Microsoft Power BI Overview

Microsoft Power BI enables data visualization and integration into daily-used apps. A unified platform for self-service and business intelligence is provided.

Use Cases

Customers recommend Competitive Intelligence, Communication Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Microsoft Power BI.

Other use cases:

  • Collaboration
  • Funnel Analysis
  • Engagement Management
  • Lead Analytics
  • Forecasting
  • Helpdesk Management
  • Training & Onboarding
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Microsoft Power BI.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve ROI
  • Grow Market Share
  • Manage Risk
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Microsoft Power BI Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Power BI works with different mediums / channels such as Website.

Microsoft Power BI's features include Dashboard, Personalization, Calculator, etc. and Microsoft Power BI support capabilities include Phone Support, Email Support, AI Powered, etc. also Microsoft Power BI analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Microsoft Power Platform tutorial should be taught in every first-year course at university. We learned how easy delivering an application can be and how powerful its impact can be." - Francesco Zitelli

Peer review evidence (same sources as the product rating summary)

"...Given two weeks to prove its case, Microsoft called on Reinsight, a Stockholm-based business intelligence (BI) specialist...." Case Study Soderberg & Partners Norway
"...Access to dashboards is really easy, and publish as web page...." Peer review by Raghu N., Sr. Research & Project Analyst
"...Microsoft Power BI is allowing me to have real-time analytics and dashboards, instead of processing and distributing spreadsheet reports on an ongoing basis...." Peer review by Analyst in Human Resources

Microsoft Power BI, CARTO Platform, Hevo, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Power BI

Top Industries

  • Information Technology and Services
  • Insurance
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Microsoft Power BI is popular in Information Technology And Services, Insurance, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Microsoft Power BI Customer wins, Customer success stories, Case studies

Why is Microsoft Power BI the best choice for Competitive Intelligence?

How efficiently Does Microsoft Power BI manage your Communication Management?

Why is Microsoft Power BI the best choice for Social Media Analytics?

How can Microsoft Power BI enhance your Collaboration process?

What makes Microsoft Power BI ideal for Funnel Analysis?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Power BI solved their Business Intelligence needs. Cuspera uses 16790 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Francesco Zitelli

IT Program Manager

illimity Bank

The Microsoft Power Platform tutorial should be taught in every first-year course at university. We learned how easy delivering an application can be and how powerful its impact can be. Testimonial By Francesco Zitelli
Microsoft Power BI testimonial

Viral Gandhi

CIO

Piramal Capital & Housing Finance

Such an initiative to manage end-to-end loan underwriting process for a wholesale lending business is rarely seen in the financial services industry. Through this implementation we were able to create digital footprints across loan lifecycles, which will help us make data-driven decision for years,... reinforcing the confidence of our stakeholders and end users.

Testimonial By Viral Gandhi
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay
CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Francesco Zitelli

IT Program Manager

illimity Bank

The Microsoft Power Platform tutorial should be taught in every first-year course at university. We learned how easy delivering an application can be and how powerful its impact can be. Testimonial By Francesco Zitelli
Microsoft Power BI testimonial

Viral Gandhi

CIO

Piramal Capital & Housing Finance

Such an initiative to manage end-to-end loan underwriting process for a wholesale lending business is rarely seen in the financial services industry. Through this implementation we were able to create digital footprints across loan lifecycles, which will help us make data-driven decision for years,... reinforcing the confidence of our stakeholders and end users.

Testimonial By Viral Gandhi
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay
 

OpenAI

Amid Talk of a Widening Rift, OpenAI Declares GPT-5.6 the New Face of Microsoft 365 Copilot

OpenAI has launched GPT-5.6 as the preferred model for Microsoft 365 Copilot, reinforcing its role in powering Word, Excel, PowerPoint, and Cowork. Despite Microsoft's growing use of its own AI model...s, the partnership with OpenAI remains strong, with GPT-5.6 continuing to play a central role in Microsoft's productivity suite.

Read on →
 

Microsoft Launches $2.5 Billion Frontier Company For AI Deployment

Microsoft launched the Microsoft Frontier Company, investing $2.5 billion and deploying 6,000 engineers to embed AI systems within customer operations. This initiative aims to enhance AI deployment, ...emphasizing data control and model portability, while potentially increasing Azure dependency.

Read on →
 

Unilever - Consumer Goods - Very Large

Microsoft puts $2.5B toward enterprise AI adoption

London, UK

Microsoft has launched Microsoft Frontier Company with a $2.5 billion investment to assist enterprises in adopting AI technologies. The initiative involves embedding 6,000 engineers with clients like... Unilever and Novo Nordisk to co-design and deploy AI systems. This move aims to bridge the gap between AI model capabilities and business impact, marking a shift from selling AI to embedding it within enterprises.

Read on →
 

St John Ambulance - Non Profit Organization Management - Large

London, UK

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI to quickly create custom ad visuals, saving time and reducing man...ual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

 

Samsung Electronics Germany - Consumer Electronics - Very Large

Suwon, South Korea

Samsung Electronics Germany used Microsoft Advertising's Performance Max and Copilot to boost e-commerce campaigns. During Black Friday 2024, their ROAS more than doubled and conversion rates stayed ...strong. They increased ad investment by 260% while keeping stable ROAS. Click-through rates rose 2.8x since 2022, and conversion volume grew each year. Copilot cut reporting time by 35%, helping Samsung make faster, data-driven decisions.

 

Liverpool - Retail - Large

Mexico City, Mexico

Liverpool used Microsoft Advertising to boost sales during their three-day "La Venta Nocturna" event. They set up separate Search campaigns for Brand and Non-Brand tactics. They also used a Performan...ce Max campaign to support their Shopping campaigns. Liverpool exceeded their revenue target by 128%. Their campaigns increased both revenue and return on ad spend.

Power BI Update - April 2024

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Frequently Asked Questions(FAQ)

for Microsoft Power BI

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence platform that provides a suite of analytics tools for analyzing business data and sharing insights via rich visualizations. It is used to find insights within an organization's data. It helps to connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

It brings all that data, wherever it resides, together to form a complete picture of key metrics that can then be queried using natural language. With Power BI Desktop, users can author reports using intuitive drag-and-drop tools and share amongst colleagues through the online Power BI Service. Power BI Mobile keeps remote connectivity consistent across native apps for Windows Mobile, iOS and Android devices, adding intuitive gesture-based operation. Live dashboards can be viewed on the fly, alongside full report sharing capabilities and data-driven alerts.

Key features include customizable dashboards, datasets, reports, navigation pane, ad hoc reporting, ad hoc analysis, online analytical processing (OLAP), trend indicators, interactive reports authoring, complete reporting and data visualization tools, and more.

What is Microsoft Power BI used for?

Microsoft Power BI is a Business Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Competitive Intelligence, Communication Management and Social Media Analytics .

What are the top features of Microsoft Power BI?

Dashboard, Personalization and Calculator are some of the top features of Microsoft Power BI.

Who uses Microsoft Power BI?

Microsoft Power BI is used by Information Technology And Services, Insurance and Education among other industries.

What are Microsoft Power BI alternatives?

CARTO Platform, Hevo, Phocas and ZAP Data Hub are popular alternatives for Microsoft Power BI.

Where is Microsoft Power BI located?

Microsoft Power BI is headquartered at Redmond, WA.
lightning

Peers used Microsoft Power BI for competitive intelligence and communication management

Microsoft Power BI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)

Microsoft Power BI Integrations

Microsoft Power BI integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Microsoft Power BI

Software Failure Risk Guidance

?

for Microsoft Power BI

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Power BI

Microsoft Corporation News

Financial

Microsoft announces quarterly earnings release date

Microsoft will release its fiscal year 2026 Q4 financial results on July 29, 2026, after market close.

Product

Wix (WIX) Brings Wix Harmony Into Microsoft 365 Copilot Chat

Wix.com has integrated its Wix Harmony platform with Microsoft 365 Copilot using the OpenAI Apps SDK. This integration allows users to create and manage Wix Harmony websites directly within the Microsoft 365 Copilot chat interface, enhancing productivity and business management.

Product

Microsoft adds new skills — and more oversight

Microsoft has enhanced its Microsoft 365 Copilot for Excel with new skills and oversight features. These updates include connectors to third-party data sources and a "plan" mode for better control over financial data handling. The features aim to automate financial processes and improve user interaction with AI-driven tools.

Product

Daloopa expands financial data access with new MCP connector for Microsoft 365 Copilot ...

Daloopa has launched a new Model Context Protocol (MCP) connector with Microsoft 365 Copilot, enhancing financial workflows by integrating high-quality, AI-ready data. This integration allows users to create content in Microsoft Word, Excel, and PowerPoint using Daloopa's structured data, improving accuracy and efficiency in financial analysis.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO