Smaato Demand: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Smaato Demand
Brand: Smaato Demand
Rating: 4.0 (22 reviews)

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(22)

Smaato Demand Platform Advanced traffic targeting optimization for demand partners

Smaato Demand Overview

Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.

Use Cases

Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.

Other use cases:

Business Development
Generation Of New Leads
Channel Marketing
Engaging And Following Up

See all use cases See less use cases

Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.

Peer review evidence (same sources as the product rating summary)

"...Video demand must respect the blocked attributes of the publishers bid requests (e.g. auto play, sound on/off)...." Demand Policies

"Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023." https://resources.verve.com/hubfs/Case%20Studies/Verve_CS_Exchange_VideoHeroes-Se7en.pdf

"...Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) a full featured platform with advanced traffic targeting optimization for advertisers and demand partners. ..." Trending 28 Alternatives to Google AdSense in 2019

Smaato Demand Customer wins, Customer success stories, Case studies

What solutions does Smaato Demand provide for Sending & Publishing Communications?

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation by partnering with Dataseat, part of Verve, to optimize their SKAdNetwork strategy. This collabora...tion helped LinkedIn navigate Apple's privacy framework, enabling efficient app growth and improved visibility into post-install events across multiple regions.

Read on →

SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased b...y 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

OTTO - Retail - Very Large

Hamburg, Germany

Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its conversion schema to track high-intent actions, not just basic engagement. This... new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.

Gadsme - Marketing And Advertising - Small

Paris, France

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private marketplace deals, and Prebid integration. Gadsme saw 697% year...-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.

VideoHeroes - Marketing And Advertising - Small

Madrid, Spain

Verve helped VideoHeroes, a Madrid-based digital advertising platform, expand across Europe. VideoHeroes used Verve’s in-app performance marketplace to boost video completion rates by 13.4% in one qu...arter. The partnership drove 140% revenue growth and tripled annual impressions year-over-year. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for better campaign results. The collaboration set new benchmarks in programmatic marketing and audience engagement.

Smadex - Marketing And Advertising - Medium

Barcelona, Spain

Verve's Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% bet...ween November 2023 and September 2024. Smadex used Verve's pre-packaged CTV deals to reach more engaged users. This partnership improved campaign efficiency and return on ad spend for Smadex's advertisers.

Smaato Demand Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	3.76/5 ★ Read Reviews (4)
Analytics	3.68/5 ★ Read Reviews (2)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.76/5 ★ Read Reviews (4)
Analytics	3.68/5 ★ Read Reviews (2)

Smaato Demand Integrations

Smaato Demand integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

for Smaato Demand

Top Failure Risks for Smaato Demand

Verve Group, Inc. News

Financial 26/05/2026

Verve Group Reports Solid Organic Growth in the First Quarter, Along with Strong Operating Performance and Significant Cash Flow Growth

Verve Group reported a 3.7% increase in like-for-like revenue to EUR 137.2 million in Q1 2026, driven by organic growth and strategic investments in sales and Retail Media. The company's gross margin improved to 41.0%, while operating cash flow surged to EUR 45.2 million. Despite currency headwinds, Verve's customer base expanded by 33.7%, with a retention rate of 98%.

Product 25/05/2026

Verve Group launches Retail Media, delivering the first validated ...

Verve Group has launched Retail Media, establishing Germany's largest independent cross-retailer media network. This innovation creates a closed-loop between mobile advertising and retail purchases, integrating mobile ad impressions with POS transaction data. The network, reaching over 85% of German households, demonstrates a 9% sales uplift for consumer brands. Verve plans an international rollout, leveraging its proven model.

Company 27/04/2026

MFN.se Verve Verve Streamlines Organizational Framework to Drive ...

Verve is streamlining its organizational framework to enhance efficiency and accelerate AI implementation, resulting in a workforce reduction in Germany and expected annual savings of EUR 5 million from 2027. Additionally, ad-tech veteran Dave Simon is appointed as Chief Revenue Officer and President of Verve Marketplace to drive supply-side growth.

Executive 27/04/2026

Verve Streamlines Organizational Framework to Drive Operating ...

Verve has appointed David Simon as Chief Revenue Officer and President of Verve Marketplace. Simon will focus on enhancing Verve's Marketplace division by developing tools that help publishers transform inventory into outcome-driven media. His experience in scaling programmatic platforms will aid Verve's strategy to empower publishers and deliver measurable outcomes for advertisers.

More Smaato Demand News...

Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Financials

PRIVATE