Smaato Demand Overview

Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.

Use Cases

Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.

Other use cases:

  • Business Development
  • Generation Of New Leads
  • Channel Marketing
  • Engaging And Following Up
See all use cases See less use cases

Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.

Peer review evidence (same sources as the product rating summary)

"...Reach Top Publishers Access quality inventory across 90,000+ publishers around the world. ..." Trending 28 Alternatives to Google AdSense in 2019
"Opera Ads used Verve's Performance+ Marketplace to launch new interstitial ad formats and improve video ad offerings. This helped Opera Ads grow video ad revenue by 717% from July to December 2023. Interstitial ad revenue increased by 436% quarter over quarter in 2023. Fill rates rose by 43% and bid rates by 31%. Opera Ads also gained 109% more revenue from new demand. The new ad formats did not reduce revenue from existing formats." https://resources.verve.com/hubfs/Case%20Studies/Publishers_Case-Study_Opera-Ads_Performance.pdf
"...In-Banner Video Ads performing excessive amounts of Client Side Requests for VAST/VPAID are not allowed...." Demand Policies

Smaato Demand Customer wins, Customer success stories, Case studies

How efficiently Does Smaato Demand manage your Sending & Publishing Communications?

 

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation by partnering with Dataseat, part of Verve, to optimize their SKAdNetwork strategy. This collabora...tion helped LinkedIn navigate Apple's privacy framework, enabling efficient app growth and improved visibility into post-install events across multiple regions.

Read on →
 

SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased b...y 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

Read more →
 

OTTO - Retail - Very Large

Hamburg, Germany

Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its conversion schema to track high-intent actions, not just basic engagement. This... new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.

Read more →
 

Gadsme - Marketing And Advertising - Small

Paris, France

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private marketplace deals, and Prebid integration. Gadsme saw 697% year...-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.

Read more →
 

VideoHeroes - Marketing And Advertising - Small

Madrid, Spain

Verve helped VideoHeroes, a Madrid-based digital advertising platform, expand across Europe. VideoHeroes used Verve’s in-app performance marketplace to boost video completion rates by 13.4% in one qu...arter. The partnership drove 140% revenue growth and tripled annual impressions year-over-year. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for better campaign results. The collaboration set new benchmarks in programmatic marketing and audience engagement.

Read more →
 

Smadex - Marketing And Advertising - Medium

Barcelona, Spain

Verve's Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% bet...ween November 2023 and September 2024. Smadex used Verve's pre-packaged CTV deals to reach more engaged users. This partnership improved campaign efficiency and return on ad spend for Smadex's advertisers.

Read more →

Smaato Demand Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)

Smaato Demand Integrations

Smaato Demand integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.93/5 ★

Read Reviews (1)

Innovid

4.42 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Beeswax Bidder-as-a-Service

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Appodeal Platform

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Smaato Demand

Top Failure Risks for Smaato Demand

Verve Group, Inc. News

Awards

Verve Wins ADWEEK’s 2026 Tech Stack Award for Best Mobile Product/Platform

Verve won ADWEEK's 2026 Tech Stack Award for Best Mobile Product/Platform, recognizing its Dataseat DSP's role in LinkedIn's global SKAN campaigns. The campaigns achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation, demonstrating Verve's privacy-first performance capabilities.

Read more →
Financial

Verve Group Reports Solid Organic Growth in the First Quarter, Along with Strong Operating Performance and Significant Cash Flow Growth

Verve Group reported a 3.7% increase in like-for-like revenue to EUR 137.2 million in Q1 2026, driven by organic growth and strategic investments in sales and Retail Media. The company's gross margin improved to 41.0%, while operating cash flow surged to EUR 45.2 million. Despite currency headwinds, Verve's customer base expanded by 33.7%, with a retention rate of 98%.

Read more →
Product

Verve Group launches Retail Media, delivering the first validated ...

Verve Group has launched Retail Media, establishing Germany's largest independent cross-retailer media network. This innovation creates a closed-loop between mobile advertising and retail purchases, integrating mobile ad impressions with POS transaction data. The network, reaching over 85% of German households, demonstrates a 9% sales uplift for consumer brands. Verve plans an international rollout, leveraging its proven model.

Read more →
Company

MFN.se Verve Verve Streamlines Organizational Framework to Drive ...

Verve is streamlining its organizational framework to enhance efficiency and accelerate AI implementation, resulting in a workforce reduction in Germany and expected annual savings of EUR 5 million from 2027. Additionally, ad-tech veteran Dave Simon is appointed as Chief Revenue Officer and President of Verve Marketplace to drive supply-side growth.

Read more →

Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE