Tawk.to and Certainly, An In-Depth Comparison 2026

Comparison Summary

Tawk.to: Tawkto provides 100% free live chat software for websites. Visitors can be monitored and engaged via a customizable page.

Certainly: Certainly offers an AI-powered, no-code ecommerce chatbot builder with premade content and template integrations. It helps improve customer satisfaction, cut costs, and increase revenue.

This comparison report of Tawk.to vs. Certainly is based on a specific set of business needs and context. The comparison uses 1863 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tawk.to and Certainly

Tawk.to, Pure Chat, Chatlio, etc., belong to a category of solutions that help Live Chat, whereas Certainly belong to a category of solutions that help Chatbot. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tawk.to covers Engagement Management with Chat, Contact List Management with Website, Communication Management with Offline, Social Media Management with Website, etc.

Certainly focuses on Customer Feedback Management, Engagement Management, Communication Management, Training & Onboarding, etc.

"Every sale is more money for the company. So for us, the conversion ratios are higher using tawk.to than the previous system, which means the company makes more money. And it’s really the biggest metric that we use. " - Harry P

"If you're looking for flexibility and autonomy, choose BotXO. " - Alessandro Monfrecola

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Tawk.to and Certainly: Best activities based on customer satisfaction


Tawk.to in Action: Unique Activities

Why is Tawk.to the best choice for Engagement Management?
Tawk.to streamlines customer engagement by facilitating live chat interactions, automating follow-up, and providing insightful analytics. The platform offers customizable features for personalized communication, allowing businesses to tailor their interactions to meet specific needs. However, the free version lacks advanced functionalities, necessitating paid plans for comprehensive engagement management.
"...Following up on issues when you were away is easy, as the interface is user friendly. . ...." Peer review by Wilbert K., Digital Media Manager, Consumer Goods
How does Tawk.to address your Contact List Management Challenges?
Tawk.to enables users to manage contact lists through a form-based contact capture system. Users can also note prior customer interactions. The tool allows users to monitor website visitors and communicate with them in real time.
"...I installed tawk.to on the website where I work so that customers can easily contact support...." Peer review by Verified Reviewer, Internet
How can Tawk.to enhance your Communication Management process?
Tawk.to is a free messaging app that enables businesses to communicate with customers in real-time, even when agents are offline. The platform allows for quick communication through shortcut messages, automated greetings, and offline message delivery, improving customer interaction and team efficiency. While Tawk.to offers various features, it has a limitation in that automated welcome messages are sent even when all agents are offline.
"...Several features on free plan Conection with cellphone manage offline messages. allow several person answering to clients...." Peer review by Juan Carlos G., Lider de area de desarrollo IA, Information Technology and Services
How does Tawk.to address your Generation Of New Leads Challenges?
This software provides a platform for live chat with website visitors. nThe platform offers lead generation capabilities by allowing users to gather contact information and fill out forms. nThe software also includes chatbots and automated messaging to generate leads.
"...This software has helped me generate more sales from my website as I am directly able to chat with potential clients the minute they arrive on my website...." Peer review by Ravikant D, IT Manager

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


social media management

social media analytics


generation of new leads



customer feedback management

measuring customer satisfaction


conversion management


training & onboarding


knowledge management


helpdesk management




lifetime value management


content management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 6 more
  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • See 4 more

Business Setting

Tawk.to Certainly
Peer score 4.6 4.6
Peer insights 1557 306
Top industries
Information Technology And Services 25.0%
Marketing And Advertising 13.0%
Computer Software 11.0%
Computer & Network Security 38.0%
Banking 33.0%
Hospitality 19.0%
SMB and Mid-Market 95.0% 100.0%
Enterprise 5.0% 0.0%