Comparison Summary
This comparison report of SAP Marketing Cloud vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 3033 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and ActiveTrail
SAP Marketing Cloud, ActiveTrail, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Cloud offering customers the freedom to define their journey
ActiveTrail: Marketing Automation | Email Marketing Platform
Age
1972
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
37
Total Goals
(we found evidences for)
13
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Increase customer life time value
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Scale best practices
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Grow market share
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Improve digital and social presence
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Improve brand engagement
- See 6 more
Top Channels
Channels Used
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
