Tableau Desktop Overview

This is a summary of the comprehensive capabilities and benefits of Tableau Desktop based on over 30134 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Tableau Desktop, Microsoft Power BI, Looker BI, Domo, Tableau Server, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Tableau Desktop is right for your needs? Our Cuspera AI engine can evaluate how Tableau Desktop fits your specific business needs, industry, and context. Get your personalized assessment report today.

Tableau Desktop supports business activities such as:

  • Funnel Analysis
  • Competitive Intelligence
  • Communication Management
  • Social Media Management
  • Engagement Management

Tableau Desktop can help you with many business goals, such as Scale Best Practices, Enhance Customer Relationships, Acquire Customers, Improve Efficiency, Improve ROI, etc. As a solution, Tableau Desktop's capabilities include Dashboard, Calculator, Personalization, etc.

Tableau Desktop was founded in 2003. Computer Software Vertical is its biggest customer base.

Reviews

"The beauty of Tableau is its ease of use. The more people we can get using data in their work the better, but for this to happen, to move away from Excel, you need to make data accessible and trusted and the new tools and platforms easy to use. It’s... so easy to find and action insights with Tableau. " - Clive Benford

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Tableau Desktop solved their Business Intelligence needs. Cuspera uses 30134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Business Priorities

Scale Best Practices and Enhance Customer Relationships are the most popular business priorities peers achieved using Tableau Desktop.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Manage Risk
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Visibility
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Brand Engagement
  • Improve Navigation
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Funnel Analysis , Competitive Intelligence , Communication Management , as the business use cases that they have been most satisfied while using Tableau Desktop.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Funnel Analysis

4.79/5 ★

Read Reviews (515)

"...Tableau is excellent for preparing reports, data analysis and visualization, and customizing dashboards...."
Competitive Intelligence

4.83/5 ★

Read Reviews (492)

"...Tableau Desktop is well suited for business intelligence, dashboarding and reporting, geographical analysis on business data, and forecasting and analysis of big data...."
Communication Management

3.74/5 ★

Read Reviews (436)

"...It enables to make interactive graphics and it's easy to publish in your website. ...."
sending & publishing communications

3.68/5 ★

Read Reviews (411)

"...Before Tableau, we'd present a static report to execs, and after that, they'd send emails with a dozen follow-up questions...."
tracking & monitoring communications

4.66/5 ★

Read Reviews (12)

"...Here at zsah, we re also working closely with Tableau in the development of potential COVID-19 applications that utilize data analytics for things like social distance monitoring. ..."
PEER EXPERIENCES
Funnel Analysis

4.79/5 ★

Read Reviews (515)

"...Tableau is excellent for preparing reports, data analysis and visualization, and customizing dashboards...." Peer review by Leah J., Senior Data Analyst, Marketing and Advertising
Competitive Intelligence

4.83/5 ★

Read Reviews (492)

"...Tableau Desktop is well suited for business intelligence, dashboarding and reporting, geographical analysis on business data, and forecasting and analysis of big data...." Peer review by Verified User, Project Manager in Information Technology
Communication Management

3.74/5 ★

Read Reviews (436)

"...It enables to make interactive graphics and it's easy to publish in your website. ...." Peer review by Gayane Y., Journalist, Media Production
sending & publishing communications

3.74/5 ★

Read Reviews (411)

tracking & monitoring communications

3.74/5 ★

Read Reviews (12)

73+ more Business Use Cases

Our AI advisor, Wyz, harnessed 30134 insights from peers and experts to help you assess how these Tableau Desktop use cases fit your Business Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Tableau Desktop testimonial

Clive Benford

Data Office Director

Jaguar

The beauty of Tableau is its ease of use. The more people we can get using data in their work the better, but for this to happen, to move away from Excel, you need to make data accessible and trusted and the new tools and platforms easy to use. It’s so easy to find and action insights with Tableau. Testimonial By Clive Benford
Tableau Desktop testimonial

Shiva Jaganathan PH.D

Chief Data Officer

The University of Texas at Austin

The Awards Analysis Tableau Report has proven to be a great dashboard to quickly identify under awarded faculty in each department and the options to drill down to race/ethnicity and gender dimensions provided opportunity for greater equity in the prestigious awards nomination process. Testimonial By Shiva Jaganathan PH.D
Tableau Desktop testimonial

Megan Oertel

Director of Product Analytics

Sysco LABS

We're using the strengths of Tableau to help non-technical users easily ask questions from the data directly, instead of having to submit a request with our team. Testimonial By Megan Oertel
CUSTOMERS TESTIMONIALS
Tableau Desktop testimonial

Clive Benford

Data Office Director

Jaguar

The beauty of Tableau is its ease of use. The more people we can get using data in their work the better, but for this to happen, to move away from Excel, you need to make data accessible and trusted and the new tools and platforms easy to use. It’s so easy to find and action insights with Tableau. Testimonial By Clive Benford
Tableau Desktop testimonial

Shiva Jaganathan PH.D

Chief Data Officer

The University of Texas at Austin

The Awards Analysis Tableau Report has proven to be a great dashboard to quickly identify under awarded faculty in each department and the options to drill down to race/ethnicity and gender dimensions provided opportunity for greater equity in the prestigious awards nomination process. Testimonial By Shiva Jaganathan PH.D
Tableau Desktop testimonial

Megan Oertel

Director of Product Analytics

Sysco LABS

We're using the strengths of Tableau to help non-technical users easily ask questions from the data directly, instead of having to submit a request with our team. Testimonial By Megan Oertel

Case Studies

COMPANY CASE STUDIES
Tableau Desktop case study
Case Study Sysco LABS

Sysco LABS leverages customer behavior insights to help field reps transition customers to self-service

Read More
Tableau Desktop case study
Case Study Jaguar

Jaguar Land Rover develops a pioneering data culture to accelerate its digital transformation with Tableau

Read More
Tableau Desktop case study
Case Study Splunk

Splunk migration to Tableau Cloud eliminates server admin overhead and drives better dashboard performance

Read More

Frequently Asked Questions(FAQ)

for Tableau Desktop

What is Tableau Desktop?

Tableau is a data visualization platform for sales, marketing, legal, data and analytics and operations teams to see and understand their data.

What is Tableau Desktop used for?

Tableau Desktop is a Business Intelligence Software mainly used by its customers to Scale Best Practices and Enhance Customer Relationships by Funnel Analysis, Competitive Intelligence and Communication Management .

What are the top features of Tableau Desktop?

Dashboard, Calculator and Personalization are some of the top features of Tableau Desktop.

Who uses Tableau Desktop?

Tableau Desktop is used by Computer Software, Education and Information Technology And Services among other industries.

What are Tableau Desktop alternatives?

Microsoft Power BI, Looker BI, Domo and Tableau Server are popular alternatives for Tableau Desktop.

Where is Tableau Desktop located?

Tableau Desktop is headquartered at 1621 N 34th St. Seattle, WA 98103.

Popular Business Setting

for Tableau Desktop

Top Industries

  • Computer Software
  • Education
  • Information Technology and Services

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market
lightning

Peers used Tableau Desktop to Scale best practices and Enhance customer relationships

Peer and Expert Opinion on Features

for Tableau Desktop

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.91/5 ★

Read Reviews (3034)
Calculator

1.79/5 ★

Read Reviews (538)
Personalization

3.85/5 ★

Read Reviews (264)
Recording

3.33/5 ★

Read Reviews (110)
Templates

2.77/5 ★

Read Reviews (82)
FEATURES RATINGS AND REVIEWS
Dashboard

3.91/5 ★

Read Reviews (3034)
Calculator

1.79/5 ★

Read Reviews (538)
Personalization

3.85/5 ★

Read Reviews (264)
Recording

3.33/5 ★

Read Reviews (110)
Templates

2.77/5 ★

Read Reviews (82)

IT and Other Capabilities

for Tableau Desktop

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5 ★

Read Reviews (3561)
Data Export

3.54/5 ★

Read Reviews (3851)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.58/5 ★

Read Reviews (3561)
Data Export

3.54/5 ★

Read Reviews (3851)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.18/5 ★

Read Reviews (154)
Phone Support

4.02/5 ★

Read Reviews (92)
Email Support

3.95/5 ★

Read Reviews (77)
24/7 Support

3.75/5 ★

Read Reviews (1287)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.18/5 ★

Read Reviews (154)
Phone Support

4.02/5 ★

Read Reviews (92)
Email Support

3.95/5 ★

Read Reviews (77)
24/7 Support

3.75/5 ★

Read Reviews (1287)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (169)
Analytics

4.30/5 ★

Read Reviews (3356)
Custom Reports

3.83/5 ★

Read Reviews (9775)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (169)
Analytics

4.30/5 ★

Read Reviews (3356)
Custom Reports

3.83/5 ★

Read Reviews (9775)

Software Failure Risk Guidance

?

for Tableau Desktop

Overall Risk Meter

Low Medium High

Top Failure Risks for Tableau Desktop

Vendor Profile Details

Company Name

Tableau

Company Website

https://www.tableau.com/

Year Founded

2003

HQ Location

1621 N 34th St. Seattle, WA 98103

Employees

1001-5000

Social

Financials

M&A