Real-World Case Studies and Customer Success Stories with Smaato Demand

Verve’s HyBid SDK helped DelightRoom boost ad revenue for their Alarmy app. DelightRoom needed more stable and higher ad income. Verve optimized banner ad floor prices and connected Alarmy to more ad...vertisers. DelightRoom saw a 54% increase in in-app ad revenue from Q4 2022 to Q4 2023. Total ad impressions grew by 128% in the same period. The user experience stayed smooth while revenue grew.
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Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.
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Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. SmartNews wanted to find new demand partners and increase fill rates and eCPMs. Verve set up a Prebid integration and used pre-packaged d...eals to attract more buyers. They also added ads.txt for more trust. SmartNews saw higher fill rates and more revenue. SmartNews now sees Verve as a key partner.
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Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its conversion schema to track high-intent actions, not just simple engagement. Dataseat us...ed a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.
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Dataseat helped OTTO run its first SKAN campaign on iOS. OTTO wanted to improve return on ad spend without using device IDs. Dataseat used a privacy-first, contextual strategy and rebuilt OTTO's conv...ersion schema. OTTO saw a 244% return on ad spend and over 80% visibility into post-install events. The campaign gave OTTO new insights and set the stage for future growth.
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Verve's Brand+ Marketplace helped Gadsme, an in-game ad monetization platform, grow revenue and diversify demand. Gadsme used new ad formats, private marketplace deals, and Prebid integration to boos...t results. Gadsme saw 697% year-over-year revenue growth and 475% iOS publisher revenue growth. Fill rates more than tripled. The partnership balanced Android and iOS revenue, driving sustainable growth for Gadsme.
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Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Co...st per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.
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Opera Ads used interstitial ads to unlock new revenue. They saw 717% growth in video revenue from July to December 2023. Interstitial ads grew revenue by 436% quarter over quarter in 2023. Fill rates... increased by 43% and bid rates by 31%. Verve helped optimize Opera Ads' demand-side platform and whitelisted new demand.
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Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a 5.6X increase in ad impressions and a 30% decrease in co...st per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.
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VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s in-app performance marketplace to reach the right audiences and launch new video ad ...formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.
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AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and boost their marketing scale. They saw a 56X increase in ave...rage daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.
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Opera Ads used Verve's Performance+ Marketplace to launch new interstitial ad formats and improve video ad offerings. This helped Opera Ads grow video ad revenue by 717% from July to December 2023. I...nterstitial ad revenue increased by 436% quarter over quarter in 2023. Fill rates rose by 43% and bid rates by 31%. Opera Ads also gained 109% more revenue from new demand. The new ad formats did not reduce revenue from existing formats.
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Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.
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Flextech, a Tokyo-based mobile publisher, partnered with Verve to enhance their monetization strategy. They integrated via SDK and OpenRTB, which increased their revenue and impressions. During the I...ndian Premier League 2024 season, they saw 100% higher eCPMs and 40% more impressions. The medium rectangle ad format was particularly successful in their TeraBox app.
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Verve’s Performance+ Marketplace helped Flextech, a Tokyo-based mobile publisher, boost ad revenue during the 2024 Indian Premier League. Flextech integrated via SDK and OpenRTB, opening inventory to... global demand partners. In the first week, revenue increased 5X and eCPM rose 81%. Impressions grew 280% week-over-week in the first month. The MREC ad format in TeraBox delivered high viewability and strong user experience.
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Verve's Brand+ Marketplace helped Gadsme grow revenue by 697% year-over-year in 2023. Gadsme used Verve's multi-ad formats, private marketplace deals, and Prebid integration to boost demand and stabi...lize revenue. iOS publisher revenue increased by 475% in the second half of 2023. Fill rates more than tripled compared to the previous year. Gadsme achieved a more balanced revenue split between Android and iOS after these changes.
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DelightRoom, a South Korean publisher, partnered with Verve to enhance ad revenue for their Alarmy app. They optimized ad spaces and increased demand, leading to a 54% increase in ad revenue from Q4 ...2022 to Q4 2023. Ad impressions grew by 128% over the same period. Verve's Performance+ Marketplace and HyBid SDK were key to this success.
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AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.
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