Meltwater Social Media Analytics Overview

Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Social Media Analytics.

Other use cases:

  • Campaign Management
  • Content Management
  • Public Relations
  • Social Media Marketing
  • Competitive Intelligence
  • Funnel Analysis
  • Lead Engagement
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater Social Media Analytics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
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Meltwater Social Media Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Social Media Analytics works with different mediums / channels such as Social Media.

Meltwater Social Media Analytics's features include Dashboard, Personalization, and Live Monitoring. and Meltwater Social Media Analytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Meltwater Social Media Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The realized benefits have come from the ability to pull post-level engagement metrics simply by inserting the Facebook URL of a brand page...." Peer review by Nick P., Marketing and Advertising

Meltwater Social Media Analytics, EasySender, YouScan, Publer, HeyOrca, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Social Media Analytics

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Meltwater Social Media Analytics is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Social Media Analytics Use Cases

How can Meltwater Social Media Analytics enhance your Social Media Management process?

What benefits does Meltwater Social Media Analytics offer for Engagement Management?

Why is Meltwater Social Media Analytics the best choice for Communication Management?

How can Meltwater Social Media Analytics enhance your Campaign Management process?

How efficiently Does Meltwater Social Media Analytics manage your Content Management?

34+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Meltwater Social Media Analytics solved their Social Media Marketing needs. Cuspera uses 1297 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

Marketing and Advertising

CASE STUDY imageseven

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

Marketing and Advertising

CASE STUDY Hill + Knowlton Strategies

Meltwater helps Hill + Knowlton Strategies with media intelligence. Roxana Tintea needed a tool to make media monitoring easy and fast. Before Meltwater, she struggled with hard-to-use platforms and ...limited data. Meltwater is user-friendly and lets her change keyword searches quickly. She uses it to show clients the value of PR, spot trends, and understand the media landscape. The platform helps her create better strategies and respond to brand crises in real time.

Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

Marketing and Advertising

CASE STUDY Ogilvy & Mather Namibia

Meltwater helped Ogilvy & Mather Namibia improve their media intelligence and social listening. The agency struggled to track online media and manage digital platforms manually. Meltwater's automated... tools saved time and made reports easier to understand. Ogilvy grew their digital strategies department and became a trusted leader in digital marketing. They tracked 74 articles about their work and saw bigger campaign donations.

Frequently Asked Questions(FAQ)

for Meltwater Social Media Analytics

What is Meltwater Social Media Analytics?

Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness.

Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.

Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.

What is Meltwater Social Media Analytics used for?

Meltwater Social Media Analytics is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Social Media Analytics?

Dashboard, Personalization and Live monitoring are some of the top features of Meltwater Social Media Analytics.

Who uses Meltwater Social Media Analytics?

Meltwater Social Media Analytics is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Meltwater Social Media Analytics alternatives?

EasySender, YouScan, Publer and HeyOrca are popular alternatives for Meltwater Social Media Analytics.

Where is Meltwater Social Media Analytics located?

Meltwater Social Media Analytics is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Social Media Analytics for social media management and engagement management

Meltwater Social Media Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.73/5 ★

Read Reviews (5)
Analytics

4.34/5 ★

Read Reviews (249)
Custom Reports

4.30/5 ★

Read Reviews (291)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.73/5 ★

Read Reviews (5)
Analytics

4.34/5 ★

Read Reviews (249)
Custom Reports

4.30/5 ★

Read Reviews (291)

Meltwater Social Media Analytics Integrations

Meltwater Social Media Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.42/5 ★

Read Reviews (118)
Data Export

3.71/5 ★

Read Reviews (68)

Software Failure Risk Guidance

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for Meltwater Social Media Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Social Media Analytics

Meltwater News

Product

Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

Meltwater has launched GenAI Lens, a tool that offers companies insights into how their brand and competitors are discussed across major AI platforms like ChatGPT and Gemini. This solution helps businesses monitor brand perception, detect misinformation, and refine communication strategies by analyzing AI-generated content. It provides a comprehensive view of brand representation and competitive intelligence in AI environments.

Executive

Cousins Joins Meltwater to Drive AI Adoption

Antony Cousins has joined Meltwater as VP of Product, focusing on enhancing the firm's AI capabilities, particularly the Mira AI interface. Cousins will drive the integration of generative AI into Meltwater's media monitoring and social media listening services.

Awards

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

Partnership

Meltwater and 8x8 partner to elevate customer support through social intelligence - The Manila Times

Meltwater and 8x8 have formed a technology partnership to integrate Meltwaters social intelligence capabilities into the 8x8 Contact Center platform. This collaboration enables 8x8 customers to monitor, analyze, and respond to social media interactions directly within their contact center workflows, improving customer engagement and support efficiency through real-time social insights.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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