Smaato Publisher Overview

Smaato-publisher helps monetize inventory through its digital ad tech platform. Quality marketers are connected, ensuring outstanding user experiences.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using Smaato Publisher.

Other use cases:

  • Generation Of New Leads
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Smaato Publisher.

Other priorities:

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Smaato Publisher Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Publisher works with different mediums / channels such as Mobile. and Mobile App.

Comprehensive Insights on Smaato Publisher Use Cases

What makes Smaato Publisher ideal for Sending & Publishing Communications?

Case Studies

Marketing and Advertising

CASE STUDY VideoHeroes

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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Entertainment

CASE STUDY Gadsme

Verve's Brand+ Marketplace helped Gadsme, an in-game ad monetization platform, grow revenue and diversify demand. Gadsme used new ad formats, private marketplace deals, and Prebid integration to boos...t results. Gadsme saw 697% year-over-year revenue growth and 475% iOS publisher revenue growth. Fill rates more than tripled. The partnership balanced Android and iOS revenue, driving sustainable growth for Gadsme.

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Marketing and Advertising

CASE STUDY Smadex

Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Co...st per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.

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Retail

CASE STUDY OTTO

Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its conversion schema to track high-intent actions, not just simple engagement. Dataseat us...ed a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.

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Media Production

CASE STUDY SmartNews

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

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Marketing and Advertising

CASE STUDY Opera Ads

Opera Ads used Verve's Performance+ Marketplace to launch new interstitial ad formats and improve video ad offerings. This helped Opera Ads grow video ad revenue by 717% from July to December 2023. I...nterstitial ad revenue increased by 436% quarter over quarter in 2023. Fill rates rose by 43% and bid rates by 31%. Opera Ads also gained 109% more revenue from new demand. The new ad formats did not reduce revenue from existing formats.

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Smaato Publisher Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

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Software Failure Risk Guidance

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for Smaato Publisher

Top Failure Risks for Smaato Publisher

Verve Group, Inc. News

Executive

Verve expands its Executive Team positioning the Company for further growth

Verve Group SE has expanded its executive leadership team to support growth and innovation in the advertising technology sector. Key appointments include Christian Duus as CFO, Sameer Sondhi as CRO, and Mishel Alon as CBO. These changes align with Verve's strategic focus on integration and product development, following recent acquisitions.

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Financial

Verve Achieves Organic Revenue Growth of 26% and EBITDA Growth of 37% in Q2 2024 Increasing Guidance 2024 to 400-420 million revenues and 125-135 ... - thearabianpost.com

Verve reported strong Q2 2024 results, with organic revenue up 26% and adjusted EBITDA rising 37% year-over-year. Net revenues reached 96.6 million, driven by a 33% increase in software clients and a 24% rise in ad impressions. The company raised its 2024 guidance to 400-420 million in revenues and 125-135 million in adjusted EBITDA, reflecting robust demand for its media technology solutions.

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Partnership

Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels

Verve and Audigent have partnered to enhance audience curation capabilities across in-app and CTV channels, focusing on ID-less and cookie-free solutions for improved data and privacy.

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IT News Online - Verve Technologies Triumphs at the Second Edition of GITEX AFRICA 2024

Verve Technologies successfully participated in GITEX AFRICA 2024, showcasing innovative IT solutions from May 29 to 31 in Marrakech, Morocco.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

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Financials

PRIVATE