Adara: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism 01/04/2025

Customer stories

Adara helped Catalonia promote tourism to US travelers using in-market data for targeting. Catalonia launched a virtual reality game to attract visitors to Barcelona and its regions. The campaign led to 800 bookings from US travelers searching for competitor destinations. The game was downloaded 140,000 times in the US. Website traffic for Catalonia increased as a result of the campaign.
Adara’s Traveler Value Score helped a leading global bank promote its premium credit card to affluent travelers. The bank used Adara’s solution to target high-value audience segments. This approach aimed to drive awareness and increase product adoption. The campaign focused on precise audience targeting for better results. The case highlights the use of data-driven marketing in the banking sector.
Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, capture hotel demand from 2026 FIFA World Cup fans. The campaign targeted soccer fans and travelers researching trips to nearby cities. Programmatic display media drove awareness and bookings. In ten weeks, the campaign generated 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand builds for the tournament.
Adara helped a mid size DMO move away from mobile IDs due to new privacy rules. The DMO needed a persistent ID to track marketing performance. Adara provided a cookie-less, privacy compliant solution. This let the DMO expand its data footprint and keep measuring results. The solution supports privacy-first marketing strategies.
Adara helped Arkansas Tourism measure the impact of digital media on state park bookings. Arkansas Tourism used Adara’s data consortium to track marketing efforts and revenue. Before Adara, they could not see how digital marketing drove bookings for state parks. Adara enabled them to use first-party data for a full view of tourism activity. This improved their understanding of the tourism ecosystem in Arkansas.

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Adara Product Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.