Real-World Case Studies and Customer Success Stories with ContentlyOne

Braintree wanted to improve its content and find expert writers who matched its brand voice. They used Contently’s Tone Analyzer... to score writers on traits like expressivity and authority. Braintree tested writers with high and low tone matches. The writers with the highest tone match wrote the best stories. This helped Braintree quickly find the right freelancers and made their editing process much faster. Braintree could now make better editorial decisions using data from the Tone Analyzer.
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A leading global financial institution needed to localize 252 pieces of financial content for many countries. Traditional methods would have... taken over four weeks. They used Contently's AI-powered localization and expert human review. The project finished in under 24 hours. All content was accurate and matched local needs. This helped the company expand quickly into new markets.
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Contently helped Royal Bank of Canada scale content across 22 teams. RBC used a data-driven approach and the Contently platform... to streamline content creation. The legal review process, once weeks long, now takes just a day or two. RBC achieved an 81% engagement rate and a 15% higher finish rate than the industry average. The platform enabled consistent, high-quality content for millions of clients.
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Contently helped Bank of the West launch Means & Matters, a content platform focused on sustainability and financial services. The site won... two Webby Awards and highlights the bank's unique environmental policies. Using Contently's platform, Bank of the West increased average reader engagement to 2 minutes and 30 seconds, 54% higher than the finance industry average. Thirty percent of the audience are returning visitors, showing strong loyalty. The content also supports sales enablement for the bank's advisors.
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Microsoft wanted to better understand how people interacted with their downloadable content. They used Docalytics from Contently to track reader... engagement and test different ways to collect emails. Docalytics showed that a landing page was 25% better at collecting emails, but an embedded form led to 51% more people reading all the content. Microsoft used these insights to improve their content and demand generation strategy. The tool helped them make better decisions about content quality and distribution.
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Dell Perspectives used Contently to boost its audience by 200%. The team focused on social impact storytelling, diversity, and inclusion.... They launched series like Recovering Together and Rebel Women, which increased engagement and finish rates. The Black History Month campaign saw 1,686% more readers. The Rebel Women Series achieved a 73% finish rate and 494% more readers. Contently's platform helped Dell Perspectives find diverse writers and track content performance.
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Contently helped Cardinal Health triple its average monthly site traffic. The Essential Insights team used a new content distribution strategy... with paid social and Outbrain. This approach increased email subscribers by 200 percent. The team now promotes stories in less than a day. Cardinal Health reached more health system professionals and pharmaceutical companies.
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Contently helped UPMC cut content approval times from months to hours during the pandemic. UPMC used Contently's content marketing platform... to streamline workflows and add freelance writers. Their COVID-19 content strategy drove 23.6 million sessions and 144,000 user actions. UPMC became a trusted healthcare source, ranking high in Google search. The platform enabled fast, expert-driven content creation and strong SEO results.
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Marriott was making a lot of content but did not have a clear strategy. They worked with Contently to bring... all their content work onto one platform. This helped them manage stories, hire writers, and track how well their content performed. Marriott could see which articles led to hotel bookings and how much money was made. As a result, they generated $3 million in new bookings, saw a 105% increase in return visitors, and reached 1 million page views per month.
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Avocados From Mexico wanted to help people use their produce in healthy ways. They needed a new content strategy and... a team of food writers. Contently helped them build a content hub with recipes and personalized content for millennials. They used expert freelancers and subject matter experts to create fun and educational content. As a result, they saw an 8% drop in bounce rate and a 23% increase in blog traffic.
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Contently helped American Kennel Club boost website traffic by 30% year-over-year. The small content team used Contently to manage workflows... and scale content creation, increasing output to 10 articles per week. They built a network of 15 freelancers and improved productivity by 4x. The platform streamlined expert reviews and maintained brand standards. AKC generated $26.6 million in search traffic value with high-quality, evergreen content.
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Eni wanted to share its expertise in the energy industry through digital content. They partnered with Contently to launch Eniday,... a content hub focused on global energy topics. Contently helped Eni scale content production and add an international team of writers. Eni also created a documentary about its work in Mozambique with Contently's help. As a result, Eni produced over 400 pieces of content and saw a 120% increase in return visitors to Eniday.
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Cox Communications wanted to turn passive readers into dedicated consumers for CoxHub. They needed to reach a local audience and... drive new pay-per-view customers, but lacked an editorial infrastructure. CoxHub used Contently's platform and network of writers to create high-quality multimedia content. Engagement rose quickly, and they used analytics to lower promotion costs. After one year, they published 1,200 stories and saw a 50% increase in pay-per-view conversions.
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Contently helped CarMax drive $56 million in content value in one year. CarMax used Contently's content marketing platform and freelance... network to scale SEO-driven content. The team created guides, rankings, and trend stories to help car shoppers. 75% of CarMax's content traffic comes from search. CarMax ranks for 1.5 million keywords worldwide. The partnership enabled high-volume, data-driven content production.
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NineTwoThree Studio wanted to stand out in digital marketing and get more business leads. They used AI-driven content strategies to... improve their online presence. The team created special content to show their skills and made sure it was easy for AI systems to find and use. They also built their reputation by sharing their work on other websites and social media. As a result, they generated over $1 million in qualified sales leads in 90 days, saw a 6.4x increase in AI search traffic, and ranked at the top for most of their target AI queries.
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Contently helped Walmart increase average shopping cart size by 7%. Walmart's editorial team focused content on moms to drive online... sales. They used Contently's talent network to scale content production fast. Engagement went up and bounce rate dropped. Walmart now values content as a key part of its business strategy.
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Alpha School wanted to appear more in AI search results for online education. They used a Large Language Model Optimization... strategy to improve their visibility. The team analyzed how AI models work and created special content for AI and parents. They also used technical tools to help AI understand their content. In 30 days, Alpha School went from 3% to 55% visibility in AI search. They became the top choice in ChatGPT and Perplexity for online K-12 education.
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Manulife wanted to make its marketing more engaging and save money. They used Contently's platform to share and reuse content... across the company. Employees could access and repurpose articles for different needs. The team tracked savings by comparing costs to creating new content. Manulife saved about $1.2 million in marketing costs. The platform also helped teams work better together.
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