Innovid Overview

Innovid is an independent CTV advertising and measurement platform for major brands. Advanced TV analytics and advertising solutions are provided.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Innovid.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Social Media Analytics
  • Collaboration
  • Creative Agency
  • Campaign Management
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Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities that customers and associates have achieved using Innovid.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Sales & Revenue
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Innovid Use-Cases and Business Priorities: Customer Satisfaction Data

Innovid works with different mediums / channels such as Mass Media, Television, Video, etc.

Innovid's features include Personalization, and Dashboard.

Reviews

"...Ad serving and tracking for all digital video advertising...." Peer review by Agency

Innovid, Project Agora, Opteo, LiveIntent, Amazon Advertising, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Innovid

Top Industries

  • Food & Beverages
  • Education
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Innovid is popular in Food & Beverages, Education, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Innovid Use Cases

What benefits does Innovid offer for Advertisement?

Innovid provides an advertising and analytics platform that offers omni-channel capabilities, including video, display, audio, and social advertising. The platform is built for television and designed to personalize and measure advertisements. While Innovid seeks to advance the TV advertising ecosystem, the company faces challenges due to the diverse and evolving requirements of advertisers.
"...For more information on how to activate personalized video, Want to Learn How We Can Make Your Advertising Easier? ..." Case Study Global Coffee Company

How does Innovid address your Engagement Management Challenges?

Innovid Engagement Management allows advertisers to personalize video content based on data. The platform offers interactive features, including trivia, that boost viewer engagement. This results in higher engagement rates and increased traffic to websites.
"...The interactive features within this campaign yielded increased engagement with viewers, including: Nearly 526,000 unique engagements...." Case Study Volvo

How does Innovid facilitate Channel Marketing?

How can Innovid enhance your Competitive Intelligence process?

How efficiently Does Innovid manage your Sending & Publishing Communications?

21+ more Business Use Cases

21 buyers and buying teams have used Cuspera to assess how well Innovid solved their Advertising needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

COMPANY CASE STUDIES
Innovid case study
Case Study Volvo

Volvo, Modi Media & Innovid Drive Sales Lift through CTV Engagement

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Innovid case study
Case Study L’Oréal

L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays

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Innovid case study
Case Study Channel 4

Innovid & Channel 4 Partner Team Up to Drive Innovation in Personalized Video

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Video

Innovid Releases Harmony Direct to Optimize CTV Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Innovid

What is Innovid?

Innovid is an Advertising platform. Innovid provides a powerful video platform that empowers advertisers and marketers to create, deliver and measure the impact of highly engaging video experiences on any device and media channel at scale, efficiently.

The Innovid platform includes several modules. Video experience builder makes it easy to create immersive video experiences that scale. Real-time analytics provides media quality, viewability, fraud, and brand safety, and performance. Optimization Suite helps to trigger notifications, suspending delivery/real-time video ad blocking, etc. User can integrate personalized videos using third-party data in CRM or marketing automation platforms.

Innovid has a suite of targeting and optimisation tools, and a creative platform which allows dynamic video ad creation to focus on ad targeting at the creative level. Innovid empowers advertisers to personalize, deliver and measure the most innovative advertising experiences on any device and media outlet through a single platform.

What is Innovid used for?

Innovid is a Advertising Software mainly used by its customers to Improve Brand Engagement and Acquire Customers by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Innovid?

Personalization, Dashboard are some of the top features of Innovid.

Who uses Innovid?

Innovid is used by Food & Beverages, Education and Internet among other industries.

What are Innovid alternatives?

Project Agora, Opteo, LiveIntent and Amazon Advertising are popular alternatives for Innovid.

Where is Innovid located?

Innovid is headquartered at 30 Irving Place, Floor 12, New York, NY 10003, US.
lightning

Peers used Innovid for advertisement and engagement management

Innovid Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)

Innovid Integrations

Innovid integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.64/5 ★

Read Reviews (21)
Data Export

3.91/5 ★

Read Reviews (4)

Software Failure Risk Guidance

?

for Innovid

Overall Risk Meter

Low Medium High

Top Failure Risks for Innovid

Innovid Profile

Company Name

Innovid

Company Website

https://www.innovid.com/

HQ Location

30 Irving Place, Floor 12, New York, NY 10003, US

Employees

101-250

Social

Financials

IPO