LiveIntent Overview

Liveintent equips brands with advertising technology to harness email, resolve identity, and drive sales. Revenue is increased for advertisers and publishers through this platform.

Use Cases

Customers recommend Advertisement, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using LiveIntent.

Other use cases:

  • Onboarding
  • Direct Marketing
  • Product Marketing
  • Generation Of New Leads
  • International Marketing
  • Content Management
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using LiveIntent.

Other priorities:

  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Grow Market Share
  • Improve Visibility
  • Increase Customer Life Time Value
See all business priorities See less business priorities

LiveIntent Use-Cases and Business Priorities: Customer Satisfaction Data

LiveIntent works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

LiveIntent's features include SEM, Personalization, Recording, etc. and LiveIntent support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also LiveIntent analytics capabilities include Analytics, and Custom Reports.

Reviews

"LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan" - Skylar G

Peer review evidence (same sources as the product rating summary)

"...Create and monetize custom videos Video advertising is another potential source of extra revenue, but it s not one that easy to ramp up at first...." 5 Things Publishers Can Do To Increase Revenues In Q4 2019
"...LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns...." Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
"...D2C Brands Can Make the Most of Email Ad Engagement Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing...." Best of B2B Marketing Zone for December 18, 2019

LiveIntent, Opteo, MediaOS, Innovid, Datagame, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for LiveIntent

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Entertainment

Popular in

  • Small Business
  • Mid Market
  • Enterprise

LiveIntent is popular in Hospital & Health Care, Marketing And Advertising, and Entertainment and is widely used by Small Business, Mid Market, and Enterprise.

LiveIntent Customer wins, Customer success stories, Case studies

How does LiveIntent address your Communication Management Challenges?

How can LiveIntent optimize your Engagement Management Workflow?

What Are the key features of LiveIntent for Onboarding?

What makes LiveIntent ideal for Direct Marketing?

11 buyers and buying teams have used Cuspera to assess how well LiveIntent solved their Advertising needs. Cuspera uses 698 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships

LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags

With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack

We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L
CUSTOMERS TESTIMONIALS
LiveIntent testimonial

Skylar G

Acquisition Manager

Partnerships

LiveIntent found a way to drive qualified leads at scale, allowing us to capture email sign-ups and encourage interested dog lovers to find a fresh food plan Testimonial By Skylar G
LiveIntent testimonial

Rebecca L

Marketing Manager

eBags

With advertising becoming increasingly expensive, we knew that diversification and innovation were essential to continued growth online . LiveIntent has played a key role in this effort, offering us a unique outlet through which to connect with prospective customers. LiveIntent’s dedication to deve...loping tailored solutions for our business needs assures me that the opportunities for growth here are endless.

Testimonial By Rebecca L
LiveIntent testimonial

Emily L

Display Marketing Manager

Nordstrom Rack

We’ve been able to generate a significant number of conversions with LiveIntent by driving quality site traffic and reaching our site visitors with relevant ads after they’ve left the site. Testimonial By Emily L

Wildgrain - Food & Beverages - Small

Boston, USA

LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove more purchases. The campaign focused on reaching new custom...ers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.

1440 - Media Production - Medium

LiveIntent helped 1440 grow its monthly newsletter subscribers by 13%. 1440 wanted to reach more engaged readers outside social media. LiveIntent tested different ad creatives, including one with a c...ustomer testimonial. Subscribers from LiveIntent were 2.5x more likely to open the newsletter than those from social channels. 1440 continues to use creative testing to attract new audiences and grow its list.

Samuel Hubbard - Consumer Goods - Small

LiveIntent helped Samuel Hubbard achieve a 2.5x return on ad spend. The brand used targeted advertising and Lookalike Audiences to reach new customers. Over 9,000 conversions were generated. Samuel H...ubbard wanted to grow beyond search and social channels. The campaign proved email inventory can drive strong results for small consumer brands.

Wildgrain - Food & Beverages - Small

LiveIntent helped Wildgrain boost customer acquisition with targeted email advertising. Wildgrain saw a 13% increase in month-over-month reach and a 14% lower customer acquisition cost compared to ot...her channels. Creative testing and lookalike audience targeting drove more purchases. Wildgrain reached new, high-quality customers at a lower cost. Email became their top channel for growth.

DailySale.com - Retail - Small

LiveIntent's Dynamic Product Ads helped DailySale.com achieve a 140X return on ad spend. The company wanted to show personalized deals in email newsletters to boost engagement and sales. Using LiveCo...nnect, they targeted website visitors based on interests and browsing. In 30 days, they saw a 10.6% conversion rate from product-focused emails. Dynamic Product Ads became a key part of their marketing strategy.

Patch - Media Production - Large

LiveIntent helped Patch boost email ad revenue by 40% year-over-year. Patch used LiveIntent's platform to restructure ad serving, enable programmatic demand, and support multiple ad sizes. This led t...o a 27% increase in eCPM. Patch operates over 900 local news sites and 3,500+ newsletters. The solution improved ad monetization and revenue growth.

Consumer behaviors: email newsletters: and subscription fatigue

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Frequently Asked Questions (FAQ)

What buyers ask before choosing LiveIntent

What is LiveIntent?

LiveIntent is a people-based marketing platform that helps to bridge the gap between brands and audiences everywhere. It helps to build brand awareness and increase sales and revenue.

LiveIntent helps to transform email into the simplest way to build relationships with people across all types of media to resolve identity while driving sales and increasing revenue.

LiveIntent discovers a new media channel to reach incremental audiences for profitable growth. It maximizes the revenue generated on every email open while enhancing reader experience. It builds strong connections with addressable audiences everywhere by leveraging first-party data.

What is LiveIntent used for?

LiveIntent is a Advertising Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Communication Management and Engagement Management .

What are the top features of LiveIntent?

SEM, Personalization and Recording are some of the top features of LiveIntent.

Who uses LiveIntent?

LiveIntent is used by Hospital & Health Care, Marketing And Advertising and Entertainment among other industries.

What are LiveIntent alternatives?

Opteo, MediaOS, Innovid and Datagame are popular alternatives for LiveIntent.

Where is LiveIntent located?

LiveIntent is headquartered at 222 Broadway, Floor 22, New York, NY 10038, US.
lightning

Peers used LiveIntent for advertisement and communication management

LiveIntent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.74/5

Read Reviews (1)
Analytics

4.67/5

Read Reviews (12)
Custom Reports

4.13/5

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.74/5

Read Reviews (1)
Analytics

4.67/5

Read Reviews (12)
Custom Reports

4.13/5

Read Reviews (52)

LiveIntent Integrations

LiveIntent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for LiveIntent

Overall Risk Meter

Low Medium High

Top Failure Risks for LiveIntent

LiveIntent, Inc News

Product

LiveIntent Offers Marketers a Way to Market to People

LiveIntent offers a people-based media platform for programmatic advertising in email newsletters. It enables marketers to target CRM lists and leverage real-time data, enhancing transparency and measurement. Brands like Overstock.com use LiveIntent for its dynamic, people-focused approach, which contrasts with traditional list-based advertising. The platform supports data onboarding from partners like Merkle, Oracle, and Salesforce, extending publishers' reach and improving marketing returns.

M&A

LiveIntent Lays off 35 Employees Following Zeta Global Acquisition - Adweek

LiveIntent laid off 35 employees after being acquired by Zeta Global.

M&A

Zeta Global completes acquisition of LiveIntent's email marketing platform - Mi3

Zeta Global has acquired LiveIntent's email marketing platform.

M&A

Zeta Global Completes Acquisition of LiveIntent - Yahoo Finance

Zeta Global has acquired LiveIntent, according to Yahoo Finance.

LiveIntent, Inc Profile

Company Name

LiveIntent, Inc

Company Website

https://www.liveintent.com/

HQ Location

222 Broadway, Floor 22, New York, NY 10038, US

Employees

101-250

Social

Financials

SERIES D