PROS Smart CPQ vs. Threekit: Comparing Best CPQ Solutions 2026

Overview: PROS Smart CPQ and Threekit as CPQ Category solutions.

PROS Smart CPQ: Pros-smart-cpq software streamlines sales, optimizes pricing, and enhances customer engagement. Efficiency is driven, revenue boosted, and business success elevated.

Threekit: Threekit's 3D product configurator boosts engagement and drives sales. Customers gain creative freedom through an interactive shopping experience.

This comparison of PROS Smart CPQ vs. Threekit draws on 1181 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

PROS Smart CPQ supports Airline retailing and offer management, Airline offer management, Quoting process automation, Centralized price management for SKUs, etc.

Threekit supports Custom product configuration for eCommerce, Online product customization for furniture, Automated quoting for complex products, 3D product customization for luxury goods, etc.

Evidence shows that both products are used for Customer engagement, Quote management, Content marketing, Customer experience, etc.

PROS Smart CPQ also covers Revenue management, Price optimization, Pricing optimization, Pricing management, etc.

Threekit also covers Product visualization, Product configuration, Product customization, Ecommerce enablement, etc.

Top use cases: PROS Smart CPQ vs Threekit

Use cases tied to PROS Smart CPQ and Threekit from verified data sources. Click any use case for supporting evidences.

PROS Smart CPQ Threekit

Top Capabilities: PROS Smart CPQ vs Threekit

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

PROS Smart CPQ
Shared
Threekit
Shared by both · Topics
PROS Smart CPQ only
Threekit only

Deployed Industries: PROS Smart CPQ vs Threekit

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

PROS Smart CPQ
Shared
Threekit
Shared by both · Industries
PROS Smart CPQ only
Threekit only

Deployed Market Segments: PROS Smart CPQ vs Threekit

Share of peer evidence by company size for PROS Smart CPQ and Threekit. Each product segments add up to 100%. Click any segment for supporting evidence.

PROS Smart CPQ 100%
Threekit 100%

PROS Smart CPQ and Threekit: Best activities based on customer satisfaction

PROS Smart CPQ in Action: Unique Activities

How can PROS Smart CPQ enhance your Products & Pricelist Management process?
The products enable flexible pricing scenarios, guided selling processes, and the organization of large product lists. nThe products use artificial intelligence and machine learning to provide personalized product and pricing recommendations. nThe product recommendations enable sales teams to deliver targeted offers.
"...Currently using pricing analytics in production...." Peer review by Executive Sponsor
How can PROS Smart CPQ optimize your Workflow Management Workflow?
The software facilitates automated workflows for pricing approvals, ensuring adherence to established pricing rules and guidelines. It enables the generation of pricing reports and supports multiple pricing levels. The software may not cater to specific configuration workflow needs, depending on business requirements.
"...Salesforce integration Ability to create pricing at multiple levels Workflows for pricing approvals Ability to generate pricing reports. ...." Peer review by Verified Reviewer, Automotive
How does PROS Smart CPQ facilitate Cross Selling?
The platform provides guided selling capabilities to enable intelligent cross-selling and upselling. nAlgorithmic cross-sell recommendations are automated, delivering personalized offers that increase deal sizes. nThese features help sales teams sustain their cross-sell process and deliver relevant recommendations over time.
"...Key Features Sales Agreements Product Catalog with Guided Selling Al-based cross sell Simultaneous Quote Collaboration Quote Analytics Pricing and Discount Management Sales Agreement Management Available With Sales Agreements...." CPQ Software - Configure Price Quote Solutions
How can PROS Smart CPQ enhance your Collaboration process?
The software allows multiple salespeople to collaborate on quotes and requests for proposals simultaneously. It also enables real-time collaboration with internal pricing teams during the creation of sales agreements. This ensures alignment between sales and pricing teams, ultimately recording finalized agreement prices and terms in a centralized repository.
"...Key Features Sales Agreements Product Catalog with Guided Selling Al-based cross sell Simultaneous Quote Collaboration Quote Analytics Pricing and Discount Management Sales Agreement Management Available With Sales Agreements...." CPQ Software - Configure Price Quote Solutions

Threekit in Action: Unique Activities

How does Threekit address your Engagement Management Challenges?
Three-dimensional product configurators enhance customer engagement. They enable personalized product customization, providing an interactive shopping experience. User data gathered through this process can be used to inform business strategy and drive sitewide engagement.
"...Engagement & listening...." Peer review by Jesper A, Software developer/Web consultant

Integrations

Ecosystem partners each product commonly connects with.

PROS Smart CPQ

Tremendous
4.3
Proof
4.6
Avalara
4.3
Copper
4.5
Lucidchart
4.5

News

Latest PROS Smart CPQ news

PROS launches Kairos to advance modern airline retailing

PROS has launched Kairos, a new airline retailing platform integrating pricing science, airline data, and AI into a unified workspace. Built on Databricks, it offers intelligent workflows and a conversational interface, enabling airlines to enhance retail strategies without sacrificing existing tech investments. The platform supports offer optimization, dynamic pricing, and more.

12/10/2026 - source

Latest Threekit news

Threekit Launches AI-Native CPQ for Manufacturing: Built for the Web ...

Threekit has launched its AI-Native CPQ platform, designed to streamline the configure-price-quote process for manufacturers and B2B companies. The platform leverages AI to interpret user needs and provide dynamic, conversational solutions, enhancing the buying experience on websites and for sales reps. It aims to simplify complex product configurations, improving lead generation and quote accuracy.

30/09/2026 - source