Microsoft Power BI Overview

Microsoft Power BI enables data visualization and integration into daily-used apps. A unified platform for self-service and business intelligence is provided.

Use Cases

Customers recommend Competitive Intelligence, Communication Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Microsoft Power BI.

Other use cases:

  • Collaboration
  • Funnel Analysis
  • Engagement Management
  • Lead Analytics
  • Forecasting
  • Helpdesk Management
  • Training & Onboarding
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Microsoft Power BI.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve ROI
  • Grow Market Share
  • Manage Risk
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Launch New Products
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Microsoft Power BI Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Power BI works with different mediums / channels such as Website.

Microsoft Power BI's features include Dashboard, Personalization, Calculator, etc. and Microsoft Power BI support capabilities include Phone Support, Email Support, AI Powered, etc. also Microsoft Power BI analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Power Apps and Dynamics 365, we’re creating a singular, 360-degree customer view that enables us to tailor our services and make the travel experience as seamless and enjoyable as possible." - Lee Pope

Microsoft Power BI, Phocas, ZAP Data Hub, Clicdata, Jedox, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Power BI

Top Industries

  • Information Technology and Services
  • Insurance
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Microsoft Power BI is popular in Information Technology And Services, Insurance, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Microsoft Power BI Customer wins, Customer success stories, Case studies

Why is Microsoft Power BI the best choice for Competitive Intelligence?

What solutions does Microsoft Power BI provide for Communication Management?

How does Microsoft Power BI address your Social Media Analytics Challenges?

What solutions does Microsoft Power BI provide for Collaboration?

How efficiently Does Microsoft Power BI manage your Funnel Analysis?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Power BI solved their Business Intelligence needs. Cuspera uses 16790 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Lee Pope

CRM Technical Specialist

Virgin Atlantic

With Power Apps and Dynamics 365, we’re creating a singular, 360-degree customer view that enables us to tailor our services and make the travel experience as seamless and enjoyable as possible. Testimonial By Lee Pope
Microsoft Power BI testimonial

Viral Gandhi

CIO

Piramal Capital & Housing Finance

Such an initiative to manage end-to-end loan underwriting process for a wholesale lending business is rarely seen in the financial services industry. Through this implementation we were able to create digital footprints across loan lifecycles, which will help us make data-driven decision for years,... reinforcing the confidence of our stakeholders and end users.

Testimonial By Viral Gandhi
Microsoft Power BI testimonial

Samuel Wong

Group Station Superintendent, Stations Process Improvement

MTA

We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform will help make that happen. Testimonial By Samuel Wong
CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Lee Pope

CRM Technical Specialist

Virgin Atlantic

With Power Apps and Dynamics 365, we’re creating a singular, 360-degree customer view that enables us to tailor our services and make the travel experience as seamless and enjoyable as possible. Testimonial By Lee Pope
Microsoft Power BI testimonial

Viral Gandhi

CIO

Piramal Capital & Housing Finance

Such an initiative to manage end-to-end loan underwriting process for a wholesale lending business is rarely seen in the financial services industry. Through this implementation we were able to create digital footprints across loan lifecycles, which will help us make data-driven decision for years,... reinforcing the confidence of our stakeholders and end users.

Testimonial By Viral Gandhi
Microsoft Power BI testimonial

Samuel Wong

Group Station Superintendent, Stations Process Improvement

MTA

We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform will help make that happen. Testimonial By Samuel Wong
 

From prompts to partnership: How LTMs Rajesh Kumar collaborates with Microsoft 365 Copilot

LTM's CIO, Rajesh Kumar, has deepened his collaboration with Microsoft 365 Copilot, evolving from simple prompts to complex AI-driven workflows. This partnership has enhanced productivity and fostere...d a culture of AI adoption within LTM. Kumar's initiatives include department-specific Copilot sessions and hackathons to explore Microsoft Copilot Studio, enabling the creation of AI-powered agents for talent matching and project staffing.

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Help on the line: How a Microsoft Teams support call led to compromise

Microsoft Incident Response investigated a cyberattack involving Microsoft Teams voice phishing, where a threat actor impersonated IT support to gain remote access. The attack exploited trust and col...laboration tools, leading to a compromise of corporate credentials. Microsofts DART team quickly contained the threat, preventing further damage and securing the environment. Recommendations include tightening external collaboration and reviewing remote access tool usage to mitigate such risks.

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Microsoft renews lease on APS ubiquity

The Australian Department of Finance has renewed its agreement with Microsoft, making Microsofts desktop, cloud, and AI services the standard operating environment for the government for the next fiv...e years. This deal ensures Microsofts productivity tools remain integral to government operations.

Read on →

Darmarsklep.pl - Retail - retail

Microsoft Advertising helped Darmarsklep.pl, a leading Polish drugstore, boost their online sales. The company faced tough competition in the retail industry. They used Microsoft Advertising for full...-funnel campaigns, conversion tracking, shopping campaigns, and dynamic remarketing. In four months, their Return on Ad Spend (ROAS) jumped from 188% to 865%. The CEO praised Microsoft Advertising as a strong new source of traffic and conversions.

Read on →

Hearts & Science and Telfast - Pharmaceuticals - pharmaceuticals

Microsoft Advertising helped Hearts & Science and Telfast improve allergy season campaigns. They used custom API signals for pollen data and postcode targeting. Microsoft Curate reduced campaign comp...lexity from 250 to 14 line items. The team updated data every 30 minutes and targeted high-pollen areas. This cut media waste and boosted ad impact. The solution also reduced reliance on third-party cookies.

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Laureate Education - Education - education

Microsoft Advertising helped Laureate Education boost student leads for its universities in Mexico. The team used Search Ads to target people ready to enroll. This led to over 15,000 new leads while ...keeping costs below the market average. The campaign also improved conversion rates. Laureate Education increased its ad investment after seeing these strong results.

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Power BI Update - April 2024

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Frequently Asked Questions(FAQ)

for Microsoft Power BI

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence platform that provides a suite of analytics tools for analyzing business data and sharing insights via rich visualizations. It is used to find insights within an organization's data. It helps to connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

It brings all that data, wherever it resides, together to form a complete picture of key metrics that can then be queried using natural language. With Power BI Desktop, users can author reports using intuitive drag-and-drop tools and share amongst colleagues through the online Power BI Service. Power BI Mobile keeps remote connectivity consistent across native apps for Windows Mobile, iOS and Android devices, adding intuitive gesture-based operation. Live dashboards can be viewed on the fly, alongside full report sharing capabilities and data-driven alerts.

Key features include customizable dashboards, datasets, reports, navigation pane, ad hoc reporting, ad hoc analysis, online analytical processing (OLAP), trend indicators, interactive reports authoring, complete reporting and data visualization tools, and more.

What is Microsoft Power BI used for?

Microsoft Power BI is a Business Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Competitive Intelligence, Communication Management and Social Media Analytics .

What are the top features of Microsoft Power BI?

Dashboard, Personalization and Calculator are some of the top features of Microsoft Power BI.

Who uses Microsoft Power BI?

Microsoft Power BI is used by Information Technology And Services, Insurance and Education among other industries.

What are Microsoft Power BI alternatives?

Phocas, ZAP Data Hub, Clicdata and Jedox are popular alternatives for Microsoft Power BI.

Where is Microsoft Power BI located?

Microsoft Power BI is headquartered at Redmond, WA.
lightning

Peers used Microsoft Power BI for competitive intelligence and communication management

Microsoft Power BI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (103)
Analytics

4.46/5

Read Reviews (1685)
Custom Reports

4.13/5

Read Reviews (4811)

Microsoft Power BI Integrations

Microsoft Power BI integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Microsoft Power BI

Software Failure Risk Guidance

?

for Microsoft Power BI

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Power BI

Microsoft Corporation News

Product

Microsoft to cut Windows 365 price for SMBs

Microsoft will permanently reduce the price of Windows 365 subscriptions for small and mid-sized businesses by 20% starting May 1, 2026. This move, initially a promotional offer, aims to encourage adoption of its Desktop-as-a-Service platform despite rising PC costs. Analysts, however, remain skeptical about its impact on adoption rates.

Product

Microsoft: April updates trigger BitLocker key prompts on some servers

Microsoft has confirmed that the April 2026 KB5082063 Windows security update is causing some Windows Server 2025 devices to boot into BitLocker recovery mode. This issue affects systems with specific BitLocker Group Policy configurations and is primarily found in enterprise-managed environments. Microsoft is working on a solution and has provided temporary workarounds, including removing certain Group Policy configurations before deploying the update.

Awards

Microsoft wins Franz Edelman Award for transforming its cloud supply chain

Microsoft received the 2026 Franz Edelman Award from INFORMS for its innovative cloud supply chain optimization. The award recognizes Microsoft's significant impact in operations research and analytics, highlighting its use of generative AI to streamline cloud fulfillment processes, cutting cycle times by over half and enhancing decision-making.

Company

Microsoft Adapts Business Model Amid AI Disruption

Microsoft is adapting its business model to address AI disruption by shifting from per-seat to per-workload monetization. The company is leveraging its broad enterprise distribution, access to enterprise data, and custom silicon like Maia 200 and Cobalt 200 to optimize cloud efficiency. This strategic shift aims to capture increased usage through products like Copilot and automation, despite potential revenue compression from AI.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO