LiveIntent: Product updates, Customer stories, and Insights | 2026 Cuspera

LiveIntent helped General Mills increase email newsletter revenue by 26%. General Mills wanted to boost newsletter monetization without hurting the reader experience. LiveIntent suggested moving ad u...nits above the fold and making them collapsible. General Mills tested this in low-volume newsletters and saw higher CPMs and fill rates. After expanding the change, they saw an 11% increase in high-value impressions and a 26% rise in revenue.
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LiveIntent helped 1440 grow its monthly newsletter subscribers by 13%. 1440 wanted to reach more engaged readers outside social media. LiveIntent tested different ad creatives, including one with a c...ustomer testimonial. Subscribers from LiveIntent were 2.5x more likely to open the newsletter than those from social channels. 1440 continues to use creative testing to attract new audiences and grow its list.
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LiveIntent helped Samuel Hubbard achieve a 2.5x return on ad spend. The brand used targeted advertising and Lookalike Audiences to reach new customers. Over 9,000 conversions were generated. Samuel H...ubbard wanted to grow beyond search and social channels. The campaign proved email inventory can drive strong results for small consumer brands.
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LiveIntent helped General Mills boost email newsletter revenue by 26%. General Mills wanted to increase ad revenue without hurting the reader experience. LiveIntent suggested moving ad units above th...e fold in newsletters and making them collapsible. General Mills tested this in low-volume newsletters and saw higher CPMs and fill rates. After expanding the change, they saw an 11% increase in high-value impressions and a 26% rise in revenue.
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LiveIntent helped Prime Publishing gain 60,000 new email subscribers. Prime Publishing used People-Based Audiences to target new readers for their cooking and crafting newsletters. The campaign exclu...ded current subscribers to focus on new leads. Subscribers from LiveIntent email ads showed 56% higher engagement than those from other channels. This boosted Prime Publishing’s ability to scale campaigns for advertisers.
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LiveIntent helped Perky Jerky gain 1,330 new customers and 8,200 new site visitors. Visitors from LiveIntent spent 6x more time on the site and had a 22% lower bounce rate than other channels. Perky ...Jerky used LiveConnect for retargeting, conversion tracking, and optimization. They achieved 157 coupon redemptions and a 38% open rate on a follow-up email. The campaign focused on customer acquisition and email marketing.
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