Strategy One (formerly Microstrategy) Overview

MicroStrategy unleashes the power of big data with easy-to-use analytics and visualization tools integrated with 70+ data sources. Features include cloud access, enterprise platform, HyperIntelligence, mobility, and more.

Use Cases

Customers recommend Competitive Intelligence, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using Strategy One (formerly Microstrategy).

Other use cases:

  • Forecasting
  • Sending & Publishing Communications
  • Training & Onboarding
  • Engagement Management
  • Helpdesk Management
  • Collaboration
  • Workflow Management
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Strategy One (formerly Microstrategy).

Other priorities:

  • Improve Efficiency
  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
  • Establish Thought Leadership
  • Manage Risk
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
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Strategy One (formerly Microstrategy) Use-Cases and Business Priorities: Customer Satisfaction Data

Strategy One (formerly Microstrategy) works with different mediums / channels such as Mobile.

Strategy One (formerly Microstrategy)'s features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Strategy One (formerly Microstrategy) support capabilities include Email Support, AI Powered, Phone Support, etc. also Strategy One (formerly Microstrategy) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We solve multiple business problems- real time alerts, executive reporting, analytical insight dashboards etc., benefits have mostly been in terms of time to deliver...." Peer review by Agency

Strategy One (formerly Microstrategy), Hevo, Phocas, ZAP Data Hub, Striim, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Strategy One (formerly Microstrategy)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Retail

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Strategy One (formerly Microstrategy) is popular in Information Technology And Services, Computer Software, and Retail and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Strategy One (formerly Microstrategy) Use Cases

How can Strategy One (formerly Microstrategy) optimize your Competitive Intelligence Workflow?

What benefits does Strategy One (formerly Microstrategy) offer for Social Media Analytics?

How does Strategy One (formerly Microstrategy) facilitate Lead Analytics?

How can Strategy One (formerly Microstrategy) enhance your Forecasting process?

Why is Strategy One (formerly Microstrategy) the best choice for Sending & Publishing Communications?

44+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Strategy One (formerly Microstrategy) solved their Business Intelligence needs. Cuspera uses 4984 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Case Studies

Retail

CASE STUDY Sainsbury's

Sainsbury's enhanced decision-making by implementing a unified data strategy, empowering 12,000+ colleagues with over 30 analytics apps, saving 150,000+ manhours annually.

Frequently Asked Questions(FAQ)

for Strategy One (formerly Microstrategy)

What is Strategy One (formerly Microstrategy)?

Microstrategy is an open Enterprise analytics and mobility platform powering organizations with Business intelligence and analytics required for accelerating business growth. Microstrategy’s unified architecture features integrations with leading technology vendors and open-source tools. It is also available as a mobile application on iOS or Android devices.

Microstrategy features include Analytics, Mobility, Hyperintelligence, Digital Id and Mobile Telemetry, Enterprise platform and Cloud. Microstrategy Cloud enables accessing the software through AWS or Azure that provides flexibility, scalability and ability to access the software from any location across the globe.

MicroStrategy’s Enterprise platform feature provides a centralized platform and analytics tools that can be accessed across the enterprise, enabling object reusability and tools for migrating, validating, and monitoring usage across the entire enterprise. The HyperIntelligence feature provides zero-click relevant contextual insights about customers, products, employees, and more - directly on the websites, applications, and devices being used.

What is Strategy One (formerly Microstrategy) used for?

Strategy One (formerly Microstrategy) is a Business Intelligence Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Competitive Intelligence, Social Media Analytics and Lead Analytics .

What are the top features of Strategy One (formerly Microstrategy)?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Strategy One (formerly Microstrategy).

Who uses Strategy One (formerly Microstrategy)?

Strategy One (formerly Microstrategy) is used by Information Technology And Services, Computer Software and Retail among other industries.

What are Strategy One (formerly Microstrategy) alternatives?

Hevo, Phocas, ZAP Data Hub and Striim are popular alternatives for Strategy One (formerly Microstrategy).

Where is Strategy One (formerly Microstrategy) located?

Strategy One (formerly Microstrategy) is headquartered at 1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA.
lightning

Peers used Strategy One (formerly Microstrategy) for competitive intelligence and social media analytics

Strategy One (formerly Microstrategy) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (42)
Analytics

4.57/5 ★

Read Reviews (801)
Custom Reports

4.12/5 ★

Read Reviews (1478)

Software Failure Risk Guidance

?

for Strategy One (formerly Microstrategy)

Overall Risk Meter

Low Medium High

Top Failure Risks for Strategy One (formerly Microstrategy)

Strategy News

Product

MicroStrategy 'Stretch'-ed it too far with new product launch - Yahoo Finance

MicroStrategy, now rebranded as Strategy, launched a new perpetual preferred stock product named "Stretch" on July 21, 2025. This product, part of their Bitcoin-linked investment suite, features a variable dividend rate, at-the-market issuance, and a unique call option. It aims for a $100 target price per share and offers monthly dividends, distinguishing it from other products like Strike and Strife. Despite the company's strong financial performance, the launch has sparked debate over potential overexposure to Bitcoin.

Product

As MicroStrategy Buys More BTC, Robinhood Launches - GlobeNewswire

MicroStrategy invested $700 million to acquire 11,900 additional bitcoins, strengthening its position as a major institutional holder of digital assets and reinforcing its bitcoin-focused corporate treasury strategy.

Financial

MicroStrategy Announces Earnings Release Date and Live Video Webinar for Fourth ...

MicroStrategy announced the date for its earnings release and a live video webinar for the fourth quarter.

Company

MicroStrategy changes its name to account for 30% of US convertible bond issuance in 2025

MicroStrategy has changed its name to Strategy and has become the largest issuer of convertible bonds in the U.S. in 2025, accounting for 30% of the market. The company has issued $2 billion in convertible bonds this year, with a total of $8.2 billion outstanding.

Strategy Profile

Company Name

Strategy

Year Founded

1989

HQ Location

1850 Towers Crescent Plaza Tysons Corner, VA 22182 USA

Employees

1001-5000

Social

Financials

IPO