Hospitality Case Studies and Success Stories with ContentlyOne
CASE STUDY Marriott
Marriott was making a lot of content but did not have a clear strategy. They worked with Contently to bring all their content work onto one platform. This helped them manage stories, hire writers, an...d track how well their content performed. Marriott could see which articles led to hotel bookings and how much money was made. As a result, they generated $3 million in new bookings, saw a 105% increase in return visitors, and reached 1 million page views per month.
Braintree wanted to improve its content and find expert writers who matched its brand voice. They used Contently’s Tone Analyzer to score writers on traits like expressivity and authority. Braintree ...tested writers with high and low tone matches. The writers with the highest tone match wrote the best stories. This helped Braintree quickly find the right freelancers and made their editing process much faster. Braintree could now make better editorial decisions using data from the Tone Analyzer.
A leading global financial institution needed to localize 252 pieces of financial content for many countries. Traditional methods would have taken over four weeks. They used Contently's AI-powered lo...calization and expert human review. The project finished in under 24 hours. All content was accurate and matched local needs. This helped the company expand quickly into new markets.
Food & Beverages Case Studies and Success Stories with ContentlyOne
CASE STUDY Avocados From Mexico
Avocados From Mexico wanted to help people use their produce in healthy ways. They needed a new content strategy and a team of food writers. Contently helped them build a content hub with recipes and... personalized content for millennials. They used expert freelancers and subject matter experts to create fun and educational content. As a result, they saw an 8% drop in bounce rate and a 23% increase in blog traffic.
The American Kennel Club saw a rise in interest in dog ownership in 2020. Their small team needed to create more high-quality content for a growing audience. They switched from email to the Contently... platform to manage content creation. This helped them publish about 10 articles a week and work with 15 regular freelancers. Their productivity increased four times. Website traffic grew by 30% year-over-year, and they generated $26.6 million in search traffic value.
Bank of the West wanted to make its content stand out and show its commitment to sustainability. The team worked with Contently to create Means and Matters, a website focused on stories about money a...nd sustainability. Contently provided technology and freelance talent to help build and manage the site. The new content led to readers spending 2 minutes and 30 seconds on stories, which is 54% higher than the industry average. Thirty percent of the audience are returning visitors, and the site won two Webby Awards.
Royal Bank of Canada wanted to grow its content marketing but needed to scale it across many teams. RBC used Contently to audit its content and set up a system where each division could create and sh...are its own stories. They made the review process faster by having one legal team member check all content using Contently’s workflow. Now, RBC can publish stories much faster, sometimes in just a day or two. RBC saw an 81% engagement rate, 22 divisions creating content, and a 15% higher finish rate than the industry average.
Microsoft wanted to better understand how people interacted with their downloadable content. They used Docalytics from Contently to track reader engagement and test different ways to collect emails. ...Docalytics showed that a landing page was 25% better at collecting emails, but an embedded form led to 51% more people reading all the content. Microsoft used these insights to improve their content and demand generation strategy. The tool helped them make better decisions about content quality and distribution.
Eni wanted to share its expertise in the energy industry through digital content. They partnered with Contently to launch Eniday, a content hub focused on global energy topics. Contently helped Eni s...cale content production and add an international team of writers. Eni also created a documentary about its work in Mozambique with Contently's help. As a result, Eni produced over 400 pieces of content and saw a 120% increase in return visitors to Eniday.
Telecommunications Case Studies and Success Stories with ContentlyOne
CASE STUDY Cox Communications
Cox Communications wanted to turn passive readers into dedicated consumers for CoxHub. They needed to reach a local audience and drive new pay-per-view customers, but lacked an editorial infrastructu...re. CoxHub used Contently's platform and network of writers to create high-quality multimedia content. Engagement rose quickly, and they used analytics to lower promotion costs. After one year, they published 1,200 stories and saw a 50% increase in pay-per-view conversions.
Hospital & Health Care Case Studies and Success Stories with ContentlyOne
CASE STUDY UPMC
UPMC needed to give people clear health information during the pandemic. Their old content approval process was slow, taking up to five months. Using Contently's platform, UPMC made new workflows and... used freelance writers to speed up content creation. They published important health content in just hours. Their sites had over 23.6 million sessions and 144,000 user actions. UPMC became a trusted source for health information.
Cardinal Health wanted to grow the audience for its digital publication, Essential Insights. Their old way of sharing articles did not bring much engagement. They worked with Contently to build a new... content calendar and distribution plan. They used paid social media and platforms like Outbrain to reach more people. This made it faster to share stories and increased email sign-ups. After a year, they tripled their monthly site traffic and grew newsletter subscribers by 200%.
Design Case Studies and Success Stories with ContentlyOne
CASE STUDY NineTwoThree Studio
NineTwoThree Studio wanted to stand out in digital marketing and get more business leads. They used AI-driven content strategies to improve their online presence. The team created special content to ...show their skills and made sure it was easy for AI systems to find and use. They also built their reputation by sharing their work on other websites and social media. As a result, they generated over $1 million in qualified sales leads in 90 days, saw a 6.4x increase in AI search traffic, and ranked at the top for most of their target AI queries.
Retail Case Studies and Success Stories with ContentlyOne
CASE STUDY Walmart
Walmart wanted to use content to drive more online sales but had trouble measuring results. They decided to focus their content on moms and partnered with Contently to help create and scale this cont...ent. Contently's freelancers helped Walmart produce more targeted articles. Engagement went up and bounce rates dropped. Customers who read the content had shopping carts that were 7% larger than those who did not.
Education Case Studies and Success Stories with ContentlyOne
CASE STUDY Alpha School
Alpha School wanted to appear more in AI search results for online education. They used a Large Language Model Optimization strategy to improve their visibility. The team analyzed how AI models work ...and created special content for AI and parents. They also used technical tools to help AI understand their content. In 30 days, Alpha School went from 3% to 55% visibility in AI search. They became the top choice in ChatGPT and Perplexity for online K-12 education.
Insurance Case Studies and Success Stories with ContentlyOne
CASE STUDY Manulife Financial
Manulife wanted to make its marketing more engaging and save money. They used Contently's platform to share and reuse content across the company. Employees could access and repurpose articles for dif...ferent needs. The team tracked savings by comparing costs to creating new content. Manulife saved about $1.2 million in marketing costs. The platform also helped teams work better together.
Information Technology and Services Case Studies and Success Stories with ContentlyOne
CASE STUDY Dell Perspectives
Dell Perspectives wanted to reach more business leaders and a younger audience. They worked with Contently to bring in diverse writers and tell stories about social impact, diversity, and innovation.... During the pandemic, they launched the Recovering Together Series, which reached over 24,000 readers and had 40,000 minutes of attention time. Their Black History Month campaign saw 1,686 percent more readers and 34 percent higher attention time. The Rebel Women Series had a 73 percent finish rate and 494 percent more readers. Overall, Dell Perspectives grew its audience by 200% through bold storytelling.
