Microsoft Power BI Overview

Microsoft Power BI enables data visualization and integration into daily-used apps. A unified platform for self-service and business intelligence is provided.

Use Cases

Customers recommend Competitive Intelligence, Communication Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Microsoft Power BI.

Other use cases:

  • Collaboration
  • Funnel Analysis
  • Engagement Management
  • Lead Analytics
  • Forecasting
  • Helpdesk Management
  • Training & Onboarding
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Microsoft Power BI.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve ROI
  • Grow Market Share
  • Manage Risk
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Microsoft Power BI Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Power BI works with different mediums / channels such as Website.

Microsoft Power BI's features include Dashboard, Personalization, Calculator, etc. and Microsoft Power BI support capabilities include Phone Support, Email Support, AI Powered, etc. also Microsoft Power BI analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Microsoft 365, we’ve turned a corner when it comes to security regulations for different countries. We have deployed the solution almost everywhere, while remaining compliant with local regulations." - Amy Djeridi

Peer review evidence (same sources as the product rating summary)

"...The pricing is very competitive in regards to other self service business intelligence tools...." Peer review by Administrator
"...Sprinklr, supporting social media monitoring at Campari, providing search profiles into Customer Insights...." Case Study Campari Group
"...The web analytics have dashboards for customer searches and location...." Peer review by Maria Piccoli, Head of Business Intelligence, Talon Outdoor

Microsoft Power BI, CARTO Platform, Hevo, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Power BI

Top Industries

  • Information Technology and Services
  • Insurance
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Microsoft Power BI is popular in Information Technology And Services, Insurance, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Microsoft Power BI Customer wins, Customer success stories, Case studies

What Are the key features of Microsoft Power BI for Competitive Intelligence?

How efficiently Does Microsoft Power BI manage your Communication Management?

How can Microsoft Power BI optimize your Social Media Analytics Workflow?

How can Microsoft Power BI enhance your Collaboration process?

What makes Microsoft Power BI ideal for Funnel Analysis?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Power BI solved their Business Intelligence needs. Cuspera uses 16790 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Amy Djeridi

Group Head of Workplace Products

AXA

With Microsoft 365, we’ve turned a corner when it comes to security regulations for different countries. We have deployed the solution almost everywhere, while remaining compliant with local regulations. Testimonial By Amy Djeridi
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay
CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Amy Djeridi

Group Head of Workplace Products

AXA

With Microsoft 365, we’ve turned a corner when it comes to security regulations for different countries. We have deployed the solution almost everywhere, while remaining compliant with local regulations. Testimonial By Amy Djeridi
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson
Microsoft Power BI testimonial

Samir Sahay

Program Manager for Global Services

Nokia

building the apps in Microsoft Power Platform all have direct experience as Care Program Managers. They already know what dots need to be connected. Testimonial By Samir Sahay
 

OpenAI

Amid Talk of a Widening Rift, OpenAI Declares GPT-5.6 the New Face of Microsoft 365 Copilot

OpenAI has launched GPT-5.6 as the preferred model for Microsoft 365 Copilot, reinforcing its role in powering Word, Excel, PowerPoint, and Cowork. Despite Microsoft's growing use of its own AI model...s, the partnership with OpenAI remains strong, with GPT-5.6 continuing to play a central role in Microsoft's productivity suite.

Read on →
 

Microsoft Launches $2.5 Billion Frontier Company For AI Deployment

Microsoft launched the Microsoft Frontier Company, investing $2.5 billion and deploying 6,000 engineers to embed AI systems within customer operations. This initiative aims to enhance AI deployment, ...emphasizing data control and model portability, while potentially increasing Azure dependency.

Read on →
 

Unilever - Consumer Goods - Very Large

Microsoft puts $2.5B toward enterprise AI adoption

London, UK

Microsoft has launched Microsoft Frontier Company with a $2.5 billion investment to assist enterprises in adopting AI technologies. The initiative involves embedding 6,000 engineers with clients like... Unilever and Novo Nordisk to co-design and deploy AI systems. This move aims to bridge the gap between AI model capabilities and business impact, marking a shift from selling AI to embedding it within enterprises.

Read on →

Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find UI bugs and user confusion in their app. They fixed iss...ues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

Webjuice - Marketing And Advertising - Small

Dublin, Ireland

Microsoft Clarity helped Webjuice, a digital marketing agency, increase inbound leads by 30%. The team used session recordings and heatmaps to find where users dropped off during sign-up. They change...d their CTA, content structure, and banner to improve conversions. Clarity's visual insights let them reposition buttons and add lead forms. Engagement rose by up to 30% on several projects, boosting conversions and user experience.

VisualSP - Information Technology And Services - Small

Chicago, USA

Microsoft Clarity helped VisualSP increase free sign-ups by 200%. The team used scroll data, heat maps, and screen recordings to see how users interacted with their site. They found that users scroll...ed further than expected and that some links were underused. VisualSP streamlined their landing pages and focused on a single call to action. These changes led to a big jump in conversions for their Digital Adoption Platform.

Power BI Update - April 2024

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Microsoft Power BI

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence platform that provides a suite of analytics tools for analyzing business data and sharing insights via rich visualizations. It is used to find insights within an organization's data. It helps to connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

It brings all that data, wherever it resides, together to form a complete picture of key metrics that can then be queried using natural language. With Power BI Desktop, users can author reports using intuitive drag-and-drop tools and share amongst colleagues through the online Power BI Service. Power BI Mobile keeps remote connectivity consistent across native apps for Windows Mobile, iOS and Android devices, adding intuitive gesture-based operation. Live dashboards can be viewed on the fly, alongside full report sharing capabilities and data-driven alerts.

Key features include customizable dashboards, datasets, reports, navigation pane, ad hoc reporting, ad hoc analysis, online analytical processing (OLAP), trend indicators, interactive reports authoring, complete reporting and data visualization tools, and more.

What is Microsoft Power BI used for?

Microsoft Power BI is a Business Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Competitive Intelligence, Communication Management and Social Media Analytics .

What are the top features of Microsoft Power BI?

Dashboard, Personalization and Calculator are some of the top features of Microsoft Power BI.

Who uses Microsoft Power BI?

Microsoft Power BI is used by Information Technology And Services, Insurance and Education among other industries.

What are Microsoft Power BI alternatives?

CARTO Platform, Hevo, Phocas and ZAP Data Hub are popular alternatives for Microsoft Power BI.

Where is Microsoft Power BI located?

Microsoft Power BI is headquartered at Redmond, WA.
lightning

Peers used Microsoft Power BI for competitive intelligence and communication management

Microsoft Power BI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)

Microsoft Power BI Integrations

Microsoft Power BI integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Microsoft Power BI

Software Failure Risk Guidance

?

for Microsoft Power BI

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Power BI

Microsoft Corporation News

Financial

Microsoft announces quarterly earnings release date

Microsoft will release its fiscal year 2026 Q4 financial results on July 29, 2026, after market close.

Product

Wix (WIX) Brings Wix Harmony Into Microsoft 365 Copilot Chat

Wix.com has integrated its Wix Harmony platform with Microsoft 365 Copilot using the OpenAI Apps SDK. This integration allows users to create and manage Wix Harmony websites directly within the Microsoft 365 Copilot chat interface, enhancing productivity and business management.

Product

Microsoft adds new skills — and more oversight

Microsoft has enhanced its Microsoft 365 Copilot for Excel with new skills and oversight features. These updates include connectors to third-party data sources and a "plan" mode for better control over financial data handling. The features aim to automate financial processes and improve user interaction with AI-driven tools.

Product

Daloopa expands financial data access with new MCP connector for Microsoft 365 Copilot ...

Daloopa has launched a new Model Context Protocol (MCP) connector with Microsoft 365 Copilot, enhancing financial workflows by integrating high-quality, AI-ready data. This integration allows users to create content in Microsoft Word, Excel, and PowerPoint using Daloopa's structured data, improving accuracy and efficiency in financial analysis.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO