Real-World Case Studies and Customer Success Stories with Adara

Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media agency, Spark Foundry, but wanted to improve conversion rates from th...eir search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.
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Adara worked with Wyoming Office of Tourism and VDX.tv to run a TV Magnify campaign. They used CTV and household retargeting to boost awareness and encourage trip planning. Adara provided measurement... and data modeling tools. This helped show the real impact of the CTV campaign. The case highlights how data-driven marketing can help tourism brands measure results.
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Adara's real-time travel intent targeting helped a leading luxury hospitality brand increase direct bookings. The brand wanted more bookings for properties in Cancun, Vallarta, Los Cabos, Punta Cana,... and Riviera Maya. Adara used precise digital marketing to reach travelers. The campaign achieved a 12X return on ad spend (ROAS). This shows strong results for the hospitality brand using Adara's solution.
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Adara helped a world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain wanted to increase bookings from members who had not booked in 18 months. They used Adara’s aud...ience modelling and first-party data to target these members. This approach brought many members back to book again. The result was a 34% re-engagement rate among lapsed loyalty members.
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Adara helped Arkansas Tourism measure the impact of digital media on state parks. Arkansas Tourism used Adara’s data consortium to improve marketing and revenue tracking. Before Adara, they could not... see how digital marketing led to bookings in state parks. Adara enabled them to use first-party data for a full view of the tourism ecosystem. This gave Arkansas Tourism better insight into their marketing funnel and results.
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Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to know more about who was booking hotels in their area. Adara's solution let them build audienc...e identities from their data. This gave VSPC better insight into their customers. As a result, their marketing campaigns performed better.
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Adara helped Northwest Arkansas Tourism Association (NATA) increase brand awareness for the Northwest Arkansas region. NATA and Paradise Advertising used Adara’s intent signals and Impact attribution... platform to run a travel campaign. The campaign aimed to drive demand for travel to Northwest Arkansas National Airport. NATA achieved a nearly 8:1 return on ad spend during the campaign. This shows strong results from using Adara’s travel marketing solutions.
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Accor Live Limitless used Adara's real-time travel intent data for a digital campaign. They wanted to reach active travelers in Europe during the changing Covid-19 situation. Accor and their agency, ...iProspect, identified markets with strong travel intent. Adara's data helped them target the right audiences. This approach supported their campaign goals as travel restrictions changed.
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Adara's Cortex Search Platform helped a Las Vegas-based resort boost hotel bookings. The resort wanted to improve search campaign results and reach travelers who were still booking during the COVID o...utbreak. By using Adara's travel marketing technology, the resort aimed to increase profitability and campaign effectiveness. The case highlights the use of data-driven solutions for hospitality marketing.
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Adara helped Catalonia promote tourism to US travelers using in-market data for targeting. Catalonia launched a virtual reality game to attract visitors to Barcelona and its regions. The campaign led... to 800 bookings from US travelers searching for competitor destinations. The game was downloaded 140,000 times in the US. Website traffic for Catalonia increased as a result of the campaign.
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ADARA Impact gave Costa del Sol campaign performance insights. The tool showed what worked and what needed to change for destinia.com campaigns. This helped Costa del Sol improve their marketing. The... focus was on getting the best results from their campaigns. ADARA Impact is used for analytics and advertising campaign optimization.
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Adara helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent and campaign impact. Destination DC uses these insights to improve marketing effe...ctiveness. This helps them understand what works and reach more travelers. Adara supports better decisions for destination marketing.
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Adara helped Hyatt Regency Orange County use data to target families and leisure travelers. The hotel achieved a 38X ROI on prospecting campaigns. Adara's data-driven marketing improved guest acquisi...tion. Hospitality marketing saw strong results with Adara's audience targeting. The campaign focused on measurable return and efficient spend.
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Adara Impact PLUS helped a major city tourism board measure marketing ROI. The board spent $2.1M on 500 million impressions yearly but had no visibility into results. Fiscal challenges made it critic...al to prove marketing value. With Adara, they gained insight into campaign performance and ROI. This enabled better decisions on marketing spend and resource allocation.
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ADARA Cortex helped a US hotel chain improve its meta-search campaigns. The hotel chain wanted to compete better with OTAs. ADARA increased click-through rates and conversions. The campaign used data...-driven marketing to boost results. The case highlights the impact of travel data on hotel marketing.
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Adara helped Visit Britain & Brittany Ferries target French holiday makers. The campaign outperformed its goal by almost 10%. Adara used targeted advertising and travel-intent data. This improved cam...paign results for the hospitality sector. The case shows the value of data-driven marketing for travel brands.
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Adara helped Visit Jersey reach UK travelers with targeted video ads. The campaign achieved a 75% video completion rate. Adara used audience targeting to find real in-market travelers. This improved ...engagement for Visit Jersey. The solution focused on digital advertising and travel marketing.
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Adara ran a campaign for Arizona Office of Tourism. The campaign invested $35,000. It generated over $4.75 million in hotel revenue. This delivered a 135x ROI. Adara's advertising and analytics helpe...d drive tourism revenue. The case shows strong results for destination marketing.
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Adara helped the Investment and Development Agency of Latvia target in-market travelers in specific regions. The campaign outperformed the key KPI by 110%. Adara used travel-intent data to reach the ...right audience. This improved marketing results for the agency. The solution focused on audience targeting and campaign performance.
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Adara Impact helped Turespaña drive $2.3 million in hotel revenue. The data insights also brought 38,000 new visitors to Spain. Turespaña used Adara's analytics to track tourism impact. The solution ...supported better decision-making for destination marketing. This case shows the value of travel data for government tourism agencies.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization (DMO) recover from the impact of COVID-19. The DMO used ADARA to understand travel trends. This helped them plan their recover...y strategy. The partnership focused on data-driven insights for the travel sector. The case highlights how ADARA supports travel businesses during challenging times.
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Adara partnered with Visit California and their agency, The Shipyard, to boost ad campaign results for California's tourism industry. Visit California used Adara's co-op marketing program to increase... budget, performance, and visibility. The collaboration delivered strong and profitable ad campaigns. The partnership achieved a collective 223x ROI on total media spend.
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Adara helped a mid size DMO move away from mobile IDs due to new privacy rules. The DMO needed a persistent ID to track marketing performance. Adara provided a cookie-less, privacy compliant solution.... This let the DMO expand its data footprint and keep measuring results. The solution supports privacy-first marketing strategies.
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Adara’s real-time travel intent data helped a global travel luxury retailer raise brand awareness. The retailer has stores in major airports and cities, offering over 750 brands. They wanted to reach... travelers who were likely to buy luxury products. Adara used audience targeting to connect the retailer with in-market travelers. This increased the retailer’s brand visibility among the right audience.
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Adara helped an iconic American luxury jewelry retailer boost holiday sales in Mexico. The brand used Adara’s travel-intent insights to target high-net-worth shoppers. The campaign delivered 7 millio...n impressions and a 76% video completion rate. Data-driven targeting and premium creative placements increased brand desirability. The retailer became a top choice for luxury gifting during the holidays.
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Adara helped a multinational holding company bring together its 1st party data from many business units. The company faced challenges with data silos as it grew. Using Adara’s global consortiums, the...y unified their data in a permissioned workflow. This solution improved data access and broke down barriers between teams. The company can now use its data more safely and effectively.
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ADARA’s lifestyle data helped a family law firm reach new clients. The firm wanted more people to know about their services and visit their website. Using ADARA’s audience targeting, they showed pre-...roll video ads to business travelers, home buyers, recent movers, and mortgage prospects. This campaign used rich lifestyle profiles to find the right audience. The law firm aimed to grow awareness and drive more prospects online.
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Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used Adara’s solution to target high-value audience segments. This approach a...imed to drive awareness and increase product adoption. The campaign focused on precise audience targeting for better results. The case highlights the use of data-driven marketing in the banking sector.
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Adara helped a major multinational energy company use airline booking data to improve fuel consumption forecasts. The company faced challenges predicting oil futures due to travel industry disruption... from coronavirus. Adara’s data filled gaps in their revenue forecasting algorithms. This solution provided better insights for planning and decision making. The case highlights the value of travel data analytics for the oil and energy sector.
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Adara helped a leading U.S.-based global footwear brand reach female travelers in APAC cities. The brand used Adara’s real-time travel-intent data to target urban professionals, solo travelers, and f...amily vacation planners. Creative placements and real-time optimization led to a 2X higher CTR and a 127% increase in viewability. The campaign exceeded goals and improved brand visibility in competitive travel markets. The brand credits Adara’s audience targeting for strong engagement and presence.
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ADARA helped an international data aggregator adapt to a cookie-less environment. The company built a consortium of small businesses to compete with larger organizations. ADARA provided a new way to ...operate without cookies. This improved business and marketing operations. The solution focused on data privacy and audience targeting. The case highlights the shift to privacy-first marketing technology.
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Adara helped a top luxury car brand launch a new premium model in the APAC market. The brand wanted to increase product awareness and brand recall. Adara used precise display advertising to target af...fluent people interested in premium cars. The campaign aimed to boost engagement in a competitive market. The results showed exceptional engagement in APAC markets.
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Adara helped a leading U.S. airline improve its CTV campaign. The airline wanted to promote non-stop flights from small cities to popular destinations with a cost per booking under $20. In the Midwes...t, they used in-market CTV to boost demand for flights to Florida cities. Adara’s first-party data powered the campaign. The case study highlights the campaign’s results.
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ADARA Cortex Search helped a major US airline boost both branded and non-branded SEM campaign performance. The airline wanted to capture more demand from branded search and increase bookings from non...-branded search. By targeting mid-tier Traveler Value Score and leisure audiences, they improved results across search marketing. The case highlights the impact of audience targeting and search optimization for airlines.
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