Smaato Demand Overview
Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.
Use Cases
Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.
Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data
Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.
Peer review evidence (same sources as the product rating summary)
"...Video demand must respect the blocked attributes of the publishers bid requests (e.g. auto play, sound on/off)...." Demand Policies
"Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization." https://resources.verve.com/hubfs/Case%20Studies/Publishers_Case-Study_SmartNews_Brand.pdf
"...In-Banner Video Ads performing excessive amounts of Client Side Requests for VAST/VPAID are not allowed...." Demand Policies
Smaato Demand Customer wins, Customer success stories, Case studies
How can Smaato Demand optimize your Sending & Publishing Communications Workflow?
Smaato Demand Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (4) |
| Analytics | Read Reviews (2) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (4) |
| Analytics | Read Reviews (2) |
Smaato Demand Integrations
Smaato Demand integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Smaato Demand
Top Failure Risks for Smaato Demand
Verve Group, Inc. News
Verve Group Reports Solid Organic Growth in the First Quarter, Along with Strong Operating Performance and Significant Cash Flow Growth
Verve Group reported a 3.7% increase in like-for-like revenue to EUR 137.2 million in Q1 2026, driven by organic growth and strategic investments in sales and Retail Media. The company's gross margin improved to 41.0%, while operating cash flow surged to EUR 45.2 million. Despite currency headwinds, Verve's customer base expanded by 33.7%, with a retention rate of 98%.
Verve Group launches Retail Media, delivering the first validated ...
Verve Group has launched Retail Media, establishing Germany's largest independent cross-retailer media network. This innovation creates a closed-loop between mobile advertising and retail purchases, integrating mobile ad impressions with POS transaction data. The network, reaching over 85% of German households, demonstrates a 9% sales uplift for consumer brands. Verve plans an international rollout, leveraging its proven model.
MFN.se Verve Verve Streamlines Organizational Framework to Drive ...
Verve is streamlining its organizational framework to enhance efficiency and accelerate AI implementation, resulting in a workforce reduction in Germany and expected annual savings of EUR 5 million from 2027. Additionally, ad-tech veteran Dave Simon is appointed as Chief Revenue Officer and President of Verve Marketplace to drive supply-side growth.
Verve Streamlines Organizational Framework to Drive Operating ...
Verve has appointed David Simon as Chief Revenue Officer and President of Verve Marketplace. Simon will focus on enhancing Verve's Marketplace division by developing tools that help publishers transform inventory into outcome-driven media. His experience in scaling programmatic platforms will aid Verve's strategy to empower publishers and deliver measurable outcomes for advertisers.
Verve Group, Inc. Profile
Company Name
Company Website
https://verve.com/HQ Location
5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA
Employees
101-250
Social
Financials
PRIVATE
