Real-World Case Studies and Customer Success Stories with Adara

Adara’s real-time travel intent data helped a global travel luxury retailer raise brand awareness. The retailer has stores in major airports and cities, offering over 750 brands. They wanted to reach... travelers who were likely to buy luxury products. Adara used audience targeting to connect the retailer with in-market travelers. This increased the retailer’s brand visibility among the right audience.
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Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to know more about who was booking hotels in their area. Adara's solution let them build audienc...e identities from their data. This gave VSPC better insight into their customers. As a result, their marketing campaigns performed better.
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Adara's real-time travel intent targeting helped a leading luxury hospitality brand increase direct bookings. The brand wanted more bookings for properties in Cancun, Vallarta, Los Cabos, Punta Cana,... and Riviera Maya. Adara used precise digital marketing to reach travelers. The campaign achieved a 12X return on ad spend (ROAS). This shows strong results for the hospitality brand using Adara's solution.
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Accor Live Limitless used Adara's real-time travel intent data for a digital campaign. They wanted to reach active travelers in Europe during the changing Covid-19 situation. Accor and their agency, ...iProspect, identified markets with strong travel intent. Adara's data helped them target the right audiences. This approach supported their campaign goals as travel restrictions changed.
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Adara helped a world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain wanted to increase bookings from members who had not booked in 18 months. They used Adara’s aud...ience modelling and first-party data to target these members. This approach brought many members back to book again. The result was a 34% re-engagement rate among lapsed loyalty members.
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Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media agency, Spark Foundry, but wanted to improve conversion rates from th...eir search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.
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Adara helped Northwest Arkansas Tourism Association (NATA) increase brand awareness for the Northwest Arkansas region. NATA and Paradise Advertising used Adara’s intent signals and Impact attribution... platform to run a travel campaign. The campaign aimed to drive demand for travel to Northwest Arkansas National Airport. NATA achieved a nearly 8:1 return on ad spend during the campaign. This shows strong results from using Adara’s travel marketing solutions.
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Adara helped Arkansas Tourism measure the impact of digital media on state parks. Arkansas Tourism used Adara’s data consortium to improve marketing and revenue tracking. Before Adara, they could not... see how digital marketing led to bookings in state parks. Adara enabled them to use first-party data for a full view of the tourism ecosystem. This gave Arkansas Tourism better insight into their marketing funnel and results.
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Adara worked with Wyoming Office of Tourism and VDX.tv to run a TV Magnify campaign. They used CTV and household retargeting to boost awareness and encourage trip planning. Adara provided measurement... and data modeling tools. This helped show the real impact of the CTV campaign. The case highlights how data-driven marketing can help tourism brands measure results.
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Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used Adara’s solution to target high-value audience segments. This approach a...imed to drive awareness and increase product adoption. The campaign focused on precise audience targeting for better results. The case highlights the use of data-driven marketing in the banking sector.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization (DMO) recover from the impact of COVID-19. The DMO used ADARA to understand travel trends. This helped them plan their recover...y strategy. The partnership focused on data-driven insights for the travel sector. The case highlights how ADARA supports travel businesses during challenging times.
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Adara partnered with Visit California and their agency, The Shipyard, to boost ad campaign results for California's tourism industry. Visit California used Adara's co-op marketing program to increase... budget, performance, and visibility. The collaboration delivered strong and profitable ad campaigns. The partnership achieved a collective 223x ROI on total media spend.
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Adara helped a top luxury car brand launch a new premium model in the APAC market. The brand wanted to increase product awareness and brand recall. Adara used precise display advertising to target af...fluent people interested in premium cars. The campaign aimed to boost engagement in a competitive market. The results showed exceptional engagement in APAC markets.
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Adara helped a leading U.S. airline improve its CTV campaign. The airline wanted to promote non-stop flights from small cities to popular destinations with a cost per booking under $20. In the Midwes...t, they used in-market CTV to boost demand for flights to Florida cities. Adara’s first-party data powered the campaign. The case study highlights the campaign’s results.
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