Meltwater Social Media Analytics: Product updates, Customer stories, and Insights | 2026 Cuspera

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.
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Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.
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Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature to attract interested influencers, saving time and improving ...quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.
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Meltwater's social listening and analytics helped Haleon cut market research turnaround from five weeks to five days, boosting efficiency by 80%. Haleon used Meltwater to track over 70 competitors an...d analyze online conversations, driving a 272% year-over-year increase in social engagement for Preparation-H and doubling brand mentions. The platform enabled data-driven decisions for brand and sales strategies across 25+ brands. Meltwater's robust data integrity and intuitive interface supported Haleon's in-house social intelligence unit.
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Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR team uses Meltwater's media intelligence and media relations tools to track media covera...ge, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.
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Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.
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