Meltwater Social Media Analytics Overview

Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Social Media Analytics.

Other use cases:

  • Campaign Management
  • Content Management
  • Public Relations
  • Social Media Marketing
  • Competitive Intelligence
  • Funnel Analysis
  • Lead Engagement
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater Social Media Analytics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
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Meltwater Social Media Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Social Media Analytics works with different mediums / channels such as Social Media.

Meltwater Social Media Analytics's features include Dashboard, Personalization, and Live Monitoring. and Meltwater Social Media Analytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Meltwater Social Media Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Th way we can find posts and their stats using the TAGS and the easy way to post thumbnail posts on Facebook and that we can also post the same message in different social networks...." Peer review by Carlos L, Digital Content Director, Internet

Peer review evidence (same sources as the product rating summary)

"...The variety of metrics available to track social campaigns and topics across a variety of mediums, Use Sysomos...." Peer review by Mike N., Information Technology and Services
"...Just the right amount of analytics for an engagement tool (most other tools don't provide this)..." Peer review by Balaji V., Information Technology and Services
"...Sysomos is one of the easiest tools I've used for social media monitoring and listening...." Peer review by Agency

Meltwater Social Media Analytics, EasySender, YouScan, Publer, HeyOrca, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Social Media Analytics

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Meltwater Social Media Analytics is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Meltwater Social Media Analytics Customer wins, Customer success stories, Case studies

What Are the key features of Meltwater Social Media Analytics for Social Media Management?

How can Meltwater Social Media Analytics enhance your Engagement Management process?

How does Meltwater Social Media Analytics facilitate Communication Management?

How can Meltwater Social Media Analytics optimize your Campaign Management Workflow?

How efficiently Does Meltwater Social Media Analytics manage your Content Management?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Social Media Analytics solved their Social Media Marketing needs. Cuspera uses 1297 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

Santander Río Bank - Banking - Large

Buenos Aires, Argentina

Santander Río Bank uses Meltwater to monitor brand mentions across news and social media. The communications team tracks sentiment and shares real-time alerts using the mobile app. Meltwater's analyt...ics help them understand public perception and guide messaging. Shareable dashboards keep all stakeholders informed. The bank credits Meltwater with helping them respond quickly to potential threats and manage their reputation.

California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses Meltwater Media Relations and AI-powered PR Assistant to craft ta...rgeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

 

California NanoSystems Institute at UCLA - Education - Large

Los Angeles, USA

Meltwater helped the California NanoSystems Institute at UCLA expand its media outreach. The team used AI-powered PR tools to target reporters and share stories about scientific advances. This led to... coverage by Voice of America and new media partnerships. Meltwater's reporting features let CNSI prove its value to leadership. The institute now reaches more audiences and tracks its communications impact.

 

Hyundai France - Automotive - Large

France

Hyundai France used Meltwater's social listening and analytics to understand how consumers talk about electric vehicles online. The team identified key criteria like usage, cost, and reliability that... matter to EV buyers. Insights from Meltwater helped Hyundai tailor its marketing, create targeted Facebook videos, and optimize ad spend. The analysis also revealed which social platforms and influencers matter most for EV discussions. Hyundai built stronger relationships with car lovers and bloggers, reinforcing its brand as reliable and high-performing.

 

Cancer Support Community - Non Profit Organization Management - Small

Washington, USA

Meltwater’s influencer marketing solution helped Cancer Support Community (CSC) boost its advertising impact. CSC replaced manual influencer management with Meltwater’s platform, saving time and effo...rt. The team used data-driven tools to find and manage influencers who matched their mission. Their campaign reached nearly 460,000 people and delivered an AVE 19 times the budget. CSC credits Meltwater’s analytics and support for making influencer marketing a core strategy.

 

World Vision Australia - Non Profit Organization Management - Large

Melbourne, Australia

Meltwater helps World Vision Australia track and monitor global crises in real time. The communications team uses Meltwater to deliver daily news bulletins and monitor media sentiment. During emergen...cies, Meltwater provides instant updates and supports 24/7 operations. The platform enables World Vision to refine media engagement and keep teams informed. Fast reporting helps decision-makers respond quickly to humanitarian issues.

Frequently Asked Questions(FAQ)

for Meltwater Social Media Analytics

What is Meltwater Social Media Analytics?

Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness.

Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.

Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.

What is Meltwater Social Media Analytics used for?

Meltwater Social Media Analytics is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Social Media Analytics?

Dashboard, Personalization and Live monitoring are some of the top features of Meltwater Social Media Analytics.

Who uses Meltwater Social Media Analytics?

Meltwater Social Media Analytics is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Meltwater Social Media Analytics alternatives?

EasySender, YouScan, Publer and HeyOrca are popular alternatives for Meltwater Social Media Analytics.

Where is Meltwater Social Media Analytics located?

Meltwater Social Media Analytics is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Social Media Analytics for social media management and engagement management

Meltwater Social Media Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.73/5

Read Reviews (5)
Analytics

4.34/5

Read Reviews (249)
Custom Reports

4.30/5

Read Reviews (291)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.73/5

Read Reviews (5)
Analytics

4.34/5

Read Reviews (249)
Custom Reports

4.30/5

Read Reviews (291)

Meltwater Social Media Analytics Integrations

Meltwater Social Media Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Meltwater Social Media Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Social Media Analytics

Meltwater News

Awards

Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform

Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.

Product

Meltwater Unveils 2026 Mid-Year Release

Meltwater has announced its 2026 Mid-Year Product Release, introducing enhancements to its GenAI Lens and AI assistant Mira. The release includes AI-powered recommendations, LLM-generated reporting, and new integrations like Mira Agent for Slack and Mira Mobile. Additionally, Meltwater has expanded its Trends Center, added new data sources, and introduced AI-enhanced media relations capabilities to provide deeper intelligence and faster decision-making for PR, communications, and marketing teams.

Product

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance

Meltwater has expanded its integration with YouTube, utilizing the Creator Partnerships API to provide verified YouTube data within its platform. This enhancement enables brands to manage creator campaigns more efficiently by consolidating discovery, evaluation, and performance measurement into a single workflow. The integration aims to improve decision-making and campaign outcomes by offering consistent, trusted insights into YouTube performance.

Partnership

Meltwater Boosts YouTube Integration for Creators

Meltwater has expanded its partnership with YouTube, integrating verified YouTube data into its platform via the Creator Partnerships API. This enhancement allows brands to streamline creator campaign management, offering insights from creator discovery to performance measurement. The integration aims to simplify workflows and provide comprehensive insights, reinforcing Meltwater's commitment to delivering unified brand and market intelligence.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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