Axtria MarketingIQ: Use-Cases, Insights and Reviews | 2025 Cuspera

Axtria DataMAx helped a top-five global pharma manage exploding data sources. The company needed a scalable data management platform to handle complex pharmaceutical data. Axtria DataMAx streamlined ...data to analytics and cleared systemic inefficiencies. The solution enabled integration with MDM, CRM, ERP, and other tools. This improved business value and cross-functional collaboration.
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Axtria used AI-driven predictive modeling to help a leading pharmaceutical company find more at-risk Type 1 Diabetes patients. The company struggled to expand access to its CD3-directed monoclonal an...tibody therapy because many high-risk patients were undiagnosed. Axtria combined machine learning and a BERT deep neural network to analyze real-world medical data. This led to a 350% increase in identifying at-risk patients. The solution improved patient outcomes and boosted commercial success.
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Axtria’s insights-driven NBA engine helped a leading medical device company subsidiary. The AI/ML models gave real-time recommendations for customer segmentation and sales activities. The solution in...creased daily cardiology surgeries and boosted product repurchases. Sales teams used advanced analytics to optimize sales opportunities. The NBA engine worked with the company’s own data and analytics systems.
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Axtria migrated a leading life science organization's commercial data environment from SQL server to Snowflake. The company faced challenges with siloed data and slow performance. Axtria's solution e...nabled faster ad hoc analysis and improved field user experience. The migration reduced time to market and streamlined business processes. The new cloud-based data model supports self-service business intelligence.
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Axtria provided data analytics-driven roster and alignment solutions for a medtech company. The company faced challenges in optimizing its sales team structure. Axtria used advanced analytics to impr...ove roster management and territory alignment. The solution helped the company make better business decisions. Results included more efficient sales operations and improved alignment.
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Axtria provided marketing mix analysis for a specialty GI drug. The challenge was to grow the drug in a competitive market. Axtria used advanced analytics to find the best marketing channels. The sol...ution helped the company make better marketing decisions. The results led to improved business insights and growth for the GI drug.
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