Medallia Experience Cloud vs. Toluna Start: Customer Feedback Management Solution Comparison 2025

Overview: Medallia Experience Cloud and Toluna Start as Customer Feedback Management Category solutions.

Medallia Experience Cloud excels in customer experience management and advanced analytics, making it a top choice for large-scale operations in hospitality and retail. Toluna Start shines in market research and social media analytics, appealing to enterprises in marketing and advertising sectors. Both offer essential customer feedback management solutions, but Medallia's strength lies in comprehensive experience data insights, while Toluna focuses on brand building and market presence.

Medallia Experience Cloud: Medallia-experience-cloud provides insights into customer and employee sentiment via feedback surveys and analytics. Customer journeys and contact center interactions are also analyzed.

Toluna Start: Toluna-start offers real-time market research and consumer insights through automated solutions. Study design, integrated survey respondents, and reporting dashboards are included.

Medallia Experience Cloud and Toluna Start: Best Use cases based on the customer satisfaction data

Medallia Experience Cloud

Key Activities Supported

Medallia Experience Cloud supports collecting direct feedback and measuring net promoter scores, meeting the needs of businesses seeking to enhance customer experience and satisfaction. read more →

Toluna Start facilitates engaging surveys and social media management, catering to companies focused on customer feedback collection and brand interaction. read more →

Business Goals Facilitated

Medallia Experience Cloud helps in gaining a 360-degree view of customers and deriving insights from experience data, aiding strategic customer engagement and service improvement efforts. read more →

Toluna Start aims at building brand awareness and growing market share, helping businesses strengthen their position and customer loyalty in competitive markets. read more →

Core Features

Medallia Experience Cloud offers analytics, custom reports, and seamless integration, addressing the analytical and reporting needs of diverse teams. read more →

Toluna Start features strong analytics and reporting capabilities, along with data import and security, supporting research-intensive environments. read more →

Vendor Support Preferences

Medallia Experience Cloud provides extensive support, with 24/7 availability and multiple channels like email and phone, suitable for organizations needing high availability. read more →

Toluna Start offers limited, though 24/7 support, with minimal channel options, aligning with simpler support needs for smaller teams. read more →

User Segments and Industries

Medallia Experience Cloud is preferred by large enterprises in hospitality and retail, reflecting its capability to handle substantial customer interactions. read more →

Toluna Start is widely used in marketing and advertising industries, aligning well with its strengths in market research and brand management. read more →

Operational Alignment

Medallia Experience Cloud integrates well into the workflows of large organizations with complex operational needs in customer feedback. read more →

Toluna Start fits enterprises focused on market presence and research, aligning with operations in marketing and advertising environments. read more →