Meltwater Social Media Analytics Overview

Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Social Media Analytics.

Other use cases:

  • Campaign Management
  • Content Management
  • Public Relations
  • Social Media Marketing
  • Competitive Intelligence
  • Funnel Analysis
  • Lead Engagement
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater Social Media Analytics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
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Meltwater Social Media Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Social Media Analytics works with different mediums / channels such as Social Media.

Meltwater Social Media Analytics's features include Dashboard, Personalization, and Live Monitoring. and Meltwater Social Media Analytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Meltwater Social Media Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is recommended as it gives an integrated platform to get social analytics and create actionable customer engagement opportunities...." Peer review by Anonymous Reviewer, Marketing and Advertising

Meltwater Social Media Analytics, EasySender, Determ, Dash Hudson, Pyze, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Social Media Analytics

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Meltwater Social Media Analytics is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Meltwater Social Media Analytics Customer wins, Customer success stories, Case studies

How does Meltwater Social Media Analytics facilitate Social Media Management?

What Are the key features of Meltwater Social Media Analytics for Engagement Management?

What solutions does Meltwater Social Media Analytics provide for Communication Management?

What makes Meltwater Social Media Analytics ideal for Campaign Management?

What benefits does Meltwater Social Media Analytics offer for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Meltwater Social Media Analytics solved their Social Media Marketing needs. Cuspera uses 1297 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Booz Allen Hamilton - Management Consulting

Meltwater Social helped Booz Allen Hamilton manage social media for Recreation.gov. Booz Allen used Meltwater for social listening, publishing, and analytics. The platform let them track sentiment an...d engagement across channels. They used reports to find insights and improve marketing. Booz Allen could see what content worked best and understand user feedback. This helped them improve the digital experience for millions of outdoor enthusiasts.

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Mailchimp - Marketing And Advertising

Meltwater helps Mailchimp manage social media monitoring and content strategy. Mailchimp uses Meltwater to spot trends and themes for their marketing. The platform automates much of their social medi...a work. This lets the team focus on more important tasks. Jason Maldonado from Mailchimp says Meltwater helps him be more prepared for meetings. Meltwater’s tools support smarter, data-driven marketing decisions.

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W Singapore - Hospitality

Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.

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realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Digital Business Lab - Marketing And Advertising

Meltwater helped Digital Business Lab run influencer marketing campaigns for INFINITI's Taiwan Instagram launch. DBL needed to find the right influencers and track campaign results. Meltwater made it... easy to identify qualified influencers and monitor post performance. DBL reached 185,200 people and got over 17,000 engagements. The platform gave DBL clear data to guide future marketing actions.

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World Wildlife Fund - Non Profit Organization Management

Meltwater helped World Wildlife Fund run campaigns during the United Nations General Assembly. WWF used Audience Insights and Audience Connect to find key audiences and target messages on Twitter. Th...is made it easier to reach the right people with creative content. WWF saw a 12x increase in followers and better engagement rates. The tools also helped monitor social conversations and campaign performance.

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Frequently Asked Questions(FAQ)

for Meltwater Social Media Analytics

What is Meltwater Social Media Analytics?

Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness.

Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.

Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.

What is Meltwater Social Media Analytics used for?

Meltwater Social Media Analytics is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Social Media Analytics?

Dashboard, Personalization and Live monitoring are some of the top features of Meltwater Social Media Analytics.

Who uses Meltwater Social Media Analytics?

Meltwater Social Media Analytics is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Meltwater Social Media Analytics alternatives?

EasySender, Determ, Dash Hudson and Pyze are popular alternatives for Meltwater Social Media Analytics.

Where is Meltwater Social Media Analytics located?

Meltwater Social Media Analytics is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Social Media Analytics for social media management and engagement management

Meltwater Social Media Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.73/5 ★

Read Reviews (5)
Analytics

4.34/5 ★

Read Reviews (249)
Custom Reports

4.30/5 ★

Read Reviews (291)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.73/5 ★

Read Reviews (5)
Analytics

4.34/5 ★

Read Reviews (249)
Custom Reports

4.30/5 ★

Read Reviews (291)

Meltwater Social Media Analytics Integrations

Meltwater Social Media Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.42/5 ★

Read Reviews (118)
Data Export

3.71/5 ★

Read Reviews (68)

Rippling

4.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zapier

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

SendHub

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Meltwater Social Media Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Social Media Analytics

Meltwater News

Awards

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

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Executive

Tres Thompson joins Meltwater as Chief Financial Officer - The Manila Times

Tres Thompson has been appointed as the Chief Financial Officer at Meltwater, a company specializing in media, social, and consumer intelligence.

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Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

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Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social

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