Microsoft Power BI Overview

Microsoft Power BI enables data visualization and integration into daily-used apps. A unified platform for self-service and business intelligence is provided.

Use Cases

Customers recommend Competitive Intelligence, Communication Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Microsoft Power BI.

Other use cases:

  • Collaboration
  • Funnel Analysis
  • Engagement Management
  • Lead Analytics
  • Forecasting
  • Helpdesk Management
  • Training & Onboarding
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Microsoft Power BI.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve ROI
  • Grow Market Share
  • Manage Risk
  • Improve Digital And Social Presence
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Launch New Products
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Microsoft Power BI Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Power BI works with different mediums / channels such as Website.

Microsoft Power BI's features include Dashboard, Personalization, Calculator, etc. and Microsoft Power BI support capabilities include Phone Support, Email Support, AI Powered, etc. also Microsoft Power BI analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform w...ill help make that happen." - Samuel Wong

Microsoft Power BI, CARTO Platform, Hevo, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Power BI

Top Industries

  • Information Technology and Services
  • Insurance
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Microsoft Power BI is popular in Information Technology And Services, Insurance, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Microsoft Power BI Use Cases

How can Microsoft Power BI enhance your Competitive Intelligence process?

How can Microsoft Power BI enhance your Communication Management process?

Why is Microsoft Power BI the best choice for Social Media Analytics?

What solutions does Microsoft Power BI provide for Collaboration?

How does Microsoft Power BI address your Funnel Analysis Challenges?

11 buyers and buying teams have used Cuspera to assess how well Microsoft Power BI solved their Business Intelligence needs. Cuspera uses 16790 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Samuel Wong

Group Station Superintendent, Stations Process Improvement

MTA

We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform will help make that happen. Testimonial By Samuel Wong
Microsoft Power BI testimonial

Amy Djeridi

Group Head of Workplace Products

AXA

With Microsoft 365, we’ve turned a corner when it comes to security regulations for different countries. We have deployed the solution almost everywhere, while remaining compliant with local regulations. Testimonial By Amy Djeridi
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson
CUSTOMERS TESTIMONIALS
Microsoft Power BI testimonial

Samuel Wong

Group Station Superintendent, Stations Process Improvement

MTA

We are going to continue to work tirelessly to regain the trust of our riders and to get them back into the subways, the buses, the rails. Delivering apps and technology at life-saving speed and taking advantage of tools on our Office 365 platform will help make that happen. Testimonial By Samuel Wong
Microsoft Power BI testimonial

Amy Djeridi

Group Head of Workplace Products

AXA

With Microsoft 365, we’ve turned a corner when it comes to security regulations for different countries. We have deployed the solution almost everywhere, while remaining compliant with local regulations. Testimonial By Amy Djeridi
Microsoft Power BI testimonial

Cory Smithson

Head of Supply and Trading Information Technology

Chevron

Teams ushered in an open communications model where everybody can present their ideas in an immediate and transparent way... Today, we arrive at better solutions, faster than we would have previously. Testimonial By Cory Smithson

Case Studies

Information Technology and Services

CASE STUDY RelevanC

Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.

Apparel & Fashion

CASE STUDY s.Oliver

Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.

Retail

CASE STUDY Liverpool

Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.

Hospitality

CASE STUDY Villa Finder

Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.

Consumer Electronics

CASE STUDY Samsung Electronics Germany

Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.

Non-Profit Organization Management

CASE STUDY St John Ambulance

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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Power BI Update - April 2024

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Frequently Asked Questions(FAQ)

for Microsoft Power BI

What is Microsoft Power BI?

Microsoft Power BI is a business intelligence platform that provides a suite of analytics tools for analyzing business data and sharing insights via rich visualizations. It is used to find insights within an organization's data. It helps to connect disparate data sets, transform and clean the data into a data model and create charts or graphs to provide visuals of the data.

It brings all that data, wherever it resides, together to form a complete picture of key metrics that can then be queried using natural language. With Power BI Desktop, users can author reports using intuitive drag-and-drop tools and share amongst colleagues through the online Power BI Service. Power BI Mobile keeps remote connectivity consistent across native apps for Windows Mobile, iOS and Android devices, adding intuitive gesture-based operation. Live dashboards can be viewed on the fly, alongside full report sharing capabilities and data-driven alerts.

Key features include customizable dashboards, datasets, reports, navigation pane, ad hoc reporting, ad hoc analysis, online analytical processing (OLAP), trend indicators, interactive reports authoring, complete reporting and data visualization tools, and more.

What is Microsoft Power BI used for?

Microsoft Power BI is a Business Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Competitive Intelligence, Communication Management and Social Media Analytics .

What are the top features of Microsoft Power BI?

Dashboard, Personalization and Calculator are some of the top features of Microsoft Power BI.

Who uses Microsoft Power BI?

Microsoft Power BI is used by Information Technology And Services, Insurance and Education among other industries.

What are Microsoft Power BI alternatives?

CARTO Platform, Hevo, Phocas and ZAP Data Hub are popular alternatives for Microsoft Power BI.

Where is Microsoft Power BI located?

Microsoft Power BI is headquartered at Redmond, WA.
lightning

Peers used Microsoft Power BI for competitive intelligence and communication management

Microsoft Power BI Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (103)
Analytics

4.46/5 ★

Read Reviews (1685)
Custom Reports

4.13/5 ★

Read Reviews (4811)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (103)
Analytics

4.46/5 ★

Read Reviews (1685)
Custom Reports

4.13/5 ★

Read Reviews (4811)

Microsoft Power BI Integrations

Microsoft Power BI integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.03/5 ★

Read Reviews (3003)
Data Export

4.00/5 ★

Read Reviews (2306)

Few API Integrations for Microsoft Power BI

Software Failure Risk Guidance

?

for Microsoft Power BI

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Power BI

Microsoft Corporation News

Product

Automate intent discovery and resolution with Customer Intent Agent - Microsoft Dynamics 365 Blog

Microsoft has updated its Customer Intent Agent within Dynamics 365, enhancing AI-driven contact center capabilities. The July 2025 release introduces advanced features like dynamic interviews, instruction-driven resolutions, and improved voice support. These updates aim to automate intent discovery and resolution, enabling more natural interactions and reducing escalation risks. The enhancements focus on business context-aware intent mining and autonomous learning loops, improving customer service efficiency.

Partnership

NTT DATA Launches Global Business Unit for Microsoft Cloud to Accelerate Enterprise Transformation in the AI Era

NTT DATA has launched a global business unit focused on Microsoft Cloud to enhance enterprise transformation using AI. This collaboration aims to accelerate cloud modernization and AI adoption, leveraging Microsoft technologies like Azure and Microsoft 365. The unit will support enterprises in scaling AI solutions and modernizing operations globally, reinforcing NTT DATA's strategic alliance with Microsoft.

Partnership

Reply S . p . A .: Reply , Thanks to the Expertise of Its Microsoft - Focused Companies , Has Been Named Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program

Reply S.p.A. has been recognized as a Prioritised Tier Partner in the Microsoft Copilot Jumpstart Partner Program. This status highlights the expertise of Reply's Microsoft-focused companies, WM Reply and Valorem Reply, in delivering AI-powered solutions using Microsoft's technologies. The partnership enhances Reply's ability to provide tailored Copilot solutions and support, benefiting clients like Lumen Technologies and Vodafone.

Partnership

Microsoft : partnership with Thrive Global on a wellness app

Microsoft has partnered with Thrive Global to launch a wellness app for its employees worldwide. Integrated into Microsoft Teams, the app offers personalized wellness tools, including 'Microsteps' for lifestyle improvements, 'Thrive Resets' for stress reduction, and a 'Wellbeing Score' for health assessment. This initiative aligns with Microsoft's commitment to employee well-being across physical, mental, emotional, and financial aspects.

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO