Overview: Meltwater Social Media Analytics and Publer as Social Media Marketing Category solutions.
Both Meltwater Social Media Analytics and Publer provide robust social media marketing solutions, but cater to different types of businesses and operational needs. Meltwater excels in providing advanced analytics and a wide range of reporting tools, appealing to enterprises seeking deep insights and strategic management. Publer, on the other hand, focuses on ease of use for managing and scheduling social media, proving useful for smaller businesses or those prioritizing straightforward social media campaigns. While both platforms offer vendor support, Meltwater provides a more comprehensive set of options, while Publer focuses on constant availability with its 24/7 support.
Meltwater Social Media Analytics: Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.
Publer: Publer allows scheduling of posts across various social media platforms, saving time and driving traffic. Focus on your business while Publer manages your social media content.
Meltwater Social Media Analytics and Publer: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Meltwater Social Media Analytics offers expansive social media management capabilities, focusing on analytics and engagement management, making it ideal for organizations tracking brand presence and strategies. read more →
Publer supports capabilities like scheduling posts and managing social media accounts, which is beneficial for efficient day-to-day social media management tasks. read more →
Business Goals
Meltwater Social Media Analytics assists businesses in building brand awareness and entering new markets, aligning with companies focusing on growth and monitoring their digital presence internationally. read more →
Publer focuses on improving digital presence and building brand awareness, aligning well with businesses aiming to enhance brand interaction and communication. read more →
Core Features
Meltwater Social Media Analytics shines with its detailed custom reports, showcasing complex data analyses and integrations for large-scale operations. read more →
Publer offers noteworthy features like analytics and easier data import/export, supporting small businesses or teams prioritizing simplicity and collaboration. read more →
Vendor Support
Meltwater Social Media Analytics offers a variety of support options including email, phone, and 24/7 availability, accommodating diverse client needs and preferences. read more →
Publer provides 24/7 vendor support, ensuring users have consistent access to assistance, beneficial for continuous operations. read more →
Segments and Industries
Meltwater Social Media Analytics is used predominantly by large enterprises and those in the marketing and advertising industry, suitable for vast and detailed analytics needs. read more →
Publer is commonly used by large enterprises across diverse industries like automotive and legal services, reflecting its versatility in basic social media management. read more →
Operational Alignment
Meltwater Social Media Analytics fits into complex and large-scale operational workflows, designed to handle extensive analytics and engagement strategies. read more →
Publer fits into more straightforward operational workflows, focusing on user-friendly social media management for day-to-day activities. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Meltwater Social Media Analytics in Action: Unique Use Cases
How can Meltwater Social Media Analytics enhance your Engagement Management process?
What benefits does Meltwater Social Media Analytics offer for Communication Management?
What benefits does Meltwater Social Media Analytics offer for Campaign Management?
Publer in Action: Unique Use Cases
How does Publer address your Collaboration Challenges?
How can Publer optimize your Content Management Workflow?
News
Latest Meltwater Social Media Analytics News
Meltwater announces new content partnership with Dow Jones Factiva, unlocking premium content for PR, communications and marketing professionals
Meltwater has formed a new content partnership with Dow Jones Factiva, granting PR, marketing, and communication professionals access to premium content from top publications like The Wall Street Journal and MarketWatch. This collaboration enhances Meltwater's offerings, allowing users to track and analyze critical news alongside Meltwater's existing data and technology.
Latest Publer News
Discover Upcoming Features & Updates | Publer Roadmap
Publer has unveiled its roadmap for upcoming features, including automatic retweeting of scheduled tweets, video editing options, and a revamped AI assistant. New features will also include language support for German, French, Italian, and Spanish, and a public API for business customers. Completed features now available include scheduling polls for LinkedIn, Twitter/X, and Mastodon, and connecting Instagram without Facebook login.
How does Meltwater Social Media Analytics facilitate Social Media Management?