DataEQ: Product updates, Customer stories, and Insights | 2026 Cuspera

DataEQ partnered with the City of Cape Town to fight misinformation about water use. They used data-led communication to correct false claims and shift public sentiment. The City reduced water consum...ption by over 50% in three years. Campaigns targeted myths about leaks, township usage, and tourism. DataEQ's analytics helped the City respond fast and manage the crisis.
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DataEQ provided Capitec with human-verified sentiment data from social media. Capitec used this data to track client feedback and improve its client-centric strategy. Since 2016, Capitec grew from 7....3 million to over 23 million clients. Capitec is the only bank to maintain a positive Net Sentiment Score since 2015. The bank uses DataEQ data for marketing, product teams, and senior management decisions.
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Engage by DataEQ helped Virgin Active improve social customer service. Virgin Active saw a 25% increase in monthly response rate after using Engage. The platform reduced average response time by almo...st 30 hours, even as priority ticket volume rose by 23.6%. Agents now handle more online queries quickly and efficiently. Virgin Active values the system's stability and strong technical support.
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DataEQ’s Analyse platform helped Shoprite Group of Companies use social media data to stay ahead in South Africa’s retail market. Since 2016, Shoprite has used human-verified data to benchmark perfor...mance and spot customer pain points. DataEQ’s reports shaped strategy for marketing, operations, customer experience, and more. Real-time consumer sentiment data was key for launching Shoprite’s new rewards programme. Shoprite values DataEQ for providing insights not found in traditional satisfaction metrics.
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DataEQ’s Net Sentiment metric helps Liberty Holdings track customer feedback from social media. Liberty uses DataEQ’s Analyse platform and monthly social insights reports to spot trends and pain poin...ts. The insurer benchmarks performance against competitors and improves customer experience. Liberty credits DataEQ for helping them put customers at the center of business decisions. The platform enables real-time monitoring and continuous business improvements.
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DataEQ's Engage platform helped African Bank improve social media customer service. After using Engage on Facebook and Twitter, African Bank kept response rates above 90%. The industry average on Twi...tter was only 57.7%. The bank also reduced average first response time to 2 hours and 19 minutes. Agents now prioritize urgent posts and reply faster than competitors.
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