LiveIntent Overview

Liveintent equips brands with advertising technology to harness email, resolve identity, and drive sales. Revenue is increased for advertisers and publishers through this platform.

Use Cases

Customers recommend Advertisement, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using LiveIntent.

Other use cases:

  • Onboarding
  • Direct Marketing
  • Product Marketing
  • Generation Of New Leads
  • International Marketing
  • Content Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using LiveIntent.

Other priorities:

  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Grow Market Share
  • Improve Visibility
  • Increase Customer Life Time Value
See all business priorities See less business priorities

LiveIntent Use-Cases and Business Priorities: Customer Satisfaction Data

LiveIntent works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

LiveIntent's features include SEM, Personalization, Recording, etc. and LiveIntent support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also LiveIntent analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site." - Emily L

Peer review evidence (same sources as the product rating summary)

"...Powering Consideration with Programmatic Advertising in Email..." Best of B2B Marketing Zone for November 4, 2019
"...LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns...." Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
"...With limited scale on our sites, we wanted to reach Food enthusiasts in engaged environments and knew LiveIntent could provide this audience...." Peer review by Mark Josephson, VP, Chief Sales Officer, Readers Digest

LiveIntent, Opteo, MediaOS, Innovid, Extreme Reach, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveIntent

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Entertainment

Popular in

  • Small Business
  • Mid Market
  • Enterprise

LiveIntent is popular in Hospital & Health Care, Marketing And Advertising, and Entertainment and is widely used by Small Business, Mid Market, and Enterprise.

LiveIntent Customer wins, Customer success stories, Case studies

What solutions does LiveIntent provide for Communication Management?

Why is LiveIntent the best choice for Engagement Management?

How can LiveIntent optimize your Onboarding Workflow?

What Are the key features of LiveIntent for Direct Marketing?

11 buyers and buying teams have used Cuspera to assess how well LiveIntent solved their Advertising needs. Cuspera uses 698 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack
We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships
LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags
With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L
CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack
We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships
LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags
With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L

Wildgrain - Food & Beverages - Small

Boston, USA

LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove more purchases. The campaign focused on reaching new custom...ers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.

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Gold Alliance - Financial Services - Medium

LiveIntent helped Gold Alliance cut advertising costs by 300%. Gold Alliance wanted to reach adults over 45 and get more qualified leads. Social channels did not work for them. LiveIntent used target...ed display ads and publisher optimization. Gold Alliance saw a 2x increase in qualified leads and much lower costs. The campaign focused on driving website traffic and acquiring new customers.

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General Mills - Food & Beverages - Very Large

LiveIntent helped General Mills boost email newsletter revenue by 26%. The team moved ad units above the fold in newsletters, leading to an 11% increase in high-value impressions. General Mills teste...d the new placement and saw no negative impact on subscriptions. The higher CPM floor and collapsible ad units drove strong results. General Mills expanded the solution to all major newsletters for maximum impact.

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The Farmer's Dog - Consumer Goods - Medium

LiveIntent helped The Farmer's Dog lower purchase CPA by 23%. The campaign increased email-to-conversion rate by 8%. The Farmer's Dog used LiveIntent for email acquisition and advertising. They gaine...d new customers and built a stronger CRM. The strategy included discount codes and retargeting.

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La Quinta Inn & Suites - Hospitality - Large

LiveIntent helped La Quinta Inn & Suites boost brand awareness by 4.7%. The hotel chain wanted to reach male business travelers with high income. LiveIntent delivered ads in targeted newsletters acro...ss news, business, and travel. La Quinta achieved the highest unique audience reach among all campaign channels. The campaign improved brand perception and expanded their audience.

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Aerosoles - Apparel & Fashion - Medium

LiveIntent helped Aerosoles get a 5x return on ad spend with targeted email ads. Aerosoles wanted to find new customers outside of search and social. LiveIntent ran an acquisition campaign focused on... women, using product and sale ads. The campaign drove a 23% lower CPA and quickly met ROAS goals. Aerosoles gained thousands of new customers and now runs the campaign always-on.

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Consumer behaviors: email newsletters: and subscription fatigue

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Frequently Asked Questions (FAQ)

What buyers ask before choosing LiveIntent

What is LiveIntent?

LiveIntent is a people-based marketing platform that helps to bridge the gap between brands and audiences everywhere. It helps to build brand awareness and increase sales and revenue.

LiveIntent helps to transform email into the simplest way to build relationships with people across all types of media to resolve identity while driving sales and increasing revenue.

LiveIntent discovers a new media channel to reach incremental audiences for profitable growth. It maximizes the revenue generated on every email open while enhancing reader experience. It builds strong connections with addressable audiences everywhere by leveraging first-party data.

What is LiveIntent used for?

LiveIntent is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Communication Management and Engagement Management .

What are the top features of LiveIntent?

SEM, Personalization and Recording are some of the top features of LiveIntent.

Who uses LiveIntent?

LiveIntent is used by Hospital & Health Care, Marketing And Advertising and Entertainment among other industries.

What are LiveIntent alternatives?

Opteo, MediaOS, Innovid and Extreme Reach are popular alternatives for LiveIntent.

Where is LiveIntent located?

LiveIntent is headquartered at 222 Broadway, Floor 22, New York, NY 10038, US.
lightning

Peers used LiveIntent for advertisement and communication management

LiveIntent Competitors

LiveIntent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.74/5 ★

Read Reviews (1)
Analytics

4.67/5 ★

Read Reviews (12)
Custom Reports

4.13/5 ★

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.74/5 ★

Read Reviews (1)
Analytics

4.67/5 ★

Read Reviews (12)
Custom Reports

4.13/5 ★

Read Reviews (52)

LiveIntent Integrations

LiveIntent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.89/5 ★

Read Reviews (13)
Data Import

3.71/5 ★

Read Reviews (42)

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SocketLabs

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qollabi

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adara

3.83 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for LiveIntent

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveIntent

LiveIntent, Inc News

Product

LiveIntent Offers Marketers a Way to Market to People

LiveIntent offers a people-based media platform for programmatic advertising in email newsletters. It enables marketers to target CRM lists and leverage real-time data, enhancing transparency and measurement. Brands like Overstock.com use LiveIntent for its dynamic, people-focused approach, which contrasts with traditional list-based advertising. The platform supports data onboarding from partners like Merkle, Oracle, and Salesforce, extending publishers' reach and improving marketing returns.

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M&A

LiveIntent Lays off 35 Employees Following Zeta Global Acquisition - Adweek

LiveIntent laid off 35 employees after being acquired by Zeta Global.

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M&A

Zeta Global completes acquisition of LiveIntent's email marketing platform - Mi3

Zeta Global has acquired LiveIntent's email marketing platform.

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M&A

Zeta Global Completes Acquisition of LiveIntent - Yahoo Finance

Zeta Global has acquired LiveIntent, according to Yahoo Finance.

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LiveIntent, Inc Profile

Company Name

LiveIntent, Inc

Company Website

https://www.liveintent.com/

HQ Location

222 Broadway, Floor 22, New York, NY 10038, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES D