Axtria MarketingIQ Overview
This is a summary of the comprehensive capabilities and benefits of Axtria MarketingIQ based on over 55 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Axtria MarketingIQ, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Axtria MarketingIQ is right for your needs? Our Cuspera AI engine can evaluate how Axtria MarketingIQ fits your specific business needs, industry, and context. Get your personalized assessment report today.
Axtria MarketingIQ supports business activities such as:
- Campaign Management
- Engagement Management
- Funnel Analysis
- Touchpoint Management
- Channel Management
Axtria MarketingIQ can help you with many business goals, such as Improve ROI, and Improve Brand Engagement. It can help manage these activities if you use Promotions for these needs. As a solution, Axtria MarketingIQ's capabilities include Personalization.
Reviews
"...A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign...." Omnichannel Marketing Platform, Marketing Cloud
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Axtria MarketingIQ solved their Marketing Automation needs. Cuspera uses 55 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Improve ROI and Improve Brand Engagement are the most popular business priorities peers achieved using Axtria MarketingIQ.
Use Cases
Peers recommend Campaign Management , Engagement Management , Funnel Analysis , as the business use cases that they have been most satisfied while using Axtria MarketingIQ.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Campaign Management with Promotions |
4.08/5 ★ |
"...A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign...." Omnichannel Marketing Platform, Marketing Cloud |
| Engagement Management with Promotions |
3.89/5 ★ |
"...Analytics App. Analysis and measurement of customer engagement across all marketing promotional activities...." Omnichannel Marketing Platform, Marketing Cloud |
| engaging and following up |
3.44/5 ★ |
"...Analytics App. Analysis and measurement of customer engagement across all marketing promotional activities...." Omnichannel Marketing Platform, Marketing Cloud |
| Funnel Analysis with Promotions |
3.58/5 ★ |
"...Axtria MarketingIQ TM Data Console App Visual Analytics App Triggers App Promotional Investment Planner App Campaign Management App ROI Analyzer App Marketing Operations Customer 360 Data Management Customer 360 Analytics Campaign Planning and Optimization Real-Time Triggers to Capitalize on opportunity/risk..." Omnichannel Marketing Platform, Marketing Cloud |
| PEER EXPERIENCES | |
|---|---|
| Campaign Management with Promotions |
4.08/5 ★ |
"...A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign...." Omnichannel Marketing Platform, Marketing Cloud |
|
| Engagement Management with Promotions |
3.89/5 ★ |
"...Analytics App. Analysis and measurement of customer engagement across all marketing promotional activities...." Omnichannel Marketing Platform, Marketing Cloud |
|
| engaging and following up |
3.89/5 ★ |
| Funnel Analysis with Promotions |
3.58/5 ★ |
"...Axtria MarketingIQ TM Data Console App Visual Analytics App Triggers App Promotional Investment Planner App Campaign Management App ROI Analyzer App Marketing Operations Customer 360 Data Management Customer 360 Analytics Campaign Planning and Optimization Real-Time Triggers to Capitalize on opportunity/risk..." Omnichannel Marketing Platform, Marketing Cloud |
|
Peer and Expert Opinion on Features
for Axtria MarketingIQ
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (5) |
IT and Other Capabilities
for Axtria MarketingIQ
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (1) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Custom Reports | Read Reviews (6) |
| Analytics | Read Reviews (9) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Custom Reports | Read Reviews (6) |
| Analytics | Read Reviews (9) |
Software Failure Risk Guidance
?for Axtria MarketingIQ
Top Failure Risks for Axtria MarketingIQ
Vendor Profile Details
Company Name
Axtria
Company Website
https://www.axtria.com/HQ Location
Berkeley Heights, NJ
Employees
251-500
Social
Financials
PRIVATE
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