LiveIntent Overview

Liveintent equips brands with advertising technology to harness email, resolve identity, and drive sales. Revenue is increased for advertisers and publishers through this platform.

Use Cases

Customers recommend Advertisement, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using LiveIntent.

Other use cases:

  • Onboarding
  • Direct Marketing
  • Product Marketing
  • Generation Of New Leads
  • International Marketing
  • Content Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using LiveIntent.

Other priorities:

  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Grow Market Share
  • Improve Visibility
  • Increase Customer Life Time Value
See all business priorities See less business priorities

LiveIntent Use-Cases and Business Priorities: Customer Satisfaction Data

LiveIntent works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

LiveIntent's features include SEM, Personalization, Recording, etc. and LiveIntent support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also LiveIntent analytics capabilities include Analytics, and Custom Reports.

Reviews

"With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with pros...pective customers. LiveIntent’s dedication to developing tailored solutions for our business needs assures me that the opportunities for growth here are endless." - Rebecca L

Peer review evidence (same sources as the product rating summary)

"...From a publisher perspective, the Marquee ad provides both value and efficiency: advertisers will pay top dollar due to its size and prominence, while its dynamic nature ensures that the ad only shows to the right viewer...." Peer review by Aaron Thies, Ad Sales & Ad Operations Manager, Horoscope.com
"...LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns...." Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
"...LiveIntent has been great for engaging people in various points of the sales funnel...." Peer review by User

LiveIntent, Opteo, MediaOS, Innovid, Datagame, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveIntent

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Entertainment

Popular in

  • Small Business
  • Mid Market
  • Enterprise

LiveIntent is popular in Hospital & Health Care, Marketing And Advertising, and Entertainment and is widely used by Small Business, Mid Market, and Enterprise.

LiveIntent Customer wins, Customer success stories, Case studies

What solutions does LiveIntent provide for Communication Management?

What makes LiveIntent ideal for Engagement Management?

How efficiently Does LiveIntent manage your Onboarding?

How does LiveIntent facilitate Direct Marketing?

11 buyers and buying teams have used Cuspera to assess how well LiveIntent solved their Advertising needs. Cuspera uses 698 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags
With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships
LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack
We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L
CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags
With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships
LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack
We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L

Wildgrain - Food & Beverages - Small

LiveIntent helped Wildgrain boost customer acquisition with targeted email advertising. Wildgrain saw a 13% increase in month-over-month reach and a 14% lower customer acquisition cost compared to ot...her channels. Creative testing and lookalike audience targeting drove more purchases. Wildgrain reached new, high-quality customers at a lower cost. Email became their top channel for growth.

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Collage - Consumer Goods - Medium

LiveIntent helped Collage boost customer acquisition with targeted email advertising. Collage achieved a 5.3% click-to-conversion rate and 2,253 conversions. The campaign delivered a 133% return on a...d spend and stayed under the CPA goal. LiveIntent used first-party data to suppress existing customers and optimize for new buyers. Collage scaled their campaign quickly and met their marketing targets.

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NEST New York - Consumer Goods - Medium

LiveIntent helped NEST New York lower cost-per-visit by 59% and cost-per-click by 94% compared to other channels. NEST used LiveIntent’s advertising and optimization tools to target new customers for... their Perfume Oils Collection. The campaign increased site traffic by 27% year-over-year, with 99% of visitors being new. NEST found LiveIntent more cost-efficient than direct publisher buys. Creative featuring Allure’s Best of Beauty Award Seal drove the highest click-through rate and a 10% lower bounce rate.

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Zoosk - Internet - Large

LiveIntent helped Zoosk boost email ad revenue by updating LiveTags to allow more ad sizes. Zoosk saw a 34% increase in fill rate and a 73% increase in revenue-per-open. CPM rose by 14% and overall r...evenue grew by 35%. Impressions increased by 18% and CTR by 38%. Email engagement stayed strong while monetization improved.

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Horoscope.com - Internet - Medium

LiveIntent helped Horoscope.com boost email ad revenue by 55% year-over-year. The team redesigned email templates to a single-column layout and enabled more ad sizes in existing slots. This increased... CPMs by 44% with only 7% more impressions. Horoscope.com did not need to add extra tags or ad slots. The solution improved advertising revenue and demand from advertisers.

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Prime Publishing - Media Production - Medium

LiveIntent helped Prime Publishing gain 60,000 new email subscribers. The campaign targeted people interested in cooking and crafting. Prime Publishing used a custom People-Based Audience to avoid ex...isting subscribers. New subscribers from LiveIntent were 56% more engaged than those from other channels. This improved email engagement and subscriber growth for their newsletters.

Read more →

Consumer behaviors: email newsletters: and subscription fatigue

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Frequently Asked Questions(FAQ)

for LiveIntent

What is LiveIntent?

LiveIntent is a people-based marketing platform that helps to bridge the gap between brands and audiences everywhere. It helps to build brand awareness and increase sales and revenue.

LiveIntent helps to transform email into the simplest way to build relationships with people across all types of media to resolve identity while driving sales and increasing revenue.

LiveIntent discovers a new media channel to reach incremental audiences for profitable growth. It maximizes the revenue generated on every email open while enhancing reader experience. It builds strong connections with addressable audiences everywhere by leveraging first-party data.

What is LiveIntent used for?

LiveIntent is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Communication Management and Engagement Management .

What are the top features of LiveIntent?

SEM, Personalization and Recording are some of the top features of LiveIntent.

Who uses LiveIntent?

LiveIntent is used by Hospital & Health Care, Marketing And Advertising and Entertainment among other industries.

What are LiveIntent alternatives?

Opteo, MediaOS, Innovid and Datagame are popular alternatives for LiveIntent.

Where is LiveIntent located?

LiveIntent is headquartered at 222 Broadway, Floor 22, New York, NY 10038, US.
lightning

Peers used LiveIntent for advertisement and communication management

LiveIntent Competitors

LiveIntent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.74/5 ★

Read Reviews (1)
Analytics

4.67/5 ★

Read Reviews (12)
Custom Reports

4.13/5 ★

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.74/5 ★

Read Reviews (1)
Analytics

4.67/5 ★

Read Reviews (12)
Custom Reports

4.13/5 ★

Read Reviews (52)

LiveIntent Integrations

LiveIntent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.89/5 ★

Read Reviews (13)
Data Import

3.71/5 ★

Read Reviews (42)

Adara

3.83 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SocketLabs

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qollabi

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for LiveIntent

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveIntent

LiveIntent, Inc News

Product

LiveIntent Offers Marketers a Way to Market to People

LiveIntent offers a people-based media platform for programmatic advertising in email newsletters. It enables marketers to target CRM lists and leverage real-time data, enhancing transparency and measurement. Brands like Overstock.com use LiveIntent for its dynamic, people-focused approach, which contrasts with traditional list-based advertising. The platform supports data onboarding from partners like Merkle, Oracle, and Salesforce, extending publishers' reach and improving marketing returns.

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M&A

LiveIntent Lays off 35 Employees Following Zeta Global Acquisition - Adweek

LiveIntent laid off 35 employees after being acquired by Zeta Global.

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M&A

Zeta Global completes acquisition of LiveIntent's email marketing platform - Mi3

Zeta Global has acquired LiveIntent's email marketing platform.

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M&A

Zeta Global Completes Acquisition of LiveIntent - Yahoo Finance

Zeta Global has acquired LiveIntent, according to Yahoo Finance.

Read more →

LiveIntent, Inc Profile

Company Name

LiveIntent, Inc

Company Website

https://www.liveintent.com/

HQ Location

222 Broadway, Floor 22, New York, NY 10038, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES D