UserTesting and Forsta are both key players in the Customer Feedback Management sector, each with its unique focus areas. UserTesting excels in diverse activities such as engaging surveys and digital marketing, making it ideal for various business sizes. Forsta, on the other hand, is tailored more towards market research and customer satisfaction, catering significantly to enterprises and large businesses. Both products offer analytics and reporting features, yet their customer support offerings and user segments differ, reflecting their strengths in distinct operational areas.
UserTesting: UserTesting provides a platform for gathering customer feedback to enhance UI, UX, design, and CX. Businesses can improve digital experiences and drive innovation using these insights.
Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.
Top use cases: UserTesting vs Forsta (formerly Confirmit)
Use cases tied to UserTesting and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.
| UserTesting | Forsta (formerly Confirmit) |
|---|---|
Top Capabilities: UserTesting vs Forsta (formerly Confirmit)
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: UserTesting vs Forsta (formerly Confirmit)
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: UserTesting vs Forsta (formerly Confirmit)
Share of peer evidence by company size for UserTesting and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.
| UserTesting | Forsta (formerly Confirmit) | |
|---|---|---|
| Key Capabilities Supported | UserTesting offers engaging conversational surveys, feedback collection, and digital marketing, catering to both product and marketing teams. → | Forsta focuses on market research, feedback collection, and social media management, addressing needs in market analysis and customer satisfaction. → |
| Business Goals | UserTesting aims to acquire customers, boost brand engagement, and enhance customer satisfaction, aligning with marketing and growth strategies. → | Forsta supports improving customer satisfaction and entering new markets, suiting businesses looking for global expansion and ROI optimization. → |
| Core Features | Standout features of UserTesting include custom reports, comprehensive analytics, and AI-powered tools, catering to data-driven decision-making. → | Forsta offers robust analytics, custom reporting, and compliance features, ideal for businesses prioritizing detailed insights and data security. → |
| Vendor Support | UserTesting provides chat, 24/7, phone, and email support, meeting diverse customer support preferences. → | Forsta focuses on 24/7 support, with minimal use of other channels, highlighting its strength for continuous customer service. → |
| Segments and Industries | UserTesting serves small, mid-market, and large enterprises across various industries like internet and retail. → | Forsta predominantly serves enterprises and large businesses in research and consulting sectors. → |
| Operational Alignment | UserTesting fits well into workflows of varied business sizes, with a broad range of channel support and integration for scaling operations. → | Forsta aligns with larger enterprises needing deep market insights and research capabilities, indicating suitability for complex operational environments. → |
UserTesting and Forsta (formerly Confirmit): Best activities based on customer satisfaction
UserTesting in Action: Unique Activities
How can UserTesting optimize your Engaging Conversational Surveys Workflow?
"...The UserTesting Human Insight Platform enables companies to see, hear and talk to their customers as they engage with products, apps and messaging to better empathize and understand their perspectives...." Peer review
What benefits does UserTesting offer for Collecting Feedback?
"...Appreciate the videos and quotes, it's nice to be able to watch and hear the customer's feedback on our website vs. competitors and see it in real time and unmoderated...." Peer review by Industry Analyst / Tech Writer
How can UserTesting optimize your Digital Marketing Workflow?
"...With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue...." Case Study Zillow
What Are the key features of UserTesting for Product Marketing?
"...Product teams, marketers, digital and customer experience executives across industries, including Retail, Financial Services, Healthcare, B2B and Consumer Tech, and more...." Peer review from UserTesting
What benefits does UserTesting offer for Automated Workflows?
"...Through UserTesting we learn about task completions, satisfaction levels, whether or not we are meeting expectations, of if our design / workflow makes any sense...." Peer review by Helen F
Forsta (formerly Confirmit) in Action: Unique Activities
How efficiently Does Forsta (formerly Confirmit) manage your Market Research?
"...As a partner, we rely on Confirmit to help us navigate the changes in Market Research and make sure we re offering the most up-to-date and efficient data collection methods to our clients...." Peer review by Mark Rosenkranz, Managing Director, Pacific Market Research
What Are the key features of Forsta (formerly Confirmit) for Campaign Management?
"...Confirmit is the platform we use to program and field market research surveys...." Peer review by Verified User, Project Manager in Other, Research
Integrations
Ecosystem partners each product commonly connects with.
Forsta (formerly Confirmit)
News
Latest UserTesting news
UserTesting Introduces Advanced Targeting, Bringing User Interviews ...
UserTesting has launched Advanced Targeting, integrating User Interviews' participant network into its platform. This new capability allows research teams to access verified B2B and niche audiences seamlessly, enhancing recruitment efficiency and study execution. The integration simplifies workflows by combining participant recruitment, study design, and analysis in one platform, supporting various test types and offering flexible incentives.
Latest Forsta (formerly Confirmit) news
Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled
Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.
What makes Forsta (formerly Confirmit) ideal for Social Media Management?