Adara Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.

Use Cases

Customers recommend Digital Marketing, Contract Management, Advertisement, as the business use cases that they have been most satisfied with while using Adara.

Other use cases:

  • Campaign Management
  • Engagement Management
  • Personalized Marketing
  • Market Research
  • Forecasting
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Adara.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Visibility
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Adara Use-Cases and Business Priorities: Customer Satisfaction Data

Adara works with different mediums / channels such as Website.

Adara's features include Personalization. and Adara support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adara analytics capabilities include Analytics, and Custom Reports.

Adara, DialedIn by ChaseData, Phoneburner, Voiptime Cloud, Ricochet360, etc., all belong to a category of solutions that help Auto Dialer. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adara empowers leading travel brands using a rich travel data co-op. People-based insights drive industry growth collaboratively.

Adara Customer wins, Customer success stories, Case studies

How does Adara address your Digital Marketing Challenges?

How does Adara address your Contract Management Challenges?

What Are the key features of Adara for Campaign Management?

What Are the key features of Adara for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Adara solved their Auto Dialer needs. Cuspera uses 364 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Auto Dialer needs.

 

Wyoming Office of Tourism drives trip planning actions and increases bookings with Adaras real-time travel-intent data

Wyoming Office of Tourism increased trip planning and bookings using Adara's real-time travel-intent data, showcasing the effectiveness of targeted audience strategies in destination marketing.

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Global car brand achieved exceptional engagement in APAC Markets with Adaras precise targeting

A global car brand used Adara's precise targeting to boost engagement in APAC markets. Adara, a RateGain company, helped a luxury car brand and a universal bank target affluent customers. A hotel cha...in re-engaged loyalty members using Adara's data.

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Mandarin Oriental Hotel Group - Hospitality

Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media agency, Spark Foundry, but wanted to improve conversion rates from th...eir search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.

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Destination Marketing Organization (DMO) - Marketing And Advertising

ADARA's Impact Plus Platform helped a Destination Marketing Organization (DMO) recover from the impact of COVID-19. The DMO used ADARA to understand travel trends. This helped them plan their recover...y strategy. The partnership focused on data-driven insights for the travel sector. The case highlights how ADARA supports travel businesses during challenging times.

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Wyoming Office of Tourism - Hospitality

Adara worked with Wyoming Office of Tourism and VDX.tv to run a TV Magnify campaign. They used CTV and household retargeting to boost awareness and encourage trip planning. Adara provided measurement... and data modeling tools. This helped show the real impact of the CTV campaign. The case highlights how data-driven marketing can help tourism brands measure results.

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A leading brand in luxury hospitality and experiences - Hospitality

Adara's real-time travel intent targeting helped a leading luxury hospitality brand increase direct bookings. The brand wanted more bookings for properties in Cancun, Vallarta, Los Cabos, Punta Cana,... and Riviera Maya. Adara used precise digital marketing to reach travelers. The campaign achieved a 12X return on ad spend (ROAS). This shows strong results for the hospitality brand using Adara's solution.

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lightning

Peers used Adara for digital marketing and contract management

Adara Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)

Adara Integrations

Adara integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.56/5 ★

Read Reviews (12)
Data Export

2.73/5 ★

Read Reviews (4)

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

LiveIntent

4.14 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Adara

Overall Risk Meter

Low Medium High

Top Failure Risks for Adara

Adara News

Partnership

VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism

VDX.TV partners with Adara to measure the economic impact of a campaign for the Wyoming Office of Tourism, utilizing Adara's data modeling capabilities to assess the campaign's effectiveness in driving tourism engagement.

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Adara Profile

Company Name

Adara

Company Website

https://adara.com/

HQ Location

2625 Middlefield Road #827, Palo Alto, CA 94306

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C