Real-World Case Studies and Customer Success Stories with ContentlyOne

Braintree used Contently’s Tone Analyzer to find expert writers for its content. The tool matched freelancers to Braintree’s brand voice... using data-driven scores. Braintree ran a blind test and picked writers with the highest tone affinity. This led to faster content production, with drafts ready after just one round of edits. Braintree produced content four times faster using the Tone Analyzer.
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Contently AI Studio helped a leading global financial institution localize 252 pieces of financial content in under 24 hours. The solution combined... AI-powered automation with expert human review for accuracy and quality. Native-speaking editors and financial experts ensured content met regional regulations and cultural nuances. The project cut localization time from over four weeks to just one day. This enabled rapid market expansion and consistent brand experience across 30+ countries.
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Contently helped Royal Bank of Canada scale content marketing across 22 teams. RBC used a data-driven approach and the Contently... platform to unify content creation and streamline legal review. The new workflow cut publishing time from weeks to days. RBC achieved an 81% engagement rate and a 15% higher finish rate than the industry average. The platform enabled consistent, high-quality content for millions of clients.
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Contently helped Bank of the West launch Means & Matters, a content platform focused on sustainability and financial services. The site won... two Webby Awards and highlights the bank's unique environmental policies. Using Contently's platform, Bank of the West increased average reader engagement to 2 minutes and 30 seconds, 54% higher than the finance industry average. Thirty percent of the audience are returning visitors, showing strong loyalty. The content also supports sales enablement for the bank's advisors.
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Cardinal Health used Contently to revamp its content distribution strategy. The team focused on top-of-funnel content and adopted paid distribution... on Facebook and LinkedIn. With Contently’s guidance, Cardinal Health overcame regulatory hurdles and optimized campaigns for its niche healthcare audience. The new approach led to a 300% increase in audience size and a 200% rise in newsletter subscribers. Content promotion time dropped from days to less than a day.
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UPMC used Contently’s content marketing platform to speed up content production during the COVID-19 pandemic. The team cut approval times... from months to hours, enabling fast updates on health topics. UPMC’s SEO-focused strategy boosted organic search traffic, with their content often ranking as the top Google snippet. Their sites saw over 23.6 million sessions and 144,000 user actions, such as scheduling appointments or calling a doctor. UPMC became a trusted source for healthcare information online.
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Marriott used Contently to centralize and streamline its content marketing. The platform helped Marriott manage story pitches, hire writers, and... track content performance. Marriott Bonvoy Traveler expanded to cover 86 destinations with local expertise. The program generated $3 million in new bookings and saw a 105% increase in return visitors. Marriott now gets 1 million page views per month from its content.
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Avocados From Mexico used Contently to build a content team from scratch. They wanted to inspire customers with healthy recipes... and needed a new content strategy. Contently helped them create personalized content for millennials and built a team of food writers, nutritionists, and chefs. This led to an 8% drop in bounce rate and a 23% increase in blog traffic. The partnership protected the brand voice and improved digital strategy.
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Contently helped American Kennel Club boost website traffic by 30% in one year. The small content team used Contently to... manage workflows and scale content production from a few to 10 articles per week. They built a network of 15 freelance contributors and improved review processes. AKC generated $26.6 million in search traffic value. The team became four times more productive using the platform.
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Microsoft used Docalytics from Contently to track engagement with downloadable content. The tool gave Microsoft heat maps and page-by-page metrics.... This helped them see which topics and formats worked best for different audiences. Microsoft tested two ways to collect emails: a landing page and an embedded form. The landing page got 25% more emails, but the embedded form led to 51% more readers finishing the content. These insights helped Microsoft improve both lead generation and nurturing.
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Eni used Contently to launch Eniday, a digital content hub focused on energy topics. The partnership helped Eni scale content... production and reach a global audience. Eni created 400 pieces of content and saw a 120% increase in return visitors. Contently managed the production of a documentary about Eni’s impact in Mozambique. Eni combined in-house and external talent to boost its content marketing.
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Contently helped Cox Communications boost pay-per-view conversions by 50%. CoxHub used Contently’s platform to create 1,200 multimedia stories in one... year. The new campaigns increased leads by 75% through landing pages. Audience engagement grew four times. Contently’s analytics and contributor network made content creation easy and effective.
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Contently helped CarMax drive $56 million in content value in one year. CarMax used Contently's content marketing platform and freelance... network to scale SEO-driven content. The team created guides, rankings, and trend stories to help car shoppers. 75% of CarMax's content traffic comes from search. CarMax ranks for 1.5 million keywords worldwide. The partnership enabled high-volume, data-driven content production.
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Contently helped NineTwoThree Studio use AI-driven content to boost sales leads. In 90 days, they generated over $1 million in... qualified leads from ChatGPT. Their AI-optimized strategy increased AI search traffic by 6.4 times. NineTwoThree now ranks at the top for 92% of target AI queries. The firm stands out as a leader in AI product design and engineering.
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Walmart used Contently to improve its content marketing for its Tips & Ideas publication. The team focused on moms, making... content more relatable and accessible. Contently’s freelancers helped Walmart scale content production quickly. Engagement increased and bounce rates dropped. Customers who read the content had shopping carts 7% larger than those who did not. Time spent on site rose by 30%.
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Alpha School used Contently's Large Language Model Optimization to boost its AI search visibility from 3% to 55% in just four weeks. The school became... the top result in ChatGPT and Perplexity for online K-12 education queries. Within 30 days, Alpha School appeared in the top position for 8 out of 10 target questions and saw a 23% increase in referral traffic from AI platforms. The strategy helped Alpha School surpass competitors and become a trusted resource for parents seeking online education options.
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Manulife wanted to make its marketing more engaging and save money. They used Contently's platform to share and reuse content... across the company. Employees could access and repurpose articles for different needs. The team tracked savings by comparing costs to creating new content. Manulife saved about $1.2 million in marketing costs. The platform also helped teams work better together.
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Dell Technologies used Contently to grow its Dell Perspectives audience by 200 percent in one year. The team focused on... social impact storytelling, diversity, and inclusion. They launched series on telehealth, Black History Month, and women in STEM. These campaigns increased reader engagement, finish rates, and attention time. The platform helped Dell recruit diverse writers and tell more authentic stories.
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