Overview: SmileBack and Google Forms as Customer Feedback Management Category solutions.

SmileBack specializes in enhancing customer experience with feedback management and CSAT measurement, whereas Google Forms excels in robust data management and communication capabilities. SmileBack aligns with IT and telecom sectors by focusing on direct customer feedback, mainly supporting large enterprises. Google Forms, however, caters to a broader audience, including education and small businesses, offering comprehensive integration and customization options.

SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.

Google Forms: Google Forms lets users create online forms and surveys with various question types. Results can be analyzed in real-time on any device.

SmileBack and Google Forms: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SmileBack enhances feedback management by helping users collect feedback and measure CSAT effortlessly. Unique capabilities like engaging conversational surveys and review management support comprehensive feedback workflows. read more →

Google Forms dominates in data and communication management, allowing users to collect feedback and collaborate seamlessly while sharing and managing content efficiently. read more →

Business Goals

SmileBack focuses on improving customer satisfaction, aiding enterprises in building a solid customer service foundation. Its features also help acquire new customers through targeted digital engagement. read more →

Google Forms supports a wide range of business objectives, from acquiring customers to improving product and employee experiences. It helps organizations diversify their operational strategies while enhancing efficiency. read more →

Core Features

SmileBack offers vital features such as analytics and custom reports, which are crucial for insightful feedback analysis. Integration and data import/export enhance operational flexibility. read more →

Google Forms provides an extensive integration ecosystem and custom reporting, making it ideal for diverse data handling needs. Its AI-powered tools further empower businesses with advanced analytics capabilities. read more →

Vendor Support

SmileBack provides robust 24/7 support, ensuring that large enterprises have consistent assistance. Other channels like email, phone, and chat support accommodate varied support needs. read more →

Google Forms offers comprehensive vendor support, with 24/7 availability and multiple support channels like email and chat, catering to enterprises seeking reliable and immediate assistance. read more →

Segments and Industries

SmileBack primarily serves large enterprises in IT, software, and telecommunications, tailoring its features to complex business needs within these industries. read more →

Google Forms is used widely across multiple segments including education and small businesses, with a strong presence in the IT and software industries, due to its versatile offerings. read more →

Operational Alignment

SmileBack fits seamlessly into the workflows of large enterprises in technology sectors, aligning with their process and feedback management needs. read more →

Google Forms is flexible and adaptable, fitting into various operational scales from small businesses to large enterprises, thanks to its broad integration capabilities. read more →