SumUp Connect vs. TADA: Comparing Best Customer Loyalty Management Solutions 2026

Overview: SumUp Connect and TADA as Customer Loyalty Management Category solutions.

SumUp Connect: Fivestars helps local businesses attract new customers through automated SMS, email, and their mobile app. Businesses can tap into a network of 50 million customers who love local.

TADA: TADA provides a platform to double profits per customer through membership, subscription, referral, and digital rewards, enhancing engagement and retention. Regular updates and API integrations ensure seamless functionality.

This comparison report of SumUp Connect vs. TADA is based on a specific set of business needs and context. The comparison uses 3071 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SumUp Connect and TADA

SumUp Connect, TADA, Preferred Patron, Loyalzoo, etc., belong to a category of solutions that help Customer Loyalty Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SumUp Connect covers Loyalty Management, Promotion Management with Promotions, Discount Management with Promotions, Engagement Management with Mobile, etc.

TADA focuses on Loyalty Management, White Labeling, Collaboration, Channel Marketing with Channel Partners, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SumUp Connect and TADA: Best activities based on customer satisfaction


SumUp Connect in Action: Unique Activities

How does SumUp Connect facilitate Loyalty Management?
Fivestars allows businesses to build loyalty programs by tracking customer points and offering rewards. Customers can easily earn and redeem points via phone number check-ins and receive notifications about offers and rewards. A drawback of the program is that some businesses are switching to other loyalty programs, leaving users with potentially unused points.
"...I feel it can integrate email marketing into the loyalty program and become much more valuable...." Peer review by Christina K., Director of Operations, Restaurants
What makes SumUp Connect ideal for Promotion Management?
The system facilitates access to promotions, discounts, and coupons. It enables businesses to directly send promotional information to customers. A limitation of the system is that promotional offers expire quickly.
"...I like the discounts and promos they have! . ...." Peer review by Sharlet M., Pharmacy technician, Retail
Why is SumUp Connect the best choice for Discount Management?
Fivestars Discount Management enables users to find and access discounts, coupons, and deals from participating businesses. nThe system keeps track of earned points and available discounts, allowing users to redeem them for savings.nThe system has a limitation in that discounts and deals expire relatively quickly.
"...I love the discounts/deals when I go to my favorite places that conveniently have Fivestar sitting there ready for me to punch in my number...." Peer review by Annie N., Digital Marketing Specialist, Marketing and Advertising
What makes SumUp Connect ideal for Engagement Management?
Fivestars Engagement Management capabilities enable businesses to engage with customers through various channels including email, text, and mobile app push notifications. The system provides tools to create and maintain loyalty programs, monitor customer interactions, and predict future purchasing decisions. nFivestars faces limitations in its ability to consistently follow up with customers after initial contact.
"...I find this software is an easy and enjoyable way to remain engaged with the business I enjoy visiting...." Peer review by Verified Reviewer, Education

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customise loyalty program

track program performance

identify target customers

create engagement based loyalty


promotion management


engagement management

engaging and following up


discount management


sales document management


communication management

sending & publishing communications


sales incentive management



campaign management


rating and review management


generation of new leads


customer feedback management

measuring customer satisfaction


lifetime value management



knowledge management

creating knowledge base


contact list management


personalized marketing


helpdesk management


redemption management


community building



lead qualification


sales review & feedback





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • See 5 more
  • Enhance customer relationships

  • Acquire customers

Business Setting

SumUp Connect TADA
Peer score 4.6 4.0
Peer insights 2996 75
Top industries
Retail 12.0%
Food & Beverages 10.0%
Education 9.0%
SMB and Mid-Market 71.0% 0.0%
Enterprise 29.0% 0.0%
Pricing SumUp Connect

News

Latest SumUp Connect news

SumUp Launches in Canada, Bringing Simple, Transparent Payments ...

SumUp has launched its services in Canada, marking its 38th market entry. The company introduces the SumUp Go card reader and Payment Links to provide small businesses with simple, transparent payment solutions. These tools enable merchants to accept in-person and remote payments efficiently, supporting the growing demand for digital payment solutions in Canada.

15/06/2026 - source

Latest TADA news

Tada Berkolaborasi dengan Yokke dan AIE Hadirkan Program Loyalty Terintegrasi di EDC

Tada has partnered with Yokke and Akar Inti Enterprise (AIE) to launch an integrated digital loyalty program on Yokke's EDC merchant systems. This collaboration, facilitated by Mandiri Capital Indonesia's Zenith Accelerator, aims to enhance customer engagement and support sustainable business growth for merchants. The program will be implemented in the second half of the year.

27/04/2026 - source