Smaato Demand Overview

Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.

Use Cases

Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.

Other use cases:

  • Business Development
  • Generation Of New Leads
  • Channel Marketing
  • Engaging And Following Up
See all use cases See less use cases

Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.

Peer review evidence (same sources as the product rating summary)

"...Reach Top Publishers Access quality inventory across 90,000+ publishers around the world. ..." Trending 28 Alternatives to Google AdSense in 2019
"Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023." https://resources.verve.com/hubfs/Case%20Studies/Verve_CS_Exchange_VideoHeroes-Se7en.pdf
"...In-Banner Video Ads performing excessive amounts of Client Side Requests for VAST/VPAID are not allowed...." Demand Policies

Smaato Demand Customer wins, Customer success stories, Case studies

What solutions does Smaato Demand provide for Sending & Publishing Communications?

 

Wema Bank - Banking - Medium

Verve Goes Live with Wema Bank to Bring Mobile Tap-to-Pay to Verve Cardholders – THISDAYLIVE

Lagos, Nigeria

Verve has partnered with Wema Bank to launch a tokenization solution, enabling Wema Bank customers with Verve cards to make mobile contactless payments. This initiative allows customers to tokenize t...heir cards within the Wema Bank app, enhancing security and convenience. The launch is part of Verve's strategy to expand digital payment options across Nigeria.

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Wema Bank - Banking - Medium

Nigeria: Verve Goes Live With Wema Bank to Bring Mobile Tap-to-Pay to Verve Cardholders

Lagos, Nigeria

Verve has partnered with Wema Bank to launch mobile tap-to-pay services for Verve cardholders. This collaboration enhances payment convenience and supports digital payment adoption in Nigeria.

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LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation by partnering with Dataseat, part of Verve, to optimize their SKAdNetwork strategy. This collabora...tion helped LinkedIn navigate Apple's privacy framework, enabling efficient app growth and improved visibility into post-install events across multiple regions.

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SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased b...y 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

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OTTO - Retail - Very Large

Hamburg, Germany

Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its conversion schema to track high-intent actions, not just basic engagement. This... new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.

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Gadsme - Marketing And Advertising - Small

Paris, France

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private marketplace deals, and Prebid integration. Gadsme saw 697% year...-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.

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Smaato Demand Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)

Smaato Demand Integrations

Smaato Demand integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.93/5 ★

Read Reviews (1)

DoubleVerify

3.79 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appfigures

4.31 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

RockerBox

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smaato Demand

Top Failure Risks for Smaato Demand

Verve Group, Inc. News

Awards

Verve Wins ADWEEK’s 2026 Tech Stack Award for Best Mobile Product/Platform

Verve won ADWEEK's 2026 Tech Stack Award for Best Mobile Product/Platform, recognizing its Dataseat DSP's role in LinkedIn's global SKAN campaigns. The campaigns achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation, demonstrating Verve's privacy-first performance capabilities.

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Financial

Verve Group Reports Solid Organic Growth in the First Quarter, Along with Strong Operating Performance and Significant Cash Flow Growth

Verve Group reported a 3.7% increase in like-for-like revenue to EUR 137.2 million in Q1 2026, driven by organic growth and strategic investments in sales and Retail Media. The company's gross margin improved to 41.0%, while operating cash flow surged to EUR 45.2 million. Despite currency headwinds, Verve's customer base expanded by 33.7%, with a retention rate of 98%.

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Product

Verve Group launches Retail Media, delivering the first validated ...

Verve Group has launched Retail Media, establishing Germany's largest independent cross-retailer media network. This innovation creates a closed-loop between mobile advertising and retail purchases, integrating mobile ad impressions with POS transaction data. The network, reaching over 85% of German households, demonstrates a 9% sales uplift for consumer brands. Verve plans an international rollout, leveraging its proven model.

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Company

MFN.se Verve Verve Streamlines Organizational Framework to Drive ...

Verve is streamlining its organizational framework to enhance efficiency and accelerate AI implementation, resulting in a workforce reduction in Germany and expected annual savings of EUR 5 million from 2027. Additionally, ad-tech veteran Dave Simon is appointed as Chief Revenue Officer and President of Verve Marketplace to drive supply-side growth.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE