Adara: Use-Cases, Insights and Reviews | 2026 Cuspera

Adara's real-time travel intent targeting helped a leading luxury hospitality brand increase direct bookings. The brand wanted more bookings for properties in Cancun, Vallarta, Los Cabos, Punta Cana,... and Riviera Maya. Adara used precise digital marketing to reach travelers. The campaign achieved a 12X return on ad spend (ROAS). This shows strong results for the hospitality brand using Adara's solution.
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Mandarin Oriental Hotel Group used ADARA's search marketing tools to reach a more targeted audience. They worked with their media agency, Spark Foundry, but wanted to improve conversion rates from th...eir search campaigns. By leveraging ADARA’s signals, they improved click-through rates across paid search and metasearch campaigns. The case study highlights how ADARA helped them get better results from their digital marketing efforts. No specific numbers are mentioned in the content.
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ADARA helped an international data aggregator adapt to a cookie-less environment. The company built a consortium of small businesses to compete with larger organizations. ADARA provided a new way to ...operate without cookies. This improved business and marketing operations. The solution focused on data privacy and audience targeting. The case highlights the shift to privacy-first marketing technology.
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Adara helped Northwest Arkansas Tourism Association (NATA) increase brand awareness for the Northwest Arkansas region. NATA and Paradise Advertising used Adara’s intent signals and Impact attribution... platform to run a travel campaign. The campaign aimed to drive demand for travel to Northwest Arkansas National Airport. NATA achieved a nearly 8:1 return on ad spend during the campaign. This shows strong results from using Adara’s travel marketing solutions.
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Adara Impact PLUS helped a major city tourism board measure marketing ROI. The board spent $2.1M on 500 million impressions yearly but had no visibility into results. Fiscal challenges made it critic...al to prove marketing value. With Adara, they gained insight into campaign performance and ROI. This enabled better decisions on marketing spend and resource allocation.
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