Axtria MarketingIQ Overview

Axtria MarketingIQ democratizes marketing analytics to enhance strategic performance. Ingenious insights are provided by Axtria to achieve these goals.

Use Cases

Customers recommend Campaign Management, Engagement Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Axtria MarketingIQ.

Other use cases:

  • Touchpoint Management
  • Channel Management
  • Lifetime Value Management
  • Forecasting
  • Sending & Publishing Communications
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Axtria MarketingIQ.

Other priorities:

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Axtria MarketingIQ Use-Cases and Business Priorities: Customer Satisfaction Data

Axtria MarketingIQ works with different mediums / channels such as Promotions.

Axtria MarketingIQ's features include Personalization. and Axtria MarketingIQ support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Axtria MarketingIQ analytics capabilities include Custom Reports, and Analytics.

Reviews

"...The features are easy to use and managing different channels is easy...." Peer review by Bradley P, marketer

Axtria MarketingIQ, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Axtria MarketingIQ Customer wins, Customer success stories, Case studies

How does Axtria MarketingIQ address your Campaign Management Challenges?

a top-five global pharma - Pharmaceuticals

Axtria DataMAx helped a top-five global pharma manage exploding data sources. The company needed a scalable data management platform to handle complex pharmaceutical data. Axtria DataMAx streamlined ...data to analytics and cleared systemic inefficiencies. The solution enabled integration with MDM, CRM, ERP, and other tools. This improved business value and cross-functional collaboration.

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A leading pharmaceutical company - Pharmaceuticals

Axtria used AI-driven predictive modeling to help a leading pharmaceutical company find more at-risk Type 1 Diabetes patients. The company struggled to expand access to its CD3-directed monoclonal an...tibody therapy because many high-risk patients were undiagnosed. Axtria combined machine learning and a BERT deep neural network to analyze real-world medical data. This led to a 350% increase in identifying at-risk patients. The solution improved patient outcomes and boosted commercial success.

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a leading medical device company subsidiary - Medical Devices

Axtria’s insights-driven NBA engine helped a leading medical device company subsidiary. The AI/ML models gave real-time recommendations for customer segmentation and sales activities. The solution in...creased daily cardiology surgeries and boosted product repurchases. Sales teams used advanced analytics to optimize sales opportunities. The NBA engine worked with the company’s own data and analytics systems.

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a leading life science organization

Axtria migrated a leading life science organization's commercial data environment from SQL server to Snowflake. The company faced challenges with siloed data and slow performance. Axtria's solution e...nabled faster ad hoc analysis and improved field user experience. The migration reduced time to market and streamlined business processes. The new cloud-based data model supports self-service business intelligence.

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A Medtech Company - Med Tech & Medical Devices

Axtria provided data analytics-driven roster and alignment solutions for a medtech company. The company faced challenges in optimizing its sales team structure. Axtria used advanced analytics to impr...ove roster management and territory alignment. The solution helped the company make better business decisions. Results included more efficient sales operations and improved alignment.

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A pharmaceuticals company - Pharmaceuticals

Axtria helped a pharmaceuticals company improve last-mile connectivity for AI-driven decision-making. The company used Axtria's solutions to address challenges in connecting data and insights to busi...ness actions. The solution enabled better use of AI for commercial operations. Results included improved decision-making and operational efficiency. The case highlights the impact of AI and analytics in the pharmaceuticals industry.

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Axtria MarketingIQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Custom Reports

4.06/5 ★

Read Reviews (6)
Analytics

3.89/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Custom Reports

4.06/5 ★

Read Reviews (6)
Analytics

3.89/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Axtria MarketingIQ

Top Failure Risks for Axtria MarketingIQ

Axtria, Inc. News

Product

Axtria Unveils AI-Powered Launch Excellence to Accelerate Success for Emerging Pharma Companies - StreetInsider

Axtria has introduced its AI-Powered Launch Excellence solution, designed to enhance the success of emerging pharmaceutical companies. This new offering leverages artificial intelligence to optimize product launches, aiming to accelerate market entry and improve outcomes for pharma clients.

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Awards

Axtria Recognized as Leading AI Service Provider with Minsky Award at ...

Axtria has been honored with the Minsky Award for Leading AI Service Provider at Cypher 2025, India's largest AI conference. This recognition highlights Axtria's innovative use of AI and data analytics in the life sciences sector. The award underscores Axtria's commitment to advancing AI-driven solutions to enhance business outcomes and patient care globally.

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Awards

Axtria Recognized as Leading AI Service Provider with Minsky Award at Cypher 2025

Axtria has been honored with the Minsky Award for Leading AI Service Provider at Cypher 2025, recognizing its innovative use of AI and data analytics in the life sciences sector. This accolade highlights Axtria's commitment to leveraging advanced technologies to drive innovation and improve business outcomes for life sciences organizations globally.

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Awards

Axtria Recognized in Two Gartner Hype Cycle Reports for 2025 for Advancing Data Science and Analytics in Life Sciences - PR Newswire

Axtria has been recognized in two Gartner Hype Cycle reports for 2025, highlighting its advancements in data science and analytics in life sciences. The reports acknowledge Axtria's AI-powered platforms for enabling citizen data science and augmented analytics, empowering non-technical users to leverage advanced analytics and engage with data dynamically. This recognition underscores Axtria's commitment to democratizing analytics and driving data-driven transformation in the life sciences sector.

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Axtria, Inc. Profile

Company Name

Axtria, Inc.

Company Website

https://www.axtria.com/

HQ Location

Berkeley Heights, NJ

Employees

251-500

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Financials

PRIVATE