Adara Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.

Use Cases

Customers recommend Digital Marketing, Contract Management, Advertisement, as the business use cases that they have been most satisfied with while using Adara.

Other use cases:

  • Campaign Management
  • Engagement Management
  • Personalized Marketing
  • Market Research
  • Forecasting
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Adara.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Visibility
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Adara Use-Cases and Business Priorities: Customer Satisfaction Data

Adara works with different mediums / channels such as Website.

Adara's features include Personalization. and Adara support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adara analytics capabilities include Analytics, and Custom Reports.

Adara, DialedIn by ChaseData, Phoneburner, Voiptime Cloud, Ricochet360, etc., all belong to a category of solutions that help Auto Dialer. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adara empowers leading travel brands using a rich travel data co-op. People-based insights drive industry growth collaboratively.

Comprehensive Insights on Adara Use Cases

How does Adara address your Digital Marketing Challenges?

What Are the key features of Adara for Contract Management?

How does Adara address your Campaign Management Challenges?

How does Adara facilitate Engagement Management?

23+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adara solved their Auto Dialer needs. Cuspera uses 364 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Auto Dialer needs.

Case Studies

Banking

CASE STUDY A leading global bank

Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used Adara’s solution to target high-value audience segments. This approach a...imed to drive awareness and increase product adoption. The campaign focused on precise audience targeting for better results. The case highlights the use of data-driven marketing in the banking sector.

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Hospitality

CASE STUDY Visit St. Pete/Clearwater (VSPC)

Adara helped Visit St. Pete/Clearwater use its own first-party data for digital marketing. VSPC wanted to know more about who was booking hotels in their area. Adara's solution let them build audienc...e identities from their data. This gave VSPC better insight into their customers. As a result, their marketing campaigns performed better.

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Hospitality

CASE STUDY Accor Live Limitless

Accor Live Limitless used Adara's real-time travel intent data for a digital campaign. They wanted to reach active travelers in Europe during the changing Covid-19 situation. Accor and their agency, ...iProspect, identified markets with strong travel intent. Adara's data helped them target the right audiences. This approach supported their campaign goals as travel restrictions changed.

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Hospitality

CASE STUDY Arkansas Tourism

Adara helped Arkansas Tourism measure the impact of digital media on state parks. Arkansas Tourism used Adara’s data consortium to improve marketing and revenue tracking. Before Adara, they could not... see how digital marketing led to bookings in state parks. Adara enabled them to use first-party data for a full view of the tourism ecosystem. This gave Arkansas Tourism better insight into their marketing funnel and results.

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Marketing and Advertising

CASE STUDY Visit California

Adara partnered with Visit California and their agency, The Shipyard, to boost ad campaign results for California's tourism industry. Visit California used Adara's co-op marketing program to increase... budget, performance, and visibility. The collaboration delivered strong and profitable ad campaigns. The partnership achieved a collective 223x ROI on total media spend.

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Hospitality

CASE STUDY Northwest Arkansas Tourism Association (NATA)

Adara helped Northwest Arkansas Tourism Association (NATA) increase brand awareness for the Northwest Arkansas region. NATA and Paradise Advertising used Adara’s intent signals and Impact attribution... platform to run a travel campaign. The campaign aimed to drive demand for travel to Northwest Arkansas National Airport. NATA achieved a nearly 8:1 return on ad spend during the campaign. This shows strong results from using Adara’s travel marketing solutions.

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lightning

Peers used Adara for digital marketing and contract management

Adara Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)

Adara Integrations

Adara integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.56/5 ★

Read Reviews (12)
Data Export

2.73/5 ★

Read Reviews (4)

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

LiveIntent

4.14 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Adara

Overall Risk Meter

Low Medium High

Top Failure Risks for Adara

Adara News

Customer

Wyoming Office of Tourism drives trip planning actions and increases bookings with Adaras real-time travel-intent data

Wyoming Office of Tourism increased trip planning and bookings using Adara's real-time travel-intent data, showcasing the effectiveness of targeted audience strategies in destination marketing.

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Partnership

VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism

VDX.TV partners with Adara to measure the economic impact of a campaign for the Wyoming Office of Tourism, utilizing Adara's data modeling capabilities to assess the campaign's effectiveness in driving tourism engagement.

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Customer

Global car brand achieved exceptional engagement in APAC Markets with Adaras precise targeting

A global car brand used Adara's precise targeting to boost engagement in APAC markets. Adara, a RateGain company, helped a luxury car brand and a universal bank target affluent customers. A hotel chain re-engaged loyalty members using Adara's data.

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World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data

Adara's data helped a top hotel chain re-engage 34% of lapsed loyalty members using first-party data and audience modeling.

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Adara Profile

Company Name

Adara

Company Website

https://adara.com/

HQ Location

2625 Middlefield Road #827, Palo Alto, CA 94306

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C