Real-World Case Studies and Customer Success Stories with Adara

Adara targeted French holiday makers for Visit Britain & Brittany Ferries. The campaign used travel intent data to reach the... right audience. Adara outperformed the goal by almost 10%. This helped boost travel bookings. The solution focused on digital marketing for the hospitality sector.
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Adara delivered a 75% video completion rate for Visit Jersey. The campaign targeted real UK travelers interested in visiting Jersey.... Adara used travel-intent data to reach the right audience. The result was strong engagement with the video creative. This shows the power of data-driven marketing for hospitality brands.
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Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media... agency, Spark Foundry, but wanted to improve conversion rates from their search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.
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Adara worked with Wyoming Office of Tourism and VDX. tv to run a TV Magnify campaign. They used CTV and...household retargeting to boost awareness and encourage trip planning. Adara provided measurement and data modeling tools. This helped show the real impact of the CTV campaign. The case highlights how data-driven marketing can help tourism brands measure results.
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Adara's real-time travel intent targeting helped a leading luxury hospitality brand increase direct bookings. The brand wanted more bookings for... properties in Cancun, Vallarta, Los Cabos, Punta Cana, and Riviera Maya. Adara used precise digital marketing to reach travelers. The campaign achieved a 12X return on ad spend (ROAS). This shows strong results for the hospitality brand using Adara's solution.
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ADARA helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent. Destination DC... uses this to track how well their marketing works. They get better visibility into bookings. This helps them plan and improve their campaigns.
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Adara helped a world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain wanted to increase... bookings from members who had not booked in 18 months. They used Adara’s audience modelling and first-party data to target these members. This approach brought many members back to book again. The result was a 34% re-engagement rate among lapsed loyalty members.
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Adara helped Arkansas Tourism measure the impact of digital media on state parks. Arkansas Tourism used Adara’s data consortium to... improve marketing and revenue tracking. Before Adara, they could not see how digital marketing led to bookings in state parks. Adara enabled them to use first-party data for a full view of the tourism ecosystem. This gave Arkansas Tourism better insight into their marketing funnel and results.
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Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to know more about who... was booking hotels in their area. Adara's solution let them build audience identities from their data. This gave VSPC better insight into their customers. As a result, their marketing campaigns performed better.
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Adara helped Northwest Arkansas Tourism Association (NATA) increase brand awareness for the Northwest Arkansas region. NATA and Paradise Advertising used... Adara’s intent signals and Impact attribution platform to run a travel campaign. The campaign aimed to drive demand for travel to Northwest Arkansas National Airport. NATA achieved a nearly 8:1 return on ad spend during the campaign. This shows strong results from using Adara’s travel marketing solutions.
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Accor Live Limitless used Adara's real-time travel intent data for a digital campaign. They wanted to reach active travelers in... Europe during the changing Covid-19 situation. Accor and their agency, iProspect, identified markets with strong travel intent. Adara's data helped them target the right audiences. This approach supported their campaign goals as travel restrictions changed.
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ADARA Cortex helped a US-based hotel chain improve its meta-search campaigns. The hotel wanted to compete better with OTAs. ADARA... increased click-through rates and conversions. The campaign delivered measurable results for the hotel chain. Hospitality brands can use Cortex to boost digital marketing performance.
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Adara helped Arkansas Tourism measure the impact of digital media on state park bookings. Arkansas Tourism used Adara’s data consortium... to track marketing efforts and revenue. Before Adara, they could not see how digital marketing drove bookings for state parks. Adara enabled them to use first-party data for a full view of tourism activity. This improved their understanding of the tourism ecosystem in Arkansas.
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Adara helped Accor and iProspect target active travelers in Europe during Spring 2021. They used real-time travel intent data to... find markets with strong travel demand. This let Accor adjust digital campaigns to changing Covid-19 restrictions. The campaign aimed to reach travelers in the right markets at the right time. Results focused on identifying high-intent audiences for better marketing outcomes.
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Mandarin Oriental Hotel Group used ADARA's search marketing signals to improve their paid search and metasearch campaigns. They wanted more... people who clicked on ads to actually book rooms. With ADARA, they saw better click-through rates. The hotel group worked with their media agency, Spark Foundry, to try new strategies. ADARA helped them reach a more targeted audience for their hotels.
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ADARA's Cortex Search Platform helped a Las Vegas-based resort boost hotel bookings. The resort wanted to improve search campaign results... and reach travelers during the COVID outbreak. They used ADARA's platform to target resilient travelers. The goal was to increase profitability and booking numbers. The case highlights the use of travel marketing technology for hospitality.
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ADARA Impact gave Costa del Sol campaign performance insights. The tool showed what worked and what needed changes for destinia.com... campaigns. This helped Costa del Sol improve their marketing. They could optimize for better results. The focus was on campaign analytics and travel marketing.
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Adara helped Hyatt Regency Orange County use travel data to target families and leisure travelers. The hotel achieved a 38X... ROI on prospecting campaigns. Adara's data-driven marketing improved bookings. The focus was on attracting new guests. This case shows strong results for hospitality marketing.
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Adara helped Visit Jersey reach UK travelers with targeted video ads. The campaign achieved a 75% video completion rate. Adara... used audience targeting to find real in-market travelers. This improved engagement for Visit Jersey. The solution focused on digital advertising and travel marketing.
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Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, target World Cup fans and travelers near Philadelphia and New York. The campaign ran... programmatic display ads to boost hotel bookings during the 2026 FIFA World Cup. In ten weeks, it drove thousands of site visits, 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand grows for the tournament.
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Adara helped a leading Las Vegas hotel boost bookings during the busy Q4 season. The hotel used Adara's display and... native media to reach travelers looking for Las Vegas stays. The campaign kept cost-per-booking in line with the hotel's goals. October and November saw strong results. The average room stay was three nights, even as December demand dropped.
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Adara helped Visit Tampa Bay boost hotel revenue and visitor spending in key U. S. markets. The team used travel-intent...audiences and Samba TV segments to improve targeting and reporting. The campaign achieved a 3X increase in CTR and over 100% growth in conversion rate. ROI trends turned positive, and annual engagement topped $800K. Visit Tampa Bay praised Adara for closing the gap between reported and actual performance.
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Adara helped Visit Britain & Brittany Ferries target French holiday makers. The campaign outperformed its goal by almost 10%. Adara... used targeted advertising and travel-intent data. This improved campaign results for the hospitality sector. The case shows the value of data-driven marketing for travel brands.
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Adara worked with Wyoming Office of Tourism and VDX. tv to run a CTV and household retargeting campaign. The goal...was to boost awareness and encourage trip planning for Wyoming. Adara used its measurement and data modeling tools to track the campaign's real impact. The partnership focused on accurate economic impact measurement for tourism marketing. Results highlight the value of data-driven advertising in the hospitality sector.
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Adara's real-time travel intent targeting helped a luxury hospitality brand boost direct bookings. The brand wanted more guests to book... directly for properties in Cancun, Vallarta, Los Cabos, Punta Cana, and Riviera Maya. Adara used precise targeting to reach travelers. The campaign achieved a 12X return on ad spend. This digital marketing solution increased direct bookings for the hospitality group.
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Adara helped the world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain wanted to boost... bookings from members who had not returned in 18 months. They used Adara’s audience modelling and first-party data to target these members. This approach brought back customers who might have chosen competitors. The loyalty program benefits and data-driven marketing increased share of wallet.
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Adara helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent and campaign... impact. Destination DC uses these insights to improve marketing effectiveness. This helps them understand what works and reach more travelers. Adara supports better decisions for destination marketing.
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Adara's Cortex Search Platform helped a Las Vegas-based resort boost hotel bookings. The resort wanted to improve search campaign results... and reach travelers who were still booking during the COVID outbreak. By using Adara's travel marketing technology, the resort aimed to increase profitability and campaign effectiveness. The case highlights the use of data-driven solutions for hospitality marketing.
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Adara helped Catalonia promote tourism to US travelers using in-market data for targeting. Catalonia launched a virtual reality game to... attract visitors to Barcelona and its regions. The campaign led to 800 bookings from US travelers searching for competitor destinations. The game was downloaded 140,000 times in the US. Website traffic for Catalonia increased as a result of the campaign.
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ADARA Impact gave Costa del Sol campaign performance insights. The tool showed what worked and what needed to change for... destinia.com campaigns. This helped Costa del Sol improve their marketing. The focus was on getting the best results from their campaigns. ADARA Impact is used for analytics and advertising campaign optimization.
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Adara helped Hyatt Regency Orange County use data to target families and leisure travelers. The hotel achieved a 38X ROI... on prospecting campaigns. Adara's data-driven marketing improved guest acquisition. Hospitality marketing saw strong results with Adara's audience targeting. The campaign focused on measurable return and efficient spend.
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Adara Impact PLUS helped a major city tourism board measure marketing ROI. The board spent $2.1M on 500 million impressions... yearly but had no visibility into results. Fiscal challenges made it critical to prove marketing value. With Adara, they gained insight into campaign performance and ROI. This enabled better decisions on marketing spend and resource allocation.
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ADARA Cortex helped a US hotel chain improve its meta-search campaigns. The hotel chain wanted to compete better with OTAs.... ADARA increased click-through rates and conversions. The campaign used data-driven marketing to boost results. The case highlights the impact of travel data on hotel marketing.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization (DMO) recover from the impact of COVID-19. The DMO used ADARA... to understand travel trends. This helped them plan their recovery strategy. The partnership focused on data-driven insights for the travel sector. The case highlights how ADARA supports travel businesses during challenging times.
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Adara partnered with Visit California and their agency, The Shipyard, to boost ad campaign results for California's tourism industry. Visit California used... Adara's co-op marketing program to increase budget, performance, and visibility. The collaboration delivered strong and profitable ad campaigns. The partnership achieved a collective 223x ROI on total media spend.
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Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to see who was booking... hotels in their area. Adara's solution let them build audience identities. This improved their campaign performance. The case shows how first-party data boosts marketing for destination organizations.
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ADARA helped a mid size DMO move away from mobile IDs due to new privacy rules. The DMO needed a... persistent ID to track marketing performance. ADARA provided a cookie-less, privacy compliant solution. This let the DMO keep measuring their marketing strategies. The solution supports privacy and data-driven marketing.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization recover from Covid-19. The DMO used ADARA to understand travel trends.... This data guided their recovery plan. The partnership aimed to boost travel sector performance. The focus was on post-pandemic strategy. No specific metrics are mentioned.
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Adara helped Visit California and its agency, The Shipyard, run co-op marketing campaigns for state DMOs. They used Adara's platform... to boost ad campaign performance and visibility. The partnership delivered a 223x ROI on total media spend. This success supported the California tourism industry with measurable results.
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Adara helped a mid size DMO move away from mobile IDs due to new privacy rules. The DMO needed a... persistent ID to track marketing performance. Adara provided a cookie-less, privacy compliant solution. This let the DMO expand its data footprint and keep measuring results. The solution supports privacy-first marketing strategies.
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Adara ran a campaign for the Arizona Office of Tourism. The campaign invested $35,000. It generated over $4.75 million in... hotel revenue. This resulted in a 135x return on investment. The campaign focused on driving tourism and hotel bookings. Adara's travel marketing solution delivered strong measurable results.
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ADARA Impact data insights helped Turespaña generate $2. 3M in hotel revenue. The solution also brought 38,000 new visitors to...Spain. Turespaña used travel data analytics to track revenue and increase visitation. The case highlights measurable results in tourism marketing. ADARA enabled data-driven decisions for Spain's tourism growth.
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ADARA helped a major city tourism board measure marketing ROI. The board spent $2.1M on 500 million impressions yearly but... had no ROI visibility. ADARA's Impact PLUS solution gave clear results. This helped justify marketing spend during fiscal challenges. The tourism board gained data to defend and optimize their budget.
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ADARA helped the Investment and Development Agency of Latvia target travelers in specific regions. The campaign outperformed the main KPI... by 110%. ADARA used travel-intent data to reach in-market travelers. The agency improved its marketing results with this solution. This case shows strong results for government travel marketing.
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Adara ran a campaign for Arizona Office of Tourism. The campaign invested $35,000. It generated over $4.75 million in hotel... revenue. This delivered a 135x ROI. Adara's advertising and analytics helped drive tourism revenue. The case shows strong results for destination marketing.
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Adara helped the Investment and Development Agency of Latvia target in-market travelers in specific regions. The campaign outperformed the key... KPI by 110%. Adara used travel-intent data to reach the right audience. This improved marketing results for the agency. The solution focused on audience targeting and campaign performance.
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Adara Impact helped Turespaña drive $2. 3 million in hotel revenue. The data insights also brought 38,000 new visitors to...Spain. Turespaña used Adara's analytics to track tourism impact. The solution supported better decision-making for destination marketing. This case shows the value of travel data for government tourism agencies.
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Adara’s real-time travel intent data helped a global travel luxury retailer raise brand awareness. The retailer has stores in major... airports and cities, offering over 750 brands. They wanted to reach travelers who were likely to buy luxury products. Adara used audience targeting to connect the retailer with in-market travelers. This increased the retailer’s brand visibility among the right audience.
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Adara helped an iconic American luxury jewelry retailer boost holiday sales in Mexico. The brand used Adara’s travel-intent insights to... target high-net-worth shoppers. The campaign delivered 7 million impressions and a 76% video completion rate. Data-driven targeting increased brand desirability and engagement. The retailer became a top choice for luxury gifting during the holidays.
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Adara helped a global travel luxury retailer boost brand awareness. The retailer has stores in airports and cities, offering over... 750 brands. Adara used real-time travel intent data for precise audience targeting. This increased the retailer's visibility among travelers. The case highlights Adara's audience targeting and travel data solutions.
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Adara helped an iconic American luxury jewelry retailer boost holiday sales in Mexico. The brand used Adara’s travel-intent insights to... target high-net-worth shoppers. The campaign delivered 7 million impressions and a 76% video completion rate. Data-driven targeting and premium creative placements increased brand desirability. The retailer became a top choice for luxury gifting during the holidays.
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ADARA Cortex Search helped a major US airline boost both branded and non-branded SEM campaign performance. The airline wanted to... capture more demand from branded search and increase bookings from non-branded search. By targeting mid-tier Traveler Value Score and leisure audiences, they improved results across search marketing. The case highlights the impact of travel-intent data and audience segmentation for airlines.
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Adara helped a leading London-based rail service rebuild passenger demand after COVID. The company used Adara Audiences to re-engage travelers... who left mid-booking. Campaigns targeted both domestic and international travelers. The rail service achieved ROI of 8+ for two quarters and kept ROI above 5 with third-party measurement. Strong results led to bigger budgets and international growth.
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Adara helped a top 10 low-cost U. S. airline boost its CTV campaign. The airline wanted to promote non-stop flights...from small cities to popular snowbird destinations. They aimed to keep cost per booking under $20. In the Midwest, they used in-market CTV to drive demand for Florida flights. The campaign focused on competitive pricing and targeted key routes.
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Adara helped a multinational holding company bring together its 1st party data from many business units. The company faced challenges... with data silos as it grew. Adara's global consortiums enabled safe, permissioned data sharing. This solution broke down silos and improved data use across the organization. The case highlights secure data workflow and integration for large enterprises.
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Adara helped a multinational holding company bring together its 1st party data from many business units. The company faced challenges... with data silos as it grew. Using Adara’s global consortiums, they unified their data in a permissioned workflow. This solution improved data access and broke down barriers between teams. The company can now use its data more safely and effectively.
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Adara helped Legends of Catalonia promote tourism to Barcelona and its regions using in-market data for targeting. US travelers searching... for competitor destinations generated 800 bookings. The virtual reality game earned 140,000 downloads in the US. Website traffic increased sharply. This campaign used travel intent data to boost tourism marketing results.
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Adara helped Northwest Arkansas Tourism Association boost travel demand to Northwest Arkansas National Airport. NATA used Adara’s intent signals and... Impact attribution platform. The campaign achieved an 8:1 return on ad spend. This increased brand awareness for the region. The partnership focused on travel marketing and measurable results.
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ADARA’s lifestyle data helped a family law firm reach new clients. The firm wanted more people to know about their... services and visit their website. They used ADARA’s profiles to target business travelers, home buyers, recent movers, and mortgage prospects with pre-roll video ads. The campaign aimed to boost awareness and drive website visits for the legal firm.
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ADARA’s lifestyle data helped a family law firm reach new clients. The firm wanted more people to know about their... services and visit their website. Using ADARA’s audience targeting, they showed pre-roll video ads to business travelers, home buyers, recent movers, and mortgage prospects. This campaign used rich lifestyle profiles to find the right audience. The law firm aimed to grow awareness and drive more prospects online.
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Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used... Adara’s solution to target high-value audience segments. This approach aimed to drive awareness and increase product adoption. The campaign focused on precise audience targeting for better results. The case highlights the use of data-driven marketing in the banking sector.
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Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used... precise audience targeting to reach high-value segments. This drove awareness and increased product adoption. The campaign focused on affluent customers worldwide. Adara enabled better targeting for credit card marketing.
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Adara helped a major multinational energy company use airline booking data to improve fuel consumption forecasts. The company faced challenges... predicting oil futures due to travel industry disruptions from coronavirus. Adara’s travel data filled gaps in the company’s revenue forecasting algorithms. This solution provided better insights for fuel demand planning. The case highlights the value of data-driven forecasting in the oil and energy sector.
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Adara helped a major multinational energy company use airline booking data to improve fuel consumption forecasts. The company faced challenges... predicting oil futures due to travel industry disruption from coronavirus. Adara’s data filled gaps in their revenue forecasting algorithms. This solution provided better insights for planning and decision making. The case highlights the value of travel data analytics for the oil and energy sector.
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Adara helped a top luxury car brand launch a new premium model in the APAC market. The brand wanted to... increase product awareness and brand recall. Adara used precise display advertising to target affluent people interested in premium cars. The campaign aimed to boost engagement in a competitive market. The results showed exceptional engagement in APAC markets.
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Adara helped a top 5 global luxury car brand launch a new premium model in APAC. The brand wanted to... boost product awareness and brand recall. Adara used precise display advertising to target affluent buyers interested in premium cars. The campaign focused on reaching the right audience in a competitive market. Results included exceptional engagement in APAC markets.
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ADARA helped an international data aggregator adapt to a cookie-less environment. The aggregator built a consortium of small businesses to... compete with larger organizations. ADARA provided a new way to operate without cookies. This improved business and marketing operations. The solution supported competitive balance in data-driven marketing.
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ADARA helped an international data aggregator adapt to a cookie-less environment. The company built a consortium of small businesses to... compete with larger organizations. ADARA provided a new way to operate without cookies. This improved business and marketing operations. The solution focused on data privacy and audience targeting. The case highlights the shift to privacy-first marketing technology.
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Adara helped a leading global footwear brand double its click-through rate and boost viewability by 127%. The brand used Adara’s... travel-intent data to target female travelers in APAC cities. Creative placements on travel sites and real-time optimization drove strong engagement. The campaign exceeded goals and improved brand visibility in competitive travel markets. The marketing team praised Adara’s precise audience targeting and scale.
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Adara helped a leading U. S.-based global footwear brand reach female travelers in APAC cities. The brand used Adara’s real-time...travel-intent data to target urban professionals, solo travelers, and family vacation planners. Creative placements and real-time optimization led to a 2X higher CTR and a 127% increase in viewability. The campaign exceeded goals and improved brand visibility in competitive travel markets. The brand credits Adara’s audience targeting for strong engagement and presence.
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Adara helped a leading U. S. airline improve its CTV campaign. The airline wanted to promote non-stop flights from small...cities to popular destinations with a cost per booking under $20. In the Midwest, they used in-market CTV to boost demand for flights to Florida cities. Adara’s first-party data powered the campaign. The case study highlights the campaign’s results.
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Adara helped a leading Las Vegas hotel drive bookings during the Q4 holiday season. The hotel needed to keep cost-per-booking... low in a very competitive market. Adara used display and native media to reach travelers looking for Las Vegas stays. The campaign matched internal efficiency goals and performed well in October and November. The average room stay was three nights, showing strong booking value even as December demand dropped.
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Adara Audiences helped a leading London rail service rebuild passenger demand after COVID. The team used site visitor data to... find travelers who left mid-journey and re-engaged them with targeted messages. Campaigns reached high-propensity domestic and international travelers. The program delivered ROI of 8+ for two quarters and stayed above 5 after switching to third-party measurement. Strong results led to bigger budgets and international growth.
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Adara helped Visit Tampa Bay boost hotel revenue and visitor spending in key U. S. markets. The team used travel-intent...audiences and Samba TV segments to target high-value travelers. This led to a 3X increase in click-through rate and over 100% growth in conversion rate. Adara clarified revenue reporting and restored positive ROI. The campaign's success drove annual engagement above $800K.
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Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, capture hotel demand from 2026 FIFA World Cup fans. The campaign targeted... soccer fans and travelers researching trips to nearby cities. Programmatic display media drove awareness and bookings. In ten weeks, the campaign generated 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand builds for the tournament.
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ADARA Cortex Search helped a major US airline boost both branded and non-branded SEM campaign performance. The airline wanted to... capture more demand from branded search and increase bookings from non-branded search. By targeting mid-tier Traveler Value Score and leisure audiences, they improved results across search marketing. The case highlights the impact of audience targeting and search optimization for airlines.
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