SAP Sales Cloud Overview

SAP Sales Cloud helps organizations connect with customers and guide them throughout their buying journey, leveraging AI recommendations and intelligent automation to boost sales effectiveness. Its features include connected lead processes, collaboration tools, and real-time analytics.

Use Cases

Customers recommend Forecasting, Engagement Management, Sales Document Management, as the business use cases that they have been most satisfied with while using SAP Sales Cloud.

Other use cases:

  • Coaching
  • Contact List Management
  • Account Management
  • Social Media Analytics
  • Performance Management
  • Lead Analytics
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Sales Cloud.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Brand Engagement
See all business priorities See less business priorities

SAP Sales Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Sales Cloud's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and SAP Sales Cloud support capabilities include Chat Support, Email Support, AI Powered, etc. also SAP Sales Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP experts helped us define an adoption model for key roles and tasks for SAP Sales Cloud. Today, we better manage our business with continuous learning and process optimization, and we have established an effective change management practice." - Sergey Ivanov

SAP Sales Cloud, SalesScreen, Performyard, Lattice, LogicMonitor Platform, etc., all belong to a category of solutions that help Sales Performance Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Sales Cloud

Top Industries

  • Consumer Goods
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP Sales Cloud is popular in Consumer Goods, Computer Software, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

SAP Sales Cloud Customer wins, Customer success stories, Case studies

Why is SAP Sales Cloud the best choice for Forecasting?

What benefits does SAP Sales Cloud offer for Engagement Management?

How efficiently Does SAP Sales Cloud manage your Sales Document Management?

Why is SAP Sales Cloud the best choice for Coaching?

How does SAP Sales Cloud facilitate Contact List Management?

22 buyers and buying teams have used Cuspera to assess how well SAP Sales Cloud solved their Sales Performance Management needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Performance Management needs.

CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Sergey Ivanov

Customer Experience Head

Komus OOO

SAP experts helped us define an adoption model for key roles and tasks for SAP Sales Cloud. Today, we better manage our business with continuous learning and process optimization, and we have established an effective change management practice. Testimonial By Sergey Ivanov
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Stephan Riemensperger

Head of Business IT

GEBHARDT Group

SAP technology is at the heart of our transformation into a truly connected, intelligent enterprise, which has empowered us to become one of the world’s top intralogistics service providers. Testimonial By Stephan Riemensperger
CUSTOMERS TESTIMONIALS
SAP Sales Cloud testimonial

Sergey Ivanov

Customer Experience Head

Komus OOO

SAP experts helped us define an adoption model for key roles and tasks for SAP Sales Cloud. Today, we better manage our business with continuous learning and process optimization, and we have established an effective change management practice. Testimonial By Sergey Ivanov
SAP Sales Cloud testimonial

Mirka Wilderer

CEO

De Nora Water Technologies

We are a global company looking to make an outsized influence on the world. We will succeed by creating an ecosystem that taps into the individual strengths and talents of each employee and the cognitive diversity of a single global team. Testimonial By Mirka Wilderer
SAP Sales Cloud testimonial

Stephan Riemensperger

Head of Business IT

GEBHARDT Group

SAP technology is at the heart of our transformation into a truly connected, intelligent enterprise, which has empowered us to become one of the world’s top intralogistics service providers. Testimonial By Stephan Riemensperger
 

Tech Mahindra Adopts SAP Joule for Consultants to Accelerate AI-Driven ...

Tech Mahindra is adopting SAP Joule for Consultants to enhance its SAP delivery capabilities and accelerate AI-driven enterprise transformation across India. This integration aims to streamline imple...mentation workflows, improve productivity, and support faster project execution by providing consultants with instant access to SAP's comprehensive knowledge base. The initiative aligns with Tech Mahindra's strategy to maximize AI investments and improve delivery quality.

 

Atos migrates Alsea to SAP RISE on AWS

Atos has migrated Alsea's operations to SAP RISE on AWS, enhancing Alsea's SAP systems with technical and functional optimizations. This transition involved moving from Madrid's Tres Cantos data cent...er to deployments in Virginia and Texas, refining over 1,200 business processes, adapting 5,000 ABAP programs, and integrating 72 critical interfaces. The migration supports Alsea's operational agility and digital transformation, benefiting brands like Starbucks and Domino's Pizza.

 

Atos conduit la modernisation SAP d'Alsea avec une

Atos has led Alsea's strategic migration to SAP RISE on AWS, enhancing Alsea's operational agility and digital transformation. This project involved migrating Alsea's SAP environments and optimizing ...over 1,200 business processes and 5,000 ABAP programs. The modernization strengthens Alsea's platform for future growth and innovation, reinforcing the strategic partnership between Atos and Alsea.

FC Bayern - Sports - sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

FC Bayern - Sports - Sports

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9.5 million fan records. The club used SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fa...n engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

Infocenter S.A.E. - Information Technology And Services - information technology and services

Infocenter S.A.E., a leading SAP gold partner in Paraguay, sought to improve its internal HR operations and employee experience by addressing inefficient, manual processes and outdated data managemen...t. By deploying SAP SuccessFactors HCM with embedded SAP Business AI and the Joule copilot, Infocenter automated time-off requests, centralized approvals, and enabled real-time access to employee information. The integration of cloud-based ERP solutions further enhanced process agility and transparency. As a result, Infocenter achieved faster, more intuitive HR workflows, improved data accuracy, and a better employee experience, positioning itself to extend AI-driven innovations to its customers.

Frequently Asked Questions(FAQ)

for SAP Sales Cloud

What is SAP Sales Cloud?

SAP Sales Cloud is a Sales Automation Software that helps organizations connect and guide customers throughout their buying journey. It empowers organizations to leverage insights, drive growth, and build lasting customer relationships. Also, streamlines and automates basic selling processes and enables dealers with insightful suggestions. It helps to increase sales and revenue, improve stakeholder relations, and improve internal communications.

SAP Sales Cloud boosts sales effectiveness with AI recommendations customized to every opportunity and intelligent automation of labor-intensive tasks, such as interaction capture. It connects with clients deliberately and makes every interaction count by managing activities, advancing opportunities, and tracking performance offline and online. It also empowers clients to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.

Some of its features include driving revenue with connected lead, opportunity, and forecast processes, improve sales productivity with collaboration tools, interactive dashboards, and real-time customer analytics, focus sellers on prioritized leads and opportunities with high adoption of intelligent scoring, increase deal velocity and win rates with AI recommendations and activity guides and many more.

What is SAP Sales Cloud used for?

SAP Sales Cloud is a Sales Performance Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Forecasting, Engagement Management and Sales Document Management .

What are the top features of SAP Sales Cloud?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of SAP Sales Cloud.

Who uses SAP Sales Cloud?

SAP Sales Cloud is used by Consumer Goods, Computer Software and Information Technology And Services among other industries.

What are SAP Sales Cloud alternatives?

SalesScreen, Performyard, Lattice and LogicMonitor Platform are popular alternatives for SAP Sales Cloud.

Where is SAP Sales Cloud located?

SAP Sales Cloud is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Sales Cloud for forecasting and engagement management

SAP Sales Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (27)
Analytics

4.77/5 ★

Read Reviews (124)
Custom Reports

4.27/5 ★

Read Reviews (129)

Software Failure Risk Guidance

?

for SAP Sales Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Sales Cloud

SAP SE News

Product

SAP Security Patch Day April 2026: Critical Vulnerabilities and Authorization Risks

SAP's Security Patch Day for April 2026 addresses critical vulnerabilities, including a CVSS 9.9 SQL injection flaw in SAP Business Planning and Consolidation and SAP Business Warehouse, and high-severity authorization issues in SAP ERP and SAP S/4HANA. These vulnerabilities pose significant risks to financial planning and core transaction processes, necessitating immediate attention to safeguard enterprise systems.

Executive

SAP Extends Chief People Officer Gina Vargiu-Breuer's Tenure Until 2030

SAP has extended the tenure of Chief People Officer Gina Vargiu-Breuer until 2030, emphasizing leadership stability amid its AI-driven transformation. Vargiu-Breuer, who joined SAP's Executive Board in 2024, is pivotal in aligning workforce strategies with SAP's shift to an AI and cloud-focused model. Her continued role supports SAP's efforts to address AI skill gaps and enhance organizational capabilities.

Executive

SAP Extends CPO Gina Vargiu-Breuer to 2030

SAP has extended Chief People Officer Gina Vargiu-Breuer's contract until 2030, signaling a strategic focus on talent strategy as central to AI-driven enterprise transformation. This move underscores SAP's commitment to integrating people and technology decisions, highlighting Vargiu-Breuer's role in advancing SAP's AI initiatives and promoting gender diversity in leadership.

M&A

SAP Buys Insurance Software-Writer Camilion - AOL

SAP plans to acquire Camilion, an insurance software company, to enhance its offerings in the insurance sector. This acquisition aims to provide insurers with tools for data analysis and product management, integrating Camilion's capabilities into SAP's existing solutions.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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