Smaato Publisher Overview

Smaato-publisher helps monetize inventory through its digital ad tech platform. Quality marketers are connected, ensuring outstanding user experiences.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using Smaato Publisher.

Other use cases:

  • Generation Of New Leads
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Smaato Publisher.

Other priorities:

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Smaato Publisher Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Publisher works with different mediums / channels such as Mobile. and Mobile App.

Comprehensive Insights on Smaato Publisher Use Cases

How can Smaato Publisher optimize your Sending & Publishing Communications Workflow?

Case Studies

Marketing and Advertising

CASE STUDY Opera Ads

Opera Ads used Verve's Performance+ Marketplace to launch new interstitial ad formats and improve video ad offerings. This helped Opera Ads grow video ad revenue by 717% from July to December 2023. I...nterstitial ad revenue increased by 436% quarter over quarter in 2023. Fill rates rose by 43% and bid rates by 31%. Opera Ads also gained 109% more revenue from new demand. The new ad formats did not reduce revenue from existing formats.

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Marketing and Advertising

CASE STUDY Smadex

Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Co...st per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.

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Retail

CASE STUDY OTTO

Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its conversion schema to track high-intent actions, not just simple engagement. Dataseat us...ed a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.

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Marketing and Advertising

CASE STUDY VideoHeroes

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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Entertainment

CASE STUDY Oakever Games

Verve’s HyBid SDK helped Oakever Games grow revenue by 3.5 times from 2023 to 2024. The SDK upgrade enabled new ad formats like interstitials and rewarded video. Rewarded ads brought eCPMs 20 times h...igher than banners, and interstitials delivered 18 times higher eCPMs. Oakever Games expanded monetization in the US, EU, India, and Japan. The solution kept gameplay smooth while boosting ad revenue and format flexibility.

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Media Production

CASE STUDY SmartNews

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

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Smaato Publisher Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.18/5 ★

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Software Failure Risk Guidance

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for Smaato Publisher

Top Failure Risks for Smaato Publisher

Verve Group, Inc. News

Partnership

Verve and Experian announce measurement collaboration for ID-less audiences

Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.

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M&A

Verve acquires Captify - ADWEEK

Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.

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M&A

Verve acquires Captify in $30.3m deal to boost data and sales reach

Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.

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Executive

Verve Appoints Mike Kettles as Group Creative Director

Verve has appointed Mike Kettles as the new Group Creative Director. Kettles will lead creative studios in Dublin, London, and Amsterdam, and oversee creative direction in Singapore. This move is part of Verve's international expansion under The Opus Group. Kettles brings over 25 years of creative leadership experience.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

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Financials

PRIVATE