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Listrak vs ProCampaign®: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Listrak vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 3744 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and ProCampaign®

Listrak, ProCampaign®, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.

"We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. " - Zack Abbell

"ProCampaign proves again that a privacy-compliant use of CRM systems is possible " - Sebastian Meissner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than ProCampaign® for

Software Failure Risk

  • medium

logo ProCampaign®

Focus area

ProCampaign® is better than Listrak for

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Age

1999

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

71

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management


identify target customers

customise loyalty program



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads





rating and review management


relationship management



trade show marketing



performance management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more
  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting