Smaato Publisher Overview
Smaato-publisher helps monetize inventory through its digital ad tech platform. Quality marketers are connected, ensuring outstanding user experiences.
Use Cases
Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using Smaato Publisher.
Business Priorities
Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Smaato Publisher.
Smaato Publisher Use-Cases and Business Priorities: Customer Satisfaction Data
Smaato Publisher works with different mediums / channels such as Mobile. and Mobile App.
Smaato Publisher Customer wins, Customer success stories, Case studies
How does Smaato Publisher facilitate Sending & Publishing Communications?
How efficiently Does Smaato Publisher manage your Advertisement?
Hövding - Consumer Goods
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Smaato Publisher Integrations
Smaato Publisher integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Smaato Publisher
Top Failure Risks for Smaato Publisher
Verve Group, Inc. News
Verve and Experian announce measurement collaboration for ID-less audiences
Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.
Verve acquires Captify - ADWEEK
Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.
Verve acquires Captify in $30.3m deal to boost data and sales reach
Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.
Verve Group substantially expands its market reach in Europe via acquisition of acardo group AG
Verve Group has acquired acardo Group AG to expand its market reach in Europe. Acardo, a leader in digital consumer activation solutions in Germany, integrates with over 5,600 retail stores and branded apps, reaching 85% of German households. This acquisition enhances Verve's capabilities in mobile, CTV, and DOOH advertising, contributing an expected EUR 15 million in revenue for 2025.
Verve Group, Inc. Profile
Company Name
Verve Group, Inc.
Company Website
https://verve.com/HQ Location
5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA
Employees
101-250
Social
Financials
PRIVATE
