Latest Product Updates and Feature Enhancements on Innovid
Mediaocean Launches Prisma Direct with Disney as First Media ...
Mediaocean has launched Prisma Direct, a new integrated workflow for direct transactions in streaming, video, and connected TV, with Disney as its first media partner. This partnership automates proc...esses like ordering, trafficking, and billing, aiming to streamline premium video transactions and reduce operational costs for agencies and brands. Prisma Direct is set to go live in Q3, enhancing automation and efficiency in media buying.
Innovid boosts Social Ads Manager with Reddit tools
Innovid has enhanced its Social Ads Manager by integrating Reddit tools, allowing for comprehensive ad management across multiple social networks including Reddit, Meta, and TikTok. The update also i...ntroduces a cross-publisher dashboard, Google CM360 integration, and links to Digital Asset Manager systems, aiming to streamline campaign management and improve performance insights for marketers.
Strategic Partnerships and Integrations of Innovid
Agency Tech Giants Mediaocean, Basis Announce 'Foundational ...
Mediaocean and Basis Technologies have announced a partnership to integrate their systems, automating the media campaign process from start to finish. This foundational partnership involves deep inte...gration with Innovid Ad Server, enhancing connectivity for shared customers. The collaboration aims to streamline media processing beyond simple API connections.
Protected by Mediaocean and Internet Watch Foundation Partner to Advance Safer, Smarter Digital Advertising | Mediaocean
Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verificati...on, preventing ad placements near harmful content and ensuring brand safety. The partnership aims to protect children online and improve advertising outcomes by embedding IWF's intelligence into Mediaocean's verification suite.
Mediaocean Partnership Designed For Safer , Smarter Digital Advertising | Radio & Television Business Report
Mediaocean has partnered with the Internet Watch Foundation (IWF) to enhance digital advertising safety. This collaboration integrates IWF's data services with Mediaocean's AI-powered verification to...ol, Protected, to prevent ad placements near harmful content. The partnership aims to improve campaign activation, reporting, and media cost efficiency while ensuring brand safety.
Mediaocean partners with IWF to strengthen brand safety commitments
Mediaocean partners with IWF to strengthen brand safety commitments
Protected by Mediaocean and Internet Watch Foundation Partner to Advance Safer, Smarter Digital Advertising
Mediaocean's Protected platform has partnered with the Internet Watch Foundation to enhance digital advertising safety. This collaboration integrates IWF's data into Protected's AI-powered verificati...on, aiming to prevent ad placements near harmful content and improve brand safety. The partnership supports Mediaocean's commitment to responsible advertising and strengthens its verification capabilities.
Leadership and Executive Team Updates at Innovid
Executive Change: Mediaocean Appoints Guy Kuperman as Chief Strategy ...
Mediaocean has appointed Guy Kuperman as Chief Strategy Officer, enhancing its leadership team. Mediaocean is a key player in omnichannel advertising, managing $200 billion in ad spend globally.
Kuperman Joins Mediaocean As Chief Strategy Officer, Guides AI Growth
Mediaocean appoints Guy Kuperman as Chief Strategy Officer to drive AI-focused growth and strategic partnerships. Reporting to CEO Bill Wise, Kuperman will oversee corporate strategy, business intell...igence, and partnerships, including integrations with major platforms. His role aims to align Mediaocean's business units and enhance the company's AI capabilities in the advertising sector.
Mediaocean appoints Kuperman as Chief Strategy Officer
Mediaocean has appointed Guy Kuperman as Chief Strategy Officer. Kuperman will lead corporate strategy, business intelligence, and strategic partnerships, reporting to CEO Bill Wise. His role focuses... on expanding Mediaocean's footprint through strategic alliances and enhancing the company's AI capabilities. Kuperman aims to ensure Mediaocean's platforms remain interoperable and aligned with client outcomes.
Mediaocean Expands Role of Innovid CEO Zvika Netter to Include Mediaocean Chief Innovation Officer | Mediaocean
Mediaocean has appointed Zvika Netter, CEO of Innovid, as its Chief Innovation Officer. In this role, Netter will drive cross-platform product innovation, focusing on AI-powered solutions across Medi...aocean's business units. This strategic move aims to enhance Mediaocean's offerings in the advertising ecosystem by leveraging AI to create more connected and intelligent products.
Mediaocean Names Zvika Netter Chief Innovation Officer
Mediaocean has appointed Zvika Netter, CEO and co-founder of Innovid, as its new Chief Innovation Officer, expanding his role within the company.
EXCLUSIVE: Media Power Broker Michael Kassan to Join Mediaocean as ...
Michael Kassan, founder of MediaLink, joins Mediaocean as vice chairman of its board of directors. Kassan will guide Mediaocean, an omnichannel adtech platform, in its AI-driven future. CEO Bill Wise... highlights the company's extensive partner integrations as a key strength.
Michael Kassan Joins Mediaocean As Vice Chairman
Mediaocean has appointed Michael Kassan as vice chairman of its board of directors. Kassan, known for his extensive industry experience and connections, previously led MediaLink and played a role in ...Hudson MX. Mediaocean CEO Bill Wise highlighted Kassan's strategic insights as crucial for the company's growth in AI-driven advertising solutions.
Mediaocean Announces Executive Promotions to Accelerate Prismas Global Growth
Mediaocean has promoted Drew Kane to Chief Product Officer and Stephanie Dorman to Chief Operating Officer to support the global growth of its Prisma platform. Kane will focus on product strategy and... innovation, while Dorman will lead go-to-market efforts and manage strategic partnerships. These leadership changes aim to enhance Prisma's role in the advertising ecosystem and drive operational efficiency.
Mediaocean Announces Executive Promotions to Accelerate Prisma??s Global Growth - Yahoo Finance
Mediaocean has announced executive promotions to bolster Prisma's global growth. Drew Kane is appointed as Chief Product Officer, focusing on product strategy and innovation, while Stephanie Dorman b...ecomes Chief Operating Officer, leading global market efforts and partnerships. These changes aim to enhance Prisma's role in AI-driven media buying and operational efficiency.
Awards, Recognitions, and Industry Achievements of Innovid
Mediaocean named a 2026 Ad Age Best Places to Work for the fourth consecutive year
Mediaocean has been recognized as one of the 2026 Ad Age Best Places to Work, marking its fourth consecutive year receiving this honor. The company ranked in the Top 15 overall and Top 2 among ad tec...h firms. The award highlights Mediaocean's commitment to a people-centric culture, focusing on employee support and development.
Mediaocean recognized for leadership, innovation, and more in 2025 Top Workplaces Awards
Mediaocean has been recognized as a 2025 Top Workplaces Culture Excellence winner by Energage, highlighting its leadership, innovation, and commitment to a people-first culture. The award acknowledge...s Mediaocean's excellence in areas such as employee well-being, professional development, and work-life flexibility. This recognition is part of several accolades Mediaocean received in 2025 for fostering an inclusive and dynamic work environment.
Prisma recognized as a Leader in G2 Fall 2025 Reports
Prisma, a Mediaocean product, has been recognized as a Leader in the G2 Fall 2025 Reports, earning 26 badges across various advertising categories. It achieved top rankings in cross-channel, mobile, ...social, and video advertising, highlighting its flexibility and strength. Prisma was also ranked #1 in the UK Regional Grid Report for Mobile Advertising, showcasing its global market excellence.
Corporate News and Organizational Updates on Innovid
Mediaoceans 2025 Wrapped: A Year of Scale, Innovation, & Growth
Mediaocean's 2025 Wrapped highlights a year of significant achievements, including the merger of Innovid and Flashtalking under the Mediaocean brand, and the launch of Innovid Orchestrator, an AI sup...eragent for campaign activation. The company received numerous accolades, such as being named a top workplace by Ad Age and receiving multiple G2 badges for its products. CEO Bill Wise was honored with the "Leadership in Advertising" award by AdExchanger.