Reltio vs. Simon CDP: Customer Data Platform Solution Comparison 2025

Overview: Reltio and Simon CDP as Customer Data Platform Category solutions.

Reltio offers robust customer engagement and data management capabilities, serving a diverse range of industries and business sizes. It supports a variety of business goals like improving customer lifetime value and driving sales growth. Reltio's standout features include strong analytics and compliance, complemented by comprehensive 24/7 support options. Meanwhile, Simon CDP focuses on engagement and campaign management, catering mainly to large enterprises in IT services. It facilitates goals like increasing sales and enhancing customer relationships, with features like integration and custom reports and support limited to basic offerings.

Reltio: Reltio unifies and cleanses multi-source data into a single source of trusted information. Insight-ready, real-time data is provided at scale by their cloud-native MDM solution.

Simon CDP: Simon Data empowers CRM teams with data, tools, and support. Personalization is driven at every customer touchpoint through the Snowflake CDP.

Reltio and Simon CDP: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Reltio facilitates customer engagement, segmentation and targeting. It also enhances customer profiles and manages workflows, aligning well with comprehensive data-driven strategies. read more →

Simon CDP focuses on campaign and engagement management. It’s all about communication and workflow management to aid personalized marketing campaigns. read more →

Business Goals

Reltio helps increase customer lifetime value and drive sales growth. It also supports launching new products and improves customer retention for businesses. read more →

Simon CDP aims to increase sales and enhance customer relationships. It's great for businesses looking to acquire new customers or enter new markets. read more →

Core Features

Reltio offers analytics, custom reports, and strong security and privacy. Its ease of migration and data import features are also notable. read more →

Simon CDP provides strong integration capabilities. Custom reports and data export are core to its functionality, though its AI features are limited. read more →

Vendor Support

Reltio excels with 24/7 support, including chat and email. It’s comprehensive for users who need constant access to assistance. read more →

Simon CDP offers basic 24/7 support, primarily through email and chat. It meets essential needs but lacks depth compared to some competitors. read more →

Segments and Industries

Reltio serves computer software and financial services, with a customer base from small to large enterprises. read more →

Simon CDP is predominantly used by large enterprises, especially within the information technology sector. read more →

Operational Alignment

Reltio is suited for both enterprises and smaller businesses. It supports various operational scales with its versatile capabilities. read more →

Simon CDP is tailored for large enterprises, fitting into complex operational environments with its campaign management focus. read more →