increase in revenue and higher CPMs, peaking at $1.27K in the US market.
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Unico Studio, a game developer, wanted to grow their user base while keeping acquisition costs low. They used DT Growth's SingleTap technology to allow users to download games directly, bypassing the... Play Store. This strategy increased their conversion rate by 850% and grew daily new users by over 79%. They also decreased their cost per install by 57%. The campaign expanded to new markets, including the UK, France, Germany, Brazil, and Mexico.
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PopReach wanted to improve monetization for their game, Smurfs Magic Match. They switched to DT FairBid for mediation. The DT team optimized their ad placements and added new ones. This led to a 65% ...increase in Ad ARPDAU in Q2. PopReach also moved another game, Smurfs Village, to DT FairBid.
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Funvent Studios wanted to grow beyond traditional user acquisition channels and reach new regions. They used DT Growth UA products, including DT On-Device campaigns and DT Offer Wall, to increase ins...talls and ROI. In LATAM, they achieved 500K installs in three weeks and exceeded their ROAS D7 goals in several countries. The campaigns also led to a 1.76X increase in impressions and a 2.2x rise in ARPDEU month-over-month.
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DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM and reach user acquisition goals. Funvent used DT On-Device campaigns like Preloads and App Select to get 500,000 installs in three ...weeks. They hit 124% of their ROAS D7 goal in Argentina and over 110% in Mexico, Brazil, Peru, and Chile. DT Offer Wall campaigns increased impressions by 1.76x, ARPDEU by 2.2x, and conversions by 182% month-over-month. Funvent saw a 35% conversion rate and 160% of their ROAS D7 goal with DT Notifications.
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DT Exchange helped Hungry Studio boost ARPDAU by 8% in just one month. Hungry Studio used DT Exchange for monetization in their hit puzzle game Block Blast!. The integration included banners, rewarde...d video, and interstitial ads. The company became a top 3 global monetization partner for banners. They achieved a balanced 50/50 mix of brand and performance demand. Block Blast! reached number 1 in the puzzle genre on Google Play and number 2 on the App Store in the US.
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DT FairBid helped Poptacular LTD boost ad revenue. The company added Google bidding demand to their ad stack. They saw an 18% increase in ARPDEU. eCPM went up by 286%. Opportunity fill rate improved ...by 5%. Poptacular used DT FairBid to build a low maintenance ad strategy for their mobile games.
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DT Exchange helped 365Scores increase eCPM by 22% across all ad formats. The app saw a 32% rise in ad revenue in less than a month. 365Scores used DT Exchange to balance performance and brand ads, re...aching users worldwide. The integration was fast and did not hurt user retention. The monetization team at DT provided ongoing support for 365Scores' global sports platform.
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DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM. Funvent got 500,000 installs in three weeks using DT Preloads and App Select. They hit 124% of their ROAS D7 goal in Argentina and ...over 110% in Mexico, Brazil, Peru, and Chile. DT Offer Wall drove 1.76X more impressions and 182% more conversions month-over-month. Funvent used Android preloads, notifications, and offer wall ads to boost user acquisition and ROI.
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DT Exchange helped Hungry Studio boost ARPDAU by 8% in just one month. The company used a mix of user acquisition and monetization strategies for their game Block Blast!. Integration of DT Exchange a...d placements increased user engagement. Block Blast! became the top puzzle app on Google Play and second on the App Store in the US. Hungry Studio achieved a 50/50 mix of brand and performance demand and became a top 3 global monetization partner for banners.
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DT Offer Wall helped Pocket FM increase incremental revenue by 15%. Pocket FM used DT Offer Wall to give non-paying users more ways to access content. The rollout started with 20% of Android users in... an A/B test. The solution delivered higher CPMs, peaking at $1.27K in the US. Pocket FM saw strong results in key markets like India and Southeast Asia.
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DT FairBid helped PopReach boost ad ARPDAU by 65% after switching mediation partners. The Digital Turbine team worked closely with PopReach to optimize ad placements and add new ad units. This led to... strong growth for their flagship game, Smurfs Magic Match. PopReach expanded the partnership by moving another top title, Smurfs Village, to DT FairBid. Ongoing reviews and support from Digital Turbine drive continuous monetization improvements.
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DT Growth helped Unico Studio boost conversion rate by 850% for their Brain Test game. The company used SingleTap technology to let users download games with one tap, skipping the Play Store. This le...d to a 17% conversion rate and 8.5 times better CVR. Unico Studio grew daily new users by over 79% and cut CPI by 57%. Video ads drove high engagement and installs across the US, UK, France, Germany, Brazil, and Mexico.
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Playa Games developed Shakes & Fidget, a web-based game, and needed a partner for mobile ad tech. They used DT FairBid's mediation platform to improve ad delivery and revenue. With Mothership Marketi...ng, they ran tests to optimize ad settings. This led to an 81% ARPDAU growth and a 276% increase in monthly ad revenue over two years.
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DT Offer Wall helped Bagelcode boost its install rate by over 100%. The company used DT's Micro-Bidding technology and Virtual Currency Sales to attract more engaged users. Bagelcode exceeded its D7 ...ROAS goal by 7 times. The solution also improved user retention and overall revenue. Bagelcode worked closely with Digital Turbine's team for campaign optimization.
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DT Growth and Dynamic Installs helped InnoGames reach 3.2 million direct-to-device installs. InnoGames saw more than double the active users compared to traditional ads. They increased ad spend by 10... times and achieved 114% ROI. Users from dynamic installs showed higher retention and up to 40% higher LTV. InnoGames targeted high-end Android devices in the United States for better results.
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DT Offer Wall helped Gogii Games boost user engagement and revenue. Gogii Games had low engagement with a competitor's offer wall. They switched to DT Offer Wall and added new placements in their app.... This led to a 380% increase in revenue, a 3.5x higher engagement rate, and a 250% rise in unique users. Gogii Games became strong supporters of DT Offer Wall after these results.
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DT Growth and Dynamic Installs helped InnoGames reach 3.2 million dynamic installs. The campaign led to a 10X increase in initial ad spend and a 114% ROI. InnoGames saw higher retention and up to 40%... higher LTV compared to other platforms. Users trusted apps pre-installed on their devices. The solution targeted high-end Android devices in the United States.
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DT Exchange helped LoopMe grow their OMSDK traffic by 160% year over year. LoopMe saw a 300% increase in rewarded video ad format. The average viewability for their brand campaigns reached 97%. LoopM...e used DT Exchange to access high-quality, measurable mobile ad inventory. This partnership made DT Exchange the top supply partner for LoopMe.
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DT Offer Wall helped Mothership Marketing monetize an audience of over 50 million users. They used a mix of in-app purchases, rewarded video, and DT Offer Wall. The solution brought 5% of total game ...revenue from DT Offer Wall alone. There was zero cannibalization of in-app purchases or rewarded video. Users enjoyed more ways to earn in-game currency and level up.
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Digital Turbine and AnyMind partnered to help app publishers boost revenue. By integrating Digital Turbine’s SDK, AnyMind enabled publishers to access global demand and flexible monetization. The par...tnership led to a 4.7x increase in publisher revenue year-over-year. Over 150 apps integrated, with a 137% growth in impressions and a 7x rise in ad requests. The collaboration supports both gaming and non-gaming apps across Asia.
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Digital Turbine and AnyMind partnered to help app publishers boost revenue. By integrating Digital Turbine’s SDK, publishers saw a 4.7x increase in revenue year-over-year. The partnership led to 150+... apps integrated and 137% growth in impressions. Ad requests rose 7x, and non-gaming publishers now make up over 60% of integrations in Japan. The solution supports scalable, data-driven monetization for mobile apps across Asia.
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DT Exchange helped LoopMe achieve 160% year-over-year growth on OMSDK traffic. LoopMe saw a 300% increase in rewarded video format. The campaigns reached 97% average viewability. LoopMe used DT Excha...nge to access high-quality, measurable mobile ad inventory. This partnership drove strong results for LoopMe's brand campaigns.
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Mentos collaborated with Fanta to launch a limited edition chewy candy called Mentos Fanta. They aimed to connect with Gen Z in Vietnam and refresh their brand image. Mentos partnered with Digital Tu...rbine to create a gamified mobile ad campaign. The campaign included an interactive game and a call to action for purchases. The results were impressive, with a 4% click-through rate, 14% engagement rate, and a 50% increase in total revenue compared to the target.
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Digital Turbine helped Stayfree, a Kenvue brand, reach young girls and mothers in India with a gamified video campaign. The campaign used local languages and interactive storytelling to teach about m...enstrual hygiene. Stayfree aimed to break taboos and increase awareness, as only 4 in 10 girls use sanitary products. The campaign achieved a 20% engagement rate, 87% video completion rate, and a 27 basis point increase in ad recall. This approach empowered both teens and mothers to make informed fem-care choices.
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Digital Turbine helped Kenvue Stayfree reach young girls and mothers in India with a gamified video campaign. The campaign used localized, interactive ads to teach about menstrual hygiene. Stayfree a...chieved a 20% engagement rate and 87% video completion rate. Ad recall increased by 27 basis points. The campaign broke through media fragmentation and empowered women to make informed fem-care choices.
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Digital Turbine powered the Mentos Fanta campaign to reach Gen Z in Vietnam. Mentos used DT Creative Labs to create a gamified mobile ad with instant play video and interactive game. The campaign ach...ieved a 4% click-through rate and 14% engagement rate, both above benchmarks. Mentos exceeded its sales target by 50% within three months. The campaign boosted brand awareness and drove strong e-commerce traffic.
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DT FairBid helped Poptacular LTD boost ARPDEU by 18%. The company added Google bidding demand to its ad stack. This led to a 286% increase in eCPM and a 5% rise in opportunity fill rate. Poptacular w...anted a low-maintenance ad strategy for its mobile games. The integration was fast and supported by the DT team.
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Digital Turbine’s Creative Lab helped Ford Trucks promote the F-MAX in Germany. The campaign used a gamified post-video ad in mobile games to reach young auto-lovers. Users played a game with the F-M...AX truck and could click to learn more. The campaign achieved a 92% video completion rate, 89% engagement rate, and an 11% uplift in brand recall.
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DT Creative Lab helped a major auto brand run a bilingual video campaign. The goal was to drive website visits and in-store traffic. The campaign used interactive video with English and Spanish messa...ging. It achieved a 95.3% video completion rate and an 8% engagement rate. The cost per site visit was $1.35, which was 50% more cost effective than the benchmark.
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Digital Turbine’s Creative Lab helped Ford Trucks boost brand recall by 11%. The campaign used a gamified post-video ad in mobile games to engage young auto-lovers in Germany. Ford Trucks saw a 92% v...ideo completion rate and an 89% engagement rate, far above the 30% benchmark. The interactive ad let users play with the F-MAX truck and drove traffic to the official site. This creative mobile advertising strategy increased engagement and awareness for Ford Trucks.
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DT Creative Lab helped a major auto brand in Southern California run a bilingual, interactive video campaign. The campaign achieved a 95.3% video completion rate and an 8% engagement rate, both above... industry benchmarks. The cost per site visit was $1.35, making it 50% more cost effective than typical campaigns. The solution used animated highlights and calls-to-action to drive website and in-person dealership visits.
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DT Creative Lab made a gamified ad for Beko. The ad showed Beko kitchen appliances in a virtual showroom. Users watched a 30-second video and then explored products with a dynamic end card. The campa...ign got a 98% video completion rate. Users spent 10 extra seconds interacting. There were 52,000 dynamic end card engagements.
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Digital Turbine's video ads helped Samsung Philippines launch the Galaxy A34 and A54 5G. The campaign used interactive mobile video ads to reach Gen Z users. Samsung saw an 81% video completion rate,... a 15% click-through rate, and 38 seconds average dwell time. The ads increased brand awareness and drove more traffic to the Galaxy series website. The campaign targeted Android and iOS users in the Philippines.
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DT Creative Lab built a gamified ad for Beko. The ad had a 98% video completion rate. Users spent 10 extra seconds interacting with the ad. The campaign drove 52,000 dynamic end card engagements. Bek...o used this mobile ad to boost product awareness in Romania. The ad showcased Beko kitchen appliances in a virtual showroom.
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DT Creative Lab helped Opet boost user purchase intent with a unique map end card in their ads. The campaign drove 1.2 million ad views and a 90% video completion rate. Users viewed the end card 1.1 ...million times and clicked over 125,000 times. The creative solution increased purchase intent by 10.7% and ad recall by 8.9%. Opet gained 8.7 extra seconds of user interaction, raising brand awareness and driving more users to their stations.
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DT Creative Lab helped Opet boost purchase intent by 10.7%. The campaign used a unique map end card to direct users to the nearest Opet station. Opet saw 1.2 million ad views, a 90% video completion ...rate, and over 125,000 clicks. The dynamic end card increased user interaction and brand awareness. The navigation feature connected online ads to offline visits.
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DT Exchange helped OneFootball boost eCPM by 49% for MREC and 13% for banners month-over-month. OneFootball needed a fast, flexible monetization solution for Android and iOS. The team integrated DT E...xchange SDK for better ad control and detailed reporting. This led to higher ad revenue, even during the off-season. OneFootball serves over 200 million users each month.
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DT Exchange helped OneFootball boost eCPM by 49% for MREC and 13% for banners month-over-month. OneFootball needed a fast, flexible monetization solution for Android and iOS. The SDK integration gave... them more control over ad rendering and better reporting. Even during the off-season, OneFootball saw strong ad revenue growth. The platform now reaches over 200 million users monthly.
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DT Growth Dynamic Installs helped Magazine Luiza grow its user base and hit ROAS goals. The company used DT’s on-device user acquisition solutions on Android devices in Brazil. Magazine Luiza achieve...d over 10 million dynamic installs in 2022 and a 16% conversion rate. The app saw a 2.2x increase in ROAS from day 30 to day 60. By day 90, ROAS more than tripled compared to the D30 goal.
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DT Preloads and DT Offer Wall helped The Co-operative Group grow its UK user base. The Co-op app was preloaded on Samsung O2 Telefónica devices, reaching 20,000 new installs each week. Preloads achie...ved a 26% conversion rate and cut cost per acquisition by 46%. The DT Offer Wall drove a 29% conversion rate and a 58% install rate. These solutions boosted app installs and new membership sign-ups for The Co-op.
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Moovit wanted to increase revenue with a smart ad strategy. They partnered with DT Exchange in December 2021. DT Exchange provided non-intrusive ads for Moovit's global users on Android and iOS. This... included banners and interstitial ads. The strategy led to a 42% revenue increase during Black Friday 2024. DT Exchange became Moovit's second-largest ad partner.
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DT Exchange helped Moovit grow eCPM by 42% during Black Friday. Moovit used DT Exchange to show premium brand ads in their commuter app. The ads were non-intrusive and worked on both iOS and Android.... Over 50% of demand came from brand campaigns. DT Exchange became Moovit's second-largest ad monetization partner.
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The Co-operative Group wanted to expand its customer base in the UK using innovative strategies. They partnered with Dentsu and DT to preload their app on Samsung O2 Telefónica devices. This campaign... led to 20,000 preloads a week. They also used DT Offer Wall campaigns to encourage app installs and loyalty program sign-ups. The results included a 26% conversion rate for preloads and a 58% install rate for the Offer Wall.
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Digital Turbine's video ads powered KFC Philippines' interactive Christmas Bucket campaign. KFC wanted to stand out during the holiday season and drive more people to buy their Christmas bucket meal.... They used gamified mobile ads with instant play HD video and two interactive games. The campaign got an 11% engagement rate, 79% of users showed purchase intent, and 92% took action, like visiting a store or ordering delivery. The click-through rate was 2%, and ad recall reached 53%.
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365Scores wanted to improve app monetization without affecting user experience. They worked with the DT Monetization team to scale ad revenue using DT Exchange. In less than a month, they achieved a ...22% higher eCPM compared to other partners. This led to a 32% increase in ad revenue while maintaining a balance of performance and brand ads.
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DT Creative Lab used Digital Turbine’s video ad technology for Turkish Airlines. The campaign aimed to promote Türkiye as a top tourist spot. DT created an interactive post-video experience with a ma...p and 360° views of destinations. Users could explore attractions and book flights. The campaign reached 18 major markets. It achieved a 95% video completion rate and a 1.3% click-through rate, double the industry benchmark.
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DT Offer Wall helped Bagelcode boost install rates by over 100%. The team used Micro-Bidding, Virtual Currency Sales, and Multi Reward campaigns. Bagelcode exceeded its D7 ROAS goal by 7 times. The u...ser acquisition solution brought in more quality users. Bagelcode saw higher engagement and retention for their games.
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DT FairBid helped Playa Games grow ARPDAU by 81% and monthly ad revenue by 276% in two years. The team used automation and A/B testing tools to optimize ad monetization for Shakes & Fidget. Mothershi...p Marketing ran continuous experiments with SDK bidding networks. Waterfall visualization and auction audit tools made testing and changes easy. 100% of traffic benefited from positive A/B testing results.
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Digital Turbine's DT Creative Lab helped Turkish Airlines launch an immersive mobile ad campaign. The campaign used a custom post-video experience with interactive maps and 360° views of Türkiye. Use...rs could explore destinations and book flights directly. The campaign achieved a 95% completion rate and a 1.3% click-through rate, doubling the benchmark. It ran in 18 major markets worldwide.
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