Smaato Demand Overview

Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.

Use Cases

Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.

Other use cases:

  • Business Development
  • Generation Of New Leads
  • Channel Marketing
  • Engaging And Following Up
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Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.

Smaato Demand Customer wins, Customer success stories, Case studies

How does Smaato Demand address your Sending & Publishing Communications Challenges?

Hövding - Consumer Goods

Verve DSP helped Hövding boost sales by 30% with a targeted DOOH campaign in Berlin. The campaign used geotargeting to place ads on 140 digital displays near stores selling Hövding's neck airbags for... cyclists. Over 1.5 million impressions were delivered. German website visitors increased by 38%.

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Gazeus Games - Entertainment

Verve's Performance+ Marketplace helped Gazeus Games increase ad revenue. Gazeus, Brazil's largest social and casual game developer, needed a strong monetization partner. They integrated Verve's mobi...le Ad Tag for banner and interstitial ads in Dominos and Spades. Gazeus valued Verve's client management and proactive optimization. The partnership delivered high-quality traffic and global reach.

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BIGO Ads - Marketing And Advertising

Verve’s Performance+ Marketplace helped BIGO Ads boost revenue in their Likee and imo apps. BIGO Ads needed a partner with strong APAC and EMEA connections to monetize mobile apps. Verve’s global rea...ch and local agency ties delivered new monetization streams. Verve became a top 5 demand partner for BIGO Ads, driving major revenue growth with video and display ad demand.

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Oakever Games - Entertainment

Verve’s HyBid SDK helped Oakever Games grow revenue by 3.5 times from 2023 to 2024. The SDK upgrade enabled new ad formats like interstitials and rewarded video. Rewarded ads brought eCPMs 20 times h...igher than banners, and interstitials delivered 18 times higher eCPMs. Oakever Games expanded monetization in the US, EU, India, and Japan. The solution kept gameplay smooth while boosting ad revenue and format flexibility.

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VideoHeroes - Marketing And Advertising

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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SmartNews - Media Production

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

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Smaato Demand Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.76/5

Read Reviews (4)
Analytics

3.68/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.76/5

Read Reviews (4)
Analytics

3.68/5

Read Reviews (2)

Software Failure Risk Guidance

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for Smaato Demand

Top Failure Risks for Smaato Demand

Verve Group, Inc. News

Partnership

Verve and Experian announce measurement collaboration for ID-less audiences

Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.

M&A

Verve acquires Captify - ADWEEK

Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.

M&A

Verve acquires Captify in $30.3m deal to boost data and sales reach

Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.

M&A

Verve Group substantially expands its market reach in Europe via acquisition of acardo group AG

Verve Group has acquired acardo Group AG to expand its market reach in Europe. Acardo, a leader in digital consumer activation solutions in Germany, integrates with over 5,600 retail stores and branded apps, reaching 85% of German households. This acquisition enhances Verve's capabilities in mobile, CTV, and DOOH advertising, contributing an expected EUR 15 million in revenue for 2025.

Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Financials

PRIVATE