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Tableau Desktop vs Microsoft Power BI: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tableau Desktop vs. Microsoft Power BI is based on a specific set of business needs and context. The comparison uses 46924 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tableau Desktop and Microsoft Power BI

Tableau Desktop, Microsoft Power BI, Looker BI, Domo, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tableau Desktop covers Funnel Analysis, Competitive Intelligence, Communication Management, Social Media Management, etc.

Microsoft Power BI focuses on Competitive Intelligence, Social Media Management, Communication Management with Website, Collaboration, etc.

"Before Tableau, we'd present a static report to execs, and after that, they'd send emails with a dozen follow-up questions. Now, the execs can poke around in the report, get insights, and answer questions in real time. " - Dana Greenlaw

"We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform w...ill help make that happen. " - Samuel Wong

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tableau Desktop

Focus area

Tableau Desktop is better than Microsoft Power BI for

Software Failure Risk

  • medium

logo Microsoft Power BI

Focus area

Microsoft Power BI is better than Tableau Desktop for

Software Failure Risk

  • low

About

Tableau

Unify data from many sources to create interactive, immersive dashboards and reports that provide actionable insights and drive business results

Age

2003

1975

Financials

M&A

IPO

Business Need

Total Processes
(we found evidences for)

116

90

Total Goals
(we found evidences for)

21

16

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


engagement management

engaging and following up

engaging with scheduling & cadence





training & onboarding


workflow management


helpdesk management


sales document management

contract management

proposal & quote management


content publishing


campaign management

campaign analytics

campaign monitoring



generation of new leads


courses & assessment

create learning path



knowledge management

creating knowledge base


customer feedback management

measuring customer satisfaction


products & pricelist management




loyalty management

customise loyalty program

identify target customers

create engagement based loyalty



lifetime value management


lead qualification

lead qualification: technographic

lead qualification: demographic


business development


revenue cycle management



contact list management



trade show marketing


rating and review management


sales call management

meeting management





performance management


relationship management


account management



conference call management



sales review & feedback







category management



international marketing




opportunity management


database marketing




Top Goals

Goals Achieved

  • Scale best practices

  • Enhance customer relationships

  • Acquire customers

  • Improve efficiency

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Manage risk

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase customer life time value

  • Improve internal communications

  • Improve visibility

  • Improve stakeholder relations

  • Build brand awareness

  • Improve digital and social presence

  • Improve consistency

  • Improve brand engagement

  • Improve navigation

  • Shorten ramp up time

  • See 18 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Manage risk

  • Improve digital and social presence

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Launch new products

  • See 13 more

Top Channels

Channels Used

  • website

  • offline

  • mobile

  • phone calls

  • e-mail

  • social media

  • on premises

  • mass media

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Facebook

  • games

  • trade shows

  • Twitter

  • mobile app

  • Whatsapp

  • promotions

  • print media

  • newspaper

  • LinkedIn

  • See 20 more
  • website

  • offline

  • mobile

  • phone calls

  • e-mail

  • social media

  • on premises

  • mass media

  • point of sale

  • video

  • chat

  • user generated content

  • blogs

  • Facebook

  • games

  • trade shows

  • Twitter

  • mobile app

  • Whatsapp

  • promotions

  • print media

  • newspaper

  • LinkedIn

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting