Real-World Case Studies and Customer Success Stories with Adara

ADARA Cortex helped a US-based hotel chain improve its meta-search campaigns. The hotel wanted to compete better with OTAs. ADARA... increased click-through rates and conversions. The campaign delivered measurable results for the hotel chain. Hospitality brands can use Cortex to boost digital marketing performance.
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Adara helped the world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain wanted to boost... bookings from members who had not returned in 18 months. They used Adara’s audience modelling and first-party data to target these members. This approach brought back customers who might have chosen competitors. The loyalty program benefits and data-driven marketing increased share of wallet.
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Adara helped Arkansas Tourism measure the impact of digital media on state park bookings. Arkansas Tourism used Adara’s data consortium... to track marketing efforts and revenue. Before Adara, they could not see how digital marketing drove bookings for state parks. Adara enabled them to use first-party data for a full view of tourism activity. This improved their understanding of the tourism ecosystem in Arkansas.
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Adara helped Accor and iProspect target active travelers in Europe during Spring 2021. They used real-time travel intent data to... find markets with strong travel demand. This let Accor adjust digital campaigns to changing Covid-19 restrictions. The campaign aimed to reach travelers in the right markets at the right time. Results focused on identifying high-intent audiences for better marketing outcomes.
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Mandarin Oriental Hotel Group used ADARA's search marketing signals to improve their paid search and metasearch campaigns. They wanted more... people who clicked on ads to actually book rooms. With ADARA, they saw better click-through rates. The hotel group worked with their media agency, Spark Foundry, to try new strategies. ADARA helped them reach a more targeted audience for their hotels.
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ADARA's Cortex Search Platform helped a Las Vegas-based resort boost hotel bookings. The resort wanted to improve search campaign results... and reach travelers during the COVID outbreak. They used ADARA's platform to target resilient travelers. The goal was to increase profitability and booking numbers. The case highlights the use of travel marketing technology for hospitality.
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ADARA Impact gave Costa del Sol campaign performance insights. The tool showed what worked and what needed changes for destinia.com... campaigns. This helped Costa del Sol improve their marketing. They could optimize for better results. The focus was on campaign analytics and travel marketing.
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Adara helped Hyatt Regency Orange County use travel data to target families and leisure travelers. The hotel achieved a 38X... ROI on prospecting campaigns. Adara's data-driven marketing improved bookings. The focus was on attracting new guests. This case shows strong results for hospitality marketing.
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ADARA helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent. Destination DC... uses this to track how well their marketing works. They get better visibility into bookings. This helps them plan and improve their campaigns.
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Adara targeted French holiday makers for Visit Britain & Brittany Ferries. The campaign used travel intent data to reach the... right audience. Adara outperformed the goal by almost 10%. This helped boost travel bookings. The solution focused on digital marketing for the hospitality sector.
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Adara delivered a 75% video completion rate for Visit Jersey. The campaign targeted real UK travelers interested in visiting Jersey.... Adara used travel-intent data to reach the right audience. The result was strong engagement with the video creative. This shows the power of data-driven marketing for hospitality brands.
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Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, target World Cup fans and travelers near Philadelphia and New York. The campaign ran... programmatic display ads to boost hotel bookings during the 2026 FIFA World Cup. In ten weeks, it drove thousands of site visits, 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand grows for the tournament.
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Adara helped a leading Las Vegas hotel boost bookings during the busy Q4 season. The hotel used Adara's display and... native media to reach travelers looking for Las Vegas stays. The campaign kept cost-per-booking in line with the hotel's goals. October and November saw strong results. The average room stay was three nights, even as December demand dropped.
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Adara worked with Wyoming Office of Tourism and VDX. tv to run a CTV and household retargeting campaign. The goal...was to boost awareness and encourage trip planning for Wyoming. Adara used its measurement and data modeling tools to track the campaign's real impact. The partnership focused on accurate economic impact measurement for tourism marketing. Results highlight the value of data-driven advertising in the hospitality sector.
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Adara helped Visit Tampa Bay boost hotel revenue and visitor spending in key U. S. markets. The team used travel-intent...audiences and Samba TV segments to improve targeting and reporting. The campaign achieved a 3X increase in CTR and over 100% growth in conversion rate. ROI trends turned positive, and annual engagement topped $800K. Visit Tampa Bay praised Adara for closing the gap between reported and actual performance.
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Adara's real-time travel intent targeting helped a luxury hospitality brand boost direct bookings. The brand wanted more guests to book... directly for properties in Cancun, Vallarta, Los Cabos, Punta Cana, and Riviera Maya. Adara used precise targeting to reach travelers. The campaign achieved a 12X return on ad spend. This digital marketing solution increased direct bookings for the hospitality group.
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Lancaster, PA used Adara’s travel-intent data to target visitors for the 2026 FIFA World Cup. The city aimed to increase... hotel bookings during the event. Adara’s solution helped Lancaster capture demand and drive over $2 million in revenue. The campaign focused on attracting travelers and boosting local hospitality business. This approach delivered measurable results for the destination.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. Adara used travel-intent data to target... fans from nearby host cities. This approach helped Lancaster capture overflow demand and increase overnight stays. The campaign drove over $2M in hotel revenue. Adara enabled cost-effective bookings in a competitive market.
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Visit Tampa Bay used Adara’s travel-intent audiences to boost marketing results. They achieved a 3X increase in click-through rates. Conversion... rates grew by over 100%. The campaign improved ROI and engagement. Adara’s data-driven targeting helped attract more travelers. This led to more bookings for Visit Tampa Bay.
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Adara helped Visit Britain and Brittany Ferries reach French holiday makers. The campaign used targeted travel data. Adara outperformed the... goal by almost 10%. The focus was on increasing travel from France to Britain. The results show strong marketing impact for the hospitality sector.
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Adara helped Visit Jersey reach UK travelers with targeted video ads. The campaign achieved a 75% video completion rate. Adara... used travel-intent data to find real in-market travelers. This led to more engagement from people planning trips. Visit Jersey saw better results from their digital marketing.
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ADARA Cortex helped a US-based hotel chain improve its meta-search campaigns. The hotel chain wanted to compete better with online... travel agencies. ADARA increased click-through rates and conversions for the hotel. The campaign delivered measurable results for the hotel chain. The case highlights the impact of travel data on hotel marketing.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. Adara used travel-intent data to target... fans from nearby host cities. This approach helped Lancaster capture overflow demand and increase overnight stays. The campaign drove over $2 million in hotel revenue. Adara's data-driven strategy delivered measurable results for the hospitality sector.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. The city used Adara’s travel-intent data... to target fans from nearby host cities. This approach helped Lancaster capture overflow demand and increase overnight stays. The campaign drove over $2 million in hotel revenue. The solution was cookie-less and privacy compliant.
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ADARA helped a major city tourism board measure the impact of its marketing. Before ADARA, the board spent $2.1M yearly... on 500 million impressions with no ROI visibility. The city faced budget challenges and needed proof of marketing value. ADARA's Impact PLUS solution gave clear campaign results and ROI insights. This enabled smarter spending and justified marketing investments.
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Hyatt Regency Orange County used ADARA's data to target families and leisure travelers. The hotel aimed to increase bookings and... revenue. ADARA's solution helped them reach new prospects. As a result, they achieved a 38X return on investment. The campaign focused on driving more stays from key segments. This case highlights the impact of data-driven marketing in hospitality.
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Adara helped Lancaster, Pennsylvania, drive hotel bookings during the 2026 FIFA World Cup. Lancaster used Adara's travel-intent data to target... fans from nearby host cities. The campaign focused on converting global fan interest into overnight stays. This strategy generated over $2 million in hotel revenue. The partnership showed the power of data-driven advertising for hospitality.
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Lancaster used Adara to boost hotel bookings during the 2026 FIFA World Cup. Adara's travel-intent data helped Lancaster target fans... from nearby host cities. The campaign drove over $2 million in hotel revenue. Lancaster converted global fan interest into overnight stays. The partnership delivered strong results for the local hospitality sector.
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Adara helped Lancaster, Pennsylvania, boost hotel bookings during the 2026 FIFA World Cup. Lancaster used Adara's travel-intent data to target... fans from nearby host cities. This strategy converted global fan interest into overnight stays. The campaign drove over $2 million in hotel revenue. Adara's data-driven approach increased tourism for Lancaster.
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Adara helped Lancaster, Pennsylvania, drive hotel bookings during the 2026 FIFA World Cup. Lancaster used Adara's travel-intent data to target... fans from nearby host cities. This approach converted global fan interest into overnight stays. The campaign generated over $2 million in revenue for local hotels. Adara's solution enabled Lancaster to compete with larger destinations.
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A Las Vegas-based resort wanted to boost hotel bookings and make search campaigns more profitable. The resort used ADARA's Cortex... Search Platform to reach travelers who were still planning trips during the COVID outbreak. The platform helped the resort target the right audience and improve campaign results. This led to more bookings and better returns from their marketing spend.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization recover from the impact of Covid-19. The DMO used ADARA to... understand travel trends and plan for recovery. This partnership aimed to support the travel sector during a difficult period. The case highlights the use of travel data for strategic planning. No specific metrics or numbers are mentioned in the content.
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Visit St. Pete/Clearwater used Adara to improve digital marketing. They used their own first-party data to build audience identities. This... helped them target travelers better. Their campaigns performed better as a result. The case shows how first-party data can boost marketing for travel brands.
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Adara helped Lancaster, Pennsylvania, drive hotel bookings during the 2026 FIFA World Cup. Lancaster used Adara's travel-intent data to target... global fans and capture overflow demand from nearby host cities. The campaign resulted in over $2 million in revenue. Adara's solution focused on increasing overnight stays for local hotels. This case highlights the impact of data-driven marketing in the hospitality industry.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. The city aimed to attract visitors... from nearby host cities and convert global fan interest into overnight stays. Adara used travel-intent data to target active travelers. This approach helped Lancaster drive over $2 million in hotel revenue. The campaign focused on digital marketing to reach the right audience at the right time.
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Mandarin Oriental Hotel Group used ADARA’s signals to improve their paid search and metasearch campaigns. They wanted to reach a... more targeted audience for their hotels. ADARA helped them boost click-through rates. The hotel group saw better results from their digital marketing. This case shows how data-driven marketing can help hotels attract more guests online.
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Northwest Arkansas Tourism Association used Adara’s platform to boost their ad campaign. They achieved nearly an 8:1 return on ad... spend. Adara’s intent signals and attribution measurement helped track results. The campaign ran for a set period and delivered strong ROI. This case highlights the value of data-driven marketing for tourism groups.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. Adara used travel-intent data to target... fans from nearby host cities. This approach helped Lancaster capture overflow demand and increase overnight stays. The campaign drove over $2 million in hotel revenue. Adara's solution delivered measurable results for Lancaster's hospitality sector.
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Adara helped the world’s leading hotel chain re-engage 34% of its lapsed loyalty members. The hotel chain used Adara's audience... modeling and first-party data. This approach boosted repeat bookings from former loyalty members. The case highlights the power of data-driven marketing in hospitality. No specific revenue or city details are given.
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Lancaster partnered with Adara to boost hotel bookings during the 2026 FIFA World Cup. Adara used real-time travel intent data... to target global fans and capture overflow demand from nearby host cities. The campaign delivered over 50 million impressions. Lancaster achieved a 12X return on ad spend and drove significant direct bookings. This digital marketing effort helped Lancaster generate over $2 million in revenue.
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ADARA helped a major city tourism board measure marketing ROI. The board spent $2.1M on 500 million impressions yearly but... had no ROI visibility. ADARA's Impact PLUS solution gave clear results. This helped justify marketing spend during fiscal challenges. The tourism board gained data to defend and optimize their budget.
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ADARA helped the Investment and Development Agency of Latvia target travelers in specific regions. The campaign outperformed the main KPI... by 110%. ADARA used travel-intent data to reach in-market travelers. The agency improved its marketing results with this solution. This case shows strong results for government travel marketing.
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Adara ran a campaign for the Arizona Office of Tourism. The campaign invested $35,000. It generated over $4.75 million in... hotel revenue. This resulted in a 135x return on investment. The campaign focused on driving tourism and hotel bookings. Adara's travel marketing solution delivered strong measurable results.
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ADARA Impact data insights helped Turespaña generate $2. 3M in hotel revenue. The solution also brought 38,000 new visitors to...Spain. Turespaña used travel data analytics to track revenue and increase visitation. The case highlights measurable results in tourism marketing. ADARA enabled data-driven decisions for Spain's tourism growth.
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ADARA helped the Investment and Development Agency of Latvia target travelers in specific regions. The agency used ADARA's data to... reach in-market travelers. They outperformed their main KPI by 110%. This case shows how travel-intent data can improve regional marketing. The agency achieved strong results with focused targeting.
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ADARA ran a campaign for the Arizona Office of Tourism. The campaign invested $35,000. It generated over $4.75 million in... hotel revenue. This resulted in a 135x return on investment. The campaign used targeted travel data to drive bookings. The results show strong impact for tourism marketing.
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Arkansas Tourism used Adara to track the impact of digital media on state park visits. Adara enabled Arkansas Tourism to... use first-party data for a full view of their tourism ecosystem. This helped them see how digital campaigns affected travel behavior. Arkansas Tourism filled a key gap in their marketing funnel with Adara's measurement tools. They gained better insights into visitor engagement and campaign effectiveness.
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Adara helped a top 10 low-cost U. S. airline boost its CTV campaign. The airline wanted to promote non-stop flights...from small cities to popular snowbird destinations. They aimed to keep cost per booking under $20. In the Midwest, they used in-market CTV to drive demand for Florida flights. The campaign focused on competitive pricing and targeted key routes.
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ADARA Cortex Search helped a major US airline boost both branded and non-branded SEM campaign performance. The airline wanted to... capture more demand from branded search and increase bookings from non-branded search. By targeting mid-tier Traveler Value Score and leisure audiences, they improved results across search marketing. The case highlights the impact of travel-intent data and audience segmentation for airlines.
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Adara helped a leading London-based rail service rebuild passenger demand after COVID. The company used Adara Audiences to re-engage travelers... who left mid-booking. Campaigns targeted both domestic and international travelers. The rail service achieved ROI of 8+ for two quarters and kept ROI above 5 with third-party measurement. Strong results led to bigger budgets and international growth.
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Adara helped a London rail brand re-engage high-intent travelers. The campaign delivered over 8x ROI. Adara's solution scaled across domestic... and global markets. The partnership focused on targeting travelers ready to book. This drove strong returns for the rail service.
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Adara helped Visit California and its agency, The Shipyard, run co-op marketing campaigns for state DMOs. They used Adara's platform... to boost ad campaign performance and visibility. The partnership delivered a 223x ROI on total media spend. This success supported the California tourism industry with measurable results.
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Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to see who was booking... hotels in their area. Adara's solution let them build audience identities. This improved their campaign performance. The case shows how first-party data boosts marketing for destination organizations.
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ADARA helped a mid size DMO move away from mobile IDs due to new privacy rules. The DMO needed a... persistent ID to track marketing performance. ADARA provided a cookie-less, privacy compliant solution. This let the DMO keep measuring their marketing strategies. The solution supports privacy and data-driven marketing.
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ADARA's Impact Plus Platform helped a Destination Marketing Organization recover from Covid-19. The DMO used ADARA to understand travel trends.... This data guided their recovery plan. The partnership aimed to boost travel sector performance. The focus was on post-pandemic strategy. No specific metrics are mentioned.
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Adara helped a global travel luxury retailer boost brand awareness. The retailer has stores in airports and cities, offering over... 750 brands. Adara used real-time travel intent data for precise audience targeting. This increased the retailer's visibility among travelers. The case highlights Adara's audience targeting and travel data solutions.
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Adara helped an iconic American luxury jewelry retailer boost holiday sales in Mexico. The brand used Adara’s travel-intent insights to... target high-net-worth shoppers. The campaign delivered 7 million impressions and a 76% video completion rate. Data-driven targeting increased brand desirability and engagement. The retailer became a top choice for luxury gifting during the holidays.
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Adara helped a global travel retailer boost brand awareness at airports where its stores operate. The retailer used Adara’s real-time... travel intent data to target travelers who were already planning trips. This approach focused on reaching in-market travelers to increase store visibility. The campaign aimed to connect with potential customers at key travel moments. The result was higher brand recognition among airport travelers.
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Adara helped a leading global footwear brand double its click-through rate and boost viewability by 127%. The brand used Adara’s... travel-intent data to target female travelers in APAC cities. Creative placements on travel sites and real-time optimization drove strong engagement. The campaign exceeded goals and improved brand visibility in competitive travel markets. The marketing team praised Adara’s precise audience targeting and scale.
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Adara helped a luxury jewelry brand reach holiday shoppers in Mexico. The campaign delivered 7 million impressions. Video ads achieved... a 76% completion rate. Adara used travel-intent targeting to find the right audience. The brand aimed to boost holiday sales. The results show strong engagement and reach.
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Adara helped a global footwear brand double its click-through rate using travel-intent targeting. The brand also saw a 127% increase... in viewability across APAC markets. Adara's solution focused on leveraging travel-intent data to reach the right audience. The campaign drove strong engagement and improved ad performance. The results show the impact of targeted digital marketing for large brands.
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Adara helped a multinational holding company bring together its 1st party data from many business units. The company faced challenges... with data silos as it grew. Adara's global consortiums enabled safe, permissioned data sharing. This solution broke down silos and improved data use across the organization. The case highlights secure data workflow and integration for large enterprises.
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A multinational conglomerate holding company faced challenges with scattered first-party data as its business grew. The company used ADARA's data... permissioned workflow to bring together data from different sources. This helped them manage and use their data more effectively. The solution improved data organization and workflow across the business. The company gained better control over its information.
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Adara helped Northwest Arkansas Tourism Association boost travel demand to Northwest Arkansas National Airport. NATA used Adara’s intent signals and... Impact attribution platform. The campaign achieved an 8:1 return on ad spend. This increased brand awareness for the region. The partnership focused on travel marketing and measurable results.
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Adara helped Legends of Catalonia promote tourism to Barcelona and its regions using in-market data for targeting. US travelers searching... for competitor destinations generated 800 bookings. The virtual reality game earned 140,000 downloads in the US. Website traffic increased sharply. This campaign used travel intent data to boost tourism marketing results.
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ADARA’s lifestyle data helped a family law firm reach new clients. The firm wanted more people to know about their... services and visit their website. They used ADARA’s profiles to target business travelers, home buyers, recent movers, and mortgage prospects with pre-roll video ads. The campaign aimed to boost awareness and drive website visits for the legal firm.
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A law firm focused on family law wanted to boost awareness and attract more clients. They used ADARA's lifestyle data... to reach new prospects online. The firm aimed to drive more people to their website. This approach helped them increase visibility in a competitive market. The case highlights how targeted data can support law firm marketing.
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Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used... precise audience targeting to reach high-value segments. This drove awareness and increased product adoption. The campaign focused on affluent customers worldwide. Adara enabled better targeting for credit card marketing.
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Adara's traveler value score helped a leading global bank promote its premium credit card. The bank targeted affluent customers worldwide.... The campaign increased awareness and boosted product adoption. Adara's solution used travel-intent data to reach high-value prospects. The bank saw improved engagement with its credit card offer.
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Adara helped a major multinational energy company use airline booking data to improve fuel consumption forecasts. The company faced challenges... predicting oil futures due to travel industry disruptions from coronavirus. Adara’s travel data filled gaps in the company’s revenue forecasting algorithms. This solution provided better insights for fuel demand planning. The case highlights the value of data-driven forecasting in the oil and energy sector.
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ADARA helped a major multinational energy company use airline booking data to predict fuel consumption. The coronavirus pandemic made oil... futures hard to forecast. ADARA's travel-intent data gave the company new insights. This improved their ability to plan for demand changes. The company could respond faster to shifts in the travel industry.
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Adara helped a top 5 global luxury car brand launch a new premium model in APAC. The brand wanted to... boost product awareness and brand recall. Adara used precise display advertising to target affluent buyers interested in premium cars. The campaign focused on reaching the right audience in a competitive market. Results included exceptional engagement in APAC markets.
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Adara helped a top luxury car brand launch a new premium model in the APAC market. The brand used Adara's... precise targeting to reach affluent automobile enthusiasts. The campaign focused on display advertising to boost awareness and brand recall. The result was exceptional engagement in a highly competitive market. The strategy targeted premium buyers for maximum impact.
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ADARA helped an international data aggregator adapt to a cookie-less environment. The aggregator built a consortium of small businesses to... compete with larger organizations. ADARA provided a new way to operate without cookies. This improved business and marketing operations. The solution supported competitive balance in data-driven marketing.
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ADARA Cortex Search helped a major US airline boost bookings from both branded and non-branded search campaigns. The airline targeted... mid-tier Traveler Value Score and leisure audiences. This approach increased performance in search engine marketing. The case highlights how data-driven targeting can drive more bookings for airlines. No specific metrics are provided in the summary.
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Adara helped a leading U. S. airline boost its CTV campaign. The airline promoted non-stop flights from small U.S. cities...to popular snowbird destinations. Adara’s first-party data enabled cost per booking under $20. The campaign targeted Midwest markets with in-market CTV. The airline improved campaign performance and reached more travelers.
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