Customer stories

Integrations

Demand Side Platform
Cross Channel Advertising
Publisher Ad Management
Marketing Attribution

Smaato Publisher Product Overview

Smaato-publisher helps monetize inventory through its digital ad tech platform. Quality marketers are connected, ensuring outstanding user experiences.

How satisfied the customers are with Smaato Publisher use-cases

Smaato Publisher Customer Insights, Testimonials and Case Studies

 

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation by partnering with Dataseat, part of Verve, to optimize their SKAdNetwork strategy. This collabora...tion helped LinkedIn navigate Apple's privacy framework, enabling efficient app growth and improved visibility into post-install events across multiple regions.

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AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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SmartNews - Media Production

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

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VideoHeroes - Marketing And Advertising

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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AppStock - Marketing And Advertising

AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and boost their marketing scale. They saw a 56X increase in ave...rage daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.

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Microsoft - Computer Software - Very Large

Verve Brand+ Marketplace helped Microsoft boost ad revenue for Windows app developers. Developers saw 20% growth in app monetization revenue each quarter. Verve's global demand network improved fill ...rates and eCPMs in key regions like the US, UK, and Italy. Microsoft ranked Verve among its top three monetization solutions for ads served. The partnership expanded ad reach to 15 top Windows markets worldwide.

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Smaato Publisher Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

Read Reviews (3)

Smaato Publisher Integrations

Smaato Publisher integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.18/5 ★

Read Reviews (3)
Data Export

2.93/5 ★

Read Reviews (1)

Beeswax Bidder-as-a-Service

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appodeal Platform

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

RockerBox

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smaato Publisher

Top Failure Risks for Smaato Publisher

Verve Group, Inc. News

Product
 

Verve Group unifies Jun Group and Captify US under Verve For Advertisers, reinforcing its strategy for brands and agencies

Verve Group has launched "Verve For Advertisers," a unified brand combining Jun Group and Captify US, to enhance its advertising technology offerings. This initiative consolidates Verve's omnichannel ad solutions, leveraging proprietary data and AI-driven technology to deliver measurable outcomes for brands and agencies. The move aligns with industry trends towards privacy-first, ID-less ecosystems, strengthening Verve's position in the advertising market.

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Partnership
 

Verve and Experian announce measurement collaboration for ID-less audiences

Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.

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M&A
 

Verve acquires Captify - ADWEEK

Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.

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M&A
 

Verve acquires Captify in $30.3m deal to boost data and sales reach

Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

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Financials

PRIVATE