Strategy One (formerly Microstrategy) Overview

MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Use Cases

Customers recommend Competitive Intelligence, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using Strategy One (formerly Microstrategy).

Other use cases:

  • Forecasting
  • Sending & Publishing Communications
  • Training & Onboarding
  • Engagement Management
  • Helpdesk Management
  • Collaboration
  • Workflow Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Strategy One (formerly Microstrategy).

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Strategy One (formerly Microstrategy) Use-Cases and Business Priorities: Customer Satisfaction Data

Strategy One (formerly Microstrategy) works with different mediums / channels such as Mobile.

Strategy One (formerly Microstrategy)'s features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Strategy One (formerly Microstrategy) support capabilities include Email Support, AI Powered, Phone Support, etc. also Strategy One (formerly Microstrategy) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We are currently trying to have a way for upper management to try to view/review analytical reports in a more conducive way whether it be mobil device or reports...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...MicroStrategy is an on-premise and cloud-based self-service business intelligence (BI) system that supports both visualization and data mining...." Peer review from Featured Customers
"...This tool provides enterprise level BI solutions where the business users can report, analyze and present data in a very intuitive manner...." Peer review by Consultant
"...DOWNLOAD REPORT Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, James Richardson, Rita Sallam, Cindi Howson, Austin Kronz,..." *Just released* MicroStrategy shines in 2019 Gartner report.

Strategy One (formerly Microstrategy), Phocas, ZAP Data Hub, Jedox, Alteryx, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Strategy One (formerly Microstrategy)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Strategy One (formerly Microstrategy) is popular in Information Technology And Services, Computer Software, and Retail and is widely used by Large Enterprise, Enterprise, and Mid Market.

Strategy One (formerly Microstrategy) Customer wins, Customer success stories, Case studies

What benefits does Strategy One (formerly Microstrategy) offer for Competitive Intelligence?

Why is Strategy One (formerly Microstrategy) the best choice for Social Media Analytics?

How can Strategy One (formerly Microstrategy) optimize your Lead Analytics Workflow?

What makes Strategy One (formerly Microstrategy) ideal for Forecasting?

How efficiently Does Strategy One (formerly Microstrategy) manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Strategy One (formerly Microstrategy) solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Frequently Asked Questions(FAQ)

for Strategy One (formerly Microstrategy)

What is Strategy One (formerly Microstrategy)?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

Microstrategy features include Analytics, Mobility, Hyperintelligence, Digital Id and Mobile Telemetry, Enterprise platform and Cloud. Microstrategy Cloud enables accessing the software through AWS or Azure that provides flexibility, scalability and ability to access the software from any location across the globe.

MicroStrategy’s Enterprise platform feature provides a centralized platform and analytics tools that can be accessed across the enterprise, enabling object reusability and tools for migrating, validating, and monitoring usage across the entire enterprise. The HyperIntelligence feature provides zero-click relevant contextual insights about customers, products, employees, and more - directly on the websites, applications, and devices being used.

What is Strategy One (formerly Microstrategy) used for?

Strategy One (formerly Microstrategy) is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Strategy One (formerly Microstrategy)?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Strategy One (formerly Microstrategy).

Who uses Strategy One (formerly Microstrategy)?

Strategy One (formerly Microstrategy) is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Strategy One (formerly Microstrategy) alternatives?

Phocas, ZAP Data Hub, Jedox and Alteryx are popular alternatives for Strategy One (formerly Microstrategy).

Where is Strategy One (formerly Microstrategy) located?

Strategy One (formerly Microstrategy) is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.
lightning

Peers used Strategy One (formerly Microstrategy) for competitive intelligence and social media analytics

Strategy One (formerly Microstrategy) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (42)
Analytics

4.57/5

Read Reviews (801)
Custom Reports

4.12/5

Read Reviews (1478)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (42)
Analytics

4.57/5

Read Reviews (801)
Custom Reports

4.12/5

Read Reviews (1478)

Strategy One (formerly Microstrategy) Integrations

Strategy One (formerly Microstrategy) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Strategy One (formerly Microstrategy)

Overall Risk Meter

Low Medium High

Top Failure Risks for Strategy One (formerly Microstrategy)

Strategy News

Financial

MicroStrategy Announces $14B Bitcoin Acquisition, Market Implications

MicroStrategy, led by Michael Saylor, plans to acquire $14 billion in Bitcoin, adding around 1 million BTC to its reserves. This move highlights MicroStrategy's commitment to Bitcoin as a primary reserve asset and represents one of the largest single Bitcoin transactions ever. The acquisition is seen as a strong vote of confidence in Bitcoin's long-term value.

Financial

MicroStrategy Spends Nearly 70% Of Its Cash Reserve To Clear Massive Debt

MicroStrategy used $1.38 billion from its cash reserves to repurchase $1.5 billion in convertible notes, achieving a $120 million saving. This move reduced its outstanding convertible debt to $6.7 billion and paused Bitcoin purchases. CEO Phong Le described it as a disciplined capital decision.

Financial

MicroStrategy outlines limits on future Bitcoin sales

MicroStrategy announced it may sell Bitcoin holdings under specific financial conditions, shifting from its previous strategy of holding Bitcoin long-term. This decision aims to enhance shareholder value and manage financial flexibility. The company, the largest corporate Bitcoin holder, emphasized that sales would occur only if beneficial and would not destabilize the cryptocurrency market.

Financial

Bitcoin's Price Predictions and MicroStrategy's Strategic Moves

MicroStrategy plans to significantly increase its Bitcoin holdings, aiming to purchase 10 to 20 times more than it sells by December 2026. The company, already the largest corporate holder of Bitcoin, acquired 145,834 BTC in 2026 for $11 billion. To finance these acquisitions, MicroStrategy will use preferred stock options, emphasizing a long-term growth strategy.

Strategy Profile

Company Name

Strategy

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO