Overview: SmileBack and Qualtrics CoreXM as Customer Feedback Management Category solutions.

SmileBack specializes in CSAT and NPS measurements with a focus on large enterprises in IT and computer software, offering powerful analytics and integration capabilities. Qualtrics CoreXM excels with advanced analytics and market research features, widely used across education and research sectors, providing comprehensive support options including training and onboarding.

SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.

Qualtrics CoreXM: Qualtrics CoreXM offers comprehensive experience data solutions, including customer insights, market segmentation, and concept testing. It serves as a single platform for all experience data needs.

SmileBack and Qualtrics CoreXM: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SmileBack facilitates diverse feedback collection, CSAT measurement, and follow-up mechanisms, emphasizing the needs of IT and software enterprises. read more →

Qualtrics CoreXM supports feedback collection and conversational surveys, with robust helpdesk management and market research features. read more →

Business Goals

SmileBack assists businesses in enhancing customer satisfaction and acquiring new customers, aligning well with enterprises focused on digital brand presence. read more →

Qualtrics CoreXM helps users improve customer satisfaction and expand market share, suitable for organizations aiming to bolster sales and brand engagement. read more →

Core Features

SmileBack offers analytics, seamless integration, and custom reports, crucial for IT and telecom sectors seeking efficient data management. read more →

Qualtrics CoreXM provides superior analytics and integration capabilities, enhanced by its comprehensive custom reports and AI features. read more →

Vendor Support Preferences

SmileBack offers 24/7 support alongside email and phone options, meeting large enterprises' needs for constant support. read more →

Qualtrics CoreXM delivers extensive support with training and 24/7 availability, catering to a broad customer base’s diverse requirements. read more →

Segments and Industries

SmileBack predominantly serves large enterprises in IT, computer software, and network security industries. read more →

Qualtrics CoreXM is widely adopted in education, research, and internet sectors, fitting the needs of mid-market and small businesses. read more →

Operational Alignment

SmileBack is designed for large-scale operational needs, fitting seamlessly into IT-centric workflows. read more →

Qualtrics CoreXM integrates well into varied operational setups, appealing to smaller and mid-sized enterprises in evolving markets. read more →