Adara Overview

Adara leverages an extensive data exchange platform to transform travel marketing strategies. By accessing ethically sourced traveler data from over 270 global partners, businesses can gain insights from 4 billion searches and 23 billion data elements. This empowers brands to refine their marketing strategies and improve ROI in the digital economy. Adara's platform enables real-time insights, allowing companies to anticipate customer needs and make informed decisions about destination marketing. This data-driven approach supports meaningful consumer interactions and enhances the ability to tailor marketing efforts effectively.

Use Cases

Customers recommend Digital Marketing, Contract Management, Advertisement, as the business use cases that they have been most satisfied with while using Adara.

Other use cases:

  • Campaign Management
  • Engagement Management
  • Personalized Marketing
  • Market Research
  • Forecasting
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Adara.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Visibility
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Adara Use-Cases and Business Priorities: Customer Satisfaction Data

Adara works with different mediums / channels such as Website.

Adara's features include Personalization. and Adara support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adara analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...Based in Miami, she oversees resort-specific tourism regions and digital marketing and measurement solutions...." Expert Blog
"...Commenting on the partnership agreement, ADARA s Vice President Destination Analytics, Ted Sullivan added: ADARA s goal is to help change the way destination marketing organisations are measured...." European Cities Marketing (ECM) provides its members with visitors origins data through new partnership with ADARA
"...The company competes not just with other companies big in advertising like Google (which itself has made a very big play to do more specifically in the travel search vertical) but also other companies working in the big data-fuelled analytics space as it interests with the world of travel marketing, such as Adara. ..." Sojern raises another $120M led by TCV to expand its travel marketing platform BerTTon

Adara, DialedIn by ChaseData, Phoneburner, Voiptime Cloud, Ricochet360, etc., all belong to a category of solutions that help Auto Dialer. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adara empowers leading travel brands using a rich travel data co-op. People-based insights drive industry growth collaboratively.

Adara Customer wins, Customer success stories, Case studies

How can Adara optimize your Digital Marketing Workflow?

How can Adara optimize your Contract Management Workflow?

How does Adara facilitate Campaign Management?

Why is Adara the best choice for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well Adara solved their Auto Dialer needs. Cuspera uses 364 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Auto Dialer needs.

 

Aurora Networks - ISP And TV Infrastructure - Medium

Aurora Networks clinches deal with Adara to supply DAA, fibre PON equipment

USA

Adara Technologies has partnered with Aurora Networks to deploy managed broadband infrastructure using Aurora's distributed access and fibre PON platforms. This deal will enhance Adara's ISP and TV i...nfrastructure offerings, including its Bandwidth Reclamation platform for optimizing Docsis cable networks.

Read on →

Destination DC - Hospitality

ADARA helps Destination DC see bookings and measure marketing results. The platform gives clear data on travel intent. Destination DC uses this to track how well their marketing works. They get bette...r visibility into bookings. This helps them plan and improve their campaigns.

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Northwest Arkansas Tourism Association (NATA) - Events Services

Adara helped Northwest Arkansas Tourism Association boost travel demand to Northwest Arkansas National Airport. NATA used Adara’s intent signals and Impact attribution platform. The campaign achieved... an 8:1 return on ad spend. This increased brand awareness for the region. The partnership focused on travel marketing and measurable results.

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Lancaster - Hospitality - Medium

Adara used travel-intent data and Samba TV audiences to help Lancaster, Pennsylvania, target World Cup fans and travelers near Philadelphia and New York. The campaign ran programmatic display ads to ...boost hotel bookings during the 2026 FIFA World Cup. In ten weeks, it drove thousands of site visits, 257 observed hotel bookings, 4,563 enriched bookings, and over $2 million in revenue. The campaign continues as demand grows for the tournament.

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A global travel retailer of luxury products - Retail - Very Large

Adara helped a global travel luxury retailer boost brand awareness. The retailer has stores in airports and cities, offering over 750 brands. Adara used real-time travel intent data for precise audie...nce targeting. This increased the retailer's visibility among travelers. The case highlights Adara's audience targeting and travel data solutions.

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A major US airline - Transportation/Trucking/Railroad - Very Large

ADARA Cortex Search helped a major US airline boost both branded and non-branded SEM campaign performance. The airline wanted to capture more demand from branded search and increase bookings from non...-branded search. By targeting mid-tier Traveler Value Score and leisure audiences, they improved results across search marketing. The case highlights the impact of travel-intent data and audience segmentation for airlines.

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lightning

Peers used Adara for digital marketing and contract management

Adara Competitors

Adara Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (10)
Analytics

4.93/5 ★

Read Reviews (83)
Custom Reports

4.78/5 ★

Read Reviews (29)

Adara Integrations

Adara integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.56/5 ★

Read Reviews (12)
Data Export

2.73/5 ★

Read Reviews (4)

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

LiveIntent

4.14 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Adara

Overall Risk Meter

Low Medium High

Top Failure Risks for Adara

Adara News

Partnership

Adara, Aurora pitch DOCSIS and PON upgrades to smaller operators

Adara Technologies and Aurora Networks have partnered to offer a new hosted and managed platform aimed at smaller operators. This platform facilitates upgrades to a distributed access architecture supporting DOCSIS and PON. Adara manages the offering, leveraging its existing back-office systems, while Aurora supplies access products. The partnership targets tier 2/3/4 operators, expanding Adara's market reach.

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Partnership

Aurora Networks and Adara Partner on Hosted DAA/PON

Aurora Networks and Adara Technologies have formed a strategic partnership to deliver a hosted and managed Distributed Access Architecture (DAA) and Passive Optical Networking (PON) platform. This collaboration integrates Aurora's broadband access hardware with Adara's cloud-native management platform, aiming to provide operators with a unified environment for managing hybrid fiber-coax and fiber access networks. The partnership targets broadband operators looking to extend the life of existing DOCSIS infrastructure while preparing for future fiber deployments.

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Partnership

Adara Technologies and Aurora Networks Partner

Adara Technologies and Aurora Networks have formed a strategic partnership to deliver a hosted and managed Distributed Access Architecture (DAA) and Passive Optical Networking (PON) platform. This collaboration aims to accelerate the deployment of next-generation multi-gigabit broadband services by combining Aurora's access technologies with Adara's cloud-native management platform. The partnership offers a unified platform supporting both fiber and hybrid fiber-coax networks, enhancing network modernization and service delivery.

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M&A

RateGain unites Adara and Sojern under one brand

RateGain has merged Adara and Sojern into a single entity under the Sojern brand, forming a unified AI-powered platform with the world's largest travel intent data source. This strategic alignment aims to enhance predictive traveler insights and multichannel engagement, retaining Adara's workforce and expertise to maximize growth for hospitality and travel companies.

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Adara Profile

Company Name

Adara

Company Website

https://adara.com/

HQ Location

2625 Middlefield Road #827, Palo Alto, CA 94306

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C