Innovid Overview

Innovid transforms how advertisers and publishers engage with consumers through its omnichannel advertising platform. Users can create dynamic ad experiences that resonate with audiences, driving meaningful interactions and measurable business growth. The platform supports seamless ad delivery and optimization, ensuring that campaigns reach the right audience at the right time. Innovid's integration capabilities allow for smooth collaboration with top-tier partners, enhancing its usability. Advertisers benefit from detailed analytics that provide insights into consumer behavior, enabling data-driven decisions. This makes Innovid a go-to solution for those looking to elevate their advertising strategies in a competitive market.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Innovid.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Proposal & Quote Management
  • Social Media Analytics
  • Collaboration
  • Creative Agency
  • Campaign Management
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Business Priorities

Improve Brand Engagement and Acquire Customers are the most popular business priorities that customers and associates have achieved using Innovid.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Sales & Revenue
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Innovid Use-Cases and Business Priorities: Customer Satisfaction Data

Innovid works with different mediums / channels such as Mass Media. Television. Video etc.

Innovid's features include Personalization, and Dashboard. and Innovid support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Innovid analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Innovid helps advertisers and agencies leverage the power of digital to create interactive and personalized video...." Peer review from Innovid

Innovid, Opteo, Ad Sales Genius, Datagame, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Innovid is an independent CTV advertising and measurement platform for major brands. Advanced TV analytics and advertising solutions are provided.

Popular Business Setting

for Innovid

Top Industries

  • Food & Beverages
  • Education
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Innovid is popular in Food & Beverages, Education, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Innovid Use Cases

How efficiently Does Innovid manage your Engagement Management?

What benefits does Innovid offer for Channel Marketing?

What benefits does Innovid offer for Competitive Intelligence?

What Are the key features of Innovid for Sending & Publishing Communications?

21+ more Business Use Cases

21 buyers and buying teams have used Cuspera to assess how well Innovid solved their Advertising needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Case Studies

Telecommunications

CASE STUDY Yahoo DSP (for Verizon Fios)

Innovid Harmony Reach & Frequency helped Yahoo DSP manage ad frequency for Verizon Fios. Verizon wanted to cut ad waste and improve cost efficiency across all ad buys. Innovid gave Yahoo DSP a full v...iew of household ad exposures. The platform enabled real-time suppression of overexposed households. This reduced wasted impressions by 57%. Unique daily reach grew by over 41%. Verizon also improved the audience experience by cutting repeat ads.

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Marketing and Advertising

CASE STUDY PMG

PMG used Innovid's consumer transaction outcomes product to measure the impact of ad campaigns for QSR clients. The goal was to connect ad spend to in-store sales and improve campaign targeting. Inno...vid's platform helped PMG track 25 times more attributed revenue and 55 times more attributed transactions than before. The campaign drove a 4.3% increase in incremental transactions. PMG used these insights to optimize media strategies and improve both online and in-store results.

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Entertainment

CASE STUDY Xumo

Innovid measurement helped Xumo prove its value to advertisers. Xumo used Innovid to compare unique reach, frequency, and incrementality against other publishers for a major retail client. Innovid's ...custom reports showed that 35% of households reached were unique to Xumo, with a 7% incremental lift. Xumo improved household frequency by 31% during the campaign. These insights let Xumo optimize campaigns and show its unique impact in the streaming market.

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Marketing and Advertising

CASE STUDY Jan Kelley

Jan Kelley used Innovid to speed up auto offer campaigns. Their old process was slow and made it hard to keep ads fresh. With Innovid, they automated creative work and could update ads in real time. ...They tested many ad versions to find the best ones. This led to an 80% faster speed to market, a 56% cut in production time, and a 27% higher conversion rate.

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Marketing and Advertising

CASE STUDY CMI Media Group

Innovid’s interactive ad formats helped CMI Media Group boost video campaign results for a top pharma brand. The agency wanted to increase both awareness and consumer engagement while saving on produ...ction costs. Innovid’s pharma playbook delivered compliant, immersive ad experiences with features like auto-scrolling ISI and dynamic landing pages. The campaign achieved 147 seconds of ad time earned, a 33% higher QR code scan rate than the industry benchmark, and a 97.9% video completion rate, beating the 91% benchmark.

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Marketing and Advertising

CASE STUDY OBI

Innovid helped OBI transform CTV advertising for a portfolio of multifamily properties. OBI wanted to boost purchase intent, brand perception, and qualified leads by making CTV ads interactive. They ...partnered with Disney Advertising and Innovid to launch a campaign with audience segmentation and in-ad property exploration. Viewers could take video tours and respond to calls-to-action without leaving the ad. The campaign led to a 16% lift in purchase intent, a 15% increase in brand trust, and a 19% improvement in brand favorability.

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Video

Innovid Releases Harmony Direct to Optimize CTV Ads

Video Thumbnail

Frequently Asked Questions(FAQ)

for Innovid

What is Innovid?

Innovid is an Advertising platform. Innovid provides a powerful video platform that empowers advertisers and marketers to create, deliver and measure the impact of highly engaging video experiences on any device and media channel at scale, efficiently.

The Innovid platform includes several modules. Video experience builder makes it easy to create immersive video experiences that scale. Real-time analytics provides media quality, viewability, fraud, and brand safety, and performance. Optimization Suite helps to trigger notifications, suspending delivery/real-time video ad blocking, etc. User can integrate personalized videos using third-party data in CRM or marketing automation platforms.

Innovid has a suite of targeting and optimisation tools, and a creative platform which allows dynamic video ad creation to focus on ad targeting at the creative level. Innovid empowers advertisers to personalize, deliver and measure the most innovative advertising experiences on any device and media outlet through a single platform.

What is Innovid used for?

Innovid is a Advertising Software mainly used by its customers to Improve Brand Engagement and Acquire Customers by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Innovid?

Personalization, Dashboard are some of the top features of Innovid.

Who uses Innovid?

Innovid is used by Food & Beverages, Education and Internet among other industries.

What are Innovid alternatives?

Opteo, Ad Sales Genius, Datagame and LiveIntent are popular alternatives for Innovid.

Where is Innovid located?

Innovid is headquartered at 30 Irving Place, Floor 12, New York, NY 10003, US.
lightning

Peers used Innovid for advertisement and engagement management

Innovid Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.40/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (58)
Custom Reports

4.60/5 ★

Read Reviews (66)

Software Failure Risk Guidance

?

for Innovid

Overall Risk Meter

Low Medium High

Top Failure Risks for Innovid

Innovid, Inc. News

Product

Innovid??s Feature Beat: New Tools to Power Retail Media Performance ?? Onsite, Offsite, & Everywhere in Between - Yahoo Finance

Innovid has introduced new tools to enhance retail media performance, focusing on integrating retail media networks (RMNs) into broader media strategies. These updates include self-service tools for campaign execution, dynamic creative optimization, and advanced analytics for performance measurement. The enhancements aim to streamline ad campaigns across various channels, offering personalized and performance-driven messaging to improve shopper outcomes.

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Partnership

Innovid integrates with LinkedIn CTV Ads

Innovid has integrated with LinkedIn Connected TV Ads, allowing advertisers to manage LinkedIn's CTV campaigns through Innovids Social Ads Manager. This integration enhances Innovid's platform by enabling advertisers to target audiences on LinkedIns CTV ad format, expanding their reach to premium video inventory. The collaboration aims to improve omnichannel advertising efficiency and effectiveness for B2B brands.

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Product

Innovid, Meta to launch Threads Ads integration

Innovid has integrated Metas Threads Ads into its Social Ads Manager platform, becoming one of the first ad tech partners to leverage the new Threads API. Marketers can now manage Threads ad campaigns alongside Instagram and Facebook, using Innovids centralized tools for campaign creation, automation, and unified reporting. This expansion enables brands to reach Threads 350 million users and optimize cross-channel social advertising.

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Partnership

Innovid Named One of the First Ad Tech Partners for Metas Threads API Launch - Yahoo Finance

Innovid has been named one of the first ad tech partners for Metas Threads API launch. This partnership enables advertisers to deliver, manage, and measure omnichannel campaigns on Threads using Innovids independent ad platform. The integration expands Innovids reach across emerging social media channels, strengthening its position in digital advertising technology.

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Innovid, Inc. Profile

Company Name

Innovid, Inc.

Company Website

https://www.innovid.com/

HQ Location

30 Irving Place, Floor 12, New York, NY 10003, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

IPO