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Meltwater Social Media Analytics vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Social Media Analytics vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 5778 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Social Media Analytics and Brandwatch

Meltwater Social Media Analytics, Brandwatch, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Social Media Analytics covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

logo Brandwatch

Focus area

Brandwatch is better than Meltwater Social Media Analytics for

Software Failure Risk

  • medium

About

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Brandwatch | Digital Consumer Intelligence

Age

2005

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

56

91

Total Goals
(we found evidences for)

10

16

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


content publishing



social media marketing


competitive intelligence




influencer management





touchpoint management


reputation management



customer feedback management

measuring customer satisfaction




workflow management




international marketing


influencer marketing


sales document management

contract management



rating and review management


lead qualification

lead qualification: demographic


generation of new leads


sales review & feedback



channel management


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program


helpdesk management


training & onboarding



sales call management


conversion management



lifetime value management


category management


referral management


knowledge management


sales incentive management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting