Innovid Overview

Innovid transforms how advertisers and publishers engage with consumers through its omnichannel advertising platform. Users can create dynamic ad experiences that resonate with audiences, driving meaningful interactions and measurable business growth. The platform supports seamless ad delivery and optimization, ensuring that campaigns reach the right audience at the right time. Innovid's integration capabilities allow for smooth collaboration with top-tier partners, enhancing its usability. Advertisers benefit from detailed analytics that provide insights into consumer behavior, enabling data-driven decisions. This makes Innovid a go-to solution for those looking to elevate their advertising strategies in a competitive market.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Innovid.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Social Media Analytics
  • Collaboration
  • Creative Agency
  • Campaign Management
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Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities that customers and associates have achieved using Innovid.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Sales & Revenue
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Innovid Use-Cases and Business Priorities: Customer Satisfaction Data

Innovid works with different mediums / channels such as Mass Media. Television. Video etc.

Innovid's features include Personalization, and Dashboard. and Innovid support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Innovid analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ad serving and tracking for all digital video advertising...." Peer review by Agency

Innovid, Opteo, Ad Sales Genius, Datagame, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Innovid is an independent CTV advertising and measurement platform for major brands. Advanced TV analytics and advertising solutions are provided.

Popular Business Setting

for Innovid

Top Industries

  • Food & Beverages
  • Education
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Innovid is popular in Food & Beverages, Education, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Innovid Use Cases

How can Innovid optimize your Engagement Management Workflow?

How can Innovid enhance your Channel Marketing process?

How does Innovid facilitate Competitive Intelligence?

What benefits does Innovid offer for Sending & Publishing Communications?

21+ more Business Use Cases

21 buyers and buying teams have used Cuspera to assess how well Innovid solved their Advertising needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

CASE STUDY Carat

Carat Taps InnovidXP To Elevate United Airlines Conquesting Strategy

Retail

CASE STUDY A mattress company

A mattress company boosted website traffic and sales by 35% using interactive video ads.

CASE STUDY CVS

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Retail

CASE STUDY Mattress Company

A mattress company increased revenue by 15% by using InnovidXP to personalize their video ads and improve ad engagement.

CASE STUDY Enfamil

Enfamil Raises Awareness & Sparks Action with CTV

CASE STUDY Simba Sleep

Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations

Video

Innovid Releases Harmony Direct to Optimize CTV Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Innovid

What is Innovid?

Innovid is an Advertising platform. Innovid provides a powerful video platform that empowers advertisers and marketers to create, deliver and measure the impact of highly engaging video experiences on any device and media channel at scale, efficiently.

The Innovid platform includes several modules. Video experience builder makes it easy to create immersive video experiences that scale. Real-time analytics provides media quality, viewability, fraud, and brand safety, and performance. Optimization Suite helps to trigger notifications, suspending delivery/real-time video ad blocking, etc. User can integrate personalized videos using third-party data in CRM or marketing automation platforms.

Innovid has a suite of targeting and optimisation tools, and a creative platform which allows dynamic video ad creation to focus on ad targeting at the creative level. Innovid empowers advertisers to personalize, deliver and measure the most innovative advertising experiences on any device and media outlet through a single platform.

What is Innovid used for?

Innovid is a Advertising Software mainly used by its customers to Improve Brand Engagement and Acquire Customers by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Innovid?

Personalization, Dashboard are some of the top features of Innovid.

Who uses Innovid?

Innovid is used by Food & Beverages, Education and Internet among other industries.

What are Innovid alternatives?

Opteo, Ad Sales Genius, Datagame and LiveIntent are popular alternatives for Innovid.

Where is Innovid located?

Innovid is headquartered at 30 Irving Place, Floor 12, New York, NY 10003, US.
lightning

Peers used Innovid for advertisement and engagement management

Innovid Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

?

for Innovid

Overall Risk Meter

Low Medium High

Top Failure Risks for Innovid

Innovid, Inc. News

Product

Innovids Feature Beat: New Social Advertising Tools to Drive Performance & Streamline Execution

Innovid has launched a holistic frequency management solution designed to optimize ad campaigns across connected TV (CTV) and digital channels. This new product enables advertisers to control ad frequency, reduce wasted impressions, and improve campaign performance by providing unified measurement and management across platforms. The solution addresses a key challenge in omnichannel advertising and enhances ROI for marketers.

Product

Innovid Launches Social Automation

Innovid has launched Social Automation, a new solution that enables advertisers to manage and optimize advertising campaigns in real time across major social platforms such as Meta, TikTok, and Snapchat. This product builds on Innovids Rules-Based Optimization technology, streamlining campaign management for brands and agencies seeking greater control and flexibility in omnichannel advertising.

Product

Innovids Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid introduces new tools to enhance CTV ads, making them more engaging, shoppable, and scalable, as part of Mediaocean's platform offerings.

Partnership

LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities

LinkedIn has launched a new connected TV (CTV) advertising solution for B2B marketers, partnering with Innovid, Paramount, and Sprinklr. Innovid will provide ad delivery and measurement technology, enabling LinkedIn advertisers to run and track CTV campaigns across major streaming platforms. This collaboration expands Innovids role in omnichannel ad delivery and analytics for enterprise brands targeting professional audiences through CTV.

Innovid, Inc. Profile

Company Name

Innovid, Inc.

Company Website

https://www.innovid.com/

HQ Location

30 Irving Place, Floor 12, New York, NY 10003, US

Employees

101-250

Social

Financials

IPO